5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Beats Rhymes & Life: The Travels of a Tribe Called Quest (Sony Pictures Classics)

Street, Online and Print CampaignDMA: Los Angeles

Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on marketing the release of Beats

Rhymes & Life: The Travels of A Tribe Called Quest in LosAngeles. This report recaps our efforts on multiple levelsincluding:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Trailer/Online EditorialPostings, Sweepstakes Hosting

• Retail Promotion - Amoeba Music, Los AngelesCampus Circle set-up instore retail displays with Amoeba Music, oneof the top 5 independent record stores in the country. This popularstore is located next to the Arclight Cinemas.

• Street Marketing - Postering/FlyeringNew York, Los Angeles, Brooklyn

• Street Marketing - First Fridays in Venice, CAHand to hand distribution of materials at this popular L.A. DMAevent.

• Social Media - Campus Circle utilized its own Social Mediachannels to promote the release of Beats Rhymes & Life. Wedisseminated original content we produced for the movie throughour Facebook and Twitter pages along with various other efforts ofoutreach.

• Campus Circle - We utilized our free weekly newspaper in L.A. asa marketing tool to promote the release of Beats Rhymes & Life.

Campaign stats fromCampus Circle’s outreach

(1) Banner Advertising (Roadblock) - 699K impressions,404 clicks (Value = $6,999.00)

(2) Dedicated Email - 32,545 sent, Total clicks - 1,480($1,302.00)

(3) Newsletter Banner Ad - 2 wk, 32,500 emails per week,5,118 views, 252 clicks ($900.00)

(4) Social Media - Campus Circle channels: Facebook -5,883; Twitter- 2,106 ($1,000.00)

(5) Sweepstakes page - 1,108 page views ($750.00)(6) Movie Trailer on website - 240 page views(7) Online Editorial - 649 page views(8) Print Ad - 30k circ., 90k readership, 800 retail/40

schools, ($2,550.00)(9) Print Editorial - 30k circ., 90k readership, 800 retail/40

schools, ($825.00)(10) Retail Partnership - Amoeba Music ($2,500.00)(11) First Friday - Venice Artwalk ($250.00)(12) Street Mkting - Postering/Flyering - NY/LA/Brooklyn

($6,800.00)

Total Impressions - 699,000; Total Emails - 32,545; TotalPage Views - 7,118; Total Clicks - 2,136;

Total Print Circulation - 30,000

Banner Advertising• Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000page views and 80,000 unique visitors. The banner ads had a combined 699,000impressions and 404 clicks in 13 days. The value of the banner ads was 6,990.00.

Newsletter Advertising

• Banner advertising for the filmappeared in our weekly emailnewsletter for two weeks.

• The Campus Circle weekly emailnewsletter reaches 32,500members per week in thegreater Los Angeles area. Thebanner ads had 252 combinedclicks.

• The total value of the bannerads over two weeks was$900.00

Dedicated Email Campaign• Campus Circle sent out a

dedicated email to promotethe release of the film.

• The stats for the email wereas follows:

• Emails sent: 32,545• Total Clicks: 1,480• Arclight clicks - 98• Value = $1,302.00

Bit.ly Tracking Stats

• Campus Circle usedbit.ly as a third partytracking service totrack click throughsfor the followingonline components:

• Banner Campaign• Newsletter Campaign• Dedicated Email

• To date, the totalnumber of clicks forthe 3 components is1,225.

Film Trailer on website

• The trailer for BeatsRhymes & Life appearson our website. To date,the trailer page has beenviewed 240 times.

Beats Rhymes & Life Sweepstakes• The film sweepstakes has

668 entries in 7 days onour website. Thesweepstakes page hasbeen viewed 1,108 timesto date.

Campus Circle - Online Editorial

• The Beats article thatappeared in Campus Circlenewspaper also appears onour website.

• Since 6/27, the article hasbeen viewed 649 times.

• Campus Circle website trafficaverages:

• 500,000 page views/month• 80,000 unique visitors/month

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.) #2

Amoeba Music Retail Partnership (L.A.) #3

First Friday - Venice Artwalk (7/1)

First Friday - Venice Artwalk (7/1) - #2

Street Marketing - Los Angeles #1

Street Marketing - Los Angeles #2

Street Marketing - NYC #1

Street Marketing - NYC #2

Street Marketing - Brooklyn #1

Street Marketing - Brooklyn #2

Campus Circle - Social Media

Campus Circle utilized its ownSocial Media channels to promotethe release of Beats, Rhymes &Life. We disseminated originalcontent we produced for the filmthrough our Facebook and Twitterpages along with various otherefforts of outreach. The followingpictures recaps some of ourapproach.

Facebook Likes: 5,883Twitter followers: 2,106

Total Value = $1,100.00

Campus Circle - Social Media 2

Campus Circle - Print Editorial

• Print Campaign

• A review of the film appeared in the 6/29issue of Campus Circle.

• Campus Circle is a weekly alternativenewspaper distributed to 40 schools andover 800 retail outlets in the greater LosAngeles area. In its 21th year, CampusCircle covers film, music, events andL.A. culture.

• The value of the 1/2 page article is$825.00.

• Campus Circle is distributed to 40schools and 800 retail outlets in theLos Angeles DMA

• Circulation: 30,000• Readership: 90,000

Print ad in Campus Circle