The 5 Biggest Problems on

Your Website. (and how they’re costing in you in lost Business and

Customers.)

Executive Briefing Prepared for:

Ian Munson, President of Bear Creek Contracting

by Sysil Group

Why your Website is

Important

• Nowadays your potential customers visit your

website to do research before giving you call.

• Your website is has the potential to be one of your

Top salesman(who works 24/7 for free).

• If your website doesn’t do a good job of selling, your

visitors will buy from your competitors.

The 5 Biggest Problems on

bearcreekcontracting.ca

1. Weak Headlines

2. Too Little Text

3. Text All About Your Company

4. Features Over Benefits

5. Not Getting Contact Info of Visitors

Why Headlines are Important

• Headlines are simple but powerful selling tools, not

to be underestimated. Headlines can make or

break your sales copy

• Without Strong Headlines, the text on your website

does not get read. If the text on your website does

not read, your website doesn’t sell.

• You need headlines to hooks your visitor with a

compelling benefit, otherwise they will loose interest

and leave your website.

What’s Wrong With Your Headlines

Your headlines do not retain attention of your

visitors they leave your website earlier than

optimal loss of potential sales

Example of good headlines

Not enough Text

• The text on your website is your company’s sales

pitch.

• Great text, just like a great sales pitch can get your

prospects pumped up and ready to buy.

• Just like a Sales Pitch, you need a enough of words

to convince your prospects to buy from you.

Not Enough Text Having Enough Text That Sells

You only have standard text about

your service, which your competitors

would also have. You’re missing

out an opportunity to sell through

text.

Stop Talking about

Yourself!!!

• Your potential customers care more about

themselves than they do about your company.

• By talking only about yourself and your company,

you turn off your potential customers.

• Speak to them about the benefits of your product

and how it solves their problems and they will be

much more interested in buying from your company.

You only focus on yourselves when you mentioned about your services. If

you focus more on the benefits and solutions, you would’ve gotten more

calls.

Features Over Benefits

• People buy for the benefits not the features. (e.g

your products saves them time, work, or money.)

• Don’t make the mistake of assuming this doesn’t

apply to your products because they are highly

technical.

• Tie each major feature of your product directly to a

desired benefit to get your prospect interested.

Not Getting Contact

Information • If you don’t get your prospect’s contact info before

they leave your website, you have no way of

converting them into a sale.

• If you get your prospects email address, you can

send them emails regularly with useful information

and warm them up until they become customers.

• You can get your visitors contact information by

offering something valuable in return, for

example a free report or free white paper.

Targeting the 3% Targeting the 50%

Summary of 5 Biggest

Problems

1. Weak Headlines

2. Too Little Text

3. Text All About Your Company

4. Features Over Benefits

5. Not Getting Contact Info of Visitors

Q & A Session

Interested in learning more?

Call Stanley at Sysil Group

right now at (778) 238-8490