Beacons In Action By Thomas Walle

#SMX #12C @thomaswalle

BEACONS IN ACTION

THOMAS WALLE CEO & Co-founder [email protected] Unacast


COMPLEXITY


Unacast is the world's largest platform of beacon and proximity companies.

Proxbook is built by Unacast


PROXBOOK

The official directory of proximity solution providers

350 Members

46 Countries

+150 Use cases

20 Industry Verticals


PROXIMITY SENSORS DEPLOYED GLOBALLY

Q2 2015

879,500

3,349,000 (+280%)

5,103,500 (+52%)

6,201,000 (+22%)

Q3 2015 Q4 2015 Q1 2016 Q2 2016

8,273,500 (+33%)


BEACON STANDARDS

90% 93%

96% 96%

5%

25%

38% 45%

6% 7% 13%

Q4 2015 Q1 2016 Q3 2015 Q2 2015 Q2 2016

89%

49%

13%

POPULARITY OF DIFFERENT BEACON STANDARDS % of total Proxbook members supporting a beacon standard


INDUSTRY NEWS

Nearby Notifications

Android Instant Apps

Proximity Beacon

API

iPhone 7

iBeacon 2.0?


PROXIMITY PRODUCTS AND SERVICES

Q4 2015 Q1 2016 Q3 2015 Q2 2015 Q2 2016

Proximity Advertising Networks Online Retargeting Data Monetization Analytics

75% 75%

60%

53%

76%

34%

27% 25%

23%

39%

20%

15%

9%

24%

5%

1%

11%


INDUSTRY VERTICALS Retail 70%

Shopping Malls

Hotels/Tourism

Airports

Stadium/Sports

Cafe/Restaurant

Museums

Conference

Concerts/Festivals

Healthcare

Cinema/Theatre

Theme parks

Transportation

Automotive

Banking

Education

Gas/Service Stations

Logistics

Real Estate

65%

52% 54%

50% 51%

49% 51%

47%

46% 49%

44% 46%

43% 46%

37% 39%

37% 39%

37% 38%

% of total Proxbook members providing services in a certain vertical

Q1 2016

Q2 2016

67%

37% 38%

34% 35%

33% 34%

33% 33%

27% 30%

28% 29%

27% 27%

51%

73%


WHO IS LEVERAGING PROXIMITY?

93% of MLB stadiums use beacons

53% of NBA arenas use beacons

75% of NFL

stadiums use beacons

47% of NHL arenas use beacons


#1 Increase ticket sales

#2 Connected all services

into one mobile app

#5 $500,000 in-app

sponsorship revenue

#3 App adoption 30%

(industry standard 5%)

#4 Over $1 million

increased ticket sales

USE CASE ORLANDO MAGIC


#1 Open up new revenue

streams

#2 Deployed beacons and

provided the solution

#5 What’s next?

#3 Results

#4 Recouped installation costs

with seat upgrades alone

ROI

87% higher transaction value

for beacon specific offers USE CASE GOLDEN

STATES WARRIORS


#1 Measure ad effectiveness

World leading

telecomm company

#2 Beacons deployed in brand stores globally

#3 Cross-environment media

tracking and attribution

#5 Results

1:1 Matching

#4 Matching proximity

interactions to store visits

USE CASE TELECOMM


WHAT WILL HAPPEN NEXT

•  Bluetooth to boom

•  More than push notifications

•  Hardware will be key

Beacons In Action By Thomas Walle

Technology

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