Beacons and their Impact on Search & SEO

BEACONS: WHAT ARE THEY AND HOW MIGHT

THEY IMPACT SEARCH?Tom Anthony

SMX Munich 2016

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Impact on search

Example use cases

‘Brands’ of beacon

What is a beacon?

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WHAT I’LL COVER

WHAT IS A BEACON?

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PLEASE — NOT BLUETOOTHEXAMPLE BEACONS

BLUETOOTH

PLEASE — NOT BLUETOOTH

BLUETOOTH LOW ENERGY

PLEASE — NOT BLUETOOTHBLUETOOTH LOW ENERGY

PLEASE — NOT BLUETOOTHTRANSMITTERS

1‘BRANDS’ OF BEACON

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2013 iBeacon

2013 - APPLE IBEACON

IBEACON - TELLS PHONES IT IS NEARBY

Source: Nerdery

IBEACON - BROADCASTS A SET OF ID NUMBERS

f7826da6-4fa2-4e98-8024-bc5b71e0893eUUID:

21312Major:

5313Minor:

IBEACON

Rich Rooms (Reiche Zimmer)

Residenzmuseum

Room 59


21312Major:

5313Minor:

IBEACON

Germany


21312Major:

5313Minor:Thomas-Dehler

Straße

IBEACON - NEEDS YOUR APP INSTALLED

2014 - GOOGLE PHYSICAL WEB PROJECT

GOOGLE PHYSICAL WEB

www.example.comURL:

2015 Google

Eddystone

2015 - GOOGLE EDDYSTONE

EDDYSTONE BEACONS

www.example.comURL:

9E5D61E66621DA7CA6300EDY45673A89

UID:

Battery: 50…Telemetary:

URL UID

TLM

EXAMPLE USE CASES

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IBEACON: APPLE STORE

Source: Apple Insider

Beacons & Physical WebGOOGLE PHYSICAL WEB

iOS: bit.ly/pw-ios

Android: bit.ly/pw-droid

DOWNLOAD THIS APP

IMPACT ON SEARCH

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BUS STOP - TIMETABLE

Source: UNT Bus Schedule

RESTAURANT - MENU

Source: Search Engine Watch

Passive notifications can reach a user before they do a search.

ANSWER PEOPLE BEFORE THEY ASK

INDOOR STREETVIEW

Navigate to certain products in a store.

Phones uses Wifi points to place you.

Beacons could do the same for hyperlocal positioning.

HYPERLOCAL SEARCHES

Beacons are not encrypted.

You can listen for competitor beacons in your app…

NAUGHTY IDEA

SMARTPHONE + IOT = REMOTE CONTROL FOR THE WORLD

http://dis.tl/smxbeacon

MY BEACON IS BROADCASTING THIS URL

DANKESCHÖN!@TomAnthonySEO

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