Bea2014 Let Common Core Power Your Publishing

Let Common Core Power Your Publishing

Going Beyond Marketing

Speakers• Patricia Payton, Senior Manager of Publisher Relations

and Content Development, Bowker

• Ashley Andersen Zantop, Group Publisher and General Manager, Capstone

• Emma Williams, Collection Development Manager, Booksource

• Martin Warzala, Director, Collection Management & Technical Development, Baker & Taylor

Let Common Core Power Your Publishing

Ashley C. Andersen ZantopGroup Publisher & General ManagerMay 2014

“Take Me To Your Reader”

© Capstone All Rights Reserved.

Yes, all books support Common Core Standards

But…

Not all books support Common Core Standards equally well.


Common Core

Innovate

Informational text

Alternate format

Science standard

“Provides a gateway to otherwise

daunting works of literature”—School

Library Journal“Explain how specific aspects of a text’s illustrations contribute to what is conveyed by the words in a story”—Common Core State Standards

“Students. . . acquire the habits of reading independently and closely, which are essential to their future success.” —Common Core State Standards


Informational Text/NonfictionPerspectives

Primary SourcesCause and effect

TimelinesInfographics

Common Core QuestionsCommon Core Back Matter

Compare and ContrastProcedural TextPersuasive Text

Alternate FormatFiction Pair

Not all books support Common Core Standards equally well.


No Common Core logo-slapping.

Be clear and direct about how titles support Common Core State

Standards.

CCSS Influence on Marketing

Collateral Clear visuals for products and series

Metadata Inventory backlist and frontlist Cite text types and sub-types, e.g. procedural,

persuasive, cause and effect, primary source, etc. More specific genre/sub-genre notations

Imprints For the closest, strongest fit, featured titles meet the

standards as directly as possible

Let Common Core Power Your Publishing: Going Beyond Marketing 5/30/2014Emma WilliamsBooksource Collection Development Manager

16

© 2013 BOOKSOURCE ALL RIGHTS RESERVED

Common Core State Standardsas Approached by Booksource

► www.corestandards.org

17


CCSS Text Complexity Guidelines

Text Complexity Grade Band in the

StandardsOld Lexile Ranges

Lexile Ranges Aligned to CCR

Expectations

K-1 N/A N/A

2-3 450-725 420-820

4-5 645-845 740-1010

6-8 860-1010 925-1185

9-10 960-1115 1050-1335

11-CCR 1070-1220 1185-1385

► Titles chose based on CCSS text complexity

18


A Balance of Informational and Literary Texts

Grade Literary Informational

4 50% 50%

8 45% 55%

12 30% 70%

► A balance of informational and literary texts at all grade levels

19


Thought Compelling Content

► Titles offering thought compelling content influenced by the CCSS

20


Thought Compelling Content

► Examples of content pulled from the CCSS Mythology and Folktales Traditional Stories Multiple versions of the same stories for comparing and

contrasting Texts told from first person and multiple points of view Poetry Genre Study Sets Math Domains

21


Pairing Informational and Literary Texts

► Opportunities to pair informational (nonfiction) and literary (fiction) texts on the same theme

► Anchor Standard 9 Analyze how two or more texts address similar themes or topics

in order to build knowledge or to compare the approaches the author takes

22


Acquiring and Using Metadata

► Leveling Information Interest Level Lexile Fountas and Pinnell Guided Reading Levels

► Annotation

23


Our Metadata Dream

► Point of view (first person, third person, multiple narrators) for literary text

► Notes about text structure for informational/NF texts Is it narrative nonfiction or expository? If it’s expository what is the text structure?

– description, sequence, compare/contrast, cause/effect and problem/solution

What are the text features?– glossary, table of contents, sidebars, captions, index, timelines, charts…

Is the text persuasive?

►What is the format of the text?– graphic novel, picture book, chapter book, illustrated chapter book, early

reader

Metadata and The Common Core

Credibility Considerations

24

Consumer Concerns

As expected, with the advent of the Common Core we are seeing a lot of labeling and re-labeling of instructional materials, resources, and activities. Publishers are adding the Common Core designation to existing textbooks, resources, assessments, and professional development opportunities just as fast as they can. Educators are unpacking the Common Core and affirming to themselves that they’re already doing what the standards expect. Lots of Common Core hoopla. Lots of Common Core assurances. Lots of old educational wine in new Common Core bottles…

Plus, of course, lots of gratuitous Common Core labeling and hucksterism. Because if it’s not stamped ‘Common Core’ these days, hardly anyone’s going to look at it.

(MCLEOD, SCOTT, "What does it mean to be ‘aligned to the Common Core?’"

http://dangerouslyirrelevant.org/2013/03/what-does-it-mean-to-be-aligned-to-the-common-core.html)

Rational Considerations for publishers and booksellers

• Consistent and accurate indication of target audience

• Relation to accepted measures

• Where we are and where we’re going

• Industry challenges

Consumer needs – data that describes…

• Qualitative dimensions of text complexity

“…aspects of text complexity best measured by an attentive human reader, such as levels of meaning or purpose; structure; language conventionality, and clarity; and knowledge demands…”

• Quantitative dimensions text complexity

“…word length or frequency, sentence length , and text cohesion that are difficult if not impossible for a human reader to evaluate efficiently, especially in long texts, and are typically measured by computer software…”

(Summarized and paraphrased from - http://www.corestandards.org/assets/Appendix_A.pdf)

Textual analysis approaches/utilities/enterprises

• ATOS – Renaissance Learning

• Degrees of Reading Power (DRP) – Questar Assessment, Inc

• Flesh Kincaid

• Lexile Framework For Reading – MetaMetrics

• Reading Maturity - Pearson Education

• SourceRater - Educational Testing Services

• Easability Indicator – Coh-Metrics

Textual analysis - resource evaluation

“…No one of the quantitative measures performed significantly differently than others in predicting student outcomes. While there is variance between and among the measures about where place any single text, they all climb reliably – though differently – up the text complexity ladder to college and career readiness.”

(Supplement Information for Appendix A of the Common Core Standards for English Language Arts and Literacy: New Research on Text Complexity)

Textual analysis, publishing, and booksellersIs this the point where we’re at?

Progress

• Many publishers have material evaluated in the context of one or more of these measures

• Booksellers display and profile titles with this information and make this information available to consumers

• Accommodation within industry standards

Example – title display from a representative source

Industry efforts

• Work to include Common Core information in Onix

• BISG Metadata Common Core Working Group

• Survey users• Better Understand Common Core• How to handle in Onix Tags, Code Lists• State Specific Notations• Rational number of interpretations

Recommendations due on or about Spring 2014

Conclusion

• Marketplace needs credible and accessible metadata that helps consumers select titles in relation to the Common Core

• Publishers and booksellers – need to accommodate additional processes and expense in metadata creation and maintenance

• Standards are evolving

• Benefit – integrity based promotion of titles that address consumer needs

Bea2014 Let Common Core Power Your Publishing

Education

Transcript of Bea2014 Let Common Core Power Your Publishing