BEA 2014 Chunking Data Panel Part 1

04/13/2023 GMG Company Confidential

Chunking Your Book: Making the Most Out of Your Content

Darrell W. GunterPresident & CEOGunter Media Group, Inc.May 28, 2014

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04/13/2023 GMG Company Confidential 2

Our Panel For Today

• Robert Kasher - VP Bus Dev & Cust Rel – Pub

– TOOLS• Mike Shannon – CEO

– APPLICATIONS• Laura Dawson - Product Manager,

– IDENTIFIERS


THANK YOU!

Darrell W. Gunter [email protected]

+!.973.454.3475

mailto:[email protected]

Chunking

Or Disaggregating Content

Chunking

• City in China?• New Way of Serving Content?• Future of Our Industry?

Chunking

• As access to information grows richer. The need to find what we want grows harder.

• It is partially about accessibility. It is partially about discoverability. It is partially about usability.

• We are all blind now – trying to see the world outside ourselves. Trying to find the information we need.

Chunking

• There are solutions:– Slice Books– Amnet– Ictet

Chunking

• Each has its advantages and drawbacks:– Slice books has the support of Ingram one of the

biggest service providers in this industry.– Amnet has a great practical solution that will work

with any device in any situation. Even media.– Ictet gives you great control. A software solution.

But not a service.

Chunking

• But to make this all work:– You need identifiers– You need Metadata– You need to re-think your content– Every piece is discrete– Every piece needs to be accessible– We are all blind unless we can see what is out

there.

Chunking Content

From One Book To Many

What Is Chunking?

Travel Book: Europe

Italy

Rome

Palermo

France Nice

How Low Can You Go?

Book

Chapter

Example Problem Chart

Chapter

Illustration

When Do You Stop?Military History BookMilitary History Book

ChapterChapter

Description of BattleDescription of Battle

Capsule Bio of GeneralCapsule Bio of GeneralDescription of General’s Shrewish

Aristocratic WifeDescription of General’s Shrewish

Aristocratic Wife

Mention of G.S.A.W.’s Best Friend Mathilde

Mention of G.S.A.W.’s Best Friend Mathilde

Lengthy Digression on Mathilde’s Fashion Sense and Literary Salon

Lengthy Digression on Mathilde’s Fashion Sense and Literary Salon

Mention of Viscomte Bruno Heffendorf, interloper and troublemaker

Mention of Viscomte Bruno Heffendorf, interloper and troublemaker

Traditional Print-Centric Approach Content Structure Design

Three LinkedElements

Content Structure DesignContent-Centric Approach

Content and Structure are

Linked

Design is Separate

Chunking separates content from design

Adapted from work by David Young and Phil Madans, Hachette Books, and Brian O’Leary, Magellan Media Partners

Content Structure Design

Using style sheets, any number of

designs can be applied to the

content.

Structural components of the work are

identified

and connected to the content

Disengaging design increases flexibility

Adapted from work by David Young and Phil Madans, Hachette Books, and Brian O’Leary, Magellan Media Partners

Print Book

Large print

eBook

Chapter

Types of Tags

Format

Content

Who Tags What When

Authors Editors Production/Design

Marketing Subrights

How to Tag

Carefully

Consensually

Many

Few or none

Frequency of or potential for reuse

Travel and tourism

CookbooksSTM

Author or annotated editions

Travelogues

Tests

Fictional seriesHistorical fiction (opportunity to capture people, places, events)

Novels

“Chunks”

Low High

Religion (esp Bibles)

Business Education

Reference

Scholarly monographs

How: Estimating chunking’s potential benefits

Identification

BEA 2014 Chunking Data Panel Part 1

Technology

Transcript of BEA 2014 Chunking Data Panel Part 1