Be THE Pro Daikin Comfort Pro

Be THE Pro Daikin Comfort Pro

2021

Today, the air is perfect.Perfect temperature. Perfect humidity. Perfectly clean and fresh, like just after a rainstorm.

And the only thing more perfect than all of this, is that it's all happening inside.

Because that's where we work. Where we create. Where we grow. Where we truly live.

And that's why at Daikin, we focus on making the air inside as refreshing as the outside.

Better quality. Better comfort. Better control and efficiency.

So your experience goes beyond conventional HVAC.

And every day is perfect. Inside and out.

2 www.daikincomfort.com

Daikin is recognized as one of the world leaders in the manufacture of HVAC equipment and refrigerants. For over 95 years, Daikin has grown consistently and successfully due to the loyalty and success of our customers, as well as a track record of innovation and quality, with units sold in over 150 countries.

The Daikin Difference

Daikin is redefining home comfort in North America with some of the most technologically and aesthetical ly advanced solutions. These energy intelligent systems provide an unprece- dented level of individual comfort and control. Beyond our products and solutions offering, our commitment to personal service and manufacturing in North America is what makes us stand out from the pack, leading with AIR INTELLIGENCE.

From our earliest models over 90 years ago to today, user friendly designs and our passion for innovation is the hallmark of Daikin. A leader in our industry, our products provide high-efficiency solutions through zoning capability, advanced designs, and easy, reliable service.

100BILLION$21

3Be THE Pro – Daikin Comfort Pro

All Daikin Comfort Pro contractors seek to achieve the highest level of customer service, this requires integrity, and technical competency. This means maintaining an excellent rating with their local Better Business Bureau (BBB) and taking continuing education classes on how best to install and service Daikin brand products. To retain this status, Daikin Comfort Pros must deliver their best abilities to each and every customer, year after year.

A commitment to comfortDaikin Comfort Pros believe that a well-informed homeowner is the best possible customer. All Daikin Comfort Pros will take the time to help understand their unique comfort needs, assess the performance of their current indoor comfort system, and thoroughly discuss all options available to suit their lifestyle.

A commitment to provide you the right service and productsDaikin Comfort Pros have access to one of the most complete lines of indoor comfort products and systems available. As a leading manufacturer of indoor comfort systems and refrigerants, Daikin offers a full line of comfort solutions that ensures a Daikin Comfort Pro can provide the perfect solution to end users.

As such, Daikin Comfort Pros have access to excellent technologies, products, and training no other Daikin customer can have.

A commitment to serve you and your customersDaikin Comfort Pros have a long term vision to establish meaningful relationship with their customers. To help with this commitment, the Daikin Comfort Pros have access to some of the best limited warranties* in the indoor comfort industry.

*Complete warranty details available from your local distributor or manufacturer's representative or at www.daikincomfort.com.

A Return to SelectivityDaikin believes that the best way to ensure a one of a kind, premium customer experience is by working with a select group of professional, highly trained and motivated contractors. Daikin Comfort Pro contractors are chosen based on their reputation, growth potential, commitment to technology, and differentiation in their local marketplace. Our goal is to help grow these dedicated contractors through training and business development, sales and marketing support, and advanced products and services that separate them from the competition.

All Daikin Comfort Pro contractors must be able to stand behind our Daikin Comfort Promise

Ultimately, the commitment to provide you with comfort for life is represented and reinforced in the Daikin Comfort Promise. If, for any reason, the Daikin Comfort Professional has not met your expectations within one year of your equipment or system installation, please contact the installing Daikin Comfort

Pro and ask them to honor the Daikin Comfort Promise. The Daikin Comfort Pro will return to your house to resolve any issues you have with your installation at no cost to you. As part of formally maintaining the Daikin Comfort Pro distinction, the Daikin Comfort Pro will make all reasonable efforts to resolve any concerns you have within one year of your equipment installation. If a Daikin Comfort Professional does not meet your expectations, they risk losing the ability to sell Daikin products. With the Daikin Comfort Promise, you can have peace of mind that your Daikin Comfort Professional will continue to earn your business well after the sale. If not, they cannot be a Daikin Certified Professional. Period.

Daikin Comfort Pro Contractors


In return, we will ask of our contractors:

Brand focused » Affinity for the Daikin Brand and appreciation of global heritage

» Understand the importance of a strong and committed premium brand that partners with them to support and grow their business

Technology oriented » Early adopters and innovators that are not afraid of change

» A vision to change the market through a new type of products and services

Provide comfort, efficiency, and value » Focus on the overall value of a system versus price alone

» Teach homeowners the importance of a system to overall comfort, efficiency and savings

Ability and desire to grow » Commitment to expand and grow business at above market rates

» Willingness to train, develop, and apprentice new employees

Dedicated to marketing and promotion » Dedicate resources and funds to branding, marketing and lead generating initiatives in the markets they serve

Value training and continuous learning » Willingness to learn about new products, services, and methods to grow

» Invest in employee training and development

Create a unique customer experience » Go beyond selling and installing to create a one of a kind experience that homeowners will remember and happily tell others about

» Has training and systems in place to measure customer experience and satisfaction

Deliver whole home solutions » Offer solutions for whole homes including single and multi-zone options

» Differentiate through controls, smart home, and indoor environment quality solutions

Clear company culture » Has distinct values, goals, and company culture that separate them from the average HVAC contractor

Full service offering » Go beyond installs or repairs to provide comprehensive customer service and solutions

» Provide consultation, sales, installation, service contracts and repair for residential (and often light commercial) applications

Daikin Comfort Pros can expect from Daikin:

1. Brand Association And Partnership

2. Selectivity

3. Loyalty And Growth Programs

4. Business And Technical Training

5. Marketing And Lead Generation

6. Sales Support

7. Innovation And Forward Thinking

8. Commitment To Local Manufacturing And Support

Program Expectations

Company Culture

Values

Goals


Annual Loyalty and Incentive Trips » Daikin Comfort Pro contractors will enjoy opportunities to qualify for exciting trips and join Daikin leaders and fellow contractors from across North America

» Visit www.daikincomfort.com/go/trips for more information

Year-Round Consumer Instant Rebates » As as example, 2020 seasonal instant rebates up to $1,200 on select systems

» Rebate opportunities listed via our online rebate center at

www.daikincomfort.com/buyers-guide/rebate-center

Consumer Financing Buy-Downs » Daikin Comfort Pros will have access to competitive and innovative Consumer Financing programs that allow our contractors the potential to enjoy higher average tickets, and increased gross margin dollars on those jobs

Extended Service Plan » ASURESM Extended Service Plans will give homeowners that additional peace of mind associated with a worry-free system. Multiple service plan offerings are available to meet every need. Selling Daikin brand HVAC products with extended service plans can help you make additional gross margin dollars. These plans are currently administered by the manufacturer and not by third party insurance providers. *Contractor must register to participate. *Subject to change

Comfort Advisor Incentives » Year round incentives for selling select Daikin high-efficiency comfort solutions

» Incentives on all products: AC, Heat Pumps, Gas Furnaces, Ductless Systems, and more

Industry Leading Marketing Accrual Rates » Provides contractors with the opportunity to invest in lead generation and growing the contractor/Daikin name within their local markets

Bonus Programs (Seasonal) » Seasonal opportunities to earn higher instant rebates, Comfort Advisor incentives, and marketing accrual funds

Brand Conversion Assistance » Daikin Comfort Pro’s that meet minimum first year commitment amount can qualify to receive reimbursement for the cost of eligible re-branding and conversion costs Customized Contractor Growth Programs

The Daikin Comfort Pro contractor program is designed to provide select residential replacement contractor with a powerful suite of marketing and business tools to drive sales growth and profits, setting Daikin Comfort Pro contractors apart from the competition.

Accrual Program Guidelines:+

» A Daikin Comfort Pro contractor must have signed the Daikin contractor agreement to become eligible for accrual funds.

» Daikin Comfort Pro contractors must be registered in the Loyalty Program by their distributor.

» A Daikin Comfort Pro contractor must purchase a minimum of $50,000 in Daikin brand serialized equipment and Daikin Single and Multi-Zone serialized equipment, less discounts, taxes and freight charges, to become eligible for accrual funds.

» Accruals for Daikin Comfort Pro contractors registered by March 31, 2021 will begin on January 1, 2021. Accruals for Daikin Comfort Pro contractors registered from April 1, 2021 through August 31, 2021 will begin the first day of the month in which they were registered. The deadline for registration is August 31, 2021.

» Accruals will be calculated through December 31, 2021. Funds accrued during the 2021 Daikin Comfort Pro Program may be used from January 1, 2021 through March 31, 2022. The deadline for utilization of 2021 accrual funds is March 31, 2022.

+ We reserve the right to exclude special quoted projects, residential/ new construction projects and to change the program as necessary. Full DAIKIN COMFORT PRO Program terms and conditions available from your Daikin Sales Representative.

Leading Loyalty and Growth Programs


2021 Accrual Rates†

PRODUCT DESCRIPTION ACCRUAL RATE

VRV LIFE 10%

Daikin Fit Variable-Speed AC & Heat Pump Condensing Units, 20+SEER Variable-Speed AC & Heat Pump Condensing Units & Modulating Gas Furnaces

8%

18 SEER Variable-Speed AC & Heat Pump Condensing Units 7%

18 SEER 2-Stage AC & Heat Pump Condensing Units 6%

16 SEER 2-Stage AC & Heat Pump Condensing Units & Variable-Speed Gas Furnaces

5%

16 SEER/15 SEER 1-Stage Equipment including Packaged Units, 14 SEER Dual Fuel Packaged Units, & 95%+ AFUE Gas Furnaces

4%

Variable-Speed Air Handlers 3%

Daikin One+ Smart Thermostat, Daikin Single and Multi-Zone (Ductless) Equipment, and 14 SEER Equipment, Clean Comfort Products, Daikin One ecosystem Products (Daikin One Home Air Monitor, Daikin Premium Air Cleaner & Daikin One Powered Ventilator)

2%

80% AFUE Std. & Multi-Speed Gas Furnaces, 13 SEER Equipment & Goodman Equipment (except GMC)

1%

† Standard Accrual Rates. Rates may vary depending upon participation in other programs such as volume rebate programs. Promotional priced equipment, GMC Brand, and PS&A do not qualify for accruals.


Daikin University » Local and regional product training opportunities » Online technical training and development

Local / Regional Technical Training » Whole home ducted solutions » Single and multi-zone solutions

Elite Development Program » The Daikin Elite Development Program is a service of EGIA for certified Daikin Pro contractors that is designed to create the next generation of elite contractors to change the HVAC industry

» Unlimited Access to the Contracting Best Practices Platform & HVAC Sales Academy

» Daikin Specific Online Training

» Free Attendance at Contractor Leadership LIVE Conferences

» 2021 Daikin Elite Summit

» Daikin Regional Training Workshops

» Elite Development Training Classes

» Daikin Elite Operating Guide

» Full Access to a Special EGIA Premium Member Financing Offer

» Contractor Marketplace Discounts & Rebates

Daikin offers ongoing training and development opportunities through a variety of online, local, regional, and national programs and events.

Growth Oriented Training and Development


To help increase your exposure, Daikin Comfort

Pros have access to professional advertising tools that highlight the contractors’ professionalism. Choose from a full assortment of print campaigns, broad- cast, radio, TV, and SEO and SEM internet options. Contractors can utilize these choices of advertising mediums as well as their choice of ad agencies to help retain and grow their existing customer base.

Daikin is committed to providing the Daikin Comfort Pro contractor with industry leading web-based lead generation programs designed to “make the phones ring” for our Daikin partners. Daikin has teamed with cutting-edge technology companies to provide the Daikin Comfort Pro with search engine marketed lead results that can dramatically increase lead traffic for our contractors in their local geographies. In addition to lead generation, we are committed to helping our Daikin Comfort Pro contractors with marketing assets to help you promote your business and your partnership with Daikin through various channels including but not limited to the following:

» Radio Ads

» TV Commercial Contractor Tagging

» Billboards

» Digital Ads

» Direct Mailers and Other Promotional Collateral

» Vehicle Wraps and Signage

Daikin offers integrated campaign opportunities at a fraction of the usual cost via select vendors. This provides a consistent, effective multi-platforms lead generation strategy to maximize business growth in your territory.

National Advertising and Lead Generation

Advertising Template Library

Digital Ads Radio Spots Billboards

TV Commercials Truck Wraps Yard Signs

10%

2%

Mail to Customers4x - 6x

Display Advertising and Social Media

Neighborhood Radius

Mail to Modeled Prospects2x - 4x

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Join Us for a Daikin “Be THE Pro” Meeting » Visit the Daikin Texas Technology Park (DTTP) and learn about Daikin’s commitment to growing and developing a select network of premium contractors in North America.

– Meet with business leaders and peers to learn more about the Daikin vision and value.

– Tour the 4.23 million sq. feet of innovation sitting on 500 acres of land.

– Home to over 5,800 employees

Learn more about the Daikin brand, Comfort Pro contractors, and our innovate products and services.

Products and Pricing » Your Daikin representative will provide you with a Competitive Pricing Profile for equipment.

– Daikin one and a half (1.5) to five (5) ton unitary ducted residential air conditioning and heating products

– Daikin single and multi-port ductless residential products (single and multi-zone systems)

– Daikin Light Commercial products (rooftop and packaged equipment)

Program Enrollment » Daikin Comfort Pro Loyalty Program » Daikin Comfort Pro - Contractor Landing Page » Daikin consumer rebates and contractor incentive » Warranty Express » ASURESM Extended Labor Program » Daikin University » Daikin Elite Development Program

Evaluation of Credit Line and Terms

Complete Credit Application to determine a proper credit line based on sales expectation, business profile and credit history.

Next Steps

Be THE Pro

Contact your Daikin Territory Manager for next steps

Be THE Pro Daikin Comfort Pro

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