Be More Certain: A Practical Approach to Research Practice
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Transcript of Be More Certain: A Practical Approach to Research Practice
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GREGG BERNSTEIN @GREGGCORP AMUX
B_Be Mor_Be More CertainBe More CertainA Practical Approach to Research Practice
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Surveys, interviews, contextual inquiry, usability tests, competitive analysis, NPS, brand equity tracking, support feedback analysis
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presentations, reports, videos, posters, RIDE-alongs, lunch-n-learns
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design & development & engineering & psychology
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No dogma no gatekeepers
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The job of user research is to help us be more certain
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user research is pragmatic research
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1. Mindset, not skill set
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Assume the data exists
1. Mindset, not skill set
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2. Diplomacy and deputies
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Don’t assume the dots connect
2. Diplomacy and deputies
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3. Some data is better than no data
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4. Small samples are large opportunities
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4. Small samples are large opportunities
Information richness, not number of participants
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4. Small samples are large opportunities
Edge cases show you the boundaries of what’s possible
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5. Stories travel faster than reports
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6. Research accumulates compound interest
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GREGG BERNSTEIN @GREGGCORP AMUX
Be More CertainA Practical Approach to Research Practice