Be Memorable
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20-Jan-2017Category
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Transcript of Be Memorable
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2016 Information Services Group, Inc. All Rights Reserved.
2016 Information Services Group, Inc. All Rights Reserved#Tim Barry
Be Memorable!
2016 Information Services Group, Inc. All Rights Reserved.
2016 Information Services Group, Inc. All Rights Reserved#
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2016 Information Services Group, Inc. All Rights Reserved#
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2016 Information Services Group, Inc. All Rights Reserved#
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2016 Information Services Group, Inc. All Rights Reserved#
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What three things do you want the audience to remember?
Start strong. Be the authentic you. Be different.
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2016 Information Services Group, Inc. All Rights Reserved#Start Strong
2016 Information Services Group, Inc. All Rights Reserved.
2016 Information Services Group, Inc. All Rights Reserved#Put this on a Flip Chart
10% - Start Strong
80% - Hold Attention
10% - Finish Strong
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Build a Structure and CadencePrimary idea theme (Start strong)First main ideaReinforcing pointsSecond main ideaReinforcing points Third main ideaReinforcing points Summarize and finish strongThree things you want them to remember
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2016 Information Services Group, Inc. All Rights Reserved#Be the authentic YOU!Its YOU, not your STUFF the audience will remember!
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2016 Information Services Group, Inc. All Rights Reserved#Media Choices
Flip Chart Instant Credibility, AuthorityVideo Short Clips Only State the DurationPictures - FrameAudioProps Rubiks Cube, Golf ClubParty FavorsAudience ParticipationStories9
Be Different!
Dont use PowerPoint as a crutch or as your speaker notes.
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2016 Information Services Group, Inc. All Rights Reserved#Media Choices
Flip Chart Instant Credibility, AuthorityVideo Short Clips Only State the DurationPictures - FrameAudioProps Rubiks Cube, Golf ClubParty FavorsAudience ParticipationStories10
The human brain cannot read written words and listen to spoken words at the same time.Your brain can process images and sounds simultaneously, but not written words and speech. If you are still reading this slide you are not paying attention to a word I am saying, and therefore are not going to remember me. Which is a shame, because what I am saying is very important. (To me at least.)
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2016 Information Services Group, Inc. All Rights Reserved#I know you cant read this, but
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2016 Information Services Group, Inc. All Rights Reserved#
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2016 Information Services Group, Inc. All Rights Reserved#Content has to be relevant to the audience
So what? Who Cares?13
Jessica Almanza (JA) - this is unacceptable. I hope this is an example of what not to do... what is the point of this slide so that I can fix appropriately?Elizabeth Davis (ED) - I don't know - I'll ask Tim when we send it back to him.Be Memorable
Start strong, finish strong. Be the authentic you. Be different!
Its YOU that people will remember, not your stuff!
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2016 Information Services Group, Inc. All Rights Reserved#
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2016 Information Services Group, Inc. All Rights Reserved#
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2016 Information Services Group, Inc. All Rights Reserved#
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2016 Information Services Group, Inc. All Rights Reserved#
www.isg-one.comimagine your futurelets connect
2016 Information Services Group, Inc. All Rights Reserved#
