Be Healthy-overall
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Transcript of Be Healthy-overall
Be Healthy
Problem:
Obesity is a crucial problem today .It
is related to various problems.It causes many
diseases,some of which are life threatening .So, we need
to be aware of this and also need to reduce
overweight.From this thinking ,we have decided to
create a website related to this problem which will be a
single platform that provides all necessary information
how to reduce obesity.This will be helpful for those who
are really sufferers of this problem and who are health
conscious.we have named this product-Be Healthy.
Prototype-
http://be-healthy-5.launchrock.com/
https://be-healthy-1.launchrock.com/
Web app version
Mobile app version
Related health magazine
Product idea
Business Model Canvas
Customer Interview Result-
Face to face interview: 10 to 15 potential customers(Age group-35 to 70,both male and females,overweight and obese) are interviewed .
Result : More than 50% like modification and interactivity
Approximate 20% like to use other solution.
Around 10% like the concept
Customer survey result: 14 persons have taken this survey till now.
Result:
https://www.surveymonkey.com/results/SM-S5L7T9XR/
Estimated Market Size:
Locally-(Bangladesh) :
Total population: 160,000,000(Approximate)
No of obese : 1/5 of total population ~ 32,000,000
users(primary target): 1/4 th of obese : 8,000,000
Expected revenue(1st phase) : 2000tk/100 clicks ~ 160,000,000 tk
Selling magazine :20% of users(expected)~1,600,000
Expected revenue(primarily):1,600,00*200tk~32,000,000 tk
Revenue from app: unknown at this stage.
Globally:
Total population: 7.4 Billion
No of obese: 60% of total population ~ 4.4 Billion
users(primary target): 1/3 of obese~1.4 Billion
Expected revenue(1st phase): $25/100 clicks~$.35 Billion
Selling magazine: 25% of users(expected)~.35 Billion
Expected revenue(1st phase): $2.5*.35Billion~$.9Billion
Revenue from app: unknown at this stage.
Future Direction :
1. Modifying the idea of website ,adding interactivity and other features according to customers' need
2. Seeking other popular solution of the same problem