BEconomic @ Ernst & YoungBEconomic @ Ernst & Young

Center of eBusiness Innovation (CBI)

Switzerland

Version 1.0

Adolf Dörig

January 22, 2000

Center of eBusiness Innovation (CBI)

Switzerland

Version 1.0

Adolf Dörig

January 22, 2000

CBI2

Our goals are ......Our goals are ......

• To earn money! • To earn money!

• To be the leader in establishing new standards in structuring and quantifying tangible and intangible assets

• To be the leader in establishing new standards in structuring and quantifying tangible and intangible assets

• To be the 1st choice for worldwide customers for innovative solutions for the complex Business World

• To be the 1st choice for worldwide customers for innovative solutions for the complex Business World

CBI3

The new Business World is complexer and the Business Models have to reflect thisThe new Business World is complexer and the Business Models have to reflect this

Valueto be

Mapped

Valueto be

Mapped

Business ModelBusiness Model

intangibleintangible

tangibletangible

newnewoldold T

CBI4

The art of being profitable is first to understand the new Business World ......we do!The art of being profitable is first to understand the new Business World ......we do!

World 1

World ofReal Reality

World 2

World ofExperiences

Human beingsbehavior

World 3

World ofExplanations

EconomyEconomy PeoplePeople

cognition

ModelsModelsBusinessWorld in

development

BusinessWorld in

development

CBI5

E & Y can use new customized models to deliver customized solutionsE & Y can use new customized models to deliver customized solutions

Customized SolutionForm & Content

So

ftw

are

Application

Operating System

Hardware Real Economy

Min

dw

are

Application

Business TheoryBasics

KPMGPwCAA....

KPMGPwCAA....Oracle

SAP...

OracleSAP

...

MicrosoftMicrosoft

E&Y

BEconomic

Root

Others

CBI6

The market has new needs and is looking for new solutionsThe market has new needs and is looking for new solutions

FOR THE „TYPICAL“ CUSTOMERS:

Old economy companies: Models and Tools to analyze and optimize asset management (banks, production, etc.) (tangible and intangible)

Investment companies: Models and Tools to understand what assets they are buying(tangible and intangible)

Start up companies: Models and Tools to explain what assets they are building up (tangible and intangible)

FOR THE CONSULTANS:

Consulting firms: Licence of Models and Tools to implement added value services at their client site

FOR THE INSTITUTIONS:

Universities: A new methodoly to understand and valuate the new complex Business World

CBI7

Our competitors deliver structures. We go further! delivering models, quantifying elements and metrics!Our competitors deliver structures. We go further! delivering models, quantifying elements and metrics!

Structure Quantify

Arthur Andersen + - Cracking The Value Code

Boston C G 0 - Real Asset Value Enhancer

CG E&Y + - Value Creation Index

PwC + - Value Reporting

Skandia (IC Visions) + - Tobin, „Intellectual Capital“

Stern Steward - - MVA, EVA

Sveiby + - Intangible Asset Monitor

CBI8

Our test clients are showing concrete interest and needOur test clients are showing concrete interest and need

Danzas: they need new visual models to monitor their KPIs

Novartis: they need to understand their intangible assets

European call center: they need a visualizing system for their Balanced Scorecard

CBI9

We need an international approach and supportWe need an international approach and support

1) 200% commitment from E & Y international1) 200% commitment from E & Y international

2) An international Task Force: peoplemoney infrastructures

2) An international Task Force: peoplemoney infrastructures

3) An international Network to Know-body3) An international Network to Know-body

CBI10

CBI11

Todays multidimensional Business World can only be represented through a graphical interfaceTodays multidimensional Business World can only be represented through a graphical interface

t1 t2 t3 t4 t5 t6 t7

aa/cP/E

t

aP

cE

t3

t5

t4t6

t1

t2

t7

$ $

i$

b

t3

t5

t4

t6

t1

t2

t7

a c

i$

b2

b1

t3

t5

t4

t6

t1

t2

t7

a c1 c2

Vectors/complex Number: z = a + bi

Vectors/complex Number: z = a + bi

Absolute:a, b, c.....Absolute:a, b, c.....

Relation:a/b, a/c..... Relation:a/b, a/c.....

NumbersNumbers GraphicsGraphics

CBI12

We have the know-how, the procedures and the instruments to analyze the new Business World and to find the needed solutions

We have the know-how, the procedures and the instruments to analyze the new Business World and to find the needed solutions

1. Structure

2. Quantity

3. Direction

4. Optimization