OCT 15 PRESS & GUEST PREVIEW

OCT 16 - 22OPEN TO THE GENERAL PUBLIC

BE BRASIL WILL FEATURE THE BEST INBRAZILIAN INNOVATION AND USER EXPERIENCEIN A CONCEPT STORE ENVIRONMENT

For the past 30 years Brasil has been undergoing changes that are crafting a new Brazilian identity.

The Inspiring diversity of the country combined with the collaborative culture of the Brazilian people have placed our country in a privileged place.

From technology to arts, sustainability to gastronomy, Brazil is becoming one of the most influential and innovative countries in the world.

And it’s just the beginning. Join us, explore our novelties and live this experience. Get to know why and how this new Brazilian identity is being shaped.

Experience a little more Brasil. Be Brasil

A POP-UP EXPERIENCE SHOWCASING THE INNOVATORS BEHIND BRASIL’S THRIVING INDUSTRIES.THE EVENT WILL FEATURE ONE WEEK OF

ACTIVITIES IN OUR NEW YORK

© Copyright Profero LLC 2011-2012 - Con!dential

STICKERS

The hub features a Concept Pop-Up store offering a Brazilian retail adventure where visitors can acquire exclusive and innovative products. The Meet Brasil digital hall on the ground floor showcases a visual immersion that includes interactive virtual tours of Brazilian cities, created by Embratur; a guided tour of Inhotim, Brasil’s renowned contemporary art foundation, as well as content about Brazil’s innovators.

On the 2nd floor, The Botequim, a traditional Brazilian bar, will feature trends in food and beverage provided by Brazilian brands. It will also serve as the setting for special tastings as well as talks by Brazilian innovators from a variety of industries.

Our headquarters will be in the heart of SoHo on the corner of West Broadway and Broome. We’re taking over nearly 10,000 square-feet of retail space transforming it into a virtual Brazil.

FASHION, BEAUTY, SUSTAINABILITY, FILM, ARTS, MUSIC, DESIGN, ARCHITECTURE,AEROSPACE, TECHNOLOGY, FOOD AND DRINK

will fend our NYC retail hub in October 2013!

C: 85M: 15Y: 0K: 0

R: 0G: 162B: 224

C: 85M: 0Y: 0K: 0

R: 0G: 182B: 241

C: 00M: 32Y: 100K: 0

R: 253G: 181B: 21

C: 0M: 20Y: 100K: 0

R: 255G: 203B: 5

C: 65M: 0Y: 100K: 0

R: 98G: 187B: 70

C: 50M: 0Y: 100K: 0

R: 141G: 198B: 63

C: 65M: 0Y: 0K: 0

R: 32G: 196B: 244

C: 0M: 10Y: 100K: 0

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372 WEST BROADWAY Our headquarters will be in the heart of SoHo on the corner of West Broadway and Broom. We’re taking over an 11,000 square-foot retail space in SoHo transforming it into a virtual Brazil.

The hub features a concept pop-up store providing a Brazilian retail adventure where visitors can acquire exclusive and innovative products. The digital hall on the ground floor showcases a visual Brazil immersion that includes a visit to Inhotim, Brazil’s renowned contemporary art foundation. And on the 2nd floor, The Botequim, a traditional Brazilian bar trends in food and drink by Brazilian brands.

FASHION, BEAUTY, SUSTAINABILITY, FILM, ARTS, MUSIC, DESIGN, ARCHITECTURE, AEROSPACE, TECHNOLOGY, FOOD AND DRINK

372 WEST BROADWAY

will fend our NYC retail hub in October 2013!

C: 85M: 15Y: 0K: 0

R: 0G: 162B: 224

C: 85M: 0Y: 0K: 0

R: 0G: 182B: 241

C: 00M: 32Y: 100K: 0

R: 253G: 181B: 21

C: 0M: 20Y: 100K: 0

R: 255G: 203B: 5

C: 65M: 0Y: 100K: 0

R: 98G: 187B: 70

C: 50M: 0Y: 100K: 0

R: 141G: 198B: 63

C: 65M: 0Y: 0K: 0

R: 32G: 196B: 244

C: 0M: 10Y: 100K: 0

R: 255G: 221B: 0

372 WEST BROADWAY Our headquarters will be in the heart of SoHo on the corner of West Broadway and Broom. We’re taking over an 11,000 square-foot retail space in SoHo transforming it into a virtual Brazil.

The hub features a concept pop-up store providing a Brazilian retail adventure where visitors can acquire exclusive and innovative products. The digital hall on the ground floor showcases a visual Brazil immersion that includes a visit to Inhotim, Brazil’s renowned contemporary art foundation. And on the 2nd floor, The Botequim, a traditional Brazilian bar trends in food and drink by Brazilian brands.

FASHION, BEAUTY, SUSTAINABILITY, FILM, ARTS, MUSIC, DESIGN, ARCHITECTURE, AEROSPACE, TECHNOLOGY, FOOD AND DRINK

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Iran do Espírito Santo Rise and Fall/The Playground

Doris C. Freedman Plaza Central Park, New York City

September 10, 2013- February 16, 2014

Contact: Nicholas Baume Director & Chief Curator Public Art Fund NBaume@PublicArtFund.org 212 223 7803

THIS PROJECT IS SYNERGIC WITH THE BE BRASIL FESTIVAL TAKING PLACE IN NEW YORK EARLY OCTOBER,THE BE BRASIL FESTIVAL PROMOTES THE ARTS, DESIGN, FASHION AND INNOVATION FROM BRAZIL .

C: 85M: 15Y: 0K: 0

R: 0G: 162B: 224

C: 85M: 0Y: 0K: 0

R: 0G: 182B: 241

C: 00M: 32Y: 100K: 0

R: 253G: 181B: 21

C: 0M: 20Y: 100K: 0

R: 255G: 203B: 5

C: 65M: 0Y: 100K: 0

R: 98G: 187B: 70

C: 50M: 0Y: 100K: 0

R: 141G: 198B: 63

C: 65M: 0Y: 0K: 0

R: 32G: 196B: 244

C: 0M: 10Y: 100K: 0

R: 255G: 221B: 0

Jill Kraus, ChairSusan K. Freedman, President

Nicholas Baume, Director & Chief Curator PUBLIC ART FUND

cordially invite you and a guest to celebrate the opening of

Iran do Espírito Santo: Playground

TUESDAY, SEPTEMBER 10 11:30am

Exhibition PreviewDoris C. Freedman Plaza60th Street & 5th Avenue

WEDNESDAY, SEPTEMBER 11 6:30pm

Public Art Fund Talk with Iran do Espírito SantoThe New School, John Tishman Auditorium

66 West 12th Street

RSVP by Thursday, September 5development@publicartfund.org

Iran do Espírito Santo: Playground is made possible by Itaú BBA, with support from Itaú Cultural in association with Be Brasil.

Special thanks to Mayor Michael R. Bloomberg; First Deputy Mayor Patricia E. Harris; Department of Cultural A!airs Commissioner Kate D. Levin; Department of Parks & Recreation Commissioner Veronica White; and Central Park Conservancy President Douglas Blonsky.

Public Art Fund exhibitions are supported in part by the National Endowment for the Arts and the New York City Department of Cultural A!airs in partnership with the City Council.

PUBLIC ART FUND brings dynamic contemporary art to a broad audience in New York City by mounting ambitious free exhibitions of international scope and impact that o!er the public powerful experiences with art and the urban environment.

FOR MORE INFORMATION VISIT WWW.PUBLICARTFUND.ORG

Brazilian Public Art Installationin association with Be Brasil

The Be Brasil logo will be present in all collateral and on site signageSept 10th through February 16th

Be Brasil expands to central Park with the public art installation by brazilian artist iran do espírito santo, in association with the public art fund and Bank itaú bba

BEBOLD.BEINTRIGUING.BESENSATIONALBEINGENIOUS.BEBRASIL.

Wednesday October 16th“Brazilian Design Today”

5:00 PM Designers Guto Requena and Maurício Arruda

5:30 PM Designers Davi Deusdara, Rafael Studart and Erica Martins

Thursday October 17th“Innovative Companies in Brazil Today”

10:00 AM Chris Appleton COO of EMBRAER

“New Brazilian Flavors and Food Experience”5:30 PM Chef Alex Atala, moderated by Adam

Sachs, Editorial Director followed by book signing “D.O.M. *Rediscovering Brazilian Ingredients*”.

Friday October 18th“Inhotim Contemporary Art Center”

11:00 AM virtual guided visit by Curator Allan Schwartzman

“Brazilian Beauty Trends”5:30 PM Cristiana Arcangeli of Beaty’ In

Tuesday October 22nd“Innovation and Sustainability in Brazil Today”

10:00 AM Stan Bialowas Market Development Manager at Braskem

BE BRASIL TALKS

Wednesday, October 15th 8:30-9:30 PM, Alexia Bontempo

9:30-10:00 PM, DJ Greg Caz

Thursday, October 17th6:00-8:00 PM, DJ Greg Caz

Friday, October 18th8:00-9:00 PM, Kay Lira

Saturday, October 19th 8:00-9:00 PM, Eliano Bráz

Sunday, October 20th 6:00-8:00 PM DJ Greg Caz

Be Brasil Playlist by BMA

BE BRASIL MUSIC

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