BY:Emma KayeCEO

DATE: 10 Nov 2011

FOR: AMI - Tunis

OVERVIEW

 The word ‘bozza’ is slang for boss and is often used to describe someone who owns his/her dream, overcomes obstacles no matter what and is in control of their life.

-Mobile application-Enables a digital market place to transact and express-Enables a distribution place-Informal market places in emerging markets

BACKGROUND INFORMATION

- Access to traditional mechanisms to express, create, consumption is limited

- Traditional media limits a vast creative and knowledge economy to express due to limited access

- Most individuals in developing nations engage with digital communication, information and entertainment through their mobile phones

- Proof of concept for Bozza was launched using hyper-local made-for-mobile video content.

- Within three days there were 40 000 downloads and within three months this number rose to 170 000.

For: Blaze

THE MARKET

For: Blaze

THE CONTENT CREATOR/SMME’s

For: Blaze

CONTENT ON BOZZA

• Before going to market, Bozza had over 240 artists on its database. This number continues to growing rapidly.

• Artists come from as far afield as Ghana, Nigeria, Somalia, Tanzania, Zimbabwe and the rest of Africa.

For: Blaze

IN A NUTSHELL

Bozza is a mobihood that addresses the needs of the audience, providing premium content that is relevant, experiential, interactive and most importantly, free.  Accessed through a mobile application, Bozza includes hyper-localised mobile news channels, local video, music and written word content. Within the coming months, Bozza will also include a market place called myhood, where users and SMMEs (formal and informal) can trade and advertise their goods.

For: Blaze

THE APP

For: Blaze

For: Blaze

CONTACT DETAILS

• Download the app at BOZZA.MOBI• Like us on www.facebook.com/beBozza• Follow us on www.twitter.com/BozzaTime• To submit content email wozza@bozza.mobi

BE BOZZA!