Be a Digital Industrial Brand Ambassador (GE)
-
Upload
hr-open-source -
Category
Recruiting & HR
-
view
950 -
download
3
Transcript of Be a Digital Industrial Brand Ambassador (GE)
Be a Digital Industrial Brand Ambassador!Matching Talent with OpportunityJanuary 2017
Who am I?
Agenda
• To start…• Why does it matter?• Protect yourself and the GE brand • What to say and share
• LinkedIn – schedule a 30 minute meeting with yourself• Create/edit your profile• Build your network• Other uses
• Share content as an Ambassador… 5-10 minutes a week• How to contact me after
Action Plan…
1. Be sure your profile is updated – schedule 30 minutes with yourself right now!
2. Connect with your network3. Review other uses of LinkedIn4. Review other places where GE is online5. Sign up for the weekly updates and brand tips
– allow 10 minutes a week to update your brand
May 2, 2023 5
Why does it matter?
Be a Digital Industrial Brand Ambassador!
What is LinkedIn?
Free online network for professional networking
- 200 countries
- 170 industries
Why does It matter…
• A survey of 3,400 GE Careers global visitors found that GE is viewed as global, industry leader, successful and innovative, but not honest, caring, approachable*
• Social media can help us change that perception
Social Media is changing business…
What's in it for me?
Personal BrandBuild networkStay connectedIndustry newsGroups forumsDevelop knowledge
Realized Social Media Benefits
Better candidate qualityBetter ROIShorter time-to-hireWider, more diverse pool of talentStronger employer brandStronger college impactHigher response rateMore impactful messaging
May 2, 2023 10
Be Safe - protect yourself and the GE brand…
“Don’t say anything you wouldn’t say to your Mum or your boss!”How to be a Digital Industrial Brand Ambassador!
Be Safe• Visit http://integrity.ge.com search
“Acceptable Use of GE Information Resources”• Clear these are your personal views… • It is okay to say you are a GE Employee…
“As an employee of GE…”• You are not a spokes person for GE….• DO NOT post anything non-public/GE Confidential or
Restricted/GE Proprietary information• Countries/Businesses have own guidelines; check with
local guidelines; contact us with questions• Have secure passwords – competitors and hackers try to
use our employees sometimes
Build your personal brand…
How to edit your LinkedIn profile
May 2, 2023 15How to be a Digital Industrial Brand Ambassador!
May 2, 2023Presentation Title 16
6 things that differ from your resume
1. Photo - LinkedIn Profile is connecting real people2. LinkedIn Profiles are unlimited in length3. LinkedIn is social media… a two-way conversation4. Resume is a flat, text document, without interaction,
additional links or resources. LinkedIn allows you to ‘demonstrate’.
5. Resume is a ‘push’ piece where LinkedIn is a ‘pull’6. A resume becomes ‘finished’ whereas a LinkedIn profile
should evolve
May 2, 2023Presentation Title 17
Questions your profile could answer:
•What is your passion? What’s important to you? How does GE’s culture and values address them? Why do you work for GE?
•What keeps a person coming back?
•What does your job enable you to do when you’re not working?
May 2, 2023Presentation Title 18
10 Tips to Building A Strong Profile
1. Don’t cut and paste your resume.
2. Borrow from the best marketers.
3. Distinguish yourself from the crowd.
4. Put your elevator pitch to work.
5. Write a personal tagline.
6. Point out your skills.7. Explain your experience.8. Improve your Google
PageRank.9. Build your connections.10.Ask and answer
questions.
Profile Picture
✖✔
1. It looks like you 2. Only you in picture3. Your face is at least
60% of the frame4. Approachable, warm
expression5. Professional attire6. Clean background
Your professional headline
1. What do you do?
2. Where do you do it?
3. Who do you help?
4. How do you help?
Your summary • A brief bio explaining who you are and your intentions. • First-person• Conveys aspirations• Includes key words• Highlights strengths• Demonstrates ROI• Link to full resume• What is your purpose?
Quick tip… to help with yourGoogle PageRank…Put your name: then list skills,e.g. Victoria Redman: employer branding, EVP, influencer marketing, content marketing, virtual reality
22
Summary Example
Promote yourself
Promote GE
23
How To Promote GESuggested GE summary content:GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com
100% Profile Completeness
Description of Current Position
At Least 5 Skills
Profile Photo
Current Position2 Previous PositionsEducation
Summary
At Least 50 Connections
Select GE
Help people find you
Customized Website
Create an engaging profile
You can upload websites, videos, links that are relevant to your role or people looking at your profile
Confidential. Not to be copied, distributed, or reproduced without prior approval.
Tell your story… Tell the ‘why’
• Employment Brand is the consumer brand• People to people• Emotional Connection• LinkedIn (blog post)•MyGEStory.com – External
Why do you do your job? Not the ‘what’ or the ‘how’ but the ‘why’!
Grow your network
May 2, 2023 28How to be a Digital Industrial Brand Ambassador!
Grow your network• Like, share and comment• Add connections (there are four levels
of connections; ask for an Introduction if you need to)
• Answer InMail• Share relevant information and
updates• Join groups and company pages
How to be a Digital Industrial Brand Ambassador!
Share great content
May 2, 2023 31
Share updates with your network
Share Updates!
Remove link in your update
GE has so much great content you can share• http://www.ge.com/
• http://www.ge.com/careers
• http://www.gereports.com/
• http://www.ge.com/news/ge-newsroo
m
• http://careers.geblogs.com/
• http://www.MyGEStory.com
05/02/2023 34
Sign up for weekly content you can share…Did you know that 94% of candidates are likely to apply if a company actively manages its brand? In order to build the GE brand , we need to regularly showcase various news and stories. As best practice, I am asking for your support and add GE approved content to your LinkedIn news feed each week, this will not only build brand awareness but also enhance your credibility among your connections. In turn this will increase “likes” and “shares” and therefore allow you to reach connection that you otherwise wouldn’t, increasing your connection requests.
How:Each week we will share links you can simply drop into your newsfeed and share as you wish throughout the week. Content will include videos, stories, news, images and anything else that will tell the story of GE. Simply cut and paste the link only (the title will pull through automatically) into your news feed, instructions attached.
GE Software: Predix: Opening Doors for Developershttps://www.youtube.com/watch?v=ququS2eVzGA
GE Power & Water: GE's 7HA gas turbine goes to the test stand! https://www.youtube.com/watch?v=tROxix0J5BE
Videos:GE Lighting: Fast Track - LightGrid Outdoor Wireless Lighting Control | GE Lighting https://www.youtube.com/watch?v=SLd0SIFqP4Q Fast Track: Lumination™ RX Series LED Downlighthttps://www.youtube.com/watch?v=REMc8FSmObg
Ways of Social AmpingEmail / Eddie / Elevate – it doesn’t matter what tool
• Email vs. Elevate vs. eddie!!!!• Eddie is an internal new broadcast tool• You choose your favorite to externally amp
Think about when is the best time to post
Make sharing easier with IFTTT.comLearn how and watch me
What should I say if I’m contacted by someone looking for a job at GE? You can respond with something like: Thank you for your interest in working at GE. Please visit www.ge.com/careers to explore our current opportunities. Thank you.
If you know the person well and think they would be a good fit at GE, you can refer them through the Who Do You Know employee referral program http://whodoyouknow.ge.com/ If you think they could be a good candidate for a role you’re recruiting, pass their name and link to their LinkedIn profile to your Talent Acquisition partner.
Learn
May 2, 2023 39How to be a Digital Industrial Brand Ambassador!
Follow Influencers…get alerts when they post new content
Customise LinkedIn Pulse for youwww.linkedin.com/pulse/discover
Follow other companies, and GE
Groups
•Closed forums•Relevant to your industry, function and interests•Connect to similar people•Ask for advice• Exchange knowledge (remember what you cant share!)
43
What else do candidates see out there?
What do candidates see out there?- Website - ge.com/careers- Social Media
- GE Careers Blog- LinkedIn Careers Group- Twitter- Facebook- Google+- Instagram- Others
- Review Sites (82% of candidates view these before making a decision on employment)
- Indeed- Glassdoor (1/4 million look
at GE MONTHLY)- YOUR LinkedIn Profile
Glassdoor - What can I do about it?Transparent/3rd party website for job seekers to find out about a company from the employees through reviews
- 6 million reviews and growing fast- CEO ratings- Salary reports- Interview reviews and questions- Photos
What can I do?1. Be aware candidates are looking at this
2. Look at your GE Business page
3. Feel free to leave a review
4. Send updates needed to pages to recruiting marketing team
5. Send out email to educate your team
Action Plan…
1. Be sure your profile is updated – schedule 30 minutes with yourself right now!
2. Connect with your network3. Review other uses of LinkedIn4. Review other places where GE is online5. Sign up for the weekly updates and brand tips
– allow 10 minutes a week to update your brand
May 2, 2023Presentation Title 48
1. Feel free to connect with me on LinkedIn and ask any questions you
might have – have me look over your profile!
2. Check out theDIBA Resources Site
3. Monthly Tips and Tricks Session!
Resources
May 2, 2023 49How to be a Digital Industrial Brand Ambassador!
Confidential. Not to be copied, distributed, or reproduced without prior approval.
Internal Structure of Employment Brand Team/Council – Updated Oct 2016Who do I go to as my SME in Recruitment Marketing support?
HealthcareJeff K Matt K
Katie S
Global Employment Brand Leader
Shaunda Zilich
Energy Connections
Laurie Malecki Oil & Gas
Jennifer Murphy
Power / REJill
Harrington
Corp /Gl Ops
Enabling Nancy Anton
Global ResearchDanielle Benedict
Aviation FT Posting
Interim Casey Buchanan
GE AlstomSuzanne Defache
GE Businesses
CapitalLing Pyng
DigitalComing Soon!
Transportation
No Resource
EuropeKatie Dalton
GGOVictoria Redman
Key - Full Time RM- Part Time RM- No resource
CanadaKristin Krause
Hungary
Fruzsina Joo
ChinaRicta Lai
LatAm / Mexico
Briceyda Torres
France / Benelux
Mehdi HakimIndiaAmit
Bhandari
Poland / Czech
Magdalena Zieniewicz.
GE Regions
RussiaMelkhazny Bekhoeva
Italy & IberiaCamilla Bacelle
APACNatalie Scott
USJulie Smock
MENATBindhu Pradeep
UniversityLeslie Coyne /
Colleen McCormick
UK / IrelandNicole Parish
SSATemitope Folarin
DACHNicole
Buechner
Current/LightFT Posting /
R. Drosa
All Business/RegionCorp/Local
Comms/Mkt
Experience Level
ExecutiveAndrew Tamagni
Mid-LevelNo Resource
Digital Industrial Brand Ambassador 2017 Training
Do you want to be part of a community that will help build your professional network, promote your personal brand and develope your industry knowledge?LinkedIn is not just for finding jobs, its proven to be effective in networking, with a member base of approximately 330 million active users. Its an invaluable tool to communicate and reach out to people just like you to build your professional network.As an employee of GE the way you present yourself online matters. Think about what your LinkedIn profile says about you and what you do for GE. When you share great content, it reflects well on you. You’re building your reputation as someone who’s knowledgeable in your field, increasing your credibility and visibility and in turn this will increase your chances of growing your network.Join our next training sessions:
Go to Brilliant You at the link below and click on ’Get Started’ to view all the available times and dates for 2017 in GE Learning.https://www.gebrilliantyou.com/be-digital-industrial-brand-ambassador
Appendix
Branding Tip #1
05/02/2023 55
Sign up for weekly content you can share…Did you know that 94% of candidates are likely to apply if a company actively manages its brand? In order to build the GE brand , we need to regularly showcase various news and stories. As best practice, I am asking for your support and add GE approved content to your LinkedIn news feed each week, this will not only build brand awareness but also enhance your credibility among your connections. In turn this will increase “likes” and “shares” and therefore allow you to reach connection that you otherwise wouldn’t, increasing your connection requests.
How:Each week we will share links you can simply drop into your newsfeed and share as you wish throughout the week. Content will include videos, stories, news, images and anything else that will tell the story of GE. Simply cut and paste the link only (the title will pull through automatically) into your news feed, instructions attached.
GE Software: Predix: Opening Doors for Developershttps://www.youtube.com/watch?v=ququS2eVzGA
GE Power & Water: GE's 7HA gas turbine goes to the test stand! https://www.youtube.com/watch?v=tROxix0J5BE
Videos:GE Lighting: Fast Track - LightGrid Outdoor Wireless Lighting Control | GE Lighting https://www.youtube.com/watch?v=SLd0SIFqP4Q Fast Track: Lumination™ RX Series LED Downlighthttps://www.youtube.com/watch?v=REMc8FSmObg
Sign up for Recruitment Marketing Weekly updates…1. Go to Identity Manager and select “Join a Distribution List”
as circled below
2. Then in the drop downs select:− GE Corporate − By DL Name and then type − Corp Build the GE Brand
3. The distribution list will then appear, select Join and you will continue to receive weekly content to share on Social Media.
Branding Tip #2
Step 1. Your first challenge is to pick a theme:− What I found most challenging at work today…− My best moment today at GE… − The highlight from my day at GE…− How I'm simplifying things at GE…− What I love about working at GE…− The best career advice I received… − What I learnt today at GE…− Good morning from…− Good night from…− This is where I work…− This is my impact…
Want to get involved with GE Careers on Instagram? Find us www.instagram.com/gecareers or search for “gecareers” in the app
Any question contact:[email protected] for [email protected] for
[email protected] for USA
Step 2.Then Email us your picture here and consent form (below). Be sure to title your picture with the hashtag/theme it fit, your name and location, (City & Country)
Happy Snapping!
Consent to Use Recording of Voice, Image or Likeness I give my permission for GE, as defined below, to use the recording (by videotape, audiotape, photograph or otherwise) of my voice, image or likeness that I have submitted to GE. I understand and agree that any recording shall remain the sole property of GE and may be used for commercial purposes including public display (e.g., on social media sites) and for GE’s other legitimate business purposes (including without limitation training, regulatory or legal requirements, quality assurance, and record keeping). Further information concerning GE’s handling of personal information, including details concerning storage and international transfer, are specified in the GE privacy policy available at http://www.ge.com/privacy (which will be provided upon request). This consent may not be revoked once signed except where required by law. For these purposes, GE includes General Electric Company and its current and former direct and indirect parents, affiliates, subsidiaries, divisions, and related business entities. Signature: ________________________________________ Date: _________________________ Print Name: __________________________________________ For Employees: SSO#: ____________________ For Visitors: Business Name: ________________________________________________________________
Branding Tip #3
May 2, 2023Presentation Title 64
Email Signatures
Our global email signature format provides customers and other constituents with the essential contact information required to conduct business with us. It is designed to be simple, clear and succinct while enhancing the digital experience of our brand by creating a more consistent, uncluttered experience for the recipient.
• Do:
• Always put your email signature and body copy in Arial
• Follow your business’s go-to-market brand architecture strategy when constructing your email signature
• Only include information that is necessary for the recipient
• Don’t:
• Add marketing messages to your email signature
• Use logos, other text or graphics in your email signature
• Add or overload your email signature with information that is not needed (e.g. do not include a physical address to established contacts or when it is not relevant to the conversation)
May 2, 2023Presentation Title 65
Email Signature Format
• This should be used with known contacts in regular email and for mobile-based email applications. Information is limited to your name, title, Customer Solution or Product Family (if needed), Industry brand and primary contact phone number(s).
May 2, 2023Presentation Title 66