Be A 21st Century Social Producer To Achieve Your Business Goals
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Transcript of Be A 21st Century Social Producer To Achieve Your Business Goals
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
Join the eVOLution:Join the eVOLution:Be a 21Be a 21stst-century social producer to achieve your -century social producer to achieve your community development goalscommunity development goals
Presented byPresented by
GRAHAM MACHACEKGRAHAM MACHACEK
Director, Marcomm and Business DevelopmentDirector, Marcomm and Business Development
Volunteer CanadaVolunteer Canada
[email protected]@volunteer.ca
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
Volunteering, it’s in our DNA!Volunteering, it’s in our DNA!
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
xxx
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Giving back is the new black
Credit: Brian Solis
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
What opinion leaders sayWhat opinion leaders say
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
SOCIAL mediaSOCIAL media955+ million active users
57% women, educated, majority 45+
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500+ million active users
59% women, educated, all ages
175+ million users
50% male/female, educated, majority 45+
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
SOCIAL mediaSOCIAL media
90 million active users
71% men, educated, techie, under 25
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21 million unique visitors80-90% women, educated, all ages
Delivering 4B streams / day
60 hours of content uploaded / minute
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
SOCIAL media landscapeSOCIAL media landscape
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http://www.theconversationprism.com/high-res/
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
SOCIAL producersSOCIAL producers
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• Start with social outcomes in mind
• Think: Personal, Actionable, Shareable
• Nimble/Fast, Transparent and Targeted
• Storytelling = showing impact
• Know who influences their audience
• Customize to platforms
• Achieve resonance
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
End Malaria CampaignEnd Malaria Campaign
http://bit.ly/8XTpPe
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
Kony 2012Kony 2012
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
Get Volunteering FB Convo SeriesGet Volunteering FB Convo Series
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A12
Align GoalsAlign Goals
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
1) What’s the purpose and desired result?
2) What's your budget?
3) What is the objective?
4) What's the strategic approach?
5) Who are you trying to engage?
6) Where and how can you engage them effectively?
7) What does success look like?
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7 Key Questions7 Key Questions
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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A
Volunteer.caYour Connection to Canada’s Volunteering Community
Graham Machacek on LinkedIn: http://ca.linkedin.com/in/grahammachacek
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Stay ConnectedStay Connected