Презентація Олександр Елькін і Марина Пащенко Khan Academy- Паель
BDMSummit 2017 - Марина Бабіч "What marketing tools are worth using for outsourcing...
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Transcript of BDMSummit 2017 - Марина Бабіч "What marketing tools are worth using for outsourcing...
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What marketing tools are worth using for outsourcing companies?How to make a wise choice?
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What is it all about?
Business Dictionary (c)
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Why is it important?
There are
too many of
THEM!!!
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The BIG LIST DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media
DESIGNGraphic DesignInteraction DesignUser Experience Design – UXVisual Materials DesignWeb DesignWeb ProductionSales Collaterals Design
RESEARCH AND ANALYSISDatabase MarketingMarketing ResearchMarketing StrategyWeb AnalysisCurrent company situation
RELATIONSHIP MANAGEMENTAcquisition and LoyaltyChannel MarketingCustomer Relationship Management
WEB AND MOBILE DEVELOPMENTUser Interface Design – UI
WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb EditingSales Collaterals Writing
COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing
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DO I REALLY NEED THIS ALLLLL ??
NOPE
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You want to tell ME what I need?
NOPE
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We will define What you can use
To be more effective
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Let’s start with the definition
What is OUTSOURCING???
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Listening to Investopedia What is 'Outsourcing'
Outsourcing is a practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally.
Outsourcing is an effective cost-saving strategy when used properly. It is sometimes more affordable to purchase a good from companies with than it is to produce the good internally.
Read more: Outsourcing Definition | Investopedia http://www.investopedia.com/terms/o/outsourcing.asp#ixzz4WszT9vow
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Outsourcing services ARE different But it still IS service
Not a PRODUCT
Not a SOLUTION
Not a UNICORN
Not even a fish on the right side ;)
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What do OUTSOURCING providers need??New Customers
New Projects
Happy Customers
Returning Customers
Great Reputations
etc.
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WHICH TOOLS TO START WITH? RESEARCH AND ANALYSISDatabase MarketingMarketing ResearchMarketing StrategyWeb AnalyticsCurrent company situation
WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb Editing
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WHICH TOOLS TO CHOOSE TO CONTINUE? COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing
DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media
WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb EditingSales Collaterals Writing
DESIGNGraphic DesignInteraction DesignUser Experience Design – UXVisual Materials DesignWeb DesignWeb ProductionSales Collaterals Design
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WHICH TOOLS TO USE FOR SUPPORT?
DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media
RELATIONSHIP MANAGEMENTAcquisition and LoyaltyChannel MarketingCustomer Relationship Management
COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing
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Any QUESTIONS, guys???
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CONTACTS I don’t like Business Cards!
Save the Trees, contact me
via LinkedIn
https://ua.linkedin.com/in/marinababich
Or via Viber +38 098 02 321 43