BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina...
Transcript of BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina...
![Page 1: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/1.jpg)
BCTDA Building Community
through TourismFebruary 24, 2017
![Page 2: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/2.jpg)
Stephanie BrownExecutive Director
Asheville Convention & Visitors Bureau
![Page 3: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/3.jpg)
Winter Advertising Campaign
![Page 4: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/4.jpg)
• Net Media Budget of $500,600 Spot TV and Radio in
o Atlanta, Raleigh, Greensboro, Charlotte, Columbia, Knoxville, and Tri-Cities TN
Digital: Facebook, Online Display, Retargeting, Native and Email
• Campaign Flight January 5 – March 12
• Messaging Strategy
Winter Campaign Strategy
Asheville’s Undiscovered Season
with the
Best Rates of the Year
![Page 5: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/5.jpg)
TV Spot
![Page 6: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/6.jpg)
Asheville’s Undiscovered Season
Radio Spot
![Page 7: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/7.jpg)
Digital Display
![Page 8: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/8.jpg)
Custom Pop Ups
![Page 9: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/9.jpg)
Custom Pop Ups
![Page 10: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/10.jpg)
Custom
Landing Page• Resides in booking
widget
• Incentive
• $25 Amex Card
• Asheville Gift Box
• Distributed at the
Asheville Visitors
Center
![Page 11: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/11.jpg)
Tourism Product
Development Fund
![Page 12: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/12.jpg)
TPDF 2017 Grant Cycle Timeline
October 25
Awards
Announced
April 5
Information
Session
May 31
Phase I Due
June 28
Phase I
Applicants
Notified
August 30
Phase II Due
September 28-29
Project Presentations
Site Visits
October 5 & 10
June 21
Phase I Review
Meeting
October 19
Phase II Review
Meeting
![Page 13: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/13.jpg)
The BCTDA awarded a total of
$27 million in
TPDF grants to
31 projects
![Page 14: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/14.jpg)
John B. Lewis Soccer Complex at Azalea Park2002, 2004, 2009, 2015
Awarded$2,300,000
![Page 15: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/15.jpg)
Grove Arcade2002
Awarded$500,000
![Page 16: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/16.jpg)
The Bonsai Garden at the North Carolina Arboretum
2003
Awarded$750,000
![Page 17: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/17.jpg)
Asheville Visitors Center2003
Awarded$750,000
![Page 18: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/18.jpg)
WNC Veteran’s Memorial at Pack Square Park & Buncombe County War Memorial
2007
Awarded$16,500
Awarded$67,000
![Page 19: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/19.jpg)
Asheville Area Wayfinding2007, 2010
Awarded$1,800,000
![Page 20: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/20.jpg)
Pack Square Park, Pavilion & Canopy
2004, 2007, 2009, 2013
Awarded$2,550,000
![Page 21: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/21.jpg)
Asheville Art Museum2007, 2009
Awarded$1,500,000
![Page 22: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/22.jpg)
The Orange Peel 2009
Awarded $50,00 grant$250,000 loan guaranty
![Page 23: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/23.jpg)
$5,675,000
U.S. Cellular Center – City of Asheville
2010, 2012, 2013, 2016
Awarded$5,675,000
![Page 24: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/24.jpg)
Smoky Mountain Adventure Center
2010
Awarded$100,000
![Page 25: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/25.jpg)
Montford Park Players2012
Awarded$125,000
![Page 26: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/26.jpg)
Navitat Canopy Adventures
2012
Awarded$500,000
![Page 27: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/27.jpg)
Lighting for UNC Asheville Sports Fields
2013
Awarded$500,000
![Page 28: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/28.jpg)
Highland Brewing Company
2014
Awarded$850,000
![Page 29: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/29.jpg)
The Collider2014, 2015
Awarded$300,000
![Page 30: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/30.jpg)
RiverLink Pearson Bridge River Access
2014
Awarded$25,000
![Page 31: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/31.jpg)
Enka Center Ballfields2014
Awarded$2,000,000
![Page 32: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/32.jpg)
Riverfront Destination Development2014, 2015
Phase I• Riverfront Arts & Culture
Dispensary• Boat ramps
Phase II• Beaucatcher Greenway• French Broad River Greenway
Network• Crosswalk and river access at
Amboy Park
Awarded$2,800,000
![Page 33: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/33.jpg)
Asheville Museum of Science
2015
Awarded$400,000
![Page 34: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/34.jpg)
WNC Nature Center2015
Awarded$313,000
![Page 35: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/35.jpg)
Riverglass Public Glass Studio & School
2015
Awarded$200,000
![Page 36: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/36.jpg)
Asheville Community Theatre
2016
Awarded$1,000,000
![Page 37: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/37.jpg)
Montreat College Pulliam Stadium Phase II
2016
Awarded$350,000
![Page 38: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/38.jpg)
WNC Farmers Market2016
Awarded$380,000
![Page 39: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/39.jpg)
The Wortham Center2016
Awarded$700,000
![Page 40: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/40.jpg)
• March 30: Partner Forum
"What’s New With You?"
• April 13 : Partner Forum
Economic Impact Report
• May 12: Tourism Summit (half-day)
Guest Speaker & Break-out Sessions
Upcoming Events
![Page 41: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/41.jpg)
CVB 101 Open Door Sessions
• Available Monthly
• Learn about CVB programs & opportunities
• Get help with listings & extranet questions
Check the schedule for upcoming dates at
AshevilleCVB.com/Events
![Page 42: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/42.jpg)
New AshevilleCVB.com Website
![Page 43: BCTDA Building Community through Tourism · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 Awarded $750,000. Asheville Visitors Center 2003 Awarded $750,000.](https://reader035.fdocuments.in/reader035/viewer/2022070823/5f2e736797582900a92f9add/html5/thumbnails/43.jpg)
Thank You!