bclmr_ar09-10

C A N A D I A N R E D C R O S S

Annual Review

2009–2010

British Columbia and Yukon

Table of Contents

2 ANNUAL REVIEW

Table of ContentsINTRODUCTIONS

GreetingsRegional GovernanceStrategy 2015

DISASTER MANAGEMENT

Disaster ManagementInternational OperationsRestoring Family Links

COMMUNITY RESILIENCE AND CAPACITY BUILDING

SmartStart: Multi-Lingual Injury Prevention TrainingFirst ContactAboriginal Outreach

HEALTH AND SOCIAL PROGRAMS

Health Equipment Loan Program (HELP) Children’s Medical Equipment Recycling & Loan Service (CMERLS) Regional Contracted HELP ServicesFamily Support Program

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678

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101112

VIOLENCE AND ABUSE PREVENTION

RespectED: Violence & Abuse Prevention

INJURY PREVENTION

First Aid and Water Safety Services

HUMANITARIAN ISSUES

Humanitarian Issues Program & Youth TAP (Training in Action Program)

FINANCIAL HEALTH AND SUSTAINABILITY

A Legacy of Community ServicesDonors & Supporters

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MISSIONThe Canadian Red Cross mission is to improve the lives of vulnerable people

by mobilizing the power of humanity in Canada and around the world.

VISIONThe Canadian Red Cross is the leading humanitarian organization through

which people voluntarily demonstrate their caring for others in need.

FUNDAMENTAL PRINCIPLESHumanity

ImpartialityNeutrality

IndependenceVoluntary Service

UnityUniversality

The past year has been filled with celebration, challenges and achievements.

2009 marked the 100th Anniversary of the Canadian Red Cross Society as a Canadian corporation and we celebrated with events that were as creative and varied as our province. In the Lower Mainland, a wonderful gathering of past and present Red Cross volunteers, staff and supporters created an opportunity to share memories and acknowledge achievements. In Prince George, a volunteer recognition event held in the local Aboriginal Friendship Centre outlined volunteer contributions in such a personal way, I felt as if I had known the volunteers for years rather than minutes. We were honoured to have the Lieutenant Governor Steven Point, host an anniversary event for the Red Cross in BC at Government House. The recognition of BC women who served in Europe during the Second World War, of Rob Dyke who swam around Vancouver Island in support of Red Cross Water Safety, and of the First Nation children who sang a song about the seven Fundamental Principles were inspiring in their humanitarian focus.

RespectED: Violence and Abuse Prevention celebrated its 25th year as a program with the Red Cross in 2009. RespectED uses training and education to move the issues of violence and abuse from unmentionable to unacceptable. First developed in the Lower Mainland, Red Cross RespectED is now delivered across Canada and in partnership with 10 other National Societies around the world.

It was also a 25th anniversary year for Youth TAP’s Global Issues Symposium for Youth. This event trains and inspires youth to consider world problems from landmines to child soldiers. The Canadian Red Cross was a strong supporter of the global effort to ban landmines, something many people thought impossible. Education to youth on critical global issues is an essential part of our commitment as an international humanitarian organization.

From May to November we were busy responding to fires in BC’s Southern Interior. Over 6,800 people were directly supported by Red Cross volunteers and staff. The TELUS Red Cross Call Centre was opened in cooperation with Emergency Management BC for 12 days, responding to over 2,300 calls for information. The BC fire response reflected the Red Cross’ ability and commitment to coordinate effectively with others; we worked with 15 municipal, regional and First Nation authorities, and 10 government and non-governmental agencies to support people affected.

The new year began with tragedy after the devastating earthquake in Haiti. Many Canadians looked to the Red Cross to translate their concern to action by donating generously to support our work. Our volunteers and staff leaped into action, exhibiting outstanding teamwork in processing donations and supporting Haitians returning to Canada. Over 800 community fund raising events were held throughout BC.

This year, the Red Cross underwent many internal shifts as part of an innovative process that explores how we can work together more effectively in Western Canada to serve more people. This included the creation of provincial managers to link directly with provincial governments, agencies and organizations. Change always involves some difficult adjustments, but our staff and volunteers rose to the challenge. Red Cross was also affected by economic pressures, but we are working hard to build our fund development initiatives to ensure the financial health of the Society.

You will be able to read more about the specific program achievements in the pages that follow. Throughout all the changes and challenges, our focus remains on our humanitarian mission to ensure that the Red Cross will be here to celebrate its 200th year and beyond.

Kimberley Nemrava BC Director

Greetings

Working together,

we will be able to

continue to expand the

reach and relevance

of our programs

to better serve the

people of British

Columbia and Yukon.

Dear Red Cross Supporter,

BRITISH COLUMBIA AND YUKON i

ii ANNUAL REVIEW

Regional Governance

N O R T h E R N B C & Y U K O N R E G I O N

Where We Serve: From Williams Lake, east to Valemount, west to Prince Rupert and north to the Alaska border

Regional Council:Tim Alexander (President)Dan Le (Vice President)Alvina Berggren Amar Dhillon Dave Dickson Derek Itani Linda Lauder Becky Row (Ex-Officio)

S O U T h E R N I N T E R I O R R E G I O N

Where We Serve: Extends from 100 Mile House and Blue River south to the U.S. border and from Lillooet and Princeton east to the Alberta border

Regional Council:Clarence Kooistra (President)Peter ChauMel GallowayAlanna GarrettRick RileyDinah StanleySheilagh WilsonJohn Richey (Ex-Officio)

B C C O A S T A L R E G I O N

Where We Serve: Vancouver Island, the Gulf Islands, Powell River, Bella Bella, Bella Coola, Ocean Falls and the Haida Gwaii Islands

Regional Council:Paul Jenkins (President)Bruce Curtis (Past President)Bruce ClineMichelle GlubkeAngela HenryDoug ThompsonMike WatersPhyllis Argue (Ex-Officio)

L O w E R M A I N L A N D R E G I O N

Where We Serve: From the Greater Vancouver area, north to Sechelt, Squamish and Pemberton, east to the Fraser Valley, Boston Bar and Hope, and south to the U.S. border

Regional Council:Cassandra Consiglio (President)Shelley Milne (Past President)Cynthia Lam (Vice President)Kalpna Solanki (Vice President)Shannon BeattyLouise BishoffJudith BoerLeanne DospitalJames LiuEmese SzucsMichelle Hassen (Ex-Officio)

British Columbia & Yukon Regional Councils

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Helvetica Neue, 27 Ultra Light Condensed,

colour to match program colour. No more

than about nine lines. No hyphenation

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Header 1Strategy 2015

BRITISH COLUMBIA AND YUKON iii

Strategy 2015A Five-Year Strategic Plan

B U I L D I N G O N T h E C O R N E R S T O N E S O F O U R w O R K

This year the Canadian Red Cross implemented Strategy 2015, a five-year strategic plan designed to maximize efficiency, enhance accountability and increase success in our mission to prevent and alleviate suffering in Canada and throughout the world.

Much of the plan builds on the work the Canadian Red Cross already does through the identification of six areas of excellence: Disaster Management, Community Resilience and Capacity Building, Health and Social Programs, Violence and Abuse Prevention, Injury Prevention and Humanitarian Issues and International Humanitarian Law. These areas represent the cornerstones of our work, and indicate where we need to focus attention, resources and time over the next five years to build on our successes.

Expanding on the six areas of excellence, the Canadian Red Cross developed the following goals:

Goal 1 – Disaster Management: People will have their basic needs met and their living conditions restored and improved in the event of crisis, conflict and disasters.Goal 2 – Community Resilience and Capacity Building: Communities will have increased capacity and resilience to address their basic needs. Goal 3 – health and Social Programs: People will have improved health status through community-based actions.Goal 4 – Violence and Abuse Prevention: Children and youth will be protected from violence and abuse through the creation of safe environments. Goal 5 – Injury Prevention: People will have the skills and knowledge to make safe choices, prevent injuries and respond in emergency situations. Goal 6 – humanitarian Issues and International humanitarian Law: Humanitarian issues will be addressed in order to protect life and health and to ensure respect for the human being.

In order to meet all six strategic goals, the Canadian Red Cross identified six means by which we expect to build on and achieve further successes: Fundamental Principles and Humanitarian Values, One Shared Vision, The Best Team: Volunteers and Staff, Communication and Influence, Financial Health and Sustainability, and Partnership and Networking. In Strategy 2015, the means are then further expanded upon, identifying various criteria from which our successes can be measured and evaluated in a tangible way as we work to achieve our strategic goals.

Strategy 2015 cements the commitment of the Canadian Red Cross to continuously earn the respect and support of Canadians as we continue to mobilize the power of humanity now and for the next 100 years in accordance with our mission to improve the lives of vulnerable people in Canada and around the world.

To read more about Strategy 2015, our areas of excellence, strategic goals and the means to get there, visit our website at www.redcross.ca.

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Strategy 2015

cements the

commitment of the

Canadian Red Cross to

continuously earn the

respect and support

of Canadians as we

continue to mobilize

the power of humanity

now and for the next

100 years.

1 ANNUAL REVIEW

As a premier provider of humanitarian assistance in Canada, the Red Cross Disaster Management program offers a broad range of emergency management services that help people prepare for, respond to and recover from disasters, ranging from small individual disasters to large scale catastrophic events. The program supports relief and recovery activities, such as distribution of emergency supplies, family reunification, information dissemination through the TELUS Red Cross Call Centre, and recovery and referral support. Operating 24 hours a day, 7 days a week, we rely on a large number of well trained volunteers to support service delivery.

Globally, disasters are increasing in frequency and severity. Locally, we are faced with annually recurrent events, including storms, spring freshet, and forest fires. As a result, the Disaster Management program is shaped by the seasons and the hazards that go with them. In the past year, the BC and Yukon Disaster Management program responded to the needs of thousands of clients in emergencies and disasters:

From May to November, over 30,000 people were evacuated due to forest fires that raged across BC, in particular the Southern Interior Region. Working closely with all levels of government and agencies, the Red Cross assisted with reception centers and operated recovery centres to provide assessments, information referrals, food, water, shelter, blankets and clean-up kits. The TELUS Red Cross Call Centre was also activated to provide critical information to more than 2,390 people. This response supported a total of 6,846 individuals.

During the extreme heat wave in July, volunteers distributed bottled water and monitored people in line for signs of heat-related illnesses at select office locations of the Ministry of Housing and Social Development in the Lower Mainland Region.

Volunteers across BC were deployed to help provide non-medical support to clients during the H1N1 mass vaccination in the fall. Volunteers assisted with registration, managed flow of traffic in waiting areas, and distributed information provided by the public health authorities.

During the severe winter weather, volunteers assisted with Extreme Weather Shelters in Greater Vancouver, Abbotsford, Victoria, Nanaimo and Courtenay by distributing hundreds of blankets and sleeping mats. Volunteers in Greater Victoria were activated for 22 nights providing outreach information, support to warming centres, and set up and take down of the Extreme Weather Shelters.

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When we were told

about the Red Cross,

we thought ‘Wow,

there is some hope.’

They helped us get

some groceries

together and replenish

everything that had

turned to garbage.

Zena GrindlayLillooet client from the BC

Forest Fires

Disaster Management

1 Disaster Management

BRITISH COLUMBIA AND YUKON 2

It is very much

appreciated. I didn’t

realize the Red Cross

did this kind of work.

I mean, you see the

Red Cross on the

news all the time at

disasters but not in

your own town. It’s a

really good thing

that you do.

Sheila MaraLillooet client from the BC Forest Fires

Disaster Preparedness & Response

Header 2

Courses & workshops 42

People Trained 534

Community Training & Awareness Events 133

Disaster Responses 31

Clients Served 9,199

Volunteers 918

Volunteer hours 12,251

Photo credits (page nine, from left, clockwise): Ruth Bonneville, Winnipeg Free Press, 2009; Elisha Dacey, Kelowna Daily Courier, 2009; and Sarah Simpson, Cowichin Valley Citizen, 2009.

On Vancouver Island, volunteers assisted with needs assessments during the severe flooding. In total, 121 people were assisted by our teams with relief items, such as hygiene kits, clean-up kits, blankets, gift cards, and housing assistance.

The Red Cross developed specialized workshop modules and provided group lodging training in partnership with the Olympics host communities in the event that no hotels/motels were available during the Games.

Disasters in BC and Yukon will continue to be a threat based on the geography, the potential hazards, climate change, and our diverse populations across the province. To ensure the program can be flexible in responding to disasters, the team completed an operational review over the past year, identifying high risk areas that impact communities, determining how and where the Red Cross can build capacity with personnel, resources, and supplies to meet the potential needs required, as well as determining what agreements need to be developed with government to support these areas.

In the coming year, Disaster Management will focus on responding to more events and helping more people in times of need by continuing to increase capacity through volunteer training and maintenance, establishing formal agreements with key communities within the high risk areas, and developing stronger collaboration with all levels of the government.

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International OperationsWhen I woke up at

dawn, I heard gospel

coming from a nearby

church – which was

barely standing amid

the rubble. You could

hear the people inside

singing… I remember

feeling that the scale

of our task was simply

overwhelming, and

to hear the hope and

resilency in the voices

of those singing that

morning was inspiring.

Jean-Pierre TaschereauCanadian delegate

on the Haiti earthquake

3 ANNUAL REVIEW

At the Canadian Red Cross, our days are marked by powerful events that occur here at home and around the world. With every disaster, we are reminded of how fragile life is and how the simple act of caring can help keep hope alive in the darkest of circumstances.

The past 12 months has seen an unfortunate number of disasters. But as we take a look back at the human impact of these earthquakes, floods, fires and storms, we can also celebrate the many acts of caring that our generous donors, volunteers and staff undertook to help make a difference for those in need.

F E B R U A R Y 2 0 1 0

On February 27th, an 8.8-magnitude earthquake struck along the coastline of Chile, killing hundreds of people, destroying homes and impacting millions across the country. The Chilean Red Cross deployed its emergency response teams and 120 volunteers in and around Santiago to distribute food, hygiene items and blankets to survivors. A Red Cross team from Panama has been deployed to provide technical support in the fields of damage assessments, health, logistics, relief, shelter and information management.

J A N U A R Y 2 0 1 0

A 7.0-magnitude earthquake struck off the western coast of Haiti on January 12th, killing thousands and trapping thousands more. It’s estimated that three million people were affected by the disaster and 200,000 left homeless. Haitian Red Cross volunteers responded immediately, undertaking search and rescue operations while the International Red Cross Movement geared up for what has become the largest single-country emergency relief and recovery operation in Movement history.

The Red Cross is committed to supporting Haitians now and into the future. Red Cross is on the ground, continuing to provide desperately needed medical care, relief items, shelter and support. We will be there for years to come helping earthquake-affected Haitians build stronger, healthier and more resilient communities.

S E P T E M B E R 2 0 0 9

Within a single week, the Asia Pacific region was rocked by four disasters that impacted the lives of nearly nine million people in the Philippines, Vietnam, Samoa and Indonesia. Tens of thousands of Red Cross volunteers activated early warning systems to move people from harms way. They also rescued those who were stranded, tended to the wounded, provided much needed shelter and offered comfort and support during what were extremely challenging days.

As we take a look

back at the human

impact of these

earthquakes, floods,

fires and storms,

we can also celebrate

the many acts of

caring that our

generous donors,

volunteers and staff

undertook to help

make a difference

for those in need.

A P R I L 2 0 0 9

A 6.3 magnitude earthquake struck the city of L’Aquila in central Italy, leaving at least 289 people dead, more than 1,000 injured and roughly 28,000 homeless. The Red Cross set up five camps in the areas hit by the earthquake, providing beds and shelter for 4,500 people as well as 22,000 meals a day.

The Canadian Red Cross helped to support the people of Onna through the construction of transitional housing and a social centre for the village. These buildings will be wood-framed to better absorb seismic activity in the region.

Whether near or far, the Canadian Red Cross helps vulnerable people affected by emergencies and disasters. From local flooding in your neighbourhood to the massive earthquakes and storms you hear about on the news, the Red Cross continues to help now, and as we begin our next 100 years.


Restoring Family Links

Words cannot describe the joy and relief when a person receives one brief message that says his/her loved ones are safe and well. That is the feeling Luka, a father living in Surrey, felt when he was able to finally reconnect with his two sons after four years of separation. Luka lost contact after his sons, Gojko and Sasha, moved from their address in Montreal. It took eight months of hard work and determination on the part of the Red Cross in Quebec to finally locate the brothers. Luka’s story, and many other success stories, is why the Restoring Family Links (RFL) is an integral part of the Red Cross. The program offers a sense of hope to many people in Canada and abroad who have lost contact because of conflict, war, disasters or illness.

Restoring Family Links provides several unique services to help alleviate the anxiety for individuals who are looking for answers. Whether it is facilitating the exchange of Red Cross messages between family members or providing a health and well-being update on a friend or family member one has lost contact with, the Red Cross ensures that messages are sent and families are reached.

As we live in a world where technology can instantly connect people from one side of the world to the other, more and more people are opting to conduct their own personal search. This trend has allowed Restoring Family Links to focus and support those who don’t have access to, or familiarity with, communication technology, especially the elderly and those who are hospitalized.

Restoring Family Links

Clients Served or Families Reconnected 27

Referrals 21

Cases Pending 46

Volunteers 8

Volunteer hours 703

I’m very, very, very

happy to inform

you my kids have

arrived. They arrived

on Saturday. We are

all together now. I’m

very grateful for your

support to me. Thank

you so, so, so much.

Restoring Family Links client

Reunited in Canada with her two sons from Kenya

5 ANNUAL REVIEW

SmartStart: Multi-Lingual Injury Prevention Training

2 Community Resilience and Capacity Building

Launched in 2002, SmartStart: Multi-Lingual Injury Prevention Training aims to address the safety needs of some of the most vulnerable communities in their first languages. The program consists of two workshops: Community Access to First Aid, which focuses on injury prevention, basic first aid, and knowledge on accessing medical services; and Personal Disaster Preparedness, which emphasizes home preparedness, disaster evacuation plans and procedures, and preparation of survival kits.

Volunteer instructors, who are certified in first aid and understand a multitude of cultures and ethnic backgrounds, are the backbone of SmartStart, as they deliver the free workshops to newcomers to Canada in 18 languages, including English as a Second Language format. They also provide first aid certification courses to Red Cross volunteers.

Last year, SmartStart won the Canadian Red Cross National “Excellence in Programs and Services” Award and the Western Zone “Power of the West” Award.

In partnership with the Richmond Centre for Disability and the Chinese Mental Wellness Association of Canada, SmartStart workshops were delivered to people with disabilities or recovering from mental illness, along with their family members and caregivers.

The program successfully expanded the service to reach the Japanese and Filipino communities and introduced the Community Access to First Aid workshop in the Brandon/South West Manitoba Region.

Scotiabank has continued their support by extending their funding for the program for another three years; thus, allowing the program to invest in long-term opportunities.

In the coming year, SmartStart will continue to provide vital information to communities in multiple languages and to recruit and train volunteers from diverse backgrounds, thus expanding program services to more vulnerable community groups.

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I feel my role at the

Red Cross has allowed

me to bring changes

in small ways for those

that need it most in

our community.

Manjit SinghSmartStart volunteer


SmartStart: Multi-Lingual Injury Prevention Training

workshops 199

Participants Reached 5,673

Cultures Reached 46

Volunteers 20

Volunteer hours 806

First Contact

First Contact provides multi-lingual information and emergency services referrals to vulnerable refugee claimants in 17 languages through a 24/7 phone system. Over 40 trained multi-lingual volunteers answer calls from concerned citizens and refugee claimants. By having access to a convenient phone system, our community is better equipped to respond to the needs of refugee claimants settling in Canada.

Through the generous support of the Ministry of Attorney General, Law Foundation of UBC, and Vancouver Foundation, as well as the commitment of our community partners and volunteers, First Contact acts as an impartial service at first point of contact with refugee claimants, reducing difficulty in navigating the refugee determination system and improving their access to information needed for health and well-being.

Since its launch in November 2008, First Contact has assisted 612 claimants of all ages from 50 countries with direct services in collaboration with multiple community partners, including:

Canada Border Services Agency and Citizenship Immigration Canada, who assist by delivering information and referral booklets to refugee claimants

Belkin House, New Hope and Salvation Army Community Services, who assist by providing accommodation for up to 3 months

Multi-Agency Partnership (MAP), a group of over 30 organizations who have addressed 455 referrals from First Contact

First Contact has continued to implement new technology to meet the needs of refugee claimants, including implementation of a call centre to manage the increased call volume and allow three-way communication, standards and protocols to ensure refugee claimants’ safety and equitable access to housing, and a new scheduling system to improve volunteer coverage of the phone line. The program will continue to examine ways to improve its services and ensure sustainability through further partnerships and renewal of funding in the coming year.

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7 ANNUAL REVIEW

Being a volunteer is a

gratifying experience

that allows me to use

my language skills

to assist newcomers

to Canada who

have suffered often

devastating events in

their home countries.

It also provides

me with invaluable

experience and

training.

First Contact volunteer

First Contact

People Reached 547

Cultures (Countries) Reached 46

Volunteers 39

Volunteer hours (Including On-Call) 56,953


The three-day

Walking the Prevention

Circle workshop

acknowledges

the history, challenges

and potential of

Aboriginal individuals

and communities

as it explores

issues relating to

abuse, neglect and

interpersonal

violence.

Aboriginal Outreach

In May of 2007, the Canadian Red Cross signed a Memorandum of Understanding (MOU) with the National Assembly of First Nations. The MOU formalizes and enhances cooperation between the agencies in the following core areas: Emergency Management, Injury Prevention, Abuse & Violence Prevention, and International & Humanitarian Issues. Additional support has been demonstrated through relationships with: BC Assembly of First Nations, Union of BC Indian Chiefs, BC First Nations Summit (Support Resolutions, 2008), Vancouver Aboriginal Friendship Centre (MOU, 2008) and the Wachiay and K’omoks First Nation (MOU, 2009).

During 2009/2010, the Red Cross has continued to work to develop respectful and collaborative relationships with Aboriginal communities of British Columbia and the Yukon. Examples of the work conducted include:

Disaster Management: During the 2009/2010 fiscal year, the Red Cross worked with communities during all three stages of disaster: preparedness, response and recovery. We were honoured to partner with the Okanagan Indian Band in their development of an emergency plan, which was presented at the First Nations Emergency Services conference in Terrace; work with communities as they prepared and responded to H1N1; and respond to communities in need as they experienced flooding on Vancouver Island during the early stages of winter.

First Aid: On Vancouver Island, First Nation people are being trained to become first aid instructors. This training enables local capacity to deliver first aid training, thus allowing communities to be self-reliant in achieving their first aid and injury prevention goals.

RespectED: Violence Prevention Education: Many communities have accessed RespectED training this year. Of particular focus in Aboriginal communities has been Walking the Prevention Circle. This three day program acknowledges the history, challenges and potential of Aboriginal individuals and communities as it explores issues relating to abuse, neglect and interpersonal violence. The workshop empowers participants to name and reclaim the past, and begin the transition from the cycle of violence to the circle of healing, a journey that begins with awareness and moves toward prevention. All four regions have hosted Walking the Prevention Circle workshops this year. There has also been a great interest in the Beyond the Hurt Youth Peer Facilitator’s Training. Communities have been accessing this bullying prevention workshop for delivery in communities located in the Lower Mainland, Southern Interior and Northern BC.

We look forward to joining hands with First Nation, Inuit and Métis communities in the coming year as we continue to work in close partnership, collaboratively building resilient communities.

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Health Equipment Loan Program (HELP)Excellent Service.

Made everything

easier. Would not

have been able

to get around, even

in my own home.

Able to go out with

a friend to shop for

groceries, etc.

hELP client

3 Health and Social Programs

The Health Equipment Loan Program (HELP), an integral part of the British Columbia and Yukon health care systems, offers short-term loans of mobility, bathing, toileting, and transfer equipment to individuals so they can recover at home comfortably and independently. HELP serves clients recovering from an illness or injury, people with disabilities, seniors, and palliative care patients.

The program serves communities across BC and in the Yukon with 74 locations supported by thousands of dedicated volunteers, providing customer service, completing equipment repairs, and ensuring each location runs smoothly. Last year, the Red Cross completed an extensive review of the program to ensure that it is well-positioned to meet the demands of the next decade.

A review of the service delivery model, including stakeholder consultations, examined the program’s reach across BC and analyzed trends that impact the program in future. This review culminated in the development of a Strategic Vision for HELP for 2015.

Thanks to the generous donation from the Church of Jesus Christ of Latter-Day Saints, 500 new wheelchairs were donated and distributed across BC. These lighter and more versatile wheelchairs allowed us to retire some of our older stock.

With assistance from local health authorities and government ministries, we acquired six automated equipment washers that automate the labourious task of manually cleaning equipment.

A major occupational health and safety initiative was implemented at HELP locations, investing in Workplace Hazardous Materials Information System (WHMIS) training for staff and volunteers and switching to a more environmentally friendly line of cleaning and repair chemicals.

HELP will continue to improve service and expand its reach to meet the growing needs of clients in British Columbia and Yukon. The better use of technology, maximization of our resources, and partnerships with other organizations will enable HELP to serve even more individuals in the coming year.

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Health Equipment Loan Program

Depot Locations 74

Client Visits 62,636

Articles Loaned 121,813

Volunteers 998


9 ANNUAL REVIEW

Children’s Medical Equipment Recycling & Loan Service (CMERLS)

You are the best!

Thanks for putting

the chair together so

quickly. I only sent

in the request late

Thursday afternoon!

Amazing. Thanks

again – Now my client

will be able to attend

some of the Olympic

Games events.

A therapist to our CMERLS Lead Technician

CMERLS is a province-wide program that recycles medical, biomedical, and therapeutic equipment for children and youth aged 0-19 years with special needs or significant disabilities. Contracted and funded by the Ministry of Children and Family Development, we recycle, warehouse and arrange repairs for equipment returned or used by clients of the At Home Program and BC government children in care services.

We also run the Children’s Community Equipment Inventory (CCEI) that recycles surplus and donated equipment that does not fit into CMERLS’ criteria of basic medical equipment, such as an adapted bike.

Last year, CMERLS hosted two open houses, offering therapists opportunities to learn about our diverse inventory and bringing in experts in specialty health equipment and biomedical sciences to address therapist questions.

A newsletter was created to communicate program information and other tips to therapists regularly.

A review was conducted on improving standards, procedure consistency, and communication. Progress was made in standardized staff training, particularly in equipment cleaning and disinfection, as well as management and standardization of cleaning chemicals. Significant research has resulted in the use of more appropriate and safe products for cleaning and maintenance activities.

Working closely with the Charitable Funders Network, in particular the Variety Club, we supported the Variety Telethon with both equipment as stage props and staff to help answer phones.

In the coming year, CMERLS will continue to improve communication to therapists with a new, online system for resources available to remote areas. We will also collaborate with the HELP team throughout BC to provide better services to children in remote areas.

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Children’s Medical Equipment Recycling & Loan Service


Articles Loaned 2,526

Equipment Repairs 1,271

Volunteers 23



Regional Contracted HELP Services Thanks to this

equipment, I am

able to care for my

husband at home

rather than put him in

a hospital or hospice.

We appreciate it

more than words

can express.

AIL client family member

The Red Cross operates a number of specialized programs under contract with local health authorities:

The Aids to Independent Living (AIL) Program is a long term loan program which provides equipment to low-income seniors and adults with disabilities on the Lower Mainland. The program is funded through contracts with Fraser Health Authority and Vancouver Coastal Health Authority and has been operating since 1992. Equipment provided through AIL helps to improve the quality of life for clients and their family members who have more freedom and independence thanks to the use of the equipment.

The Enhanced Community Medical Equipment Loan Service (ECMELS) operates on Vancouver Island under contract with the Vancouver Island Health Authority. The contract enables Red Cross to enhance its short term loan program through the addition of specialized equipment such as lifts, scooters, hospital beds, mattresses and positioning aids.

The TIME Program (Transportation and Installation of Medical Equipment) also operates on Vancouver Island, ensuring that equipment is safely and professionally installed in clients’ homes. TIME is partially supported by the Vancouver Island Health Authority.

The Red Cross has Palliative Program contracts with 3 regional health authorities in the province. Through this program, we provide rapid delivery and installation of equipment for palliative clients. Equipment is stored in various locations throughout the province. All palliative services include a delivery and installation component.

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Regional Contracted HELP Services

AIL and Palliative Loans 5,740

ECMELS 9,064

TIME Deliveries 5,955


11 ANNUAL REVIEW

Family Support Program Your organization is

wonderful. I am sitting

in the PICU waiting

room completely

unravelled with a

critically ill toddler in

there… I am touched

and comforted by

the warm cup of tea

courtesy of the Red

Cross. It is lovely that

you have thought to

stock this room with

some basics that

give us a little bit of

normalcy and comfort

in a terrible time.

ErinFamily Support Program client

Since 1976, the Family Support Program has been offering emotional support and practical assistance to families at BC Children’s Hospital. The program is a volunteer-driven initiative that plays a vital role in families’ emotional well-being and supports diverse families and caregivers across BC and Yukon.

Family bonds are strengthened through sharing similar experiences; such opportunities are made possible with committed organizations supporting these special events.

Last year, we hosted a Centennial Tea event at the hospital to celebrate the 100th Anniversary of the Canadian Red Cross. A special presentation of the Molly Sinke Award was held to celebrate the life and contributions of a Family Support volunteer.

Vancouver Church of Christ continued to provide volunteers and financial support to host the Summer, Harvest and Christmas Eve Buffets that were greatly appreciated by the families.

We partnered with the Girl Guides of Canada to organize the buffets and prepare comfort kits for the families.

Families continued to enjoy entertainment through the generous ticket donations from the Vancouver Organizing Committee for the 2010 Olympic and Paralympics Winter Games (VANOC), Kids Up Front Foundation and the Pacific National Exhibition for Playland, PNE fair and Fright Nights.

The program has grown with 20 newly trained and diverse volunteers to perform ward visits and host Coffee Nights in 10 different languages. The combined efforts allow families to experience the healing powers of socialization.

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Family Support Program

Clients Served 782

Coffee Night Visits 4,077

Buffet Participants 480

Volunteers 57



13 ANNUAL REVIEW

A new organizational

structure brought

RespectED staff

together as a single

BC team that

collaborates to identify

synergies, create

opportunities and

enhance our ability to

work at the

provincial level.


4 Violence and Abuse Prevention

In 2009, RespectED: Violence and Abuse Prevention program celebrated its 25th year. Since 1984, RespectED aims to break the cycle of abuse, neglect, bullying, harassment and interpersonal violence through prevention education and to promote safe and supportive relationships between individuals, within the family and throughout our communities.

Collaborating with schools and community organizations, we train Prevention Educators to deliver trainings and workshops to children, youth and adults. Young people learn skills to help them create healthy relationships. Adults gain knowledge to build safer environments within their organizations and communities. All programs engage learners in an interactive process and encourage a proactive, comprehensive, community approach to prevention.

A new organizational structure brought RespectED staff together as a single BC team that collaborates to identify synergies, create opportunities and enhance our ability to work at the provincial level.

In the past year, RespectED has provided education in four program areas:

Comprehensive Risk Management – Prevention in Motion workshops were delivered to staff, volunteers and parents to assist with risk management, prevent child maltreatment and create safe environments. The 10 Steps to Creating Safe Environments for Children and Youth resources and new edition of the workshop manual complemented this delivery, both online and in-person.

We collaborated with several Aboriginal communities to deliver Walking the Prevention Circle, a three-day abuse prevention workshop created by and for members of First Nations, Inuit and Métis communities. The Vancouver Foundation has provided funding to build on these relationships and provide additional workshops in four BC communities.

Preventing Violence Against Children and Youth – Teachers and child care workers delivered the c.a.r.e. personal safety program to children, ages 5-9, in all regions of BC. In the Southern Interior and Lower Mainland, youth participated in child abuse prevention workshops in school and community settings. Western Hockey League players in BC, Washington and Portland also received these workshops.

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I liked learning

about what healthy

relationships look like

and feel like. I will

make sure I make

wise choices and

know what are

my rights.

Female RespectED participant, age 16

Promoting Healthy Dating Relationships – Youth participated in school-based workshops focused on understanding the elements of healthy and unhealthy relationships and building communication and prevention skills. In the Southern Interior these workshops would not have been possible without the support of local funders, including the Columbia Basin Trust.

Prevention of Bullying and Harassment – In addition to educating adults and young people on preventing bulling and harassment, RespectED engaged youth in Peer Facilitator Training, equipping them to deliver bullying and harassment prevention workshops to their peers and younger children.

Through a United Way of the Lower Mainland, RespectED partnered with a local secondary school on a project to adapt workshop resources and tools for elementary school students.

In addition to providing support for bullying and harassment prevention workshops in Northern BC, Shaw Communications funded the province’s first Beyond The Hurt teacher training.

The future directions of RespectED will focus on: increasing our capacity-building training with school and community partners; enhancing community relationships, including relationships with Aboriginal communities; reaching children in the middle years; and strengthening youth leadership in the program.

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Youth Reached 16,660

Children Reached (c.a.r.e.) 12,500

Adults Reached 2,312

Youth workshops 564

Adult workshops 118

Volunteers 185


15 ANNUAL REVIEW

To meet our strategic goal in First Aid and Water Safety, we have invested significant resources into meeting our customers’ needs and enhancing their ability to deliver first aid and water safety programs this year. We have been working hard to harmonize our business practises across the country to enable us to implement web-based self service options, including online ordering for our First Aid and Water Safety Training Partners. Training Partner is a new term that replaces Authorized Provider. This change was the outcome of a year-long project which also resulted in a more customized approach to our relationship with our Training Partners and the services we provide to them.

We began a five-year review of the Red Cross Swim Programs. In addition to customer surveys, four Western Canada volunteers are working on national review committees. We expect to have the revised programs ready for implementation in the fall of 2010.

Our Red Cross Swim programs are based upon drowning research. This year, to complete our 10-year Drowning Trend Summary series, we published three drowning trend reports: Module 3: Boating and Powerboats, Module 4: Unpowered Boating, and Module 5: Fishing. In recognition of Society’s outstanding contribution to Canadian marine safety, the Canadian Red Cross injury prevention program was selected as the recipient of Transport Canada’s Marine Safety Award for 2009.

To ensure continued excellence in our drowning research, we have re-established relationships with the provincial and territorial coroner’s offices to facilitate direct data collection. In the future we hope to provide up-to-date data based on media tracking and annual data collection with coroner’s offices. Drowning research enables the Red Cross to continue to develop high quality Swimming and Water Safety programs as well as public education resources aimed at reducing the number of water related injuries and deaths.

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The Red Cross

continues to engage

in injury prevention

initiatives and

relationships within

the community and

to ensure first aid

training is accessible

to all communities,

including some of

the most logistically

challenging

communities of

the Territory.

First Aid and Water Safety Services

5 Injury Prevention

First Aid

People Trained 63,744

Instructors Trained 3,273

Today’s presentation

of the Red Cross

Rescuer Award serves

as a good reminder

that anyone at anytime

may be called upon to

help render assistance

or save a life. Having

first aid training is one

of the best ways

to be prepared.

Monique BarnettFirst Aid Program Representative


Swimming & Water Safety

Red Cross Swim Participants 204,417

Red Cross Swim Leadership Training Participants 3,567

To recognize the importance of first aid training, the Canadian Red Cross awarded two good samaritans with the Rescuer Award for their efforts in helping to save a life.

With 75 First Aid Training Partners in the Yukon, one of the largest Training Partners in Western Canada, the Red Cross continued to engage in injury prevention initiatives and relationships within the community and to ensure first aid training is accessible to all communities, including some of the most logistically challenging communities of the Territory.

These initiatives will help sustain water safety training and will ensure the continued growth in first aid training we have achieved this year. Consequently, a growing number of Canadians will have the skills and knowledge to make safe choices, prevent injuries and respond in emergency situations.

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Humanitarian Issues Program & Youth TAP (Training in Action Program)

Youth TAP empowers

participants to realize

their own potential to

make an impact while

observing leaders of

the same age group

facilitate workshops

and lead teams.

6 Humanitarian Issues

The Humanitarian Issues Program and Youth TAP engage the public in dialogues on critical humanitarian concerns to educate, enlighten and demonstrate the need for action on topics such as cluster munitions, refugees and International Humanitarian Law. Through global issue-based training and events, Youth TAP empowers youth to make positive changes in the world.

Youth TAP focuses on peer-to-peer facilitation to provide young people opportunities to learn from each other, acquire new skills and grow as leaders. This strategy also empowers participants to realize their own potential to make an impact while observing leaders of the same age group facilitate workshops and lead teams.

Thanks to volunteers who donated thousands of hours to create, support, and continually improve the program, the Red Cross was able to reach the public with important messages regarding global and humanitarian issues through a number of events this year:

59 excited students attended Humanity Strikes Back, a two-day, action-oriented conference in February.

After a successful Cluster Munitions Campaign in 2008, the Humanitarian Issues Working Group organized Paws 4 Peace, an event that raised nearly $3,000 for landmine clearance and training of demining dogs.

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Humanitarian Issues Program

People Trained 285

Training hours 173

People Reached 2,780

Events 43

Volunteers 73


17 ANNUAL REVIEW

Tomorrow at school

I know I’m going to

feel sad. I’ll probably

feel lonely and no

one will understand

all the great life

changing events that

have happened to

me during the past

4 days. They won’t

know about all the

fantastic supportive

loving people I got to

meet, and they won’t

realize that I’m going

to change the world.

Symposium participant

Photo credits (page 22, top left): Franco Pagetti, VII Photo Agency; (page 23, top right, lower photo) Marko Kokic, ICRC, 2007.

Youth TAP (Training in Action Program)

Youth Trained 130

Training hours 4,860

Youth Reached 282

Educational Training 47

Symposium Participants 74

humanity Strikes Back Participants 45

Volunteers 58



The 25th Annual Global Issues Symposium for Youth, led by trained volunteer Resource Leaders, hosted 74 participants for four days of workshops and seminars. A one-day West Kootenay Youth Action Summit, modelled after the Symposium, was held for Southern Interior participants.

A Story to Tell and a Place for the Telling, a free public speaker series, took a new direction this year, focusing on the impact of war on women in three areas of the world experiencing conflict – Afghanistan, the Democratic Republic of the Congo, and Myanmar (Burma).

In partnership with the University of Northern British Columbia (UNBC), we established a UNBC/Red Cross Internship that engages youths in humanitarian issues with a final project of facilitating Red Cross workshops for local Prince George high school students.

This coming year, Youth TAP will refocus on youth engagement and training, embrace the online media, and continue to build partnerships and work collaboratively with other organizations in the community.

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19 ANNUAL REVIEW

I hope our campaign

brings to light…

[the Red Cross] is a

fantastic organization

that gets the

cooperation of all

sorts of governments

[and] organizations.

And people have to

understand what a

fabulous job the

Red Cross is doing.

Cam LandellBig House Communications

on the We Answer Awareness Campaign

A LEgACY OF COMMuNITY SERVICES

7 Financial Health and Sustainability

At the Canadian Red Cross we are fortunate to have the support of very committed and generous people from all walks of life. A number of our donors choose to help us in a lasting and permanent way by including a gift to us in their will, ensuring a legacy of ongoing community services to Canadians.

In 2009/2010, Canadian Red Cross received over $2.5 million from bequests in Western Canada. These bequests help provide critical training, service and capital support for our programs throughout the organization such as:

Emergency preparedness training for school children

Disaster recovery assistance for people affected by fires, floods and evacuations

Volunteer training for the hundreds of volunteers who provide support when their communities faced fire in the Southern Interior and flooding on Vancouver Island

Renovations to several of the 74 Health Equipment Loan Program service centers and maintenance of equipment delivery vehicles throughout the province

RespectED: Violence and Abuse Prevention Program

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Financial Development & Planned giving

h O w I S O U R F U N D I N G S P E N T ?

International Education 4%

Disaster Management 10%

RespectED 7%

hELP 52%

First Aid / water Safety / Injury Prevention 11%

Community Initiatives 9%

Volunteer Resources & Program Management 7%

w h E R E D O E S O U R F U N D I N G C O M E F R O M ?

Gaming 5%

United way 6%

Program Revenues 66%

Fund Development 23%

DONORS & SuPPORTERS


Thank-you Auntie

for the bestest gift I got

for my birthday.

I am so happy to help

the little children and

their moms and dads

in Family Support

Red Cross.

Jillian, age 8Her aunt donated to the Red Cross in honour of her birthday

Photo credits (page 26, top left): Vietnam Red Cross, 2009; (page 27, top left): Taila Frenkel, American Red Cross, 2010; (page 27, top right): Alex Ramirez, Chilean Red Cross, 2010.

It is only through the contributions of our donors and supporters that the Red Cross continues the much needed humanitarian work here in British Columbia and Yukon. The corporations, organizations, government ministries and agencies noted below have supported local programs and services in the province in this fiscal year. Individual donors have not been listed to respect their privacy. Thank-you for your generous donations.

3S Printers7-11 CanadaBank of Montreal / Bank

of Montreal Employee Foundation

Bear StudiosBig House CommunicationsC2 MediaChurch of Jesus Christ Latter

Day Saints Deelor Sales & MarketingGenuine MediaInvestors GroupJim Pattison Broadcast Group

Knights of Columbus Lions Clubs of British ColumbiaMinistry of Employment and

Income AssistanceNetgenetix MediaOverwaitea Food GroupProvince of British Columbia

(Ministry of Employment and Income Assistance, Ministry of Housing & Social Development)

Provincial Employees Community Services Fund

RONA

Royal Canadian LegionsShaw Communications Ltd.TELUS / Team TELUS CaresUnited Way of British Columbia

& YukonVancouver FoundationWalmart CanadaWarm Hearts Charitable

Foundation (Terasen Gas Employees)

B R I T I S h C O L U M B I A A N D Y U K O N

Financial Development & Planned giving

Volunteers 239


Wheelchairs help

individuals become

more self-reliant and

help relieve pressures

on families… [We are]

grateful for the stellar

work of the Canadian

Red Cross which

will ensure that this

contribution benefits

our friends and

neighbours throughout

the Lower Mainland

and across British

Columbia.

Tom walkerChurch of Jesus Christ

of Latter-day Saints

21 ANNUAL REVIEW

N O R T h E R N B C A N D Y U K O N R E G I O N

Bandstra Transportation Systems Ltd.

BMO Employee FoundationCarrier Sekani Family ServicesCity of Prince GeorgeDistrict of MackenzieGarvick Enterprises Inc.Integris Credit UnionKnights of Columbus – Prince

GeorgeKonica Minolta Business

Solutions (Canada) Ltd.Ladies Auxiliary Royal Canadian

Legion Branch 43Northern Health AuthorityNorthern Health ConnectionsPG Community FoundationShaw CableWhitehorse General HospitalWilliams Lake Daybreak RotaryWilliams Lake Kiwanis ClubWilliams Lake Lioness ClubWilliams Lake Lions ClubYukon Territorial GovernmentYukon United Way

S O U T h E R N I N T E R I O R R E G I O N

Central Okanagan FoundationCity of KelownaCity of RevelstokeColumbia Basin TrustCranbrook & District

Community Foundation Dr. Gary D O’Connor Inc.EC Gross Logging Ltd.Fruitvale Community ChestGyro Club of VernonKiwanis Club of TrailKnights of Columbus Mission Rotary Club of KelownaNew Horizons for SeniorsRegional District of East

KootenayRegional District of Kootenay

BoundaryRegional District of the Central

Kootenay Regional District of West

KelownaShuswap Community

FoundationSunrise Rotary Club of KelownaThompson Nicola Cariboo

United Way Toronto Dominion Bank

CastlegarTown of OliverUnited Way of Central

Okanagan/SimilkameenUnited Way of South OkanaganUnited Way of Trail and DistrictVillage of New DenverWarnaar Steel-Tech Ltd.

B C C O A S T A L R E G I O N

Anonymous grant through Victoria Foundation

BareMetal.com Inc.BC Healthy CommunitiesBoreal Pacific Enterprises Ltd.Campbell River & District United

WayCity of NanaimoCity of VictoriaCoastal Community Credit

UnionComox Valley Community

FoundationCowichan United WayEdmund Alan Larkin & Edith

Margaret Larkin TrustHapin Construction Ltd.Human Resources and Skills

Development Enabling Accessibility Fund

Mid Island Consumer Services Co-operative

Power Securities Corporation Ltd.

Restell Strategic Partners LtdRobert and Florence Filberg

FundThrifty FoodsUnited Way Central & Northern

Vancouver IslandUnited Way of Greater VictoriaVancouver Island Medical

Supply Ltd.

On behalf of the

Canadian Red Cross,

I thank you for your

generosity and support

that will ensure

the Red Cross can

continue to engage

in our humanitarian

mission and initiatives

in its 200th year and

beyond.

Kimberley Nemrava BC Director

Abbotsford Police DepartmentAlbert Friedland FoundationAremac Holdings Ltd.Art Young Video ProductionsBC HousingBC Hydro Employees

Community Services Fund Beauty Ink Gallery British Columbia Childhood

Cancer Parent’s AssociationCentennial SchoolCharlotte StokesCIBC World Markets Children’s

Miracle FoundationCity of North VancouverCoast Capital Savings Credit

Union Commonwealth Insurance

CompanyCORSA FoundationCTVDistrict of North VancouverDistrict of West VancouverDundarave Fish MarketEecol Electric Inc.Electronic ArtsEnvision Credit UnionErnst & Young LLP Chartered

AccountantsEvergreen Agencies Ltd.Family Insurance SolutionsFairchild Media GroupFinancial Cad Corp.Four Seasons HotelFrank & Yvonne McCracken

Foundation

Fraser Heights Secondary School

Gemco Construction Ltd.Girl Guides of CanadaGovernment of Canada New

HorizonsGreenstone Production Inc.Ipsos Operations Canada, LPJapan System Inc.

J.P.Canada.comJohn Hardie Mitchell Family

FoundationLaw Foundation of British

ColumbiaLawless FilmworxMacDonald Dettwiler Assoc.Marin Investments Ltd.Mark V.C Virgin Law

CorporationNapaja Enterprises Ltd.Netherlands Reformed

CongregationNorco Products Ltd.Oshawa International Inc.P C I Holdings Corp.Peter Young FoundationPhilanthropy Preceptorship

FundPHSA CorporationPier Group Pan Pacific

VancouverProvidence Health CareRocky Mountaineer VacationsRT Agencies Inc.Sabotage Creative Inc.Scotiabank

Silverbirch Hotel & ResortsSinger Valve Inc.Sir Winston Churchill Secondary

SchoolSpectre Investments Inc.Talco Lighting LimitedTamer Holdings Ltd.Strategic Charitable Giving

FoundationWolrige FoundationTrustful ConstructionUnited Way of The Lower

MainlandUniwell International Enterprises

Corp.Vancouver Metropolitan Lions

ClubVilla Capri Enterprises Ltd.Virgin RadioVisscher Holdings Inc.


L O w E R M A I N L A N D R E G I O N

Northern BC and Yukon Region1399 Sixth Avenue

Prince George, BC V2L 5L6Phone: 250-564-6566

Toll Free: 1-800-278-7177Fax : 250-564-2688

Email: [email protected] www.redcross.ca/nbcyukon

Southern Interior Region5 -1414 Hunter CourtKelowna, BC V1X 6E6Phone: 250-763-1859

Toll Free: 1-800-661-3308Fax: 250-763-6131

Email: [email protected]/bcsi

BC Coastal Region909 Fairfield Road

Victoria, British Columbia V8V 3A3 Telephone: 250-382-2043 Toll Free: 1-800-661-9055

Fax: 250-382-3420 Email: [email protected]/bccoastal

Lower Mainland Region3400 Lake City Way

Burnaby, BC V5A 4Y2Phone: 604-709-6600

Toll Free: 1-800-565-8000Fax: 604-709-6675

www.redcross.ca/lowermainland

All content copyright © 2010 Canadian Red Cross

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