Bcg Matrix of Italian Pizza
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BCG MATRIX OF ITALIAN PIZZA
BY SIDRA SAHER SAKINA
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BCG MATRIX OF ITALIAN PIZZA
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COMPETITORS
PIZZA HUT RAHAT BAKERS PAPASALLIS
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CompoaniesPizza Hut 9500000 9200000 880000Rahat 10500000 12000000 14000000Papasalais 9500000 9700000 10200000Italian pizza 6500000 6900000 7400000
36000000 37800000 40800000
year
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companies 2008-2009 2009-2010Pizza Hut -3.16% -4.30%Rahat 14.29% 16.67%Papasalais 2.10% 5.15%Italian Pizza 6.15% 7.24%
Market growth of companies
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Pizza Hut Rahat Papasalais Italian Pizza
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
-3.16%
14.29%
2.10%
6.15%
-4.30%
16.67%
5.15%
7.24%
Market growth of companies 2008-2009 Market growth of companies 2009-2010
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companies 2008-2009 2009-2010Pizza Hut 0.767 0.6285Rahat 1.237 1.333Papasalais 0.808 0.7285Italian Pizza 0.575 0.5215
Relative Market Share Of Companies(%)
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Pizza Hut Rahat Papasalais Italian Pizza0
0.2
0.4
0.6
0.8
1
1.2
1.4
0.767
1.237
0.808
0.5750.6285
1.333
0.7285
0.5215
Relative Market Share Of Companies(%) 2008-2009 Relative Market Share Of Companies(%) 2009-2010
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2008-2009 2009-2010Market Growth 5% 7.94%Relative Market Share 0.847 0.812
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companies Market Growth Relative Mkt SharePizza Hut -3.16% 0.767Rahat 14.29% 1.237Papasalais 2.10% 0.808Italian Pizza 6.15% 0.575
BCG MATRIX GRAPH(2008-2009)
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2008-2009
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2009-2010