BCERC COTC Message Study Planning Claremont Hotel, Berkeley, CA November 1, 2006.
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Transcript of BCERC COTC Message Study Planning Claremont Hotel, Berkeley, CA November 1, 2006.
Overview• Identify the goals of the study
• What variables/outcomes to measure
• Determine participant sample
• How to obtain informed consent
• Decide what message topics will be used
• Develop Time Line
Goals?• What is the goal of the message study?
– Some ideas:• To test messages that will inform later strategies for
communicating BCERC findings?
• To start concept testing for a specific audience?
• To determine relative effectiveness of different sources, persuasive appeals, and presentation styles? n
• To ascertain comprehension level for scientific information among various target audiences?
Methods• Will need to determine:
– Participant sample– Study design– Message content– Procedures for data collection– Questionnaire content
Message Topics• Input from Project 1 and Project II?
• Input from COTC?
• Consider multiple messages– One chemical exposure– One diet and nutrition– Others:
Research design• Experimentally manipulate series of message
components by creating different versions of test materials:
e.g., compare Source A vs. Source B delivering the same persuasive appeal
• Measure full array of reactions to a single message
What responses should we track?• After exposing participants to the message,
what are we interested in measuring?– Attitude– Behavioral intention– Knowledge– Involvement– Likeability– Other:
Sample• Who should comprise our sample?
– Mothers?– Daughters?
• Include those enrolled in EPI studies?
– Others?
Note: Doing both mothers and daughters would facilitate informed consent
Informed Consent• How will we obtain it?
• How to obtain from girls via the internet?– MSU Institutional Review Board
• Discussed recruitment of moms for online study
• At end of online survey, moms would have option to allow daughter to complete survey online too
Time Line• Do we want to develop a specific time line?
• What makes sense?– Nov-Dec:– Jan-Feb:– Feb-March:– April-May:– Summer:– Fall: