bcc on wildlife

8/7/2019 bcc on wildlife

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Save Wild Life Save Nature

Mohammad Ali Jinnah University

BEHAVIOR CHANGE COMPAIGN ON

Save Wild Life Save

Nature

SUBMITTED TO SIR SALMAN NASIR1/31/2011


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TABLE OF CONTENTS

Save WildlifeSave Nature

Introduction of Project

Typesof Animal

yLivestock

yWildlife

Who Comes UnderWild Life (Actors in Wild Life)

yExisting Wildlife in Pakistan

What Is Wrong? (Threats)

yPopulation Growth

y Irrigated Agriculture

yHunting:

y Trimming hunting

y Meet hunting

yDeforestation

y Illegal smuggling and tradeofwild life

Marketing Campaign (Promotion)

yPrint media

yTelevision channels

yRadio broadcasting

ySeminars

Whatshould we do forsavewild Animals

y Institutional measures

yStopsmuggling and trading ofwild animals

yAwarenessprovided byeducation system and alsowith

mediayPlanting moretreestosavewildlife

Conclusion

Appendix

Research & References


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SAVE WILDLIFE SAVE NATURE

Environment is the best part of nature and wildlife increases the beauty of nature. There

are thousands different kinds of animals on this earth and most of them live in forests

so forest play a vital role in the beauty of nature because animals want to live in open

air with freedom so that they can evolve naturally.

Wildlife can be found in all ecosystems. Deserts, rain forests, plains, and other areas

including the most developed urban sites, all have distinct forms of wildlife. While the

term in popular culture usually refers to animals that are untouched by human factors,most scientists agree that wildlife around the world is impacted by human activities .

One thing identified by a bio researcher is about timber mafia strategy where timber

mafia firstly kills all species in a jungle and after that cut all the t rees and then go away

so people of that area who rely on tourism for their living, like someone have hotel

someone use vehicles for transportation and some are guides, they all become

unemployed and badly influenced by terrorist groups.

So Government need to identify and arrest these gr oups involved in timber mafia, a one

step solution towards safer wildlife, good tourism and hence less unemployment in that

area and increased forests.


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Introduction of Project

The project which is given to us is to run behaviour change campaign to save wild life in

Pakistan. Due to lack of unawareness people dont know importance of wild life they

hunt animal just for fun and they also kill the environment because wild life increase s

the beauty of environment and nature so in this project our aim is to change the

behaviour of people about wild life and ourmotive is;

SAVE WILDLIFE SAVE NATURE

Introduction of Wild Life

The life is a segment of a network supported by other segments like wild life .

Nature is so beautiful and a lot of things are involved to increase the beauty of nature in

which environment plays vital role and after that animals which are useful or harmful

both are involved to increase the beauty of nature.

There are two types of animals in this world.

yLivestock

yWild life

LiveStock Live stock means those animals which are used in riding, loading andunloading from one place to another place (e.g. horse, donkey, camel, etc.) and

secondly to fulfil need of meet and milk in human life (e.g. cows, chickens, camels

goats, etc.).

Wild Life Wild life means those animals which are beautiful and some are harmful

for human being but increase the beauty of nature. In wild life every kind of animals

come which is not in just the live stock.

It also means life of animals which they want to live in their own natural way easily and

it is possible when they live in freedom in their natural habitat. In Pakistan there is no

concept of saving wildlife, if people see any dangerous kind of animal like Leopard theykill him on the spot because there is normally no ban or restrictions operative to stop

these types of killings. Hence we can say that it is the lack of management from our

relative departments of wildlife and forest and lack of governing laws in this area and

they are responsible for these.


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Who Comes UnderWild Life (ACTORS IN WILD LIFE)

Major actors which are involved in wildlife are hereunder;

y LIONS

y BEARS

y DEERS

y LEOPARD

y MONKEY & etc.

y BIRDS (Parrots and Sparrows)

Existing Wildlife in Pakistan:

The mountainous areas embracing the Himalayan, Karakorum and Hindu Kush Ranges

are rich in fauna and flora, as compared to other parts of the country. These areas

provide an excellent habitat for wildlife in the form of alpine grazing lands, sub -alpine

scrub and temperate forests. These habitats support a variety of wild anim als. The

areas are difficult for human beings to access; hence, most wildlife is present in

reasonable numbers though some are endangered for other reasons.

Some of the main wildlife species are the snow leopard, the black and the brown bears,

otter, wolf, lynx, Himalayan ibex, markhor, bharal, Marco Polo's sheep, shapu, musk

deer, marmots, tragopan and monal pheasants. The snow partridge and snow cockreside at higher elevations. The Rhesus monkey, common languor, red fox, black bear,

common leopard, a variety of cats, musk deer (over a limited area), goral, several

species of flying squirrels, chakor, partridge and pheasants (koklass, kaleej and cheer)

live in the lower elevations. Amongst these the snow leopard, musk deer, Marco Polo's

sheep, and the brown bear are endangered. The Tibetan wild ass and the blue sheep

populations have been reduced drastically. The cheer pheasant is reported to be extinct

from within Pakistan's boundaries, and is included in the IUCN Red Data Book. The

western horned tragopan was reported to have disappeared from within Pakistani

territory, but has now been relocated to Indus Kohistan, although its numbers are low .


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Mohammad Ali Jinnah Universitya! e 6

What is Wrong? (Threads)

Threats to Biodiversity. More specific threats to biodiversity are posed by deforestation

(estimated at 1% annually), overgrazing, soil erosion, meet hunting and fishing, and

agricultural practices. As a result, it is estimated that at least 12% of the flor a is

threatened and several of the faunal species are threatened too. However, the real

status of most species remains unknown. Some of the major threats posed by human

activities are discussed below:

Population Growth:

The principal threat to biodiversit y comes from the increased pressure on naturalresources produced by high population growth and demands for increased standards of

living. The process of economic development itself widens inequality and may force the

poor to depend heavily on natural resources, while the development models followed, in

most instances, have been incompatible with the sustainable use of natural resources.

Due to increase in population land becomes shorter and shorter. So animals killed by

people especially from that area where people live near forest

Irrigated Agriculture:

It is another major threat to both the Riverine and mangrove forests of Pakistan, which

are fast disappearing Riverine forests were rich in a wide variety of plants such as

obhan, and animals like hog, deer, jungle cat, fishing cat, and gray and black

partridges. Mangrove forests are particularly important habitats for certain fish species

as noted earlier. Both have been identified as endangered ecosystems, and if they

disappear they take with them a unique association of species. Marginal changes in

water releases at certain times are critical to the preservation of riverine habitats, it

might possible to accommodate them, but if they require water diversions at times

when irrigation demands are high and water supplies are short, the chances of being

able to maintain them are low.

Hunting:

There are two types of hunting which are;

yTrimming hunting

yMeet hunting


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Mohammad Ali Jinnah University"a# e 7

Trimming hunting is useful for those animals who are not able to increase productivity

in their species in short we can say that older animals hunted by hunter is called

trimming hunting.

So between these two types of hunting meet hunting is very dangerous because

hunters just hunt for getting meet and for making leather, to make beautiful things withtheir body.. Hunting has deep roots in Pakistani culture. It was the recreation of the

Mughals emperors and is still extremely popular today. Wild animals have been hunted

to extinction from hunting pressure. Various lizards and snakes are hunted for their

skins, as are crocodiles and the larger mammals. Distributing the natural order has

other more subtle consequences. The increase in the numbers of wild boars, jackals,

and porcupines, for example, is directly attributable to the elimination of their predators,

particularly the large cats. A greater number of wild boars have led to the trampling and

uprooting of gropes and a reduction in the numbers of snakes, which in turn has led to

an increase in the number of rats, responsible for post-harvest losses of grain .

The loss of birds of prey has led to an increase in undesirable bird species. And having

more birds can destroy undergrowth, through their droppings, or even the roost tree

itself, which in turn can lessen the ability to resist water erosion, an ever -present threat

in Pakistan.

Deforestation

A greater threat to wildlife than hunting, however, is probably the disappearance of

habitat or the competition with domestic grazing animals. The closed canopy for est in

the North West Frontier Province (NWFP) of Pakistan is reported to be shrinking at

approximately 1% per year. Pressure stem from commercial logging (though this is notextensive), and the cleared areas. More significant is the relentless, incrementa l

incursions into the forest by subsistence farmers; the killing of trees through lopping,

burning, and tapping; the development of small agricultural plots among the trees; and

excessive grazing by domestic animals .

The main threats to the population of w ild animals in the northern mountainous regions

include, the competition with domestic livestock for existing natural forage, increasing

human interference in the form of cultivation, the construction of roads, and hunting.

Illegal Smuggling and Tradeof Wild Life

Illegal trade of wild life such as beautiful species of Lizard (classified as endangered

species) is smuggled to other countries in Asia like China, Japan, Philippines, etc.

because these countries use this as their food. Another example is of tortoise which is

smuggled to other countries. During conducting an interview Mr.fakhartold us that he

arrested four containers from Quetta and three from Islamabad full of tortoise and their

team gave these containers to government. Strict implementation of laws is needed to

restrict people from engaging in such activities.


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Mohammad Ali Jinnah University$a% e 8

Marketing Campaign (Promotion)

Wild life is very good for environment and we want to change behaviour of the people to

and tell them how to save wild life . In order to do so we are conducting some

campaigns with the help of the following mass communication media;

yRadio broadcasting

yPrint media

yTelevision channels

ySeminars

Why we choose these channels to run our campaign because of this is our social issuewe change behaviour people of our country not specific areas or specific regions so

these source are very effective for our campaign.

Cost Getting by Radio Broadcasting

1. Ifwe givecommercial

Some estimate conducted by radio broadcasting to give awareness among the people

to save wild life in Pakistan in which, we contact a radio station named sunrise fm 95

and Mr. Waseem Qureshi who is station manager of this radio station told us cost of a

commercial so we seen if we give a commercial in their radio for a minute then cos t of acommercial is 150 rupeesperminuteand it is up to us that how many time we want to

run. We multiply cost of one commercial with numbers of commercial playing during a

program, in a day, in a week or in a month.

2. Ifwesponsorprogram

If we sponsor a program then fm charge Rs.10,000/-perhourand 5000 for30

minutesif we sponsoronly one program but if we sponsor chain of programs once in a

week then we bear cost of Rs.6,000 prhourand Rs.3,000 for30 minutes.

3.Targetaudience

Our above 67% of the population live in rural areas and most of villages even dont

have facility of electricity so there is radio broadcasting is the best source to bring them

up to date.

So with the help of radio broadcasting we target our rural area people and give them

awareness and tell them importance of wild life and its importance and behave them

just like behave other human being.


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Mohammad Ali Jinnah University&a' e 9

Cost Conducted By Print Media

Ifwe givean advertisement

We are going to change the behaviour of people of whole Pakistan so if we start then

we run it nationally so we contact with many famous news papers such as daily

JANG, Daily THE NEWS, and Daily EXPRESS so in these national papers

average cost of per release is Rs.56,600/- to 84,900/- with 10 x 2 column sizesof an

advertisement and these expenses are for one day release of news paper (see

appendix 1 at last).

Targetpeople

Print media play a vital role in society many educated people read news paper before

going to offices so they easily feel importance of wild life in Pakistan and if they feel

they tells to others including their children.

Costconducted byTelevision Channels

Ifwe givecommercial fora minute

Cost is conducted by PTV and cost is based on hour system its means they charge rate

base on time where maximum people are in front of television for examplePTV charge

7:45pm to 9pm is approx Rs.100,000/- to Rs.178,150 per minute named prime time

sponsored charges (seeappendix 2 at last)

Targetpeople

Commercials are the best way to change the behaviour of people. In Pakistan, every

person has T.V in his house. 80% of our public sees T.V 4-5 hours a day. There are

some commercials are 30 seconds and some are 1 minute. So majority of our people

see T.V daily and they see commercials also. The people who dont know even read

they bitterly inspire form commercials so majority of people may inspire with help of

television campaign.

Conducting Seminars

We conduct seminars in our education institution like schools, colleges and universities .

Seminars are the best way to compel to change public behaviour when we conduct a

seminar we invite guest from the organization which is working for wild life and semin aris for open public and in the seminar we tell them importance of wild animals and make

effort to change the behaviour of people in friendly environment because if people

realize and change their behaviour then our campaign is successful and after that w e

just work on mind to mind advertisementwhich is very success.


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Mohammad Ali Jinnah University(a) e

00

WhatShould WeDotoSave Wild Life(Little Actions You Can

Take to Help Animals)

We should make some serious steps to promote and to give awareness to save wild life

by taking these important steps.

Institutional measures

The first step towards legislation to protect biodiversity was introduced in 1968 with

establishment of the Wildlife Enquiry Committee (WEC). This Committee drafted

conservation legislation which was later adopted through various provincial acts andordinances. These statutes provide for the creation and management of various

categories of P.As; national parks, wildlife sanctuaries; game reserves; and private

game reserves. A national Council for Conservation of Wildlife (NCCW) was

established in 1974 within the Ministry of Food, Agriculture and Livestock. The NCCW

has an advisory board and is responsible for coordinating, formulation and

implementing wildlife policies at the federal and provincial levels, coordinating activities

with international agencies and promoting conservation generally. The first piece of

legislation to consider environment as a whole was the Environmental Protection

Ordinance 1983. The National Conservation Strategy (NCS) marked a further shift

away from simple regulation and protection measures towards a holistic view of

environmental problems.

StopSmuggling and Trading of Wild Animals

We should put proper measures to stop the smuggling and trading of wild animals.

There should be deterrents to stop these illegal activities like heavy fines and heavy

punishments and these should be applied to anyone caught doing this to enforce the

laws and set example for others. Proper border control and strict customs checking

procedures are needed to reduce such activities across borders.

Awareness Provided by Education System and Also With Media

Education systems and syllabus should be so amended to emphasise the importance

and ways to save wild animals from the early years so that children understand the

issue and develop their thinking from the start.

Mass media like TV, Radio and Newspaper should be used to make aware the people

about the importance of wild life and how to save it to help preserve nature.


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Mohammad Ali Jinnah University1a2 e

3 3

Planting MoreTreestoSave Wildlife

The positive point of planting more and more trees is to reduce pollution. It not only

helps human beings to survive but also provides the animals to live a healthy and safe

life. For large number of animals trees means home. Today large number o f trees is

cutting down which results in the deforestation.

Planting more and more trees should be the motto of life in order to save the life of

animals. We cut trees for our own use without knowing their harmful effects for the

future.

Large numbers of animals like tiger, gorilla, peacock and many more wild animals are

killing at a very fast rate. They usually live in the forests but we cut down the trees.

Thus they have to move from their places in order to get shelter for themselves .


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62

Conclusion

In our point of view wild life is a part of nature and its increase the beauty of nature we

should save wild animals and it is not only duty of government to save them but we

should play some role to save wild animal in Pakistan. It is very good to see that some

organizations are working hard on to protect and increase the number of wild animals in

Pakistan such as BIORESOURCES RESEARCH CENTER. People are not fully aware

of the importance of this beauty of nature . We took an initiative with help of media andall the sources which tried to raise awareness in people including education institutions

if we save these species then we open new doors of development because if we save

wild life and develop the viewing sites, it will increase the tourism and hence the

economic activity.


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93

References & Research

Report resources

http://www.wildlifeofpakistan.com/WildlifeCampaigns/wildlifecampaigns.htm

http://news.yahoo.com/s/afp/20101231/sc_afp/pakistanweatherfloodsunrestwildlife_201

01231171045

http://pakobserver.net/detailnews.asp?id=51806

http://en.wikipedia.org/wiki/Wildlife_Conservation_Society


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Mohammad Ali Jinnah University@aA e

B4

Appendix

ESTIMATED COST IN Newspapers (Appendix 1)

ESTIMATED COST IN PTV (Appendix 2)

INTERVIEW CONDUCTING FROM Bioresources Research Centre (Appendix 3)

Cost conducted byradio broadcasting FM95 (appendix 4)


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Mohammad Ali Jinnah UniversityCaD e

E5

APPENDIX - 1

10 x 2column size

JANG NEWS phone number 051-5962444

http://www.jan F .com.pk/features/contact_us.htm

Per print cost

JANG THE NEWS

Week days Rs.19,000 Rs.15,000

Sunday special Rs.21,800 Rs.15,600

Estimated cost if we G ive an ad on main paG e in Islamabad edition only.

Express news head quarter (Karachi) 021-35800051

Marketing manager 0300-2005955

http://www.express.com.pk/epaper/ContactUs.aspx

Per print cost

Main H aI e NewsH aI e

Week days (in all H akistan) Rs.84,900 Rs.56,600

Estimated cost if we I ive an ad in allHakistan.


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Mohammad Ali Jinnah UniversityPaQ e 16

APPENDIXX NO 2

http://ptv.com.pk/Advertisewithus.asp

PTV HomeTariff

Programmes Categories

y Category "A" Spot rates & Prime Time Sponsorship Charges

y Category "B" Non Prime Time Sponsorship charges

y General Information

y Terms And Conditions

Category A Spot Rates And PrimeTimeSponsorshipchargesSpot Rates

Duration Of

Spot

Karachi

Centre

Lahore

Centre

Islamabad

centre

Peshawar

Centre

Quetta

CentreNational Network

07::seconds 3,065 2,945 2,365 615 370 8,600

15::seconds 5,905 5,685 4,570 1,170 680 16,570

30::seconds 10,495 10,095 8,100 2,075 1,170 29,375

60::seconds 15,745 15,140 12,150 3,120 1,755 44,075

y Single rates for single transmission

y Ordinary Spot Rates

PrimeTimeSponsorship Charges (7:45 PM to 9:00 PM)

Rs.178,150 perminute

y In addition to free station announcement

y Tariff for national network

Branding charges during prime time would be Rs. 75,000/=per Programme. Branding rates for back-

drops, side displays, other display material or position etc would be subject to negotiation.

Surcharges

After news heading in Khabarnama 400% of the rates

Time spot during prime time drama/plays 300% of the rates

Time spot before khabarnama 300% of the rates

Spot before/after a specified Programme 200% of the rates


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Mohammad Ali Jinnah UniversityRaS e 17

Category "B" Non PrimeTimeSponsorshipcharges\

TimeSlots Tariff

National Networkwith 60 secofcommercial time

06:00 AM to 05:00 PM Rs. 20,000

05:00 PM to 06:00 PM Rs. 40,000

06 :00 PM to 07:00 PM Rs. 60,500

07 :00 PM to 07:45 PM Rs. 100,000

09 :00 PM to 09:30 PM Rs. 132,225

09 :30 PM to 10:00 PM Rs. 75,000

10 :00 PM to 11:00 PM Rs. 60,000

12:00 Midnight to 06:00 AM Rs. 50,000

5:00 PM to PM 6:00-------- Regional languageslot

Karachi Rs 20,000

Lahore Rs 15,000

Islamabad Rs 15,000

Peshawar Rs 5,000

Quetta Rs 2,500

These are the Rates for single transmission. In addition to free station announcements Regionallanguage slot rates for the respective center No further discounts, in any form, would be applicable tosponsor of programmes in Programmes category B. If any advertiser wishes to advertise for anyduration of programme, the rates will be applied on the above time slot basis For sponsor who intendassociate with a programme with commercial time of less than 60 seconds, then the rates of their

sponsorships will be calculated on pro rata of 60 seconds sponsor ship rates for respective time slotBranding charges for back-drops, side displays, other display material or positions, etc would be subjectto negotiation.

General Information

y pecially negotiated privileged position, sponsor of special programmes, transmission via satelliteand live sport coverages, at specially negotiated rates.

y If due to any reason a fixed point spot has to be shifted , it will be treated as an ordinary spotand there will be no special surcharge on it.

y The rate of bulk purchase discount on aggregation billing in a year applicable/admissible toadvertising agencies is subject to notification.

y Late payment surcharge at 15% will be chargeable on invoices not paid by the due date.

y All taxes/duties levied by the Federal Provincial Government including Gst shall be borne by theadvertiser .

y PTV reserves the right to charge for advertisement for which time was booked but not forutilized, because the material was faulty or was not cleared by censor.

y The advertising agency/advertiser will be responsible for obtaining clearance of copyright and

pay any royalties involved or any other charges livable on material supplied for transmission.


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Mohammad Ali Jinnah UniversityTaU e 18

y The advertising agency/advertiser concerned will indemnify PTV against all actions, claims anddemands brought or made against PTV by reason of the transmission of any advertisingmaterial.

y PTV reserve the rights to refuse, at any time, to transmit an advertisement material withoutassigning any reason.

y PTV will not be responsible for damage to or loss of advertising material for any reason.

Single Product OrServiceExcept in case of advertisement going with sponsored programmes a commercial spot should refer toonly a single product or service.

Cancellation, Suspension

y Contracts may be cancelled by advertiser by giving notice in writing not less than six weeks priorto the date form which cancellation is desired.

y PTV reserves the right to discontinue, postpone, cancel or change timings of telecast of anyprogramme without prior notice.

y

Sports contract for may be suspended at the advertisers request provided at least two weeksnotice is given by the advertiser. A contract can not remain suspended for more than six weeks.After six weeks of suspension the contract will stand automatically cancelled.

Termsand Conditions

Contracts

y The contracts are subject to the terms and condition printed on the back of the prescribedcontract form Advertising on Television and briefly stated

y The copy and material prescribed for exhibition should confirm to PTVs standards and to allrules and regulations in force at the time

y A contract except in the case of sponsorship, shall refer to only a single product or service of aclient.

y Contracts can be made for a maximum period of 52 weeks and are valid only for the financialyear (July-June) in which the contract is made.

Payment

y Payment is full is required in advance of transmission on a month to month basis, e.g all spotscheduled to be transmitted in February should be paid for by January 31 positively, except by

those advertising agencies who are allowed credit for a specified period as the case may be.

y PTV reserves the right to adjust any payment against any dues of the agency/advertiser.

Deliveryand Clearance Of Material

The commercial material on DVD, CD Mini DV should be submitted well before the transmission when

transmission is due. A commercial submitted for telecast must be accompanied by the certificate issuedby the PTV censor board/STN censor board for commercial clearing it for telecast. Late fee may atPTVs discretion, be levied on commercial material/instruction received late.

Changes in Ratesand Condition

PTV reserve the rights to change the rates and condition without prior notice. However PTV will allow

advertisers 15 days form the date of announcement of change in rates and conditions to cancel oramend their contracts.


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Mohammad Ali Jinnah UniversityVaW e 19

Advertisement Material

The commercial material DVD, CD Mini DV as per PTVs requirement with suitable sound tracks isrequired for advertisement.

PTV-NewsTariff

Time Band Rates (30 sec) 60 sec.

7.00 AM TO 8.00 AM 5,000 10,000

08 AM TO 10 AM ( Morning Show) 7,500 15,000

10.00 AM TO 11.00 AM( Women Hour) 10,000 20,000

11.00 AM TO 3.00 PM 5,000 10,000

3.00 PM TO 6.30 PM 7,500 15,000

6.30 PM TO 8.00 PM ( Youth &Infotainment)

20,000 40,000

8.00 PM TO 9.00 PM (Hard core C.A) 20,000 40,000

9.00 PM TO 10.00 PM 20,000 40,000

10.00 PM TO 11.30 PM (News & C.A) 12,500 25,000

11.30 PM TO 1 AM ( Late Night Show) 12,500 25,000

1 AM TO 7.00 AM 3,750 7,500


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Mohammad Ali Jinnah UniversityXaY e 20

Appendix 3

We are conducting an interview ofMR.FAKHAR-I-ABBASwho is manager of

BIORESORCE RESERCH CENTER ISLAMABAD BRANCH

PHONE NUMBER 051-2278044

051-2831321

Brieflyexplanation ofan interview

We make a questionnaire about the wild life of Pakistan that what behaviour is for

wildlife in Pakistan, what sort of problems facing by wildlife and how we can change this

behaviour and what solutions we provide them

Q1) Weask him howwild life is important fornatureand environment.

He answered in a sentence which is The life isasegmentofa networksupported

byothersegment likewildlife

Q2) Isthereanyprotection forwild life? How manyorganizationswho isworking

forwild life in Pakistan?

He tells us there are

8 Governmentorganizations,

122 Privateorganizationsincluding BRC

These organizations have worked approximately 1200 projects after1980s

He told us organization success in I-PEX of sindh who work on increasing population ofsnow leopard which is grow rapidly and specious of bear was going to finish in Pakistan

so with I-PAX now there are 3different specious of bears in Pakistan and I-PEX work

on many other specious and now population of different specious are 14000 in

Pakistan.

It shows that organization already works on wild life but these organizations are

counting on finger tips.


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Mohammad Ali Jinnah Universityaa e 21

Q3) Howethical domesticating thewild animal is? Which place is betterfortheir

natural growth eitherin Jungleorin Zoo? And what istheconceptof making

zoos?

Mr. Fakher told us

It is better for wild animal to live in forest instead of zoo because wild is growingnaturally in an open environment

There is a law by UNITED NATIONS (UNO) on all countries in the world (including

Pakistan) is zoo are just make for the students and researchers who research on wild

animal and animal biology and their secondary object is to entertain peoples and tell

them how many and what types of animals are exist in t he world so he says In

Pakistan there is no concept of research on animal we just make zoo just for entertain

the people and make profit from zoo he also told that there isonly3research papers

comeouton bioresearch on animal in ayear.

He tells us about research on animals which are unlike Pakistan exist on all developedcountries

yANIMAL WELFARE

yANIMAL CONSERVATION

yANIMAL RESEARCH

Animal welfare research base on individual wild life and its way of living and its habits.

Animal conservation and animal research both are related to each other because

animal conservation is basically research on specious of a wild and its not a small work

so need an animal research is also include to fulfil the process of animal conservation .

Q4)whatstepswhich we maketo increaseawarenessaboutwildlifeamong the

peoples?

Mr. Fakhar told us that our big source to give awareness is our education system.

Seminars & exhibitions and distribute wild books to make interest of children.

He also tells us about a campaign which based on reduce element ofbearbeating. So

they start campaign on 8 different television channels and they provide a hotline

number for feedback during campaign 70% of feedback comes negative. So campaign

failed because peoples phone on hotline and said playonetime more


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M h d Ali Ji h U i it 22

Q5) What is hunting? How iteffecton ourWild Animals?

He replied;

There are two types of hunting

yTrimming hunting

yMeet hunting

In trimming hunting, we hunt those animals who consume resources but not able to

increase population so it is discriminative hunting

In meet hunting, hunter kill wild animal just for meet in which mostly deer come on their

point of gun so this wrong and with this hunting our some wild specious comes near to

finish

He told us that Government should see and take some serious steps to reduce meethunting

Q6) Istimbermafiaeffecton wild animals?

Mr.fakhar takes another example to show us how timber mafia work and then go back

He take an example ofMyanmar(swat)which was tourist spot where tourist comes

and enjoy beauty of nature in those area a jungle where bear was existed. Timber mafia

comes and kill all bears in jungle and cut all trees and get wood from these areas and

go away

Why timber mafia is strong? This timber mafia is supported by our corrupt politicians so

nobody can re-act of their act

Q7) Whatsortofaction taken forthosewhouse monkeysand bears forearning

money?

He says firstly, they are going against our religion because Islam says you should

protect animals not impose on them so there are wrong act

Secondly, Government starts a campaign on bear masters government provide a shop

and investment to run their business. There are 750 bear masters in Pakistan and only

22 bear masters avail this opportunity and till now 17 of them run their businesssuccessfully

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