Bc Creative Ss
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creative highlights creative highlights I january 20, 2010
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creative highlights
c r e a t i v e h i g h l i g h t s I j a n u a r y 2 0 , 2 0 1 0
Decreasing churn and call center cost with self-help
Alltel Wireless step by step
A comprehensive customer self-help
application delivering both written and
video tutorials.
Incorporated primary and secondary
research, call center data, prototyping
and user testing to achieve best in
breed status.
Alltel step by step
(enter zip code 72211 to explore the site)
Scary bugs make the phone ring
Orkin Pest Control
Orkin’s 95% close rate on in-coming
calls placed focus on generating calls.
Digital campaign included web site
redesign and optimization, online
media, mobile and social strategy.
Campaign helped generate nearly a
40% increase in web channel sales.
Orkin.com
Online media
Dogs talk for a good cause
Pedigree Dog Food:
The Shake & Bark iPhone App
This iPhone app integrates the
camera, voice recorder and photo
library to create “talking” dog images.
The app was integrated into Pedigree’s
2009 “Maybe you should get a dog.”
Super Bowl campaign.
For every download Pedigree donated
a bowl of food to its network of shelters
and rescue organizations.
Maybe you should get an app.
Digital hydration for a thirsty world.
vitaminwater hydration widget
The vitaminwater desktop hydration
widget activates the brand’s 24 hour
responsible hydration philosophy.
It delivers digital goodies and clever
hydration suggestions throughout the
day. It’s clock also lets users set
personal reminders.
Part of vitaminwater’s global roll out,
supporting “digital goodies“ included a
screen saver, wallpapers and local
market blog templates.
Get the widget
The ultimate home ownership support platform
Sears Manage My Home
Designed to strategically align Sears
with home ownership.
Delivering helpful project management
applications, step by step instructions
and expert advice through the
website, email and social programs.
Contextual purchase opportunities
connect users to products and services
from Sears, Sears Parts Direct and
ServiceLive (the Sears Home Services
network).
Qualified service providers wanted
Sears ServiceLive
A comprehensive application suite to
activate the expansive Sears Home
Services Network.
Allows home owners and small
businesses to get quotes from qualified
service providers and rate their
performance.
Provides integrated tool set for service
providers including registration and
qualification, scheduling, project
management and accounting
functionality.
Over 7 million parts for the most popular appliance brands
Sears Parts Direct
Developed user experience design to
make one of Sears’ most lucrative
businesses more consumer friendly.
Making weather a lifestyle
The Weather Channel
Domestic and international activation
of TWI’s lifestyle approach included
strategy, online media, web and mobile
site design.
Contextual onsite promotions
generated over a 30% increase in
page views.
uk.weather.com
Hook a brother up with a Jeep
Men’s Journal Jeep Patriot Hook-Up
An online promotion designed to
introduce the new Jeep Patriot to
Men’s Journal readers.
The email activated game encouraged
Men’s Journal readers to build “tribes”
to compete for adventure gear and
chances to win the Jeep.
The site won best publishing rich
media campaign in 2008
WMA, Internet Advertising
Competition.
Helping rural America’s premier telecom provider go green
Windstream Communications
Integrated assignments included site
design for both residential and
business customers, ecommerce and
online marketing campaigns.
Windstream.com
Urban music licensing made easy.
Affix Music
Helped this Atlanta based music
licensing start up communicate their
unique value proposition to media and
music audience segments through
targeted brand messaging, site
architecture and content.
Affixmusic.com
Music for helping soldiers help each other.
The I.A.M. STRONG Campaign
Produced campaign theme music for
training media supporting The Army’s
leading social program.
The campaign creates awareness and
engages soldiers in a broad range of
social initiatives including global
diversity, suicide prevention, substance
abuse and sexual harassment and
assault prevention.
Listen up >
