WHY

Why is your organization on social

media in the first place?

Awareness of issues

Fundraising

Volunteer Support

Activism

What should the organization post?

How often should we post?

What kind of content should be the

focus? What should be avoided?

How can I make post more wild (or

unexpected)?

What should we post?

HINT: Think like a friend

HOW OFTEN?

Every third or fourth post is yours

Measure your response

and adjust accordingly

Where to focus?

What to avoid?

Focus on what you know.

Stay away from what you don’t.

Find ways to be relevant.

Give perspective

Express empathy

Be honest

Be timely

Say less, show more

Treat sponsors like partners

Show personality

MOST IMPORTANTLY

Don’t just post.

INTERACT.

Challenges to overcome for many non-profits:

Resources

Knowledge

Technology

Manpower

But non-profits also have advantages:

A clear mission

An emotional platform

Cause driven focus

Stories to tell

Social media is dynamic.

Every day is a chance to

refine what you’re doing.

Consider what you’re doing

well.

Consider what you’d like to

do better.

You don’t have to do it all.

(And if you’re trying your probably not doing it all well)

Exploit the tools

available