Bbj 3 28 11 (handout)
27
Making Dreams Fly ® Putting the Gift of Time to Work for You © 2011 Drake & Company
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Putting the Gift of Time to Work for You:* Using social media to become a sought-after employee
Transcript of Bbj 3 28 11 (handout)
Making Dreams Fly®
Putting the Gift of Time
to Work for You© 2011 Drake & Company
Making Dreams Fly®
Key Issue for You
Staying Current
Making Dreams Fly®
When you are out of work … … you can’t afford to lurk!
Making Dreams Fly®
Today’s Agenda
• Introduction• Paint You a Roadmap
How to use digital media to become a recognized expert
Which makes you valuableAnd, helps you land a job
• Next Steps
Making Dreams Fly®
Net Working in 21st Century
• Job found
Making Dreams Fly®
Net Working in 21st Century
• Job found
Making Dreams Fly®
Gift of Time
86,400 seconds each
day … how will you use it?
Making Dreams Fly®
Getting a Job Now
1. Offer value to potential employer Stay current in your
profession/industry 2. It’s not what you know …
it’s not who you know it’s who knows you!
3. Differentiate yourself Stand out as “the only …”
Making Dreams Fly®
21st Century Strategy
Use your gift of time
Take minutes each day …1.to keep current2.to become nationally-recognized3.to be a leader in your field
Making Dreams Fly®
How?
YOU are the PRODUCT Create (or re-create) your brand Promote your brand Protect your brand
Making Dreams Fly®
Your Product is YOU!
1)What is your value proposition?
2) What is your marketing plan?
3) Can content marketing improve success?4) Can technology expand your search?5) What is your “thanks” strategy?
Making Dreams Fly®
Social Media Tools
• Blogs• Google News Alerts• Facebook • YouTube• LinkedIn• Twitter
Making Dreams Fly®
Use Social Media
1. Signup for Big 3 & get active! Facebook LinkedIn Twitter
2. Create your own blog Word Press or Blogger
Making Dreams Fly®
Collect/Create Content
Content makes you an expert – nationally
How do you collect it?1.Google News Alerts2.Twitter Search3.LinkedIn (question expert)
Making Dreams Fly®
Google News Alerts
Making Dreams Fly®
Tweekdeck (search!)
Making Dreams Fly®
Got Content: Now What?
Use content to create brand/value:1.Bookmark info via Delicious
Making Dreams Fly®
Delicious
Making Dreams Fly®
Got Content: Now What?
Use content to create brand/value:2.Create “Readings of the Week”
Making Dreams Fly®
Readings of the Week
Making Dreams Fly®
Got Content: Now What?
Use content to create brand/value:3.Add Comments and/or like4.Create a blog and post info5.Send links to your network
Making Dreams Fly®
Does it Work?
Case study: @causeaholic•Facebook, Twitter, blog•Readings of the Week•Named 1 of Top 10 cause marketing tweeters!
Making Dreams Fly®
In Top 10!
Making Dreams Fly®
Making Dreams Fly®
Initiative Is Not Given …
You Take ItYou Can Do This!
Making Dreams Fly®
Put the Gift of Time
to Work
Making Dreams Fly®
My Contacts
• [email protected]• www.twitter.com/SteveDrake• www.twitter.com/causeaholic• 636/449-5050
Steve DrakePresident/Owner16020 Swingley Ridge Road Suite 300Chesterfield, MO 63017(636) 449-5050
