BBC Music WFIMCInformation for Members of the World Federation of International Music Competitions

WFIMC/BBC Music Magazine Partnership

Over the next three years, we will be working closely with the WFIMC to produce

and publish exclusive content to increase awareness of music competitions through

the creation of engaging native content designed to promote the World Federation

of International Music Competitions, Member Competitions and their Laureates.

The first installment – The Magic of Music Competitions – a celebration of

classical’s most thrilling contests – was featured in our March 2017. To see the

16-page feature in full please click here (opens in new browser window).

As a Member of the WFIMC you are entitled to substantially discounted rates to

advertise in any edition of BBC Music Magazine at the best time to suit your

competition, as well as through our best-performing adverts on

www.classical-music.com

Raise international profile of the Competition

Cross-platform BBC Music (print,

online, social and newsletter) branding campaign to raise

profile of competition in the biggest-selling classical

music magazine in the world

How BBC Music can help promote WFIMC competitions…

Encourage quality applicants into Competition

64% of BBC Music readers are aged between 15 and 34. With BBC Music

used as a teaching tool, it is an essential purchase for leading conservatoires and aspiring

musicians

Promote the Competition Finals

as a live performance experience – either in-person or online

BBC Music readers are passionate about live performance, who travel

to explore new experiences and, increasingly, are enjoying

live performances digitally through streaming/webcasts

How BBC Music can help promote WFIMC competitions…

Develop Competition Laureates

classical careers

Utilise BBC Music’s advertorial services to promote your

Laureates or advertise their live performance dates in

BBC Music or on classical-music.com

Immediate_Media

There’s only one reason why BBC Music Magazine is

the best-selling classical title in the world – and that’s

incredible, varied content that continues to surprise

and delight.

Oliver Condy, Editor, BBC Music Magazine

Why BBC Music?The world’s biggest-selling classical music magazine

The most-read classical music magazine with more subscribers than our nearest competitors total circulation

BBC branded and read by impassioned fans of classical music, industry professionals and musicians of all abilities

“

“

BBC MUSIC MAGAZINE

Sources: GB TGI Clickstream 2016 Q1 (October 2014 - September 2015); BBC Music Magazine Readers Survey 2016; https://www.abc.org.uk/Certificates/48102940.pdf; NRS PADD Survey January 2016 - December 2016 (All Adults)

CIRCULATION

35,734AVERGERAGE COPIES SOLD PER

EDITION

READERSHIP

277,000AVERAGE READERS PER EDITION

SUBSCRIBERS

75%SUBSCRIBERS PER EDITION

READERSMAGAZINE

64%AGED 15-35

59%

36%AGED 36-65+

AGE

34YEARS OLD (AVERAGE)

SEX

41%

SOCIAL

66%AB CLASSIFICATION

92%ABC1 CLASSIFICATION

CONTENT

Unrivalled access to the world’s most renowned musicians.

Brilliantly-written features, from the great composers and their masterpieces to festivals, competitions, recordings, live performances and more!

Exclusive access to the BBC archives showcased in each month’s free CD or perhaps even a performance specially commissioned for the magazine.

WEB, SOCIAL & NEWSLETTERS

*NRS PADD Survey January 2016 - December 2016 (All Adults)**https://www.abc.org.uk/Certificates/48102940.pdf

188,000AVERAGE PAGE IMPRESSIONS

PER MONTH

WEBSITE

28.27%INCREASE IN UNIQUE PAGE

VIEWS YOY

Two minutesAVERAGE TIME SPENT ON

EACH PAGE

43%INCREASE IN OVERALL

USERS YOY

107%INCREASE IN MOBILE

USERS YOY

45%INCREASE IN TABLET

USERS YOY

SOCIAL

1.6%ENGAGEMENT (INDUSTRY AV.

0.5-0.7%)

54KTWITTER FOLLOWERS

19KFACEBOOK LIKES

E-NEWSLETTER

PODCAST

3,860SUBSCRIBERS

THREE PODCASTS - RECORDING OF THE MONTH, COVER CD & FIRST

LISTEN - EVERY MONTH

20,000+OPT-IN SUBSCRIBERS

WEEKLY E-NEWSLETTER EVERY TUESDAY

-

THE BEST-SELLING CLASSICAL MUSIC MAGAZINE

Sources: ABC Jan – Dec 2016 NRS PADD (including Mobile): “NRS PADD January – December 2015 / comScore November 2015” BBC Music Magazine Readers Survey 2016

BBC Music has a larger subscriber

base than Gramophone’s overall circulation and

outsells each edition by over 12,000 copies

ABC Circulation Subscriptions

5k

10k

15k

20k

25k

30k

35k

40k

35,734

25,260

23,162

11,877

ABC Circulation Subscriptions

BBC Music

Gramophone

BBC Music will honour the following advertising rates for any member of the WFIMC

to place advertising with BBC Music Magazine or online at www.classical-music.com

PRINT:

Full Page £1,600 (normally £4060)

1/2 Page £850 (normally £2230)

1/4 Page £475 (normally £1220)

ONLINE:

www.classical-music.com

Double MPU: £15 CPM (normally £25 CPM)

Billboard: £20 CPM (normally £30 CPM)

Takeover: £30 CPM (normally £50 CPM)

http://www.classical-music.com/competitions-guide

3 months at £350 (normally £450)

6 months at £600 (normally £900)

12 months at £900 (normally £1800)

This offer applies to any edition of BBC Music Magazine and online options can be

taken at any time of the year, subject to availability

Exclusive advertising offer forWFIMC Members

Engage readers in the stories emanating from your competition

with an Individual competition focus written by and published in

BBC Music Magazine

- Pre-competition focus

- Post-competition analysis & celebration of Laureates

WFIMC Member Advertorial rates:

2 page: £3,332 (normally £8,712)

3 page: £4,998 (normally £12,738)

Can be developed to mirror the WFIMC Competitions Series style

(examples from The Magic of Music Competitions below) and

adhere to the same high editorial standard, adding value to the

overall WFIMC Competitions Series

Advertising offer for WFIMCMembers - Advertorial options

NORMAL RATES

PRINT DISPLAYDPS £7,920DPS front half £8,640Page £4,060Page front half £4,465Page front half right hand £4,670Page cover spot £4,875Half page £2,230

NEWSLETTEREditorial sponsorship £1,800Solus newsletter £2,000

SOCIAL MEDIASponsored posts £150Sponsored tweets £200

ADVERTORIALSDPS POAPage POAInserts POAProduction cost POA

ONLINEMPU £20 CPMLeaderboard £20 CPMDouble MPU £25 CPM Billboard £30 CPMRoadblock £35 CPMCascade £35 CPMNative Advertising £40 CPMSlider £45 CPMTakeover £50 CPM

*All ONLINE inventory is sold on a cost-per-thousand basis for impressions delivered

Sources: BBC Music Magazine Readers Survey 2016 GB TGI Clickstream 2015 Q4 (April 2015 – March 2016) (Pop) copyright Kantar Media 2016

“Competitions play a vital role for the future of music. Competitions bring physical and online audiences together to discover and celebrate laureates. And competitions reward years of training and nurture raw talent towards a life as a performing artist”

Benjamin Woodroffe, WFIMC Secretary-General 2016 WFIMC Yearbook

Thankyouedward.ramstedt@immediate.co.uk+44 (0) 1173148365