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3 1 0 2 3 1 0 2 A N M P C Y T I U N M M C O Y T I U N M M C C C O D R E W O P E D R E W O P E BY NATIONAL ARTS MARKETING PROJECT CONFERENCE PORTLAND NOVEMBER 08–11, 2013 OREGON A PROGRAM OF AMERICANS FOR THE ARTS

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NATIONAL ARTS MARKETING PROJECT CONFERENCE PORTLAND NOVEMBER 08–11, 2013 OREGON

A PROGRAM OF AMERICANS FOR THE ARTS

Finally! Cloud-basedbox office ticketing,

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Stop by our booth at the 2013 National Arts Marketing Project Conference!

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FIND OUT MORE:

Dear Colleagues:

Along with the board and staff of Americans for the Arts, I want to welcome you to the 2013 National Arts Marketing Project Conference.

The NAMP Conference’s theme this year is Powered by Community, and I can think of no better place that celebrates this idea

of community-driven spirit than Portland, OR. Our host city is at the intersection of creative expression, technological innovation, as well as some of the country’s most leading environmental causes.

Our conference is filled to the brim this year with opportunities for you to learn how your organization can become a magnetic center of your commu-nity. You will be introduced to two brand new preconferences, interactive educational sessions, a variety of fun networking opportunities, and a diverse roster of speakers that are sure to leave you feeling energized and equipped with the tools you need to mobilize and engage your community.

This year’s conference is crafted to provide you with next-generation audience engagement skills, new funding models, audience diversification case studies, and the latest trends in digital and social communities. We hope you roll up your sleeves and learn new marketing and fundraising techniques that will create even better synergy between your community and your arts organization. Your organization’s day-to-day work surely benefits your community, but your organization also relies on continued community participation and engagement.

We’re glad you are here, and we look forward to a great conference!

Dear ameriCans for

the arts attenDee:

Welcome to Portland for the 2013 National Arts Marketing Project Conference. I know that Americans for the Arts has many destinations from which to choose. It’s exciting to know that “The City of Roses” was chosen.

Portland’s attributes have garnered a lot of positive attention recently. In 2012, Bicycling magazine deemed Portland “America’s Best Bike City.” Beating out international competition, Portland made USA Today’s 2012 list of the 10 best beer cities in the world. And our cultural side was acknowledged by the Wall Street Journal, which speculated in May 2012 that Portland might just be America’s “Next Art Capital.”

I can assure you that these are not empty platitudes. Portland has worked hard to nurture the arts, to encourage ecofriendly practices and ideas, to encourage innovative public transit, to support the chefs and winemakers of our region, and to protect and preserve the city’s surrounding natural beauty.

We hope you have the pleasure of experiencing this firsthand. And we are thrilled to welcome Americans for the Arts to Portland.

With warm regards,

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Robert L. Lynch PReSIdeNT & CeO, AMeRICANS fOR The ARTS

Charlie hales MAYOR Of PORTLANd

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OPENiNG kEYNOTE: kEviN CARROLL

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kEviN CARROLL BOOk siGNiNG10:30 A.M.–10:45 A.M.

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CONCURRENT sEssiONs10:45 A.M.–12:00 P.M.Pavilion Ballroom eastPavilion Ballroom West

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BiRDs Of A fEAThER NETWORkiNG LUNCh & DEssERT BUffET

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CONCURRENT sEssiONs2:15 P.M.–3:30 P.M.

Pavilion Ballroom east Pavilion Ballroom West

BroadWay i/ii/iii

NETWORk. BREAk3:30 P.M.–4 P.M.centerstage

#BeTheARTbeaT3:30 P.M.–4 P.M.

skyline 2

CONCURRENT sEssiONs4:00 P.M.–5:30 P.M.

Pavilion Ballroom eastPavilion Ballroom West

BroadWay i/ii/iii

OPENiNG RECEPTiON6:15 P.M.–8:30 P.M.

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CONCURRENT sEssiONs

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NETWORkiNG BREAk10:00 A.M.–10:30 A.M.

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CLOsiNG kEYNOTE: PAM MOORE

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sPECiAL PLENARY DisCUssiON:

GETTiNG REAL ABOUT AUDiENCE DivERsiTY

8:00 A.M.–8:45 A.M.grand Ballroom

CONCURRENT sEssiONs9:00 A.M.–10:15 A.M.

Pavilion Ballroom eastPavilion Ballroom West

BroadWay i/ii/iii

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BroadWay i/ii/iii

kEYNOTE LUNChEON: MATThEW sTiNChCOMB

12:00 P.M.–1:30 P.M.grand Ballroom

CONCURRENT sEssiONs1:45 P.M.–3:15 P.M.

Pavilion Ballroom eastPavilion Ballroom West

BroadWay i/ii/iii

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friDay, noVemBer 08

10:00 a.m.–6:00 P.m.

REGisTRATiON & CENTERsTAGE OPEN

Plaza foyer

1:00 P.m.–6:00 P.m.

PRECONfERENCE sTEP iT UP! ADvANCiNG YOUR AUDiENCE ENGAGEMENT AND BOOsTiNG CONNECTiviTY

PaVilion Ballroom east

PRECONfERENCE UNLOCkiNG ThE vALUE EqUATiON: NAviGATiNG ThE ART Of PsYChOLOGiCAL PRiCiNG

PaVilion Ballroom West

6:30 P.m.

DiNE-AROUNDs

reserVation times anD loCations Vary

saturDay, noVemBer 09

8:00 a.m.–6:00 P.m.

REGisTRATiON & CENTERsTAGE OPEN

Plaza foyer

8:00 a.m.–9:00 a.m.

CONTiNENTAL BREAkfAsT

Centerstage

8:15 a.m.–9:00 a.m.

NEWCOMERs MEET & GREET

PaVilion Ballroom east

9:00 a.m.–10:30 a.m.

OPENiNG kEYNOTE: kEviN CARROLL

granD Ballroom

10:30 a.m.–10:45 a.m.

kEviN CARROLL BOOk siGNiNG

Centerstage

10:45 a.m.–12:00 P.m.

CONCURRENT sEssiONs:

ThE ARTs iN ACTiON: ExPERiMENTiNG WiTh CONsUMER PsYChOLOGY

PaVilion Ballroom east

iT’s ABOUT LiTTLE DATA: hOW sMALL PRiCiNG DECisiONs MAkE A BiG DiffERENCE

PaVilion Ballroom West

WiTh A LiTTLE hELP fROM MY fRiENDs

BroaDWay i/ii/iii

12:15 P.m.–2:00 P.m.

BiRDs Of A fEAThER NETWORkiNG LUNCh & DEssERT BUffET

granD Ballroom

2:15 P.m.–3:30 P.m.

CONCURRENT sEssiONs:

iNCREAsiNG sTUDENT ENGAGEMENT ON COLLEGE CAMPUsEs

PaVilion Ballroom east

ThE sUBsCRiPTiON ALTERNATivE

PaVilion Ballroom West

BREAkiNG NEW GROUND: ExPLORiNG ThE ARTs WiTh AUGMENTED REALiTY

BroaDWay i/ii/iii

3:30 P.m.–4:00 P.m.

NETWORkiNG BREAk

Centerstage

3:30 P.m.–4:00 P.m.

#BeTheARTbeat

skyline 2, 23rD floor

4:00 P.m.–5:30 P.m.

CONCURRENT sEssiONs:

ThE PATRON LENs: UsiNG DATA-DRivEN TARGETED MEssAGiNG TO ENGAGE AUDiENCEs

PaVilion Ballroom east

LEvERAGiNG MEDiA Mix TO MAxiMizE REvENUE AND ROi

PaVilion Ballroom West

DEEPENiNG PATRON ENGAGEMENT ThROUGh MULTiPLE TEChNOLOGiEs

BroaDWay i/ii/iii

6:15 P.m.–8:30 P.m.

OPENiNG RECEPTiON

the armory 128 NW 11th Ave

sunDay, noVemBer 10

7:30 a.m.–8:30 a.m.

CONTiNENTAL BREAkfAsT

Centerstage

8:00 a.m.–5:30 P.m.

REGisTRATiON & CENTERsTAGE OPEN

Plaza foyer

8:00 a.m.–8:45 a.m.

sPECiAL PLENARY DisCUssiON: GETTiNG REAL ABOUT AUDiENCE DivERsiTY

granD Ballroom

9:00 a.m.–10:15 a.m.

CONCURRENT sEssiONs:

WORkiNG fROM ThE iNsiDE OUT: PUTTiNG DivERsiTY AND iNCLUsiON iNTO ACTiON

PaVilion Ballroom east

TRiED AND TRUE: iNCREAsiNG sALEs AND CULTivATiNG RELATiONshiPs ThROUGh TELEMARkETiNG

PaVilion Ballroom West

CONqUERiNG ThE fEAR fACTOR: CREATiNG AND PROMOTiNG GREAT A/v CONTENT ON A shOEsTRiNG

BroaDWay i/ii/iii

10:30 a.m.–11:45 a.m.

CONCURRENT sEssiONs:

ACTivATiNG sPACEs: UsiNG YOUR vENUE TO PROMOTE ENGAGEMENT AND DRivE ARTs BUsiNEssEs fORWARD

PaVilion Ballroom east

ThE DONOR CONNECTiON: BUiLDiNG COMMUNiTY ThROUGh CROWDfUNDiNG

PaVilion Ballroom West

PREDiCTivE MODELiNG fOR ThE ExPERiENCED MARkETER

BroaDWay i/ii/iii

12:00 P.m.–1:30 P.m.

kEYNOTE LUNChEON: MATThEW sTiNChCOMB

granD Ballroom

1:45 P.m.–3:15 P.m.

CONCURRENT sEssiONs:

EMBRACiNG TRANsfORMATiONAL ChANGE iN ThE ARTs

PaVilion Ballroom east

BiG DATA: UsiNG PREDiCTivE ANALYsis TO REACh NEW AUDiENCEs

PaVilion Ballroom West

WiNNiNG WEBsiTEs: OPTiMiziNG ThE PATRON ExPERiENCE

BroaDWay i/ii/iii

3:15 P.m.–4:00 P.m.

NETWORkiNG BREAk

Centerstage

3:30 P.m.–5:15 P.m.

ONE-TO-ONE COAChiNG

BroaDWay i/ii/iii

3:30 P.m.–5:00 P.m.

ROUNDTABLE DisCUssiONs

granD Ballroom

5:15 P.m.–6:30 P.m.

LiGhTNiNG ROUNDs Of REsEARCh

granD Ballroom

7:30 P.m.

DiNE-AROUNDs

reserVation times anD loCations Vary

monDay, noVemBer 11

8:00 a.m.–11:00 a.m.

REGisTRATiON & CENTERsTAGE OPEN

Plaza foyer

8:00 a.m.–8:45 a.m.

CONTiNENTAL BREAkfAsT

Centerstage

8:45 a.m.–10:00 a.m.

CONCURRENT sEssiONs:

iNTEGRATiNG AUDiENCE ENGAGEMENT WiTh iNsTiTUTiONAL sTRATEGY: TWO CAsE sTUDiEs

PaVilion Ballroom east

ARTs, BUsiNEss, COMMUNiTY: LEARN ThE ABC’s Of ARTs AND BUsiNEss PARTNERshiPs

PaVilion Ballroom West

TEChNOLOGY & MiLLENNiALs: A GROWiNG iNTERsECTiON iN ThE ARTs

BroaDWay i/ii/iii

10:00 a.m.–10:30 a.m.

NETWORkiNG BREAk

Centerstage

10:45 a.m.–12:00 P.m.

CLOsiNG kEYNOTE: PAM MOORE

granD Ballroom

CONFERENCE TRACKS

intensifying Engagement

stimulating Revenue

Energizing Technology

2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe4

Find out how a museum, a theater, a chorusand an opera company tackled the challenge.

To download these and otherfree publications on expanding arts audiences, visit:www.wallacefoundation.org.

Expanding arts audiences is difficult.

Four lively reports make it easier.

Looking for a degree program in

ARTS MANAGEMENT?At the University of Oregon, professional practice and networking are as important as theory and research. As the fi rst university-based affi liate of the Americans for the Arts Emerging Leaders Network, students at UO are on the cutting edge of promoting constructive dialogue within the fi eld of arts management, creating meaningful community collaborations, and organizing relevant professional development opportunities.

Emerge as a leader and create your professional network at Oregon.

Arts and Administration Program5230 University of Oregon | Eugene OR, 97403-5230541-346-3639 | aad.uoregon.edu | [email protected] Emerging Leaders in the Arts Network: aaablogs.uoregon.edu/elan

EO/AA/ADA institution committed to cultural diversity.

AAd

Join us. We make good places, connections, citizens, and networks.

School of Architecture and Allied Arts

Looking for a degree program in

ARTS MANAGEMENT?At the University of Oregon, professional practice and networking are as important as theory and research. As the fi rst university-based affi liate of the Americans for the Arts Emerging Leaders Network, students at UO are on the cutting edge of promoting constructive dialogue within the fi eld of arts management, creating meaningful community collaborations, and organizing relevant professional development opportunities.

Emerge as a leader and create your professional network at Oregon.

Arts and Administration Program5230 University of Oregon | Eugene OR, 97403-5230541-346-3639 | aad.uoregon.edu | [email protected] Emerging Leaders in the Arts Network:

EO/AA/ADA institution committed to cultural diversity.

Join us.

5

2013 NATIONAL ARTS MARKETING PROJECT CONFERENCE ® A PROGRAM OF AMERICANS FOR THE ARTS

TABLE OF CONTENTS

frequently askeD questions 6–7

WelCome to Centerstage 8–9

n CenterStage hours n Americans for the Arts Resource and

Membership Center n Americans for the Arts Store &

Book Signings n Networking Breaks n exhibitors n Raffles n Connectivity Lounge n Portland hospitality Concierge n dine-Around and One-to-One

Coaching Sign-Ups

netWorking oPPortunities 10–11

n dine-Arounds n Networking Breaks n Newcomers Meet & Greet n Birds of a feather Networking Lunch

with dessert Buffetn Opening Reception n One-to-One Coaching n Roundtable discussions n Social Networking

featureD sPeakers 12–13

n Opening Keynote with Kevin Carrolln Keynote Luncheon with Matt Stinchcombn Closing Keynote with Pamela Moore

PreConferenCes 14 –15

n friday, November 08: Step It Up! Advancing Your Audience engagement and Boosting Connectivity

n friday, November 08: Unlocking the Value equation: Navigating the Art of Psychological Pricing

ConferenCe sCheDule 17–25

n day One: Saturday, November 09 n day Two: Sunday, November 10 n day Three: Monday, November 11

aBout ameriCans for the arts 27

exhiBitors 28

sPonsors & loCal host 29

getting arounD 30–31

n hilton Portland n downtown Portland

2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe6

Where are ConferenCe sessions?

All conference sessions will take place on either the Plaza or Ballroom Levels of the hilton Portland & executive Tower. See page 30 for detailed floor plans.

HILTON PORTLANd & ExECuTIVE TOwER

921 SW Sixth Avenue T: 503.226.1611 Portland, OR, 97204 f: 503.220.2565

PLEASE NOTE: You are required to wear your name badge to all conference events and meal functions. Badges will be checked at all conference events. Admission will be denied to those without a badge. Replacement badges may be purchased at the Registration desk for $50.

Where is Centerstage?

CenterStage is the hub of conference activity located on the Plaza Level (second floor) of the hilton Portland.

Where Do Presenters CheCk in?

After picking up registration materials, all presenters are required to check into the Presenter Prep Room, located in the Plaza Suite on the Plaza Level (second floor) of the hotel, at least two hours prior to their scheduled session. The Presenter Prep Room will be open and staffed with an AV technician during the following hours:

FRIdAY, NOVEMBER 08: 3:00 p.m.–5:00 p.m.

SATuRdAY, NOVEMBER 09: 8:00 a.m.–4:30 p.m.

SuNdAY, NOVEMBER 10: 8:00 a.m.–4:00 p.m.

MONdAY, NOVEMBER 11: 8:00 a.m.–9:00 a.m.

We’re always happy to

answer your questions

at the Registration Desk

in Centerstage, but just in case,

here are some answers in advance!

FREQuENTLY ASKEd

QuESTIONS

Left to right:

The Portland Ballet’s

2011 spring concert.

Photo by Blaine Truitt

Covert; Portland Jazz

Festival with guitarist

Bill Frisell; Portlandia

© Raymond kaskey.

Photo by sarah

schmid Milne.

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Where Do i sign uP for Dine-arounDs anD

one-to-one CoaChing?

first-come, first-served sign-up boards will be prominently placed in CenterStage near the Portland hospitality Concierge. Sign up for One-to-One Coaching before 3:15 p.m. on Sunday. dine-Arounds are held on friday and Sunday nights. Sign-ups close at 4:00 p.m. each day. No sign-ups are required for Roundtable discussions.

Where Can i Bring a guest?

to the oPening reCePtion? a keynote?

Guest tickets are available for the Opening Reception and all keynote sessions. Tickets for guests must be purchased in advance from the Registration desk in CenterStage. All guest tickets must be associated with a conference participant. Check in with registration staff for applicable pricing and availability.

PLEASE NOTE: Ticket sales will not be available at off-site event locations so please make these purchases in advance of the event during CenterStage operating hours.

Where Can i get online?

n Americans for the Arts is providing complimentary wireless Internet access in all conference meeting spaces.

n Complimentary wireless Internet access is available in the hotel’s public spaces.

n Americans for the Arts is also providing the Connectivity Lounge in CenterStage for use throughout the conference.

n Internet access is available for free in the hilton’s 24-hour business center located in the main lobby next to the front desk.

n The hilton Portland is providing complimentary Internet access in all guest rooms for conference attendees.

dISCLAIMER: Americans for the Arts provides complimentary PC access for our guests’ convenience. These are open to all participants and you should not conduct any transactions that require a secure Internet connection or PC security. Americans for the Arts cannot guarantee privacy on these PCs or while using our complimentary wireless connections.

Where is the nearest Drugstore anD hosPital?

RITE AId PHARMACY

622 SW Alder St T: 503.226.6791 Portland, OR 97205 .2 miles from the hilton

LEGACY EMANuEL HOSPITAL

2801 N Gantenbein Ave T: 503.413.2200 Portland, OR 97227 1.8 miles from the hilton

Where Can i finD the liVe WeBCasts of keynotes?

Americans for the Arts will be live webcasting and archiving the general sessions, free and open to the public. during the conference, join us on www.ARTSMARKETING.ORG/CONFERENCE and ask questions during the keynotes using Twitter and the #NAMPC hashtag. And don’t worry—the recordings will also be available on the site after the conference concludes!

Where Can i Print, fax, or mail something?

The business center at the hilton Portland is located in the Main Lobby next to the front desk. The business center can be accessed 24 hours a day with your hilton guest room key card.

What is your reCorDing PoliCy?

events, functions, and sessions hosted and/or produced by Americans for the Arts may not be recorded either in video or audio format, by any organization, entity, or person without the expressed written consent of Americans for the Arts. Consent to record Americans for the Arts events will be given to credentialed press as requested and will be coordinated by Americans for the Arts on site.

Many events and sessions at the NAMP Conference will be recorded by Americans for the Arts either through photographs, video recordings, or live or archived webcasts. Americans for the Arts may use this material for any purpose, on the web or in print.

Who Do i tell aBout my sPeCial neeDs or

Dietary restriCtions?

Attendee comfort is important to Americans for the Arts. Conference participants (and guests) with accessibility needs are encouraged to make Registration staff aware of any concerns, needs or accessibility requirements they may have during the conference.

WhEN WiLL COMPLiMENTARY fOOD AND BEvERAGEs BE PROviDED?

SATuRdAY, NOVEMBER 09, 2013

8:00 A.M.–9:00 A.M. Continental Breakfast in CenterStage

12:15 P.M.–2:00 P.M.

Birds of a feather Networking Lunch in Grand Ballroom & dessert Buffet in CenterStage

3:30 P.M.–4:00 P.M.

Networking Break in CenterStage

6:15 P.M.–8:30 P.M.

Opening Reception at The Armory

SuNdAY, NOVEMBER 10, 2013

7:30 A.M.–8:30 A.M.

Continental Breakfast in CenterStage

12:00 P.M.–1:30 P.M.

Keynote Luncheon in Grand Ballroom

3:15 P.M.–4:00 P.M.

Networking Break in CenterStage

MONdAY, NOVEMBER 11, 2013

8:00 A.M.–8:45 A.M.

Continental Breakfast in CenterStage

10:00 A.M.–10:30 A.M.

Networking Break in CenterStage

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2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe8

Centerstage hours

FRIdAY, NOVEMBER 08: 10:00 a.m.–6:00 p.m.

SATuRdAY, NOVEMBER 09: 8:00 a.m.–6:00 p.m.

SuNdAY, NOVEMBER 10: 8:00 a.m.–5:30 p.m.

MONdAY, NOVEMBER 11: 8:00 a.m.–11:00 a.m.

ameriCans for the arts resourCe anD

memBershiP Center

drop by the Americans for the Arts Resource and Membership Center where you can talk with our staff about the tools and resources you need to give your career and organization momentum. Join as a member to gain access to all our benefits, including posting in our Job Bank, discounts, and more!

netWorking Breaks

Take this time to relax, catch up with fellow attendees, peruse the exhibit tables, or charge up your tablet in our new Connectivity Lounge. Light refreshments will be provided.

SATuRdAY, NOVEMBER 09: 3:30 p.m.–4:00 p.m.

SuNdAY, NOVEMBER 10: 3:15 p.m.–4:00 p.m.

MONdAY, NOVEMBER 11: 10:00 a.m.–10:30 a.m.

Centerstage is the center

of activity, networking,

information sharing,

and commerce for the NAMP

Conference. it is located on the

second floor in the Plaza foyer

of the hilton Portland.

wELCOME TO

CENTERSTAGE

All the Apparatus

dancers. Photo by

Torsten kjellstrand/

Travel Portland.

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exhiBitors

Our exhibitors offer a wealth of new ideas and fresh perspectives. Visit this group of service providers to enhance your business strategies and give you new insights. Be sure to ask our exhibitors to stamp your CenterStage raffle ticket. find out more about exhibitors on page 28.

raffles

You could win big prizes by entering our CenterStage raffles. Just get your raffle ticket stamped by exhibitors and be present at the drawings to win! drawings take place Saturday at 3:45 p.m., Sunday at 3:15 p.m., and Monday at 10:15 a.m. in CenterStage.

ConneCtiVity lounge

Be sure to stop by our Connectivity Lounge, a new hyper-connected component of this year’s conference. Compare session notes with other attendees, write a blog post, send an e-mail to a colleague back home, or take a breather to catch up on the Twitter feed to find out the evening’s hottest activity.

PortlanD hosPitality ConCierge

This is the best resource to find out what’s going on in Portland during our conference, including any special discount offers for attendees. You can trust the advice of the Portland hospitality Concierge, generously staffed by our local hosts!

Dine-arounD anD one-to-one CoaChing sign-uPs

Sign up for one of these unique opportunities! dine-Arounds are informal, topic-driven, dutch-treat dinners at local must-try restaurants. One-to-One Coaching sessions are individual coaching sessions with field leaders.

A first-come, first-served sign-up board will be placed prominently near the Portland hospitality Concierge. Sign up early for One-to-One Coaching, Sunday, November 10, 3:30 p.m.–5:15 p.m. (sign-ups close at 3:15 p.m. on Sunday) and dine-Arounds on friday and Sunday nights (sign-ups close at 4:00 p.m. each night).

SATuRdAY, NOVEMBER 09 10:30 A.M.–10:45 A.M.

Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work with Kevin Carroll

SuNdAY, NOVEMBER 10 3:15 P.M.–3:30 P.M.

Art-Write: The Writing Guide for Visual Artists with Vicki Krohn Amorose

Left to right:

The Community

Cycling Center mural;

Pondering murals

and mannequins at

mario’s, by Justine

Avera, from the visual

chronicle of Portland;

Pinkalicious at oregon

Children’s Theatre.

MONdAY, NOVEMBER 11 10:00 A.M.–10:15 A.M.

Human Lie Detection and Body Language 101: Your Guide to Reading People’s Nonverbal Behavior with Vanessa Van edwards

AMERiCANs fOR ThE ARTs sTORE AND BOOk siGNiNGs

Visit the Americans for the Arts Store to find a wide selection of resources on marketing, fundraising, nonprofit management, and tons of clearance books! The following conference speakers and authors will be signing their books:

10 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

friDay, noVemBer 08 anD sunDay, noVemBer 10

reserVation times anD loCations Vary

DiNE-AROUNDs

LOCATIONS VARY

Two evenings of informal dine-Arounds will showcase Portland’s culinary hotspots. These dutch-treat dinners are tailored around topics in marketing and audience engagement, and space is limited per dinner to encourage lively conversation. Sign up before 4:00 p.m. on friday and Sunday to confirm your seat!

dine-Around participants should meet their groups at 6:10 p.m. on friday and 7:00 p.m. on Sunday in the hilton Portland lobby. Your leader will coordinate walking or taking taxis as necessary.

saturDay, noVemBer 09, 3:30 P.m.–4:00 P.m.

sunDay, noVemBer 10, 3:15 P.m.–4:00 P.m.

monDay, noVemBer 11, 10:00 a.m.–10:30 a.m.

NETWORkiNG BREAks

CENTERSTAGE

Our Networking Breaks are the perfect convening place to discuss and explore your new ideas and inspirations. Recharge and continue to expand your network with the friendly colleagues you’ve gotten to know or have yet to meet. Browse exhibitors and shop for the best marketing and business books at the Americans for the Arts Store in CenterStage.

saturDay, noVemBer 09

8:15 a.m.–9:00 a.m.

NEWCOMERs MEET & GREET

PAVILION BALLROOM EAST

first time at the NAMP Conference? Join conference veterans, Americans for the Arts staff, and other newbies so that you can be a part of the hyper-connected NAMP community in no time!

idea swapping and

storytelling with a

close-knit community of

colleagues is the best part of

conference activity. That’s why

we have created interactive,

community-driven networking

experiences that empower

collaboration with other

attendees. Meet creative and

business savvy colleagues

from every discipline and

region of the country.

NETwORKING

OPPORTuNITIES

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We want to hear from you during your time in Portland! Connect with peers and tell us what you’re thinking during the conference through social media. ‘Like’ The National Arts Marketing Project on facebook, follow us on Twitter, and read conference blogs. don’t forget to join our 2013 NAMP Conference LinkedIn Group, too! during and after the conference, post and browse pictures from events and sessions on flickr.

12:15 P.m.–2:00 P.m.

BiRDs Of A fEAThER NETWORkiNG LUNCh WiTh DEssERT BUffET

GRANd BALLROOM

On Saturday, take advantage of face-to-face discussion with attendees from the same arts genre, region of the country, or area of interest! enjoy lunch while learning new techniques for getting your marketing message out. Best of all, you will enjoy a dessert buffet with everyone in CenterStage!

6:15 P.m.–8:30 P.m.

OPENiNG RECEPTiON

THE ARMORY: 128 Nw 11TH AVE

On Saturday night, celebrate at the home of Portland Center Stage, the Gerding Theater at the Armory. Built in 1891, this beautiful building was renovated in 2006 to become the country’s first Leed Platinum perform-ing arts venue. enjoy culinary treats from the Pacific Northwest while you mingle with your peers. Then step out into the night and explore nearby restaurants, wine bars, jazz clubs, and shops in the Pearl district—including the world famous Powell’s City of Books.

The Opening Reception is generously sponsored by the Regional Arts & Cultural Council, the Oregon Arts Commission, and Sokol Blosser Winery.

PLEASE NOTE: The Opening Reception is within walking distance of the hotel. exit through the lobby to receive walking directions or refer to page 31.

sunDay, noVemBer 10

3:30 P.m.–5:15 P.m.

ONE-TO-ONE COAChiNG

BROAdwAY I/II/III

Looking for individual attention or specific advice for your marketing chal-lenges? Sign up for speed coaching from top marketing practitioners and experts in the field. Sign up in CenterStage for your spot until 3:15 p.m. on Sunday—first come, first served, so don’t delay! See page 23 for a full list of topics and coaches.

3:30 P.m.–5:00 P.m.

ROUNDTABLE DisCUssiONs

GRANd BALLROOM

Sit down at one of our peer-led Roundtables and learn how to implement new ways to effectively use integrated marketing approaches. Walk away with concrete information on the latest techniques, tools, and technologies for engaging the audiences in your community. each roundtable leader hosts two 45-minute discussions with a focus on success stories, sharing common challenges, and problem solving! Topics and leaders detailed on page 24.

BLOG

http://blog.artsusa.org

FACEBOOK

www.facebook.com/artsmarketing

FLICKR

www.flickr.com/Americans4Arts.com

LINKEdIN

http://linkd.in/18XBxxX

INSTAGRAM

#NAMPC

TwITTER

#NAMPC

Left to right:

Water in the desert.

Photo by Minh

Pham; Venerable

showers of Beauty

gamelan musicians;

Michael Brophy’s

Beltway from the

visual chronicle

of Portland.

12 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

saturDay, noVemBer 09

9:00 a.m.–10:30 a.m.

OPENiNG kEYNOTE WiTh kEviN CARROLL

CREATivE ChANGE AGENT AND AUThOR Of RULEs Of ThE RED RUBBER BALL: fiND AND sUsTAiN YOUR LifE’s WORk

GRANd BALLROOM

A local to the Portland community, Kevin works to inspire organizations to maximize their human potential and sustain more meaningful business growth. he has helped turn creative ideas into reality for organizations such as the NhL, eSPN, Starbucks, The Walt disney Company, Nike, and many others.

At Nike, Kevin added value to the overall mission of the brand by help-ing develop a deeper understanding of team dynamics and interpersonal communication. filled with lessons on promoting community culture, the importance of teamwork, and branding, Kevin will jumpstart the confer-ence by teaching you that when you improve the community aspect of your business, your business, in turn, improves your community.

following his Opening Keynote, join Kevin in CenterStage from 10:30 a.m. to 10:45 a.m. where he will be signing copies of Rules of the Red Rubber Ball: find and Sustain Your Life’s Work.

from the community-

centric business model

of Etsy to lessons on

how to build loyalty both online

and in your neighborhood, this

year’s featured speakers will

teach you why it is just as

critical that the people in our

communities stay as invested

in us as we are in them.

2013 DEsTiNATiON MARkETiNG AWARD

PRESENTEd duRING OPENING KEYNOTE

Americans for the Arts and destination Marketing Association International (dMAI) are pleased to honor the impor-tance of a strong relationship between a community’s destination marketing organization and its arts organizations.

The 2013 destination Marketing Award recipients are Visit Bloomington & Bloomington entertainment & Arts district (BeAd) in Indiana and the Memphis Convention and Visitors Bureau & ArtsMemphis in Tennessee.

FEATuREd

SPEAKERS

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sunDay, noVemBer 10

12:00 P.m.–1:30 P.m.

kEYNOTE LUNChEON WiTh MATThEW sTiNChCOMB

viCE PREsiDENT Of vALUEs AND iMPACT, ETsY

GRANd BALLROOM

Matthew Stinchcomb has been named a “figure of Progress” by GOOd and IBM. he is the Vice President of Values and Impact at etsy, an online creative community with a focus on connecting buyers and sellers in the meaningful way. Matt has worked in digital media since 1997 and has been working to build the community-driven business model that etsy has been exemplifying since its earliest days.

In his current role, Matt oversees the stewardship of the company’s brand and values and works to maximize the positive impact etsy can have in the world. A leader, advocate, and artist, Matt will discuss the importance of building a community that cares about its customers and teach you how your organization can stay intimate and community-connected while continuing to grow.

monDay, noVemBer 11

10:45 a.m.–12:00 P.m.

CLOsiNG kEYNOTE WiTh PAMELA MOORE

CEO AND CO-fOUNDER, MARkETiNG NUTz

GRANd BALLROOM

One of forbes’ Top 10 Social Media Influencers and Top 10 Women in Social Media, Pam has been helping entrepreneurs, small business leaders, and national organizations build winning brands and integrated platforms that sustain business and life for 15 years. Working with companies like Ge and Sun Microsystems, Pam has become an expert in creative ways of investing in and harnessing the power of online communities for maximum engagement. her work has also been featured in The huffington Post, USA Today, fast Company, and more.

Pam will teach you why moving your arts patrons from a “free” community member to a “paying” customer requires investing time, sharing infor-mation, and cultivating patience. You’ll leave her presentation with an arsenal of tactics for building, maintaining, and emotionally connecting with your social communities.

LivE WEBCAsT

All keynote sessions will be webcast live on www.ARTSMARKETING.ORG/

CONFERENCE/LIVE. during the sessions, ask ques-tions via Twitter using the #NAMPC hashtag!

14 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

friDay, noVemBer 08

1:00 P.m.–6:00 P.m.

sTEP iT UP! ADvANCiNG YOUR AUDiENCE ENGAGEMENT AND BOOsTiNG CONNECTiviTY

PAVILION BALLROOM EAST

FACILITATOR: Rachel Grossman, Ring Leader, dog & pony dc

1:00 P.M.–1:20 P.M.introduction and Mapping

1:30 P.M.–2:30 P.M. values Proposition of Connectivity

2:30 P.M.–2:45 P.M.Networking Break

PLAzA FOYER

2:40 P.M.–2:45 P.M.Terminology Divergence—“Currency”

2:55 P.M.–3:50 P.M.Unpacking “Engagement” and Constructing “Connectivity”

3:50 P.M.–4:05 P.M.Terminology Divergence—“Cross-sector Partnerships” and “Cross-Constituency Planning”

4:05 P.M.–4:20 P.M.Networking Break

PLAzA FOYER

4:20 P.M.–5:20 P.M.Connectivity Clinic

5:20 P.M.–5:50 P.M.Reflections and questions

5:50 P.M.–6:00 P.M.Terminology Divergence—“Enabling Constraints”

NEW This YEAR!

Each preconference is

a half-day interactive

workshop on friday, November 08,

1:00 p.m.–6:00 p.m.

HALF-dAY

PRECONFERENCES

STEP IT uP!

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1:00 P.m.–6:00 P.m.

UNLOCkiNG ThE vALUE EqUATiON: NAviGATiNG ThE ART Of PsYChOLOGiCAL PRiCiNG

PAVILION BALLROOM wEST

PRESENTERS: Sara Billmann, University Musical Society, Ann Arbor, MI; debbie Richards, Baker Richards & The Pricing Institute, Cambridge, UK; Steven Roth, The Pricing Institute, Boston, MA; Anne Trites, Yale Repertory Theatre, New haven, CT; doug Tuck, Vancouver Opera, Vancouver, BC

1:00 P.M.–1:20 P.M.introduction: Goals, Expectations, and survey Results

1:20 P.M.–2:00 P.M.The Price is Right: Team-Based interactive Pricing Exercise

2:00 P.M.–2:45 P.M.introduction to Pricing and Revenue Management: Review of Pricing strategy, Tactics, and implementation

2:45 P.M.–3:00 P.M.Networking Break

PLAzA FOYER

3:00 P.M.–3:30 P.M.Best Practices and Case studies Presented by senior Marketing Practitioners

3:30 P.M.– 4:15 P.M.What Do Your Prices say about You? interactive Communication Exercise

4:15 P.M.–4:45 P.M. You Paid how Much for That? Behavioral Economics and Pricing: Presentation and interactive Exercise

4:45 P.M.–5:00 P.M.Networking Break

PLAzA FOYER

5:00 P.M.–5:40 P.M.Dynamic Pricing Debate: interactive Discussion on Opinions about Dynamic Pricing and its Usage

5:40 P.M.–6:00 P.M.summation and Takeaways

DiNE-AROUNDs

RESERVATION TIMES ANd LOCATIONS VARY

Sign up in CenterStage before 4:00 p.m. for an informal networking dine-Around and experience Portland’s eclectic cuisine. These dutch-treat dinners are tailored around topics in marketing and audience engagement. Meet your group at 6:10 p.m. in the hilton Portland lobby.

uNLOCKING THE VALuE EQuATION

ID YF AR

Left to right:

The Three Muses.

Photo by Nick

Peterson; oregon

Ballet Theatre

dancers. Photo by

Basil Childers/Travel

Portland; Artist

Repertory Theater

production of the

lost Boy. Photo by

owen Carey.

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8:00 a.m. –6:00 P.m.

REGisTRATiON & CENTERsTAGE OPEN

PLAzA FOYER

8:00 a.m.–9:00 a.m.

CONTiNENTAL BREAkfAsT

CENTERSTAGE

8:15 a.m.–9:00 a.m.

NEWCOMERs MEET & GREET

PAVILION BALLROOM EAST

9:00 a.m.–10:30 a.m.

OPENiNG kEYNOTE WiTh kEviN CARROLL

GRANd BALLROOM

filled with lessons on promoting community culture, the importance of teamwork, and branding, Kevin will jumpstart the confer-

ence by teaching you that when you improve the community aspect of your business, your business, in turn, improves your community.

LIVE wEBCAST: http://artsmarketing.org/conference/live

10:30 a.m.–10:45 a.m.

kEviN CARROLL BOOk siGNiNG

CENTERSTAGE

CONFERENCE

SCHEduLE

TAS RDU yA

CONFERENCE TRACKS

intensifying Engagement

stimulating Revenue

Energizing Technology

18 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

10:45 a.m.–12:00 P.m.

CONCURRENT sEssiONs

ThE ARTs iN ACTiON: ExPERiMENTiNG WiTh CONsUMER PsYChOLOGY

LEVEL: AdVANCEd

PAVILION BALLROOM EAST

BACK BY POPULAR deMANd! dive deep into the latest insights and groundbreaking research on consumer psychology in an arts marketing context and hear first-hand the reports from arts organizations who have been conducting their own marketing experiments. Observe experiment design and reflect on tangible results while gaining the arsenal of tools you need to conduct experiments in your own community.

PRESENTERS: Sara Billmann, University Musical Society, Ann Arbor, MI; Ron evans, Groupofminds.com, Sunnyvale, CA

iT’s ABOUT LiTTLE DATA: hOW sMALL PRiCiNG DECisiONs MAkE A BiG DiffERENCE

LEVEL: INTERMEdIATE

PAVILION BALLROOM wEST

how do you know when it is the right time to make pricing decisions in efforts to maximize revenue and attendance? Learn how to make the most out of the ticketing data that you have while learning how small changes can have a large impact on your bottom line. explore several case studies to uncover how you can identify which changes to implement, communi-cate those changes with their patrons, and measure the results.

PRESENTERS: Andrew Recinos, Tessitura Network, dallas, TX; Steven Roth, The Pricing Institute, Boston, MA

WiTh A LiTTLE hELP fROM MY fRiENDs

LEVEL: ALL LEVELS

BROAdwAY I/II/III

facebook marketing has evolved rapidly in the past couple of years. Learn best practices and examine samples of innovative, inspiring, and ROI-driven facebook campaigns from a variety of industries. Case studies from the arts show how different organizations are approaching advertising, engagement, and ticket sales on the world’s most popular social network.

PRESENTERS: Nella Vera, Theatre for a New Audience, New York, NY; James Sims, Center Theatre Group, Los Angeles, CA; Rachel Mills, Oregon Museum of Science and Industry, Portland, OR

12:15 P.m.–2:00 P.m.

BiRDs Of A fEAThER NETWORkiNG LUNCh & DEssERT BUffET

GRANd BALLROOM

enjoy lunch with newfound colleagues. Then enjoy a dessert buffet with us in CenterStage!

2:15 P.m.–3:30 P.m.

CONCURRENT sEssiONs

iNCREAsiNG sTUDENT ENGAGEMENT ON COLLEGE CAMPUsEs

LEVEL: INTERMEdIATE

PAVILION BALLROOM EAST

Gain new insight and perspective on college students through a major new multisite study on student engagement in the performing arts conducted by WolfBrown. Share your own insights on student engagement and dis-cuss with peers who work daily with student populations. Leave knowing where to turn for additional research and insight on best practices in stimulating attendance among student populations.

PRESENTERS: Alan Brown, WolfBrown, San francisco, CA; Joseph Clifford, dartmouth College, hanover, Nh; Michelle Witt, University of Washington, Seattle, WA

ThE sUBsCRiPTiON ALTERNATivE

LEVEL: INTERMEdIATE

PAVILION BALLROOM wEST

have you been wondering how people are successfully moving away from subscriptions? hear some examples of field-wide alternative models that you can adopt to meet your goals and needs. Steppenwolf Theatre Com-pany, Yerba Buena Center for the Arts (YBCA), and Strathmore share what they did to increase ticket sales revenue, membership roles, and repeat customer rates.

MOdERATOR: Cynthia fuhrman, Portland Center Stage, Portland, OR

PRESENTERS: Jennifer Buzzell, Strathmore, North Bethesda, Md; erika Nelson, Steppenwolf Theatre Company, Chicago, IL; Julie Potter, Yerba Buena Center for the Arts, San francisco, CA

BLOG COMMENTS: BLOG.ARTSuSA.ORG

CONFERENCE TRACKS

intensifying Engagement

stimulating Revenue

Energizing Technology

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BREAkiNG NEW GROUND: ExPLORiNG ThE ARTs WiTh AUGMENTED REALiTY

LEVEL: ALL LEVELS

BROAdwAY I/II/III

Augmented reality (AR) uses technology to layer virtual information over a physical, real world environment. The implications of this burgeoning field are immense for the arts—breaking new ground for artistic interactivity and providing viewers a bold, new connection to their physical surround-ings. Come and get inspired by the potential and challenges of integrating new technologies in the arts.

PRESENTERS: Salvador Acevedo, CONTeMPORáNeA, San francisco, CA; Nettrice R. Gaskins, Georgia Institute of Technology, Atlanta, GA; Matthew McGraw, Rocket Science Consulting, Portland, OR

3:30 P.m.–4:00 P.m.

NETWORkiNG BREAk

CENTERSTAGE

3:30 P.m.–4:00 P.m.

#BeTheARTbeat

SKYLINE 2, 23Rd FLOOR

Tired of hearing about the NeA budget being cut? The Arts Action fund is a 501(c)(4) nonprofit membership organization affiliated with Americans for the Arts that is recruiting one million citizen arts activists to stop this cycle of cuts. Join us for a briefing on how you can play your part in advancing the arts in America. While you are there, join the movement by becoming a free member!

PRESENTERS: Robert Lynch, Americans for the Arts, Washington, dC; Samantha Steelman, Americans for the Arts, Washington, dC

4:00 P.m.–5:30 P.m.

CONCURRENT sEssiONs

ThE PATRON LENs: UsiNG DATA-DRivEN TARGETED MEssAGiNG TO ENGAGE AUDiENCEs

LEVEL: BEGINNER

PAVILION BALLROOM EAST

Any good marketing program begins with good data. Yet arts organizations struggle with how to engage current and potential patrons. So if you can’t reach everyone, how do you decide who is worth your time and money to reach? Learn the basics of using data to understand groups within your audience, how you might communicate differently with each segment, and how to focus your time and money in a way that yields the highest ROI.

PRESENTERS: Amanda deMarco, The Academy of Vocal Arts, Philadelphia, PA; david dombrosky, Instantencore, Pittsburgh, PA; Amelia Northrup-Simpson, TRG Arts, Colorado Springs, CO

LEvERAGiNG MEDiA Mix TO MAxiMizE REvENUE AND ROi

LEVELS: ALL LEVELS

PAVILION BALLROOM wEST

“Media mix” no longer means just paid advertising and direct mail. It requires a tactical matrix of synchronized offline & online efforts to maximize response and ultimately revenues. explore how audiences navigate from consideration to purchase. hear how data-driven strategies are targeting new, existing, and lapsed patrons combining direct mail, e-marketing, and telemarketing with integrated digital efforts to maximize ROI.

PRESENTERS: Chris Marcacci, 5th Avenue Theatre, Seattle, WA; doug Mowbray, MoGoArts Marketing, Corte Modera, CA; Randy Taradash, American Conservatory Theater, San francisco, CA

DEEPENiNG PATRON ENGAGEMENT ThROUGh MULTiPLE TEChNOLOGiEs

LEVEL: INTERMEdIATE

BROAdwAY I/II/III

By using online videos, podcasts, livestreaming, touch-screen kiosks, and iPad apps deployed across multiple productions, the Seattle Opera was able to then conduct research to identify how their audience was using its technology and evaluate its impact. Come explore the questions, results, and decision points that the Seattle Opera faced, and walk away with a firm grip on how your organization can implement and evaluate its own technology-based initiatives.

PRESENTERS: Bob harlow, Bob harlow Research and Consulting, New York, NY; Alvin Alexander henry, Seattle Opera, Seattle, WA; Kristina Murti, Seattle Opera, Seattle, WA

6:15 P.m.–8:30 P.m.

OPENiNG RECEPTiON

THE ARMORY: 128 Nw 11TH AVE

Celebrate at the home of Portland Center Stage, the Gerding Theater at the Armory, the country’s first Leed Platinum performing arts venue. enjoy culinary treats and drinks while you mingle with your peers. Then step out into the night to explore the Pearl district—including the world famous Powell’s City of Books.

The Opening Reception is generously sponsored by the Regional Arts & Cultural Council, the Oregon Arts Commission, and Sokol Blosser Winery.

PLEASE NOTE: The Opening Reception is within walking distance of the hotel. exit through the lobby to receive walking directions or refer to page 31.

The main floor lobby

of the gerding Theater

at the Armory. Photo

by Uwe schneider.

Arts Development and Program Management

Event PlanningMarketing the ArtsSocial Media IntegrationArts & Culture EntrepreneurismProgram Planning Digital Campaign Management

Master’s Degree • Graduate Certificate • Individual Classes

Select courses that suit your personal or professional goals:

we work for working adultsuniversitycollege.du.edu

303-871-2291

Arts

+Management

Project2_Layout 1 8/23/2013 4:42 PM Page 1

www.pgafamilyfoundation.org

PGAFoundation_NAMP_Ad.indd 1 8/20/13 3:49 PM

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CONTiNENTAL BREAkfAsT

CENTERSTAGE

8:00 a.m.–5:30 P.m.

REGisTRATiON & CENTERsTAGE OPEN

PLAzA FOYER

8:00 a.m. -8:45 a.m.

sPECiAL PLENARY DisCUssiON: GETTiNG REAL ABOUT AUDiENCE DivERsiTY

GRANd BALLROOM

Arts organizations have long sought to expand our audiences by focusing marketing efforts to engage members of specific groups based on age, race, ethnicity, sexual orientation, socioeconomic status, and more. As arts organizations reach beyond standard marketing practices to purposefully engage specific communities, how do we identify our biases and surpass them for authentic engagement? discuss techniques for taking stock of institutional and personal biases and explore how it manifests in market-ing practices. Walk away knowing how to consciously surpass our biases to more authentically engage diverse audiences.

PRESENTERS: Clayton Lord, Americans for the Arts, Washington, dC; Bill Rauch, Oregon Shakespeare festival, Ashland, OR; Mayumi Tsutakawa, Washington State Arts Commission, Olympia, WA; Joseph Yoshitomi, Geffen Playhouse, Los Angeles, CACONFERENCE TRACKS

intensifying Engagement

stimulating Revenue

Energizing Technology

22 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

9:00 a.m.–10:15 a.m.

CONCURRENT sEssiONs

WORkiNG fROM ThE iNsiDE OUT: PUTTiNG DivERsiTY AND iNCLUsiON iNTO ACTiON

LEVEL: ALL LEVELS

PAVILION BALLROOM EAST

Across the country, arts organizations with sold-out performances still struggle to cast a wider net and involve new, more diverse constituents without displacing current audiences. Take an in-depth look at the Oregon Shakespeare festival (OSf), an organization 300 miles south of Portland. hear how multicultural programming, new outreach initiatives, and com-munity partnerships contributed to an all-time attendance record for OSf.

PRESENTERS: freda Casillas, Oregon Shakespeare festival, Ashland, OR; Carmen Morgan, Leadership development in Interethnic Relations, Los Angeles, CA; Bill Rauch, Oregon Shakespeare festival, Ashland, OR

TRiED AND TRUE: iNCREAsiNG sALEs AND CULTivATiNG RELATiONshiPs ThROUGh TELEMARkETiNG

LEVEL: INTERMEdIATE

PAVILION BALLROOM wEST

As our world becomes predominantly digital, are the old trustworthy tech-niques like telemarketing fading out? discover telemarketing strategies that will work for any organization and gain the skills you need to pitch your next successful telemarketing campaign. hear how making telemar-keting a part of your marketing plan will allow you to nurture contacts, measure your ROI effectively, and turn leads into repeat sales.

PRESENTERS: Mary Jane Avans, Sd&A Teleservices, Atlanta, GA; Kory Kelly, Actors Theatre of Louisville, Louisville, KY; Christopher hyink, Portland Opera, Portland, OR; John Kroninger, director of Patron Services, Oregon Symphony, Portland, OR

CONqUERiNG ThE fEAR fACTOR: CREATiNG AND PROMOTiNG GREAT A/v CONTENT ON A shOEsTRiNG

LEVEL: BEGINNER

BROAdwAY I/II/III

Arts organizations can capitalize on the access, popularity, and portability of today’s audiovisual tools. iMovie, Premiere, Garage Band, and Audacity allow amateur auteurs to edit video and audio in a snap. The viral nature of A/V content can lead directly to community engagement and boost ticket sales. Just starting out? explore affordable solutions for quality A/V content production and promotion.

MOdERATOR: Caleb Custer, Marketing Consultant, Brooklyn, NY

PRESENTERS: Shoshana fanizza, Audience development Specialists, Boulder, CO; Karina Mangu-Ward, eMCarts, New York, NY; eric Winick, Playwrights horizons, New York, NY

10:30 a.m.–11:45 a.m.

CONCURRENT sEssiONs

ACTivATiNG sPACEs: UsiNG YOUR vENUE TO PROMOTE ENGAGEMENT AND DRivE ARTs BUsiNEssEs fORWARD

LEVEL: INTERMEdIATE

PAVILION BALLROOM EAST

Learn how to enrich your space and optimize it as a hub for social engage-ment, and in doing so, increase brand loyalty, audience development, and revenue generation. hear from three organizations about their innovative strategies and the practical application of them. Walk away knowing how to activate your space, integrate your organization more deeply in the community, and achieve your audience development goals.

MOdERATOR: Alex delotch-davis, City of Atlanta Mayor’s Office of Cultural Affairs, Atlanta, GA

PRESENTERS: Carol Jones, Chapter, Cardiff, Wales; deeksha Gauer, Woolly Mammoth Theatre Company, Washington, dC

ThE DONOR CONNECTiON: BUiLDiNG COMMUNiTY ThROUGh CROWDfUNDiNG

LEVEL: INTERMEdIATE

PAVILION BALLROOM wEST

for donors, crowdfunding makes investing personal because they can feel a deeper connection to the project. So how can you move them from a one-time contributor to a lifetime supporter in your community? Learn the tools for tracking, engaging, and keeping donors for years to come and hear new strategies for maintaining the momentum between you and your newly built community of investors.

PRESENTERS: dianne debicella, fractured Atlas, Inc., New York, NY; Chloe eudaly, Reading frenzy & Show and Tell Press, Portland, OR; Selena Junaeu-Vogel, fractured Atlas, New York, NY; Stephanie Pereira, Kickstarter, New York, NY

PREDiCTivE MODELiNG fOR ThE ExPERiENCED MARkETER

LEVEL: AdVANCEd

BROAdwAY I/II/III

You’ve set your goals and marketing plan, now it’s time to ride the roller-coaster and track sales, adjust prices, manage inventory, and forecast the outcome. You can improve the accuracy of your predictions by mining your historical data and applying some external variables. Be armed with the tools for creating a predictive model methodology that will be useful for all organizations, regardless of marketing budget size or arts discipline.

MOdERATOR: doug Tuck, Vancouver Opera, Vancouver, BC

PRESENTERS: Steve Jacobson, Jacobson Consulting Applications, Inc., New York, NY; Trudy Watson, Stratford Shakespeare festival, Stratford, ON

TwEET #NAMPC

CONFERENCE TRACKS

intensifying Engagement

stimulating Revenue

Energizing Technology

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kEYNOTE LUNChEON WiTh MATThEW sTiNChCOMB

GRANd BALLROOM

Matthew Stinchcomb has been working to build the community-driven business model

that etsy has been exemplifying since its earliest days. A leader, advocate, and artist, Matt will discuss the importance of building a community that cares about its customers and teach you how your organization can stay intimate and community-connected while continuing to grow.

LIVE wEBCAST: http://artsmarketing.org/conference/live

1:45 P.m.–3:15 P.m.

CONCURRENT sEssiONs

EMBRACiNG TRANsfORMATiONAL ChANGE iN ThE ARTs

LEVEL: INTERMEdIATE

PAVILION BALLROOM EAST

In our ever-changing cultural landscape, arts organizations must continuously adapt and reinvent the way we do business. In order to ensure our future relevance and sustainability, we must equally prioritize audience engagement and participation, community impact, and diversity. hear from a variety of arts organizations that are engaging their audiences through new and participatory efforts, activating younger and more diverse audiences, and demonstrably impacting their communities. Grounded by cutting-edge research from Theatre Bay Area, learn how to spearhead change that works to advance your organization’s mission and resources.

PRESENTERS: Leticia Buckley, Los Angeles County Arts Commission/ford Theatres, Los Angeles, CA; Brad erickson, Theatre Bay Area, San francisco, CA; Sandra Jackson-dumont, Seattle Art Museum, Seattle, WA; Karen Lane, Theatre Puget Sound, Seattle, WA

BiG DATA: UsiNG PREDiCTivE ANALYsis TO REACh NEW AUDiENCEs

LEVEL: AdVANCEd

PAVILION BALLROOM wEST

find out the true strength in numbers. hear how The Greater Philadelphia Cultural Alliance overlays its proprietary audience and donor data with multiple consumer and cultural databases, giving them unique insight into patron behavior and helping them increase audiences and build donor engagement. Understand real-world applications of mapping software and how patterns found in historical data can identify risks and opportunities.

PRESENTERS: daniel McGlone, Azavea Consulting, Philadelphia, PA; John McInerney, Greater Philadelphia Cultural Alliance, Philadelphia, PA; Amelia Schmertz, Settlement Music School, Philadelphia, PA

WiNNiNG WEBsiTEs: OPTiMiziNG ThE PATRON ExPERiENCE

LEVEL: ALL LEVELS

BROAdwAY I/II/III

Your website is not only the first impression you give to prospective patrons but also an important part of any marketing initiative. how do you create an engaging experience that educates, inspires, and maximizes conver-sions? We’ll look at recent website redesigns that have had positive results as well as data on best practices. Learn tools and tactics that will make your website more successful and engaging.

PRESENTERS: Ceci dadisman, Palm Beach Opera, West Palm Beach, fL; drew McManus, Venture Industries, Oak Park, IL; Guillaume Thérien, Opéra de Montréal, Montreal, QC

3:15 P.m.–4:00 P.m.

NETWORkiNG BREAk

CENTERSTAGE

3:30 P.m.–5:15 P.m.

ONE-TO-ONE COAChiNG

BROAdwAY I/II/III

Need personal attention or specific advice for your organization? Sign up in CenterStage before 3:15 p.m. on Sunday for speed coaching from fellow practitioners and experts in the field. each coach is available for 25-minute individual sessions. don’t forget! One-to-one coaching is first come, first served, so reserve your spot quickly!n Integrating digital Marketing Tools to Get the Most from Your Marketing Mix

Julie Begley, MoGoARTS Marketing, Corte Madera, CA

n using Today’s Technology to Create Effective Marketing Video and Commercials for the ArtsMarc Ciglar, Cinevative, Los Angeles, CA

n Mobile Marketingdavid dombrosky, Instant encore, Pittsburgh, PA

n The Lobby Experience: Creating Content and Training Your Staff to Achieve Optimal EngagementAllison houseworth, Method 121, Chevy Chase, Md

n using Your Organizational Story to Engage AudiencesKimberly howard, Oregon Cultural Trust, Salem, OR

n who Are we, Anyway? Taming the Branding BeastNancy hytone Leb, hytone Arts Management, Pasadena, CA

n Attracting New Patrons—and Keeping Them!Amelia Northrup-Simpson, Target Resource Group, Colorado Springs, CO

n Breaking the Fifth wall: Marketing and Building Audience RelationshipsMichelle Paul, Patron Technology, New York, NY

n using Kickstarter as a Powerful Storytelling Tool for Engaging and Growing Your AudienceStephanie Pereira, Kickstarter, New York, NY

n Everything You Need to Know About Pricing in 20 MinutesStephen Roth, The Pricing Institute, Weston, MA

n Coping with Your New or Old Marketing Job: what Are Your Challenges and Ideas? Let’s Talk.doug Tuck, Vancouver Opera, Vancouver, BC

n The Biggest Intractable Problem that You’re Trying to AddressJerry Yoshitomi, Meaning Matters, LLC, Port hueneme, CA

n Tiny Changes on Tiny Budgets with Big ResultsJoseph Yoshitomi, Geffen Playhouse, Los Angeles, CA

24 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

3:30 P.m.–5:00 P.m.

ROUNDTABLE DisCUssiONs

GRANd BALLROOM

Connect and interact with some of the sharpest minds in the field during one of our roundtable discussions. each roundtable hosts a 45-minute, intimate discussion in a group setting with no sign-up required. here’s your chance to discuss common challenges, problem solve, and share success stories in a peer-to-peer learning environment. discussions repeat at 4:15 p.m.n Bach does Not Need Neon Glasses: How to Keep Classical Music Relevant

Nicola Reilly, Carmel Bach festival, Carmel, CA

n Collaboration Is the New CompetitionLena Munday, opticnoodle, Portland, OR and Rachel Sokolow, Portland Youth Philharmonic, Portland, OR

n Community Engagement for Rural Arts OrganizationsChristopher Shainin, Museum of Northwest Art, Seattle, WA

n Creating and Marketing a Successful “Sensory-Friendly” Cultural Eventfrancine Andersen, Miami-dade County department of Cultural Affairs, Miami, fL and Judy Litt, Miami Theater Center, Miami, fL

n Embodying the Brand: A Conversation on Transparency, Fear, and ChangeSydney Skybetter, The edwards & Skybetter | Change Agency, New York, NY

n How to Create Communities: Four Keys to developing Loyal and Engaged AudiencesSara Leonard, Arts Management Consultant, fulton, MO and erika Nelson, Steppenwolf Theatre Company, Chicago, IL

n Leaving Value (and $) on the Table? How to use Arts Ed as a Marketing StrategyKristen engebretsen, Americans for the Arts, Washington, dC and Lynne Kingsley, Blackrock Center for the Arts, Germantown, Md

n Marketing Task Force: Corporate Volunteers with a MissionLaura Bruney, Arts & Business Council of Miami, Miami, fL

n Maximizing Latino Marketing StrategiesVeronica Castillo-Perez, Pennsylvania Council on the Arts, Philadelphia, PA and Joseph Gonzalez, Ph.d., Museum Communication Program at The University of the Arts, Philadelphia, PA

n Organizational Success in the Social SphereJason fararooei, Yellow Cape Communications, Charlotte, NC

n Responding to Controversy in the digital AgeCaitlin Martin, Association for Public Art, Philadelphia, PA and Megan Wendell, Canary Promotion, Glenside, PA

n Sponsorship & Social Responsibility: The Hidden Costs of Corporate FundingRob Maguire, Rob Maguire Arts Marketing, Vancouver, BC

n Stop All the Shushing! Art Is Social: Audience Engagement and Managing Generational dividesdr. Brett Ashley Crawford, Carnegie Mellon University, Pittsburgh, PA

n The Art of Micromarketing: developing Audience through Partnership and Special PromotionPaul Stavish, Portland Center Stage, Portland, OR and Mandy Morgan, Portland Center Stage, Portland, OR

n The Latest Trend in Social Media: Visual & Video Social NetworksAmanda Bohan, Amanda Bohan Marketing, hoboken, NJ

n The One-Person Marketing departmentAmanda deMarco, The Academy of Vocal Arts, Philadelphia, PA

n The Psychology of Cultural CultivationMichelle Ramos-Burkhart, Verdict Works LLC, Long Beach, CA

n The Shift from Transactional Marketing to Relationship MarketingRobert friend, Patron Technology, New York, NY

n The Three Most Actionable Findings in ResearchZannie Girard-Voss, Meadows School of the Arts & Cox School of Business, Southern Methodist University, dallas, TX and Jill Robinson, TRG Arts, Colorado Springs, CO

n The Visual Arts unite: Collaborative Marketing Efforts to Reach Your Community and BeyondMelissa Traver, Tacoma Art Museum, Tacoma, WA

n Young at Heart for Young at Art: How we Can Share Our Programs and Experiences to Attract the Elusive and Be More ConclusiveShoshana fanizza, Audience development Specialists, Boulder, CO

n will decreasing Ticket Prices Increase Your Revenue?Neal Spinler, Arts Marketing Specialist, Los Angeles, CA

5:15 P.m.–6:30 P.m.

LiGhTNiNG ROUNDs Of REsEARCh

GRANd BALLROOM

Join us for a presentation blitz of research studies, evaluations, and statistics you need to know about audience engagement and participation. Seven presenters have 10 minutes to present 10 infographics.

Curated by Alan Brown, WolfBrown, San francisco, CA

reserVation times Vary

DiNE-AROUNDs

LOCATIONS VARY

Sign up for an informal networking dine-Around and experience Portland’s plethora of dining options. These dutch-treat dinners are organized around specific marketing and business topics, and space is limited per dinner to encourage lively conversation. Sign up before 4:00 p.m. in CenterStage and meet your group at 7:10 p.m. in the lobby of the hilton Portland.

FLICKR TAG: NAMPC

CONFERENCE TRACKS

intensifying Engagement

stimulating Revenue

Energizing Technology

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NM ADYO8:00 a.m.–11:00 a.m.

REGisTRATiON & CENTERsTAGE OPEN

PLAzA FOYER

8:00 a.m.–8:45 a.m.

CONTiNENTAL BREAkfAsT

CENTERSTAGE

8:45 a.m.–10:00 a.m.

CONCURRENT sEssiONs

iNTEGRATiNG AUDiENCE ENGAGEMENT WiTh iNsTiTUTiONAL sTRATEGY: TWO CAsE sTUDiEs

LEVEL: AdVANCEd

PAVILION BALLROOM EAST

Unleash your organization’s full engagement potential by integrating it into institutional strategy. hear how the San francisco Ballet and the Oakland Museum of California reconsidered the role of audience engagement in every facet of their operations. Get brand new research findings from WolfBrown and leave with the skills to address both the challenges and opportunities associated with taking a more strategic approach to engagement.

PRESENTERS: Lori fogarty, Oakland Museum of California, Oakland, CA; Rebecca Ratzkin, WolfBrown, San francisco, CA; Mary Beth Smith, San francisco Ballet, San francisco, CA

ARTs, BUsiNEss, COMMUNiTY: LEARN ThE ABCs Of ARTs AND BUsiNEss PARTNERshiPs

LEVEL: ALL LEVELS

PAVILION BALLROOM wEST

Throughout the nation, businesses are collaborating with artists and arts organizations to create mutually beneficial partnerships. employee engagement, innovation, and brand enhancement are just a few of the benefits arts can bring to business. Learn how to talk the talk with busi-ness leaders in your community and walk the walk with businesses already forging lasting arts partnerships.

MOdERATOR: emily Peck, Americans for the Arts, Washington, dC

PRESENTERS: Chris erickson, heathman hotel, Portland, OR; Carole Morse, General electric, Portland, OR

TEChNOLOGY & MiLLENNiALs: A GROWiNG iNTERsECTiON iN ThE ARTs

LEVEL: ALL LEVELS

BROAdwAY I/II/III

Millennials are digital natives. By 2030, the millennial generation will be 22 million larger than any other generation in the United States. They are your most important consumer. It is critical to embrace new tools and find innovative ways to engage future patrons. explore technology, social media, marketing, board engagement, and innovative methods to help you increase revenue from and participation of future generations.

MOdERATOR: Michelle Paul, Patron Technology, New York, NY

PRESENTERS: Graeme Byrd, Cascade Web development, Portland, OR; deborah edward, Business for Culture & the Arts, Portland, OR; Vanessa Van edwards, Science of People, Portland, OR

10:00 a.m.–10:30 a.m.

NETWORkiNG BREAk

CENTERSTAGE

10:45 a.m.–12:00 P.m.

CLOsiNG kEYNOTE WiTh PAM MOORE

GRANd BALLROOM

Pam has become an expert in creative ways of investing in and harnessing the power of online communities for maximum

engagement. Pam will teach you why moving your arts patrons from a “free” community member to a “paying” customer is worth it, but takes time and patience.

LIVE wEB CAST: http://artsmarketing.org/conference/live

Aaron P. Dworkin Founder

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national arts marketing ProjeCt (namP)

www.ARTSMARKETING.ORG

NAMP is a program of Americans for the Arts dedicated to helping arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. NAMP provides training and resources to help arts organizations acquire and implement sophisticated marketing, technology and entrepreneurial skills that will in turn help increase earned income through greater audience engagement. More than 10,000 nonprofit arts organizations nationwide have strengthened their marketing skills through NAMP.

The National Arts Marketing Project Conference is a registered trademark of Americans for the Arts.

ameriCans for the arts

www.AMERICANSFORTHEARTS.ORG

Americans for the Arts is the nation’s leading nonprofit organization for the advancement of the arts in America. With more than 50 years of service, it is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.

Join as a member today to access the full suite of benefits!

SALVAdOR ACEVEdOPrincipal, CONTeMPORáNeA San francisco, CA

SARA BILLMANNdirector of Marketing & Communications, University Musical Society Ann Arbor, MI

ALAN S. BROwNPrincipal, WolfBrown San francisco, CA

CECI dAdISMANe-Marketing Communications Manager, Palm Beach Opera West Palm Beach, fL

ELOISE dAMROSCHexecutive director, Regional Arts & Culture Council Portland, OR

KEITH dALYMembership & Marketing Manager, Business for Culture & the Arts Portland, OR

RON EVANSPrincipal, Groupofminds.com Sunnyvale, CA

JEFF HAwTHORNEdirector of Community Affairs, Regional Arts & Culture Council Portland, OR

KORY KELLYdirector of Marketing & Communications, Actors Theatre of Louisville Louisville, KY

MATT LEHRMANexecutive director, Alliance for Audience Phoenix, AZ

wILL LESTERVice President, TRG Arts Colorado Springs, CO

TYRHA M. LINdSEY, MBAManaging director, L.A.I. Communications Tarrytown, NY

PATTON MCdOwELLPresident, Patton Mcdowell & Associates Charlotte, NC

TERENCE MCFARLANdexecutive director, LA Stage Alliance Los Angeles, CA

PHILIPPE RAVANASProfessor, Columbia College Chicago Chicago, IL

J. dENNIS RICH, PHdPresident, Creative enterprise Consulting Chicago, IL

STEVEN ROTHPresident, The Pricing Institute Boston, MA

SuzETTE SHERMANConsultant Washington, dC

LAuRA SwEETVice President/Chief Operating Officer, des Moines Performing Arts des Moines, IA

AdAM THuRMANdirector of Marketing & Communications, Court Theatre at the University of Chicago Chicago, IL

dOuG TuCKdirector of Marketing, Vancouver Opera Vancouver, BC CANAdA

NELLA VERAdirector of Marketing & Communications, Theatre for a New Audience New York, NY

JERRY YOSHITOMIConsultant, MeaningMatters LLC Port hueneme, CA

ALICE SACHS zIMETPresident, Arts + Business Partners LLC New York, NY

namP ConferenCe aDVisory Committee

GREEN POLICY: Americans for the Arts is committed to using environmentally friendly practices to achieve our goals and do our part to minimize our impact on the environment.

AMERICANS FOR

THE ARTS

28 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

2014 namP ConferenCe Partner:

City of atlanta offiCe of Cultural affairs

www.OCAATLANTA.COM

The Mayor’s Office of Cultural Affairs invites you to the 2014 NAMP Conference, November 7–10, 2014. experience Atlanta’s rich history, southern charm and vibrant city cen-ter. Atlanta’s modern culture and pioneering artists signal a horizon of innovative leaps, reaching new audiences in unexpected places. Visit Atlanta and uncover new directions.

BlaCkBauD

www.BLACKBAud.COM

Serving the nonprofit and education sectors, Blackbaud combines technology and expertise to help organizations achieve their missions. Blackbaud offers a full spectrum of cloud-based and on-premise software solutions and related services including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), ana-lytics, financial management, and vertical-specific solutions.

Carnegie mellon uniVersity

www.HEINz.CMu.Edu/MAM

The Master of Arts Management (MAM) program at Carnegie Mellon University is designed to create innovative leaders in the visual and performing arts. Combining a quantitatively focused management core within an arts and culture con-text along with practical experiential learning, the program prepares students to excel in a public, private, or nonprofit arts environment.

CineVatiVe

www.CINEVATIVE.COM

Cinevative is the nation’s leading producer of pre-production commercials and video design for the performing arts. Through its innovative use of motion graphics, live action, and visual effects design, Cinevative has dramatically increased ticket sales for clients by communicating the power of the live audience experience on screen.

Claremont graDuate uniVersity

www.CGu.Edu/PAGES/447.ASP

The Arts Management program, the only one of its kind in California, blends the best of The drucker School of Manage-ment and the School of Arts and humanities. The goal of the program is to train the next generation of leaders in cultural institutions, arts foundations, and theater companies.

graPeseeD meDia

www.GRAPESEEd.ME

Grapeseed Media uses Real-Time Bidding (RTB) to serve targeted, timely, and cost-effective digital ads for theater, dance, music, and more, to raise awareness and drive ticket sales. Grapeseed leverages the real-time marketplace on your behalf to dynamically target the audiences best suited for you, while driving down costs and maximizing revenue.

instant enCore

www.INSTANTENCORE.COM

Instantencore is the world’s leading provider of mobile solu-tions for the performing arts. Top artists, ensembles, and performing arts organizations use Instantencore to engage their mobile patrons with event listings, online ticketing, text messaging, streaming music, on-demand and live video, custom pages and graphics, latest news, and much more.

klearsky

www.KLEARSKY.COM

for 10 years, KlearSky has helped guide clients through an ever changing technology landscape. from branding and design to technology support, clients depend on us to help them make informed, creative and savvy decisions.

mogoarts marketing

www.MOGOARTSMARKETING.COM

MoGoARTS Marketing partners with arts organizations across the United States & Canada, providing a broader strategic approach to digital marketing through integrated online advertising campaigns. MoGo utilizes best-practice strategies to build targeted online campaigns that integrate with ticketing and social platforms to track actions and revenue—delivering higher returns cost-effectively.

Patron teChnology

www.PATRONTECHNOLOGY.COM

Patron Technology aims to revolutionize the arts industry by providing PatronManager CRM: box office ticketing, fundraising, and marketing, all in one system. developed in partnership with salesforce.com, PatronManager helps organizations sell more tickets, raise more funds, target audiences more effectively, and collaborate efficiently.

sD&a teleserViCes

www.SdATS.COM

Celebrating its 30th anniversary, Sd&A offers individually designed telemarketing campaigns. Strategic analysis & planning and computerized tracking & reporting combine to meet each campaign’s specific requirements. Owned by the Atlanta Symphony Orchestra, Sd&A is closely aligned with the arts community and is uniquely positioned to appreciate the aspirations and challenges of arts organizations.

tessitura netWork

www.TESSITuRANETwORK.COM

Tessitura Software is a fully integrated, single database for ticketing /admissions, CRM, marketing, fundraising, memberships, business intelligence, and real-time web and mobile transactions. Additional services from the Tessitura Network include a hosted option, access control ticket scan-ning, ticketing within facebookTM, and 24/7 support and learning resources.

theatermania

www.THEATERMANIA.COM/SERVICES

TheaterMania.com is a media and technology company focused on providing products and services to the performing-arts industry. Our mission is to connect ticket buyers with the arts community on TheaterMania.com and with OvationTixTM, our web-based technology used by hundreds of arts organizations to manage ticket sales, fundraising, marketing, and customer information.

theatreCms

www.THEATRECMS.COM

Get a jump start developing your website with the all-in-one performing arts WordPress plugin: TheatreCMS. Whether you’re a theater, orchestra, opera, concert venue, or any kind of producing organization, TheatreCMS is for you. easily manage productions, events, and artists and display them on your site with no extra coding.

uniVersity of DenVer

uNIVERSITYCOLLEGE.du.Edu

The Arts and Culture master’s degree and graduate cer-tificate programs at the University of denver are offered online, in the evenings, or in combination to meet the needs of busy adults pursuing a career-relevant education in Creative Writing; Arts development and Program Manage-ment; or Art, Literature, and Culture.

uniVersity of oregon

AAd.uOREGON.Edu

The Arts and Administration Program at the University of Oregon educates cultural sector leaders to make a differ-ence in communities. Through an undergraduate minor and a master’s degree in arts management, it trains leaders to understand the social, cultural, economic, political, techni-cal, and ethical contexts in which the arts flourish.

Vans

www.VANS.COM/CuSTOMCuLTuRE

The Vans Custom Culture Competition offers students a fresh perspective on art and an outlet for self expression through the synthesizing of design, fashion, and function. Vans Custom Culture is committed to investing in the arts as an integral part of all students’ education. Registration begins January 6, 2014.

the WallaCe founDation

www.wALLACEFOuNdATION.ORG

The Wallace foundation works to expand audiences for the arts and to engage young people in high-quality arts learning in school and beyond. It funds projects that test innovative ideas, studies them to find out what works, and communicates the results to help others.

VISIT OuR

ExHIBITORS

The 2013 National Arts Marketing Project Conference is also generously sponsored by the Oregon Arts Commission. Additional thanks to the James f. & Marion L. Miller foundation and the Oregon Community foundation for their generous support of scholarships.

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The Board of Directors and

staff of Americans for the

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our local host, the Regional Arts

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supporters who have played a

part in the success of the 2013

National Arts Marketing Project

Conference. We proudly recognize

the following sponsors for their

significant support.

our sPonsors

loCal host: regional arts & Culture CounCil

www.RACC.ORG

The Regional Arts & Culture Council (RACC) in Portland works with public and private partners to integrate arts and culture in all aspects of community life. RACC provides grants for artists, nonprofit organizations, and schools in three counties; commissions and maintains public art; raises money and awareness through workplace giving; convenes forums, networking events, and community conversations; provides workshops and other forms of technical assistance; and integrates the arts into the standard curriculum in grades K–8.

30 2013 NATioNAL ARTs MARkeTiNg PRoJeCT CoNFeReNCe

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ht31 W

N

ht21 W

N

ht11 W

N

ht01 W

N

kraP W

N

yawdaorB

WN

Tanner Springs Park

Jamison Square

NInterstate

Avenue

ht81 WS

ht71 WS

ht61 WS

ht51 WS

ht41 WS

ht31 WS

ht21 WS

ht11 WS

ht01 WS

htniN

WS

kraP WS

yawdaorB

WS

htruoF WS

drihT WS

dnoceS WS

tsriF WS

yawkraP otia

N

Lownsdale Square

Chapman Square

Terry Schrunk Plaza

nlocniL WS

tsriF

WS

yawkraP reviR

.rD robra

H WS

yremogtnoM WS

yaW robra

H WS

.rD reviR

yawkraP otia

N

. evA madaca

M. evA ydoo

M.evA ydoo

M

yll eK WS

ttebr oC

WS

. evA dnoB

Lane Ave.

SW Terw

illiger Blvd.

SE Division Place SE Division

.evA eikua

wliM

SE Woodward

eunevA dnar

G

.dvlB llewoP ES

ht21 ES

Sand

yBl

vd.

NE Hoyt

NE Hancock

NE Broadway

NE Weidler

NE Halsey

Holladay Park

Wheeler

Ave.

revuocnaV

Ns

maillW

airotciV

tsriF EN

dnoceS EdrihT E

N

eunevA dnar

G

htxiS EN

ht51 EN

ht61 EN

Japanese AmericanHistorical Plaza

PortlandSaturday Market

Oregon Maritime Center & Museum

kraP tnorfretaW llaCc

M moT .voG

edanalpsE knabtsaE ztaK areV

Salmon Street Springs

Portland Spirit

RiverPlace District & Marina

Keller AuditoriumIra Keller Fountain Park

egdirB nosirr

oM

egdirB enrohtwaH

egdirB mauqraM

egdirB dnalsI ssoR

& Industry (OMSI)

dnaltroP marT laireA

Willamette Jetboat Excursions

Oregon SportsHall of Fame

Portland Center for the Performing Arts

PortlandArt Museum

Oregon Historical

Society

yrarbiL lartneC

ecalP reenoiP

retneC gnippohS

esuohtruoC reenoiP

erauqS

eniP WS

kaO WS

kratS WS

notgnihsaW WS

redlA WS

SW Morrison

rolyaT WS

nomlaS WS

niaM WS

nosidaM WS

nosreffeJ WS

aibmuloC WS

yalC WS

tekraM WS

lliM WS

yremogtnoM WS

nosirraH WS

llaH WS

egelloC WS

noskcaJ WS

hsA WSSW Ankeny

htxiS WS

htfiF WS

erauqS sseleraF

Oregon Health & Science University Marquam

Hill/UpperTram Terminal

Lower Tram Terminal

SouthWaterfront

District & Johns Landing

5

26

99E

405

405

5

5

84

30

405

RACTEERTS

SW Barbur Blvd.

Fremont Bridge

RoseGardenArena

To Airport

PORTLAND CENTRALCITY MAP

OregonConvention

Center

Burnside Bridge

LIAR THGIL XAM

Downtown

Memorial Coliseum

egdirB yawdaorB

East Burnside

Mar

tin

Luth

er K

ing

Jr. B

lvd.

NE Irving

NE Multnomah

NE Holladay

NE Pacific

Lloyd Blvd.

Lloyd Center Mall

NNi

N

NE Oregon

Oregon Museum of Science

2

1

INDEX12

Hilton Portland & Executive TowerGerding Theater at the Armory

PORTLANDCITY CENTER

2O14atlantaNovember 7–1o, 2o14

SAVE THE DATE

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ConferenCe

CRM

Marketing

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A SYSTEM TO SUPPORT YOUR MISSION

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CallCenter

2

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