VIDYASAGAR COLLEGE OF ARTS AND SCIENCE, UDUMALPET

DEPARTMENT OF BUSINESS ADMINISTRATION WITH CA

(For the students admitted during the academic year 2012-13 and onwards)

1. Business Organisation - Bhushan Y.K. 2. Principles of Management – L.M. Prasad 3. Business Management – Dinkar Pagare 4. Principles of Business organisation and Management – P.N. REDDY 5. Grewal, T.S. : Double Entry Book Keeping 6. Jain and Narang : Advanced Accountancy 7. Shukla and Grewal : Advanced Accountancy 8. Gupta and Radhaswamy : Advanced Accountancy 9. Gupta R.L. : Advanced Accountancy 10. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods 11. Gupta S.P. - Statistical Methods 12. Navaneethan P. - Business Mathematics 13. Statistics - R.S.N. Pillai, Mrs. Bhagavathi 14. P.R. Vittal - Business Mathematics and Statistics15. Keith Davis - Human Behaviour at Work 16. Ghos - Industrial Psychology17. Fred Luthans - Organisational Behaviour 18. L.M. Prasad - Organisational Behaviour 19. Hippo - Organisational Behaviour20. Sankaran - Business Economics 21. Markar Et al - Business Economics 22. Sundaram K.P & Sundaram E - Business Economics23. Kanti Swarup, Gupta R.K. - Operations Research 24. P.R. Vittal - Operations Research 25. Gupta S.P. - Statistical Methods.26. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand & Sons, New Delhi, 2006. 27. Ramesh, MS, & C. C Pattanshetti, “Business Communication”, R.Chand&Co, New Delhi, 2003. 28. Rodriquez M V, “Effective Business Communication Concept” Vikas Publishing Company ,2003.29. Banga and Sharma : Production Management 30. O.P. Khanna : Industrial Engineering and Management 31. M.V. Varma : MaterialsManagement32. Philip Kotler - Marketing Management 33. Rajan Nair - Marketing Management 34. Cundiff and Still - Fundamentals ofmodern marketing35. Bhagavathi Prasad - Income Tax Law &Practice 36. Mehrothra - Income Tax Law & Practice

37. Gour & Narang - Income Tax Law & Practice 38. Dingare pagare - Income Tax Law & Practice 39. Dingare Pagare - Business Taxation 40. Balasubramanian - Business Taxation41. Swapna Pradhan – Retailing Management – Text and Cases, Tata McGraw Hill – 2nd edition,200442. Barry Berman and Joel R Evans – Retailing Management – A Strategic Approach, Prentice Hall

of India, 8th Edition, 2002. 43. James R. Ogden, Denise Ogden – Integrated, Retail Management – Biztantra 2005 44. Gibson G Vedamani – Retail Management – Functional Principles and Prectice, Jaico Publishing

House, Second edition, 2004.45. Tripathy - Personnel Management and Industrial Relations 46. Bhagoiwal - Personnel Management and Industrial Relations 47. Memoria - Personnel Management and Industrial Relations 48. VSP. Rao - Human Resource Management49. P.V. Kulkarni - Financial Management50. Khan and Jain - Financial Management - A Conceptual Approach 51. M. Pandey - Financial Management52. S.N. Maheswari - Management Accounting53. Bolen J.H. Advertising 54. Sontakk C.N. Advertising and Sales Management 55. Davar S.K. Salesmanship and advertising 56. Neelamegam, Sales Forecasting key to Integrated Management.57. N.D. Kapoor - Elements of Mercantile Law 58. Shukla M.C. - A Manual of Mercantile Law 59. Venkatesan - Hand Book of Mercantile Law 60. Pandia R. H. - Mercantile La 61. K.P.Kandasami - Banking Law & Practice62. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice — Hall of India,

Sixth Edition, 1998. 63. Paul Green Berg-Customer Relationship Management -Tata Mc Graw Hill , 2002 64. Barry Berman and Joel R Evans — Retail Management —A Strategic Approach- Prentice Hall

of India, Tenth Edition, 2006 65. Gibson G Vedamani — Retail Management — Functional Principles and Practice, Jaico

Publishing House, Second Edition, 200466. Jain and Narang - Costing 67. Nigam and Sharma - Cost accounting 68. RK Sharna & K. Gupta - Management Accounting 69. S.N.Maheswari - Management Accounting70. M.N.Mishra : Insurance Principles and Practices 71. Kothari & Bahl : Principles and Pratices of Insurance72. G.S.Panda : Principles and Pratices of Insurance

73. N.D.Kapoor : Elements of Business Law 74. P.Periyasamy : Principles and Pratices of Insurance75. Visual Basic 5 from the Ground Up - Gary cornell Tata McGraw hill Publishing76. Chetan Bajaj and Ranjith — Retail Management — Oxford University Press, Second Edition, 2005 77. Gillespie Hecht and Lebowitz — Retail Business Management, Mc Graw Hill Book Company,

Third Edition, 2002 78. James ROgden, Denise T.Ogden - Integrated Retail Management, Wiley Pvt Ltd, 2005 79. Gibson G Vedamani — Retail Management — Functional Principles and Practice, Jaico

Publishing House, Second Edition, 200480. Entrepreneurial Development: S.S.Khanka 81. Entrepreneurial Development: C.B.Gupta & N.P. Srinivasan 82. Project Management : S.Choudhury 83. Project Management : Denis Lock84. S. Shajahan – Relationship Marketing – Mc Graw Hill, 1997 85. Paul Green Berg – CRM – Tata Mc Graw Hill, 2002 86. Philip Kotler, Marketing Management, Prentice Hall,200587. Barry Berman and Joel R Evans – Retail Management –A Strategic Approach- Prentice Hall of

India, Tenth Edition, 200688. Computers and Commonsense - Roger Hunt and HohnShellery 89. Using Micro Computers - Brightman and Dimsdale 90. PC Software made simple - R.K. Faxali 91. Introduction to Computers - Alexis and Mathews Leon 92. Information Technology for Management - Henry Clucas93. .Object oriented programming with c++. E.Balagurusamy 2nd Edition, TATA McGraw Hill Ltd. 94. Programming with Java A Primer – E. Balagurursamy2nd Edition, TATA McGraw Hill Ltd95. Developing Personal Oracle for windows 95 Application – David Loctman. 96. Ivan Bayross – Commercial Application Development using Oracle Developer 2000. 97. Ivan Bayaross – Oracle – 7 the complete reference.98. Principles of Multimedia – Ranjan Parekh, 2007, TMH.99. Mulimedia : making it work – tay Vaughan,7th edition , TMH 100. Comdex multimedia and web design – vikas Gupta,dreamtech paess.2007101. Modern office management – Dr. I.M.SAHAI –Sathiya Bhawan Agra 102. Office organization And Management – S.P Arora –Vikas publishing House Pvt Ltd.103. Personnel Management & Industrial Relation -P.C.Tripathi 104. Dynamics of Personnel Management - C.B.Mamoria 105. Human Resource Management - N.G.Nair & Latha Nair Sultan Chand & Sons. 106. Essentials of Human Resource Management and Industrial Relations – P.SubbaraoHimalaya. 107. N.D. Kapoor - Mercandile Law - Sultanchand & Sons 108. R.Venkatapathy & Assissi Menachery - Industrial Relations & Labour Legislation Aditya

Publishers.109. PK Ghosh, Strategic Planning and Management, SultanChand & Sons, 2000.

110. VS Ramaswamy & S.Namakumari, Strategic Planning – Formulation of Corporate Strategy, Macmillan Business Books, 2001

111. John A Pearce, Richard B Robinson, Strategic Management, AITBS Educational Books, 2000 112. Micheal E Porter, Competitive Strategy, Prentice Hall, 2004.113. M.Y.Khan, Indian Financial Systems. 114. K.Sriram, Hand Book of Leasing Hire Purchase & Factoring.115. R.M.Srivastava, Indian Financial System. 116. Rajas Parashine and Ashok Kumar, Introduction to Lease Financing. 117. T.Sundar Rajan, Merchant Banking. 118. L.M.Bhole, Financial Institution & Markets. 119. Habel J.Johnson, Financial Institution & Markets. 120. Dr.J.C.Verma, Mutual Funds & Investment Portfolio. 121. Nalini Prava Tripathy, Financial Instruments and Services, Prentice Hall of India, New Delhi.122. Pareek Udai and T.V.Rao, Designing and Managing Human Resource Systems, Oxford & IBH. 123. Rao T.V.performance Appraisal: Theory and Practice.AIMA-Vikas. 124. ILO: An Introductory course in Teaching and Training Methods for Management Development.

Sterling Publishers. 125. Rao T.V.et.al.(ed) Alternative Approaches and Strategies of HRD Rewat Publications. 126. Silvera D.M. - Human Resource Development - the Indian Experience New India Publications. 127. Rao VSP, Human Resource Development, Response Books, 2001. 128. Kandula S.R, Strategic Human Resource Development, PHI, 2001.129. Boyd, Harper W. Jr., Westfall, Ralph and Stasch, Stanley, Marketing Research. 130. Marketing Research:Text and Cases, Richard D.Irwin Inc., Homewood, Illinois. Sharma S.S.,

Marketing Research.

(For the students admitted during the academic year2010-2011 and onwards)

1. Business Organisation - Bhushan Y.K.

2. Principles of Management – L.M. Prasad 3. Business Management – Dinkar Pagare 4. Principles of Business organisation and Management – P.N. REDDY5. Grewal, T.S. : Double Entry Book Keeping 6. Jain and Narang : Advanced Accountancy 7. Shukla and Grewal : Advanced Accountancy 8. Gupta and Radhaswamy : Advanced Accountancy 9. Gupta R.L. : Advanced Accountancy10. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods 11. Gupta S.P. - Statistical Methods 12. Navaneethan P. - Business Mathematics 13. Statistics - R.S.N. Pillai, Mrs. Bhagavathi 14. P.R. Vittal - Business Mathematics and Statistics15. Computers and Commonsense - Roger Hunt and HohnShellery 16. Using Micro Computers - Brightman and Dimsdale 17. PC Software made simple - R.K. Faxali 18. Introduction to Computers - Alexis and Mathews Leon 19. Information Technology for Management - Henry Clucas20. Sankaran - Business Economics 21. Markar Et al - Business Economics 22. Sundaram K.P & Sundaram E - Business Economics23. Kanti Swarup, Gupta R.K. - Operations Research 24. P.R. Vittal - Operations Research25. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand & Sons, New Delhi, 2006. 26. Ramesh, MS, & C. C Pattanshetti, “Business Communication”, R.Chand&Co, New Delhi, 2003. 27. Rodriquez M V, “Effective Business Communication Concept” Vikas Publishing Company ,2003.28. Banga and Sharma : Production Management 29. O.P. Khanna : Industrial Engineering and Management 30. M.V. Varma : MaterialsManagement31. Philip Kotler - Marketing Management 32. Rajan Nair - Marketing Management 33. Cundiff and Still - Fundamentals ofmodern marketing34. Object oriented programming with C++,E.Balagurusamy 2nd Edition,TATAMcGraw Hill Ltd 35. Programming with Java A primer - E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd36. Bhagavathi Prasad - Income Tax Law &Practice 37. Mehrothra - Income Tax Law & Practice 38. Gour & Narang - Income Tax Law & Practice 39. Dingare pagare - Income Tax Law & Practice 40. Dingare Pagare - Business Taxation 41. Balasubramanian - Business Taxation42. Swapna Pradhan –Retailing Management – Text and Cases, Tata McGraw Hill – 2nd edition, 2004

43. Barry Berman and Joel R Evans – Retailing Management – A Strategic Approach, Prentice Hall of India, 8thEdition, 2002.

44. James R. Ogden, Denise Ogden – Integrated, Retail Management – Biztantra 2005 45. Gibson G Vedamani – Retail Management – Functional Principles and Prectice, Jaico Publishing House,

Second edition, 2004.46. Tripathy - Personnel Management and Industrial Relations. 47. Bhagoiwal - Personnel Management and Industrial Relations. 48. Memoria - Personnel Management and Industrial Relations.49. P.V.Kulkarni - Financial Management. 50. Khan and Jain - Financial Management – A Conceptual Approach 51. T.m.Pandey - Financial Management. 52. S.N.Maheswari - Management Accounting .53. Keith Davis - Human Behaviour at Work 54. Ghos - Industrial Psychology55. Fred Luthans - Organisational Behaviour 56. L.M. Prasad - Organisational Behaviour 57. Hippo - Organisational Behaviour58. Maureen Adams, Sherry Bonelli - BPB Publications – 1998. 59. HTML,DHTML , Java Script , Perl CGI. - Ivan Bayross BPB Publications – 2000.60. N.D. Kapoor - Elements of Mercantile Law 61. Shukla M.C. - A Manual of Mercantile Law 62. Venkatesan - Hand Book of Mercantile Law 63. Pandia R. H. - Mercantile Law 64. K.P.Kandasami - Banking Law & Practice65. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice – Hall of India, Sixth Edition,

1998. 66. Paul Green Berg – Customer Relationship Management – Tata Mc Graw Hill , 2002 67. Barry Berman and Joel R Evans – Retail Management –A Strategic Approach- Prentice Hall of India,

Tenth Edition, 2006 68. Gibson G Vedamani – Retail Management – Functional Principles and Practice, Jaico Publishing House,

Second Edition, 200469. Jain and Narang - Costing 70. Nigam and Sharma - Cost accounting 71. RK Sharma & K.Gupta - Management Accounting 72. S.N.Maheswari - Management Accounting73. Boyd, Harper W. Jr., Westfall, Ralph and Stasch, Stanley, Marketing Research: Text and Cases, Richard

D.Irwin Inc., Homewood, Illinois. 74. Sharma S.S., Marketing Research75. Developing Personal Oracle for windows 95 Application – David Loctman.

76. Ivan Bayross – Commercial Application Development using Oracle Developer 2000. 77. Ivan Bayaross – Oracle – 7 the complete reference.78. Bolen J.H. Advertising 79. Sontakk C.N. Advertising and Sales Management 80. Davar S.K. Salesmanship and advertising 81. Neelamegam, Sales Forecasting key toIntegrated Management.82. Chetan Bajaj and Ranjith – Retail Management – Oxford University Press, Second Edition, 2005 83. Gillespie Hecht and Lebowitz – Retail Business Management , Mc Graw Hill Book Company, Third

Edition,2002 84. James R Ogden, Denise T. Ogden – Integrated Retail Management , Wiley Pvt Ltd, 2005 85. Gibson G Vedamani – Retail Management – Functional Principles and Practice, Jaico Publishing House,

Second Edition, 200486. Entrepreneurial Development - S.S. Khanka 87. Entrepreneurial Development - C.B.Gupta & N.P.Srinivasan 88. Project Management - S.Choudhury 89. Project Management - Denis Lock90. Visual Basic 5 from the Ground Up - Gary cornell 91. Tata McGraw hill Publishing92. Text Book: Principles of Multimedia– Ranjan Parekh, 2007, TMH.93. Mulimedia : making it work – tay Vaughan,7th edition , TMH94. Comdex multimedia and web design – vikas Gupta,dreamtech paess.200795. Shajahan – Relationship Marketing – Mc Graw Hill, 1997 96. Paul Green Berg – CRM – Tata Mc Graw Hill, 2002 97. Philip Kotler, Marketing Management, Prentice Hall,2005 98. Barry Berman and Joel R Evans – Retail Management –A Strategic Approach- Prentice 99. Hall of India, Tenth Edition, 2006100. M.N.Mishra : Insurance Principles and Practices 101. Kothari & Bahl : Principles and Pratices of Insurance 102. G.S.Panda : Principles and Pratices of Insurance103. N.D.Kapoor : Elements of Business Law 104. P.Periyasamy : Principles and Pratices of Insurance105. Modern office management – Dr. I.M.SAHAI –Sathiya Bhawan Agra 106. Office organization And Management – S.P Arora –Vikas publishing House Pvt Ltd.107. Software Engineering for Internet Applications – Eve Anderson, Philip 108. Greenspun, Andrew Grumet, 2006, PHI. 109. Fundamentals of SOFTWARE ENGINEERING – Rajib Mall, 2nd edition, PHI 110. SOFTWARE ENGINEERING – Stephen Schach, 7th edition, TMH.111. VS Ramaswamy & S.Namakumari, Strategic Planning – Formulation of Corporate 112. Strategy, Macmillan Business Books, 2001 113. John A Pearce, Richard B Robinson, Strategic Management, AITBS Educational Books, 2000 114. Micheal E Porter, Competitive Strategy, Prentice Hall, 2004.

115. . Personnel Management & Industrial Relation -P.C.Tripathi 116. Dynamics of Personnel Management - C.B.Mamoria 117. Human Resource Management - N.G.Nair & Latha Nair Sultan Chand & Sons. 118. Essentials of Human Resource Management and Industrial Relations – P.SubbaraoHimalaya. 119. N.D. Kapoor - Mercandile Law - Sultanchand & Sons 120. R.Venkatapathy & Assissi Menachery - Industrial Relations & Labour Legislation Aditya

Publishers121. James A Senn “Analysis and Design of Information Systems,Tata McGraw Hill Publishing

company,second edition122. Elias M.Awad “System Analysis And Design” Galgotia Publications 2nd edition123. M.Y.Khan, Indian Financial Systems. 124. K.Sriram, Hand Book of Leasing Hire Purchase & Factoring. 125. R.M.Srivastava, Indian Financial System. 126. Rajas Parashine and Ashok Kumar, Introduction to Lease Financing. 127. T.Sundar Rajan, Merchant Banking. 128. L.M.Bhole, Financial Institution & Markets. 129. Habel J.Johnson, Financial Institution & Markets. 130. Dr.J.C.Verma, Mutual Funds & Investment Portfolio. 131. Nalini Prava Tripathy, Financial Instruments and Services, Prentice Hall of India, New Delhi.132. Pareek Udai and T.V.Rao, Designing and Managing Human Resource Systems, Oxford & IBH. 133. Rao T.V.performance Appraisal: Theory and Practice.AIMA-Vikas. 134. ILO: An Introductory course in Teaching and Training Methods for Management Development.

Sterling Publishers. 135. Rao T.V.et.al.(ed) Alternative Approaches and Strategies of HRD Rewat Publications. 136. Silvera D.M. - Human Resource Development - the Indian Experience New India Publications. 137. Rao VSP, Human Resource Development, Response Books, 2001. 138. Kandula S.R, Strategic Human Resource Development, PHI, 2001.139. EFRAIM TURBUN, JAE LEE, DAVID KING, H. MICHAEL CHUNG “ELECTRONIC

COMMERCE – A MANAGERIAL PERSPECTIVE , Pearson Education Asis – 2000.

(for affiliated College students with effect from 2007-08 Batch & onwards)

1. Business Organisation -Bhushan Y.K.

2. Principles of Management –L.M. Prasad3. Business Management –Dinkar Pagare4. Principles of Business organisation and Management –P.N. REDDY5. Computers and Commonsense -Roger Hunt and Hohn Shellery6. Using Micro Computers -Brightman and Dimsdale7. PC Software made simple -R.K. Faxali8. Introduction to Computers -Alexis and Mathews Leon9. Information Technology for Management -Henry Clucas10. Sundaresan and Jayaseelan -An Introduction to Business Mathematics and Statistical Methods11. Gupta S.P. -Statistical Methods12. Navaneethan P. -Business Mathematics13. Statistics -R.S.N. Pullai, Mrs. Bhagavathi14. P.R. Vittal -Business Mathematics and Statistics 15. Grewal, T.S. : Double Entry Book Keeping16. Jain and Narang : Advanced Accountancy17. Shukla and Grewal : Advanced Accountancy18. Gupta and Radhaswamy : Advanced Accountancy 19. Gupta R.L. : Advanced Accountancy 20. Visual Basic 5 from the Ground Up -Gary cornell Tata McGraw Hill Publishing21. Kanti Swarup, Gupta R.K. -Operations Research22. P.R. Vittal -Operations Research23. Banga and sharma : Production Management 24. O.P. Khanna : Industrial Engineering and management 25. M.V.Varma : Materials Management 26. Gopalakrishnan : Materials Management27. Philip Kotler - Marketing Management 28. Rajan Nair - Marketing Management29. Cundiff and Still - Fundamentals of Modern Marketing.30. Object oriented programming with c++,E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd31. Programming with Java A primer -E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd32. Dingare Pagare - Business Taxation 33. Balasubramanian - Business Taxation 34. Respective Book Acts - Business Taxation35. V.P Gaur - Income tax Law & Practice 36. Tamil Nadu Dales Taxt Act.37. Swapna Pradhan –Retailing Management –Text and Cases, Tata McGraw Hill –2nd edition, 200438. Barry Berman and Joel R Evans –Retailing Management –A Strategic Approach, Prentice Hall

of India, 8th Edition, 2002.39. James R. Ogden, Denise Ogden –Integrated, Retail Management –Biztantra 200540. Gibson G Vedamani –Retail Management –Functional Principles and Prectice, Jaico Publishing

House, Second edition, 2004

41. Tripathy - Personnel Management and Industrial Relations.42. Bhagoiwal - Personnel Management and Industrial Relations.43. Memoria - Personnel Management and Industrial Relations.44. P.V.Kulkarni - Financial Management.45. Khan and Jain - Financial Management –A Conceptual Approach 46. T.m.Pandey - Financial Management.47. S.N.Maheswari - Management Accounting .48. Internet compete -Maureen Adams, Sherry Bonelli BPB Publications –1998.49. Web enabled commercial application development using HTML,DHTML , Java Script , Perl CGI.

Ivan Bayross BPB Publications –2000.50. EFRAIM TURBUN, JAE LEE, DAVID KING, H. MICHAEL CHUNG “ELECTRONIC COMMERCE

–A MANAGERIAL PERSPECTIVE ,PearsonEducation Asis –2000.51. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice –Hall of India, Sixth Edition,

1998.52. Paul Green Berg –Customer Relationship Management –Tata Mc Graw Hill , 200253. Barry Berman and Joel R Evans –Retail Management –A Strategic Approach-Prentice Hall of India, Tenth

Edition, 200654. Gibson G Vedamani –Retail Management –Functional Principles and Practice, Jaico Publishing House,

Second Edition, 200455. Jain and Narang - Costing 56. Nigam and Sharma - Cost accounting 57. RK Sharma & K.Gupta - Management Accounting 58. S.N.Maheswari - Management Accounting59. .N.D.Kapoor - Mercantile Law60. Shukla M.C - A Manual of Mereantile Law 61. Venkatesan - Hand book of Mereantile Law62. K.P.Kandasami - Banking Law & Practice 63. H.K.Saharay and N.K.Saha - Commercial& Industrial Law64. Developing Personal Oracle for windows 95 Application –David Loctman.65. Ivan Bayross –Commercial Application Development using Oracle Developer 2000.66. IvanBayaross –Oracle –7 the complete reference.67. M.N. Misshara - Insurance Principles and practice s68. Kothari & Bahl - Principles and practices of insurance 69. G.S.Panda - Principles and practices of insurance70. N.D.Kapoor - Elements of Business low 71. P.Periyasamy - Principles and practices of insurance72. Boyd and Westfall - Marketing research 73. Gown M.C - Marketing research74. Green Paul and Tall - Marketing research75. C.R.Kothari - Research Methodology76. Chetan Bajaj and Ranjith –Retail Management –Oxford University Press, Second Edition, 2005

77. Gillespie Hecht and Lebowitz –Retail Business Management , Mc Graw Hill Book Company, Third Edition, 2002

78. James R Ogden, Denise T. Ogden –Integrated Retail Management , Wiley Pvt Ltd, 2005 79. Gibson G Vedamani –Retail Management –Functional Principles and Practice, Jaico Publishing House,

Second Edition, 200480. Entrepreneurial Development - S.S. Khanka 81. Entrepreneurial Development - C.B.Gupta & N.P.Srinivasan82. Project Management - S.Choudhury 83. Project Management - Denis Lock84. Software Engineering for Internet Applications –Eve Anderson, Philip Greenspun, Andrew Grumet, 2006,

PHI.85. Fundamentals of SOFTWARE ENGINEERING –Rajib Mall, 2nd edition, PHI86. SOFTWARE ENGINEERING –Stephen Schach, 7th edition, TMH.87. TEXT BOOK: SOFTWARE ENGINEERING CONCEPTS –Richard Fairley,88. Bolen J.H. Advertising89. Sontack C.N. Advertising and Sales Management90. Davar S.K. Salesmanship and advertising91. S. Shajahan –Relationship Marketing –Mc Graw Hill, 199792. Paul Green Berg –CRM –Tata Mc Graw Hill, 200293. Philip Kotler, Marketing Management, Prentice Hall, 2005

94. Barry Berman and Joel R Evans –Retail Management –A Strategic Approach-Prentice Hall of India, Tenth Edition, 2006

(For the students admitted during the academic year 2008-2009 and onwards)

1. Business Organisation - Bhushan Y.K. 2. Principles of Management – L.M. Prasad

3. Business Management – Dinkar Pagare4. Principles of Business organisation and Management – P.N. REDDY5. Grewal, T.S. : Double Entry Book Keeping6. Jain and Narang : Advanced Accountancy7. Shukla and Grewal : Advanced Accountancy8. Gupta and Radhaswamy : Advanced Accountancy 9. Gupta R.L. : Advanced Accountancy10. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods11. Gupta S.P. - Statistical Methods12. Navaneethan P. - Business Mathematics13. Statistics - R.S.N. Pillai, Mrs. Bhagavathi14. P.R. Vittal - Business Mathematics and Statistics15. Computers and Commonsense - Roger Hunt and Hohn Shellery16. Using Micro Computers - Brightman and Dimsdale17. PC Software made simple - R.K. Faxali18. Introduction to Computers - Alexis and Mathews Leon 19. Information Technology for Management - Henry Clucas20. Visual Basic 5 from the Ground Up - Gary cornell Tata McGraw hill Publishing21. Kanti Swarup, Gupta R.K. - Operations Research22. P.R. Vittal - Operations Research23. Banga and sharma : Production Management 24. O.P. Khanna : Industrial Engineering and Management 25. M.V.Varma : Materials Management 26. Gopalakrishnan : Materials Management27. Philip Kotler - Marketing Management 28. Rajan Nair - Marketing Management29. Cundiff and Still - Fundamentals of Modern Marketing30. Object oriented programming with C++,E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd31. Programming with Java A primer - E.Balagurusamy 2nd Edition,TATA McGraw Hill Ltd32. Dingare Pagare - Business Taxation 33. Balasubramanian - Business Taxation 34. Respective Book Acts - Business Taxation35. V.P Gaur - Income tax Law & Practice 36. Tamil Nadu Dales Taxt Act.37. Swapna Pradhan –Retailing Management – Text and Cases, Tata McGraw Hill – 2nd edition, 200438. Barry Berman and Joel R Evans – Retailing Management – A Strategic Approach, Prentice Hall of

India, 8th Edition, 2002.39. James R. Ogden, Denise Ogden – Integrated, Retail Management – Biztantra 200540. Gibson G Vedamani – Retail Management – Functional Principles and Prectice, Jaico Publishing

House, Second edition, 2004.41. Tripathy - Personnel Management and Industrial Relations.

42. Bhagoiwal - Personnel Management and Industrial Relations.43. Memoria - Personnel Management and Industrial Relations44. P.V.Kulkarni - Financial Management.45. Khan and Jain - Financial Management – A Conceptual Approach 46. T.m.Pandey - Financial Management.47. S.N.Maheswari - Management Accounting .48. EFRAIM TURBUN, JAE LEE, DAVID KING, H. MICHAEL CHUNG “ELECTRONIC COMMERCE

– A MANAGERIAL PERSPECTIVE ,Pearson Education Asis – 2000.49. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice – Hall of India, Sixth Edition,

1998.50. Paul Green Berg – Customer Relationship Management – Tata Mc Graw Hill , 200251. Barry Berman and Joel R Evans – Retail Management – A Strategic Approach- Prentice Hall of India,

Tenth Edition, 200652. Gibson G Vedamani – Retail Management – Functional Principles and Practice, Jaico Publishing House,

Second Edition, 200453. Jain and Narang - Costing 54. Nigam and Sharma - Cost accounting 55. RK Sharma & K.Gupta - Management Accounting 56. S.N.Maheswari - Management Accounting57. N.D.Kapoor - Mercantile Law58. Shukla M.C - A Manual of Mereantile Law 59. Venkatesan - Hand book of Mereantile Law60. K.P.Kandasami - Banking Law & Practice 61. H.K.Saharay and N.K.Saha - Commercial & Industrial Law62. Developing Personal Oracle for windows 95 Application – David Loctman.63. Ivan Bayross – Commercial Application Development using Oracle Developer 2000.64. Ivan Bayaross – Oracle – 7 the complete reference.65. M.N. Misshara - Insurance Principles and practice s66. Kothari & Bahl - Principles and practices of insurance 67. G.S.Panda - Principles and practices of insurance68. N.D.Kapoor - Elements of Business low 69. P.Periyasamy - Principles and practices of insurance70. Chetan Bajaj and Ranjith – Retail Management – Oxford University Press, Second Edition, 200571. Gillespie Hecht and Lebowitz – Retail Business Management , Mc Graw Hill Book Company, Third

Edition, 2002

72. James R Ogden, Denise T. Ogden – Integrated Retail Management , Wiley Pvt Ltd, 2005 73. Gibson G Vedamani – Retail Management – Functional Principles and Practice, Jaico Publishing House,

Second Edition, 200474. Entrepreneurial Development - S.S. Khanka 75. Entrepreneurial Development - C.B.Gupta & N.P.Srinivasan

76. Project Management - S.Choudhury 77. Project Management - Denis Lock78. Software Engineering for Internet Applications – Eve Anderson, Philip Greenspun, Andrew Grumet,

2006, PHI.79. Fundamentals of SOFTWARE ENGINEERING – Rajib Mall, 2nd edition, PHI80. SOFTWARE ENGINEERING – Stephen Schach, 7th edition, TMH.81. TEXT BOOK: SOFTWARE ENGINEERING CONCEPTS – Richard Fairley,82. Text Book:Principles of Multimedia – Ranjan Parekh, 2007, TMH.83. Mulimedia : making it work – tay Vaughan,7th edition , TMH84. Comdex multimedia and web design – vikas Gupta,dreamtech paess.200785. S. Shajahan – Relationship Marketing – Mc Graw Hill, 199786. Paul Green Berg – CRM – Tata Mc Graw Hill, 200287. Philip Kotler, Marketing Management, Prentice Hall, 200588. Barry Berman and Joel R Evans – Retail Management – A Strategic Approach- Prentice Hall of India,

Tenth Edition, 200689. Boyd and Westfall : Marketing Research90. Gown M.C. : Marketing Research91. Green Paul and Tall : Marketing Research 92. C.R. Kothari : Research Methodology93. Boyd, Harper W. Jr., Westfall, Ralph and Stasch, Stanley, Marketing Research: Text and Cases, Richard

D.Irwin Inc., Homewood, Illinois.94. Sharma S.S., Marketing Research.95. Dr.L.S.Gupta & Sumitra Pal, Consumer Behaviour, Sultan Chand & Sons.96. Kurder, Consumer Behaviour, PHI / Pearson.97. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI / Person Ingel, Roger & Blackwell, Consumer

Behaviour.98. Bolen J.H. Advertising99. Sontack C.N. Advertising and Sales Management100. Davar S.K. Salesmanship and advertising101. Pareek Udai and T.V.Rao, Designing and Managing Human Resource Systems, Oxford & IBH.102. Rao T.V.performance Appraisal: Theory and Practice.AIMA-Vikas.103. ILO: An Introductory course in Teaching and Training Methods for Management Development.

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