SYEDA MUSTAJAB ZAHRA

BANK NAME & LOGOSTANDARD BANK

Mission Statement:We are team of committed professionals, providing innovative and efficient financial solutions to create nurture long-term relationships with our customers. In doing so, we ensure that our shareholders can invest with confidence in us

Vision Statement:To be leading financial services provider, partnering with our customers for a more prosperous and secure future

Business Volume:Total Assets 765,899 (million)Total Liabilities 664,149 (million)Total Advances 239,583 (million)Total Deposits 545 (million)Total no. of Shareholders 41,269Total no. of Shares919,860,123

Competitors:Alfalah Bank, United Bank Limited, Habib Bank Limited etc.

SLOGAN OF STANDARD BANK

KEEP WHICH

BANKOUR

BANK

Organizational Hierarchy chartChairman

President

Corporate Affairs

Audit RAR

IT

Forex

Security

Legal Affairs

Risk

Operation

Retailing

Finance Control

HR

Compliance

Wholesaling

Strategic Planning

Auditing Account Opening Act as a CSO Clearing Cheque book Issuance Remittance Locker Processing Sales

Training Program

Marketing Operations:

Launch new products in market Increase market efficiency Make the product unique Provide after sale services to the customers Set suitable price through effective pricing Develop marketing resources Build up marketing systems Develop marketing strategy’s designs

Success of products: Car 4 U:SB has launched Car 4 U scheme. The reason of its success is that during this era people need cars as their basic need and MCB provide facilities of loan regarding this scheme. ATM cards:SB has launched different types of ATM cards. The reason of its success is that it provides more convenience to the customers so that they make their transaction throughout the world.

Process of developing relations with customers

Techniques of retaining customers Techniques of attracting new customers Ways of handling new customers

Customer Service Department

SB will reached on peak level of its success in future due to the following rationales:

Good working Better facilities Excellent past careers Convenient products & services Good relation Good reputation

Future Prospects of Organization

Strengths: Online branches & deposits 65 years of establishment New products & services Quick banking services

Weakness: Lack of managerial training Unawareness of product in customer’s

mind Lack of motivation of employees

SWOT Analysis

Opportunities: Develop E-transactions Launch Visa Debit card Advertisement Enhance sales of RTC (Rupee traveler

cheque)

Threats: Decrease in deposits and finance Decrease in customer purchasing power Changing in government rules

As regards to my opinion, no doubt the bank is trying to give its best effort to develop the organization as a whole but consumer banking should expand its criteria. Customers are facing problems to pay high markup rate, so bank should provide facilities on markup rates in case of bad debts. It should also focus on advertising.

Conclusion

Bank should be proficient in its work in handling customers

Bank should provide entertainment to staff to discuss its problems and also provide reward system

Bank should follow One-window policy for the convenience of customers

Bank should focus on technology and innovation

Bank should provide Training programs for the staff

Bank should focus on Advertising & promotion

Recommendation