BB0024 Assignment Winter 2012
2
Winter/Nov 2012 Bachelor of Business Administration-BBA Semester 5 BB0024– Introduction to International Marketing - 4 Credits (Book ID: BO103) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Name and explain with suitable examples, three reasons why international marketing is more challenging than domestic marketing. [10 Marks] Q.2 What are the relative advantages and disadvantages of standardization and adaptation ? Explain with suitable examples. [10 Marks] Q.3 Suggest five different ways in which India could improve its image as an exporter in international markets, explaining why. [10 Marks] Q.4 Name five different characteristics of the economic environment that need to be analyzed by international marketers and their implications for international marketing strategy.[10 Marks] Q.5 Describe any two aspects of the current Indian legal environment and its implications for international marketers entering the Indian market for the first time.[10 Marks] Q.6 Select a product of your choice to be introduced in the US market. What are the cultural factors that would have to be considered in developing a marketing strategy for this product?[10 Marks]
-
Upload
sunny-sharma -
Category
Documents
-
view
114 -
download
3
description
Unsolved Question
Transcript of BB0024 Assignment Winter 2012
Winter/Nov 2012
Bachelor of Business Administration-BBA Semester 5
BB0024– Introduction to International Marketing - 4 Credits
(Book ID: BO103)
Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Name and explain with suitable examples, three reasons why international marketing is
more challenging than domestic marketing. [10 Marks]
Q.2 What are the relative advantages and disadvantages of standardization and adaptation
? Explain with suitable examples. [10 Marks]
Q.3 Suggest five different ways in which India could improve its image as an exporter in
international markets, explaining why. [10 Marks]
Q.4 Name five different characteristics of the economic environment that need to be
analyzed by international marketers and their implications for international marketing
strategy.[10 Marks]
Q.5 Describe any two aspects of the current Indian legal environment and its implications for
international marketers entering the Indian market for the first time.[10 Marks]
Q.6 Select a product of your choice to be introduced in the US market. What are the
cultural factors that would have to be considered in developing a marketing strategy for this
product?[10 Marks]
Winter/Nov 2012
Bachelor of Business Administration-BBA Semester 5
BB0024 - Introduction to International Marketing - 4 Credits
(Book ID: B0103)
Assignment Set- 2 ( 60 Marks) Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the differences between – a) Tariff and non-tariff barriers b) GATT and the
WTO. [10 Marks]
Q.2 What are the differences between domestic and international marketing research? In
your opinion, which is the most difficult step in conducting international marketing research
and why? [10 Marks]
Q.3 What are the pros and cons of direct entry into international markets through joint
ventures, as compared to direct foreign investment? [10 Marks]
Q.4 Select a currently existing product in the Indian market to be launched in the US
market. Explain three aspects of marketing strategy that need to be adapted for the US
market. [10 Marks]
Q.5 What are the essential elements of an international marketing plan that distinguish it
from a domestic marketing plan? Why is it important to update the international marketing
plan regularly? [10 Marks]
Q.6 Your Company is importing fertilizer in bulk. On arrival there is a shortage compared to the Bill of Lading quantity. How would you deal with this situation for future consignments – before shipment, on arrival of the vessel, at time of discharge and thereafter? 10 Marks]
