Bayt.com Advertising Showcase _KSA

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Bayt’s Advertising Showcase Advertise on Platforms that help you reach Your Target Audience

Transcript of Bayt.com Advertising Showcase _KSA

Page 1: Bayt.com Advertising Showcase _KSA

Bayt’s Advertising ShowcaseAdvertise on Platforms that help you reach Your Target

Audience

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…we build smart platformsthat connect businesseswith people…

We are a technology company…

…so they are empoweredwith the tools andknowledge to build theirlifestyles of choice.

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…on our high traffic networkand specialty partnerplatforms…

Bayt Ad Sales Team…

…that also empower users tobuild better lifestyles!

Reach the most relevant andengaged target audiences foryour brand …

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It’s my first day of work as a Doctor

in the hospital

I’m a Business Manager

I need a new car. Maybe a loan too.

I’m also looking for a good

school for my kidsI am looking for a

great stroller for my son

My son is 4 months old today!

Our Users = Your Audience

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Bayt Platform and Partner Sites…

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Data from Google Analytics & Ipsos Gemius April 2016

Bayt.com is the #1 and largestprofessional platform in the MiddleEast……over 5 million workingprofessionals visit every month

Drivearabia.com is the #1 and largestcar consumer guide in the MiddleEast ……over 500,000 car buyers visit everymonth

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Data from Google Analytics & Ipsos Gemius April 2016

Yallamotor.com is the #2 and fastestgrowing automotive website in MENA……over 400,000 monthly car buyers andgrowing at 20%

Mumzworld.com is the #1 onlinemother & child marketplace in theGCC…… almost 200,000 mothers visit everymonth

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Brand and Audience Alignments

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11 million

Monthly Visits+

Bayt.com is the Middle East’s #1 professional platform

20% of Bayt members

are employed in top positions

47% traffic from mobile

36 unique ways to target your

message to perfect audience 12,000 new members

add their profiles daily to bayt.com

+

Engage with professionals looking to improve their lifestyle

Data from Google Analytics April 2016

NationalityLocationIncomeAge… and 32 more!

26 million

Professionals+

2.2 million GCC visitors

25% traffic from GCC

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Drivearabia.com is the #1 automotive site in UAE

44% aged 20 to 34 years41% aged 35 to 55 years

Data from Effective Measure March 2016

45% traffic from UAE

25% traffic from KSA3 minutes, 46 secondsis the average time spent online

32% earn above $40,000in annual salary

Over 500,000 peopleEvery month visit the site toread about new cars and booktest drives

800,000 monthly visits Site traffic growing over 20% YOYAlready # 1

Over 100 new car reviews, test drives and articles

65% traffic from mobile

85% males 15% females

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Yallamotor.com is the #2 Automotive site in the UAE

Over 500,000 peopleEvery month visit the site to readabout new cars and book testdrives

Data from Google Analytics August 2016

800,000 monthly visits Site traffic growing over 200% YOYAlready in Top 5

31% traffic from UAE

20% traffic from KSA

70% traffic from mobile

81% Males 19% Females

42% aged 20 to 34 years46% aged 35 to 55 years

3 minutes, 24 secondsis the average time spent online

28% earn above $40,000in annual salary

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190,000 mothers visit every month

Mumzworld.com is the #1 Mother, Baby & Child shopping site in the Middle East

68% Aged 25 to 34 Years

8,000 shoppers

actively browse every day

250,000Mothers +

16% Aged 35 to 44 Years

57 MinutesSpent OnlinePer Session

57% traffic from UAE

19% traffic from KSA

+300,000 Facebook

Likes

100,000 Mummy

Followers

Data from Google Analytics April 2016

Engage with mothers looking to buy the best products for their growing family’s needs

+

Advertise to shoppers from the biggest regional markets

+

Connect socially and emotionally with mothers

Interact with new mums, seasoned mothers and the whole family

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Widest GCC Reach & Traffic

Accurate Audience TargetingMost Relevant Context

Unique ExecutionsHighest ROI

All Together Now…

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Demo

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Bayt Targeting Engine

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Some of our Mailer Campaigns

(and the ROI)

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Automotive Case Study

Mailers

Audi Business Package

Open Rate: 31%

Range Rover Sport

Open Rate: 27%

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Banking Case Study

Mailers

Riyad Bank Personal Loan

Open Rate : 17%

NCB Money Transfer

Open Rate: 16%

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Real Estate Case Study

Mailers

King Abdullah Economic City

Open Rate: 32%

Reyas Group

Open Rate: 46%

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Hospitality Case Study

Banners

Fairmont Banners

MPU Click Rate : 0.35%Half Page Click Rate : 0.18Leaderboard Click Rate : 0.13

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Some of the Unique things we can do

(that really no one else can)

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Mobile Advertising

Across multiple platforms0.45% to 0.70%

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Entertaining Embedded Story driven

IAB “Rising Stars” Interactive Ad FormatsPortrait, Filmstrip, Sidekick, Slider, Billboard

This is a Sidekick

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IAB “Rising Stars” Interactive Ad FormatsPortrait, Filmstrip, Sidekick, Slider, Billboard

Entertaining Embedded Story driven

This is a Sidekick

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CPL Campaigns

“Book a Test Drive”“Apply for a Car Loan”

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Storytelling Re-skins

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Integrated Takeovers

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Native Articles & Editorials

Sponsored by Jaguar Approved

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Boxed-In Product Sampling

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Some of our Clients that we love

(and they love us back in return)

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From the Team

THANK YOU !!!