The Bayt.com Middle East Consumer Confidence Index- March 2013
Bayt.com Advertising Showcase _KSA
-
Upload
nabih-nasser -
Category
Documents
-
view
18 -
download
1
Transcript of Bayt.com Advertising Showcase _KSA
Bayt’s Advertising ShowcaseAdvertise on Platforms that help you reach Your Target
Audience
…we build smart platformsthat connect businesseswith people…
We are a technology company…
…so they are empoweredwith the tools andknowledge to build theirlifestyles of choice.
…on our high traffic networkand specialty partnerplatforms…
Bayt Ad Sales Team…
…that also empower users tobuild better lifestyles!
Reach the most relevant andengaged target audiences foryour brand …
It’s my first day of work as a Doctor
in the hospital
I’m a Business Manager
I need a new car. Maybe a loan too.
I’m also looking for a good
school for my kidsI am looking for a
great stroller for my son
My son is 4 months old today!
Our Users = Your Audience
Bayt Platform and Partner Sites…
Data from Google Analytics & Ipsos Gemius April 2016
Bayt.com is the #1 and largestprofessional platform in the MiddleEast……over 5 million workingprofessionals visit every month
Drivearabia.com is the #1 and largestcar consumer guide in the MiddleEast ……over 500,000 car buyers visit everymonth
Data from Google Analytics & Ipsos Gemius April 2016
Yallamotor.com is the #2 and fastestgrowing automotive website in MENA……over 400,000 monthly car buyers andgrowing at 20%
Mumzworld.com is the #1 onlinemother & child marketplace in theGCC…… almost 200,000 mothers visit everymonth
Brand and Audience Alignments
11 million
Monthly Visits+
Bayt.com is the Middle East’s #1 professional platform
20% of Bayt members
are employed in top positions
47% traffic from mobile
36 unique ways to target your
message to perfect audience 12,000 new members
add their profiles daily to bayt.com
+
Engage with professionals looking to improve their lifestyle
Data from Google Analytics April 2016
NationalityLocationIncomeAge… and 32 more!
26 million
Professionals+
2.2 million GCC visitors
25% traffic from GCC
Drivearabia.com is the #1 automotive site in UAE
44% aged 20 to 34 years41% aged 35 to 55 years
Data from Effective Measure March 2016
45% traffic from UAE
25% traffic from KSA3 minutes, 46 secondsis the average time spent online
32% earn above $40,000in annual salary
Over 500,000 peopleEvery month visit the site toread about new cars and booktest drives
800,000 monthly visits Site traffic growing over 20% YOYAlready # 1
Over 100 new car reviews, test drives and articles
65% traffic from mobile
85% males 15% females
Yallamotor.com is the #2 Automotive site in the UAE
Over 500,000 peopleEvery month visit the site to readabout new cars and book testdrives
Data from Google Analytics August 2016
800,000 monthly visits Site traffic growing over 200% YOYAlready in Top 5
31% traffic from UAE
20% traffic from KSA
70% traffic from mobile
81% Males 19% Females
42% aged 20 to 34 years46% aged 35 to 55 years
3 minutes, 24 secondsis the average time spent online
28% earn above $40,000in annual salary
190,000 mothers visit every month
Mumzworld.com is the #1 Mother, Baby & Child shopping site in the Middle East
68% Aged 25 to 34 Years
8,000 shoppers
actively browse every day
250,000Mothers +
16% Aged 35 to 44 Years
57 MinutesSpent OnlinePer Session
57% traffic from UAE
19% traffic from KSA
+300,000 Facebook
Likes
100,000 Mummy
Followers
Data from Google Analytics April 2016
Engage with mothers looking to buy the best products for their growing family’s needs
+
Advertise to shoppers from the biggest regional markets
+
Connect socially and emotionally with mothers
Interact with new mums, seasoned mothers and the whole family
Widest GCC Reach & Traffic
Accurate Audience TargetingMost Relevant Context
Unique ExecutionsHighest ROI
All Together Now…
Demo
Bayt Targeting Engine
Some of our Mailer Campaigns
(and the ROI)
Automotive Case Study
Mailers
Audi Business Package
Open Rate: 31%
Range Rover Sport
Open Rate: 27%
Banking Case Study
Mailers
Riyad Bank Personal Loan
Open Rate : 17%
NCB Money Transfer
Open Rate: 16%
Real Estate Case Study
Mailers
King Abdullah Economic City
Open Rate: 32%
Reyas Group
Open Rate: 46%
Hospitality Case Study
Banners
Fairmont Banners
MPU Click Rate : 0.35%Half Page Click Rate : 0.18Leaderboard Click Rate : 0.13
Some of the Unique things we can do
(that really no one else can)
Mobile Advertising
Across multiple platforms0.45% to 0.70%
Entertaining Embedded Story driven
IAB “Rising Stars” Interactive Ad FormatsPortrait, Filmstrip, Sidekick, Slider, Billboard
This is a Sidekick
IAB “Rising Stars” Interactive Ad FormatsPortrait, Filmstrip, Sidekick, Slider, Billboard
Entertaining Embedded Story driven
This is a Sidekick
CPL Campaigns
“Book a Test Drive”“Apply for a Car Loan”
Storytelling Re-skins
Integrated Takeovers
Native Articles & Editorials
Sponsored by Jaguar Approved
Boxed-In Product Sampling
Some of our Clients that we love
(and they love us back in return)
From the Team
THANK YOU !!!