Battle of minds 2013 - Your Skills Development Today
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Transcript of Battle of minds 2013 - Your Skills Development Today
YourSkillDevelopmentToday
Battle of Minds 2013
Agenda Introduction
Skills Development
Build yourself
Mind Mapping
Story Building Sample
Who will we be working with today
Lets form Teams…
Introduction
About Us
Who am I
Why am I here
About You (Take 2 minutes to tell the members of your group)
Pick one of 2 themes (Season/ Colour)
In the context of the theme, who are you (What’s your story)
Why are you here
What are your strengths
What are your key gaps
About Today
How are we going to learn today
What are your expectations from today
Lets Warm Up
A clerk at a butcher shop stands five feet ten inches tall and wears size 13 sneakers. What does he weigh?
The Myth About Presentations
Its all about style
Animations are essential
Splash it with colours
Presentations are an exciting way to deliver a message
Presentations capture everything we want to say
Presentations are great to convince an audience
“Lets not show numbers”
One size fits all
Say as much as you can
Presentation is about the presenters
Technical, academic, business, sales presentations are each different in every aspect
What is a presentation
Communication tool for
What we want to achieve (Objective)
Where will we achieve this (Location, process, people, systems)
Why we need this (Case for change)
How the objective will be realised (Method)
What resources will be spent realising it (Resourcing – financial, human capital)
When will we get this done (Time)
Essentially a presentation is:
A Story
A Case for Change
A convincing argument
A sequence/flow of logic
Note: Prequel to any presentation is an elevator pitch!
What does an elevator pitch have?
“Here’s what our project is about…”
“Here’s why it is important to do it…”
“Here’s what success will look like…”
“Here’s what we need from you…”
Lets convince Steve Jobs
Steve Jobs has just returned back to earth for 20 minutes and he is not happy with Apple’s board or the performance of the company. He has executive power for these 20 minutes.
Prepare a 2 minute elevator pitch as a group to Steve Jobs as to why you should be in his Top Team to drive the Business.
Time to Prepare : 10 Minutes
Time to Present: 2 minutes
What is a presentation (continued)
What are core presentation skills
Interpreting the Audience
Body Language
Voice Modality
Eye Contact
Content
What’s in your slide?
What do your slides look like?
Are you making people read a lot?
How do we make presentations
Write the story on paper
Think how you want to tell the story
Translate the story to on-screen presentation
Tell the story
5 Dimensions of Presenter Credibility
What creates a bad presentation
Why do people dislike Powerpoint
What do you really need to focus on
People want to know the benefits
“Its only a problem if you have a solution”
How do you persuade
I get it but…
…how do I solve the case?!?
How should we think? – Building the Story
Have we covered how we will make
the strategy happen?
Do we have cost plans?
Are roles and responsibilities
defined?
Have we justified the “How”
Do we know how the money will
come in?
Are we reflecting insights and facts
in the justification?
Recommendation
Have the benefits been identified and quantified?
Have we stated the benefit?
Does the strategy answer the
question?
What is the answer?
Do we have a key question that
stems from the analysis
Have Opportunities been included?
Is this the right question?
What is the pivotal question to
materialise the aim?
Identify the main issues
Identify the cause
What happens if we change
nothing?
Which option/change takes us to the
desired aim?
Change, Complication, Consequence
Is there a clear Aim?
How do we define success
Are there any pre-set objectives?
Can we answer a “so what…”
question?
Start Point/So What…
What you need to remember
Where is the issue
• What is the objective of the business
• Business context
• Size of the issues
What are the facts
• What do we know?
• What are the trends?
• What is the market like?
• Who are in the target?
How do we want to approach the solution
• What are the options?
• What is feasible?
• Where is the performance impact?
• Where is the wealth impact?
What is the solution and how do we make it work
• Which option do we take?
• How are we rolling it out?
• How do we keep it alive?
What are your key segments?
What are your consumers like?
Expectations
Aspirations
Willingness to spend
What are the Purchasing patterns?
What product can you offer?
What are the key selling touch points?
What product can you give them?
How do you plan to generate revenue?
Is there a business strategy?
Is there any direction regarding the product?
What is the plan for growth?
The consumers that will win it for you
The product that will be given to consumers
The price which generates sales
The costing that ensures sustainability
YOU MUST REMEMBER
Nothing beats a single focus to achieve a winning objective Nothing beats a focused plan Nothing beats logical thinking
Nothing beats consumer relevance
Ready for more?