Batoyle Freedom Group Merger
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Batoyle Freedom Group Case Study Presentation
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Transcript of Batoyle Freedom Group Merger
Batoyle Freedom GroupCase Study Presentation
Brief: Manage and create an identity for two mergingorganisations; Batoyle Lubricants & Freedom Lubricants
Batoyle Lubricants prior to merger Freedom Lubricants prior to merger
Freedom - Pantone 130 cv
Batoyle - Pantone 1797 cv
Stage 1
External research
Stage 2
Evaluation of
existing brand
equity
External research
confirmed the equity of
both Batoyle & Freedom
Lubricants corporate
colours
Research of existing brand equity
Stage 1 - Evaluation of brand equity
Our creative process
Stage 1 - Evaluation of brand equity Stage 2 - Visual analysis of the market
Our creative process
Stage 1 - Evaluation of brand equity Stage 2 - Visual analysis of the market Stage 3 - First stage ideas and concepts
Our creative process
Stage 1 - Evaluation of brand equity Stage 2 - Visual analysis of the market Stage 4 - Brand identity
Our creative process
Stage 3 - First stage ideas and concepts
Application - Identity
Application - First stage livery design
Application - Livery
Application - Packaging
Application - Signage
“Client research paid dividends with this project. DA demonstrated their
understanding of brands and brand equity by merging two companies into
one, with excellent results”
Keith Glossop, Technical Director,
Batoyle Freedom Group
