Batik nusa marketing presentation pdf
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Transcript of Batik nusa marketing presentation pdf
Arlie / 11130110004
Kevin Taslim / 11130110013
Edwin S.B / 11130110018
Febe Olivia / 1113010023
General StrategyWeb as core strategy
Web development using Opencart V2.0 :
- Free- SEO Friendly
Web Design Strategy :- Simple Colour Scheme- Simple Navigation
WEBSITE
Web
Analytics
SEO
Social
Media
Ads
Web PR
Batik Nusa
Fanspage
• Total of 500+ Likes
• 400+ Post Reach
• Maintained with Article Posts
Facebook Ads5 Days of Ads
Total Spent Rp 65,224
Average Cost Per Likes Rp 159
Objective :
Increase page likes for Social Proof
Result :
500+ likes at Batik Nusa Fanspage
Facebook Ads 1
Facebook Ads 2
Facebook Ads 3
Facebook Ads 4
Facebook Ads 5
SEO EFFORTS1. On-Page SEO
2. Off-Page SEO
“CONTENT IS KING, BUT
MARKETING IS QUEEN, AND RUNS THE HOUSEHOLD”
-GARY VAYNERCHUK-
Keyword PlannerTarget Keywords :
Main Keyword :
Baju Batik Modern
Secondary Keywords :
Batik ModernModel baju batikModel baju batik modernModel batik modernBaju batikDress batik
On-Page SEO
1. URL STRUCTURES
2. KEYWORDS IN BODY
3. META TITLE
4. META DESCRIPTION
5. META KEYWORD
URL StructureWe make URLs that contain keywords
Keywords in Body
Keywords in Body (Cont’d)
Meta Tag Title
Meta Tag Title, Description & Keyword
Meta Tag Title, Description & Keyword (Cont’d)
Off-Page SEO
1. WORDPRESS BACKLINK
2. BLOGGER BACKLINK
3. BLOG DETIK BACKLINK
4. GOOGLE+ DO FOLLOW
Blogger BacklinkPage Rank : 9
Anchor text:
Pakaian batik modern
Target Keyword :
Baju Batik Modern
Wordpress
BacklinkPage Rank : 9
Anchor text:
Baju batik modern
Target Keyword :
Baju Batik Modern
Blog Detik
BacklinkPage Rank : 5
Anchor text:
Baju batik modern
Target Keyword :
Baju Batik Modern
Google+• We’re trying to use
Google+ to create doFollow
• Total of 4 Accounts make backlinks to Batik Nusa
Google+• We’re trying to use
Google+ to create doFollow
• Total of 4 Accounts make backlinks to Batik Nusa
Google+• We’re trying to use
Google+ to create doFollow
• Total of 4 Accounts make backlinks to Batik Nusa
Google+• We’re trying to use
Google+ to create doFollow
• Total of 4 Accounts make backlinks to Batik Nusa
Additional
Improvement
1. GOOGLE WEBMASTER
2. PAGE SPEED IMPROVEMENT
3. INDEXKINGS SUBMITTING
4. GOOGLE ANALYTICS
Webmaster ToolsSubmit Batik Nusa’s site to make Google easier to index and crawl our site
Page Speed
ImprovementFrom 73/100
To 90/100 for desktop
Indexking
SubmittingAn effort for :
faster indexing
free Backlinks
Google AnalyticsTo track our site performance and get new insights
Google AnalyticsTo track our site performance and get new insights