Netherlands Basketball Federation

• Approximately 350 clubs, 5 regions. 41.000 members

• One of 9 sports federations to be part in large, government funded project, in 11 cities in the Netherlands (2006-2010)

• Initial goal: obtain an increase of 15% (non-western) immigrant members into clubs

• Result basketball (30 clubs): 113% increase

• Overall increase of approximately 1400 new members

• Opportunity to develop new basketball activities for all age groups

• Project title: Basketball Unites!

Basketball Unites!

Basketbal Unites offers different and accessible basketball fun for everyone

- Basketball unites all! -

Strategy

Kids ages 4-12 Youth over 12

PROJECT STREETWISE

A research into the potential of playing sports in public areas

PROJECT STREETWISE

Main conclusions

• Safe and attractive, multi-functional playgrounds• Software important!• Work together with existing partners/foundations• Involve neighbourhood in development• Involve local government• Involve local sports clubs• Create schoolsports clubs

Main objectives

• Make sports visible in neighbourhood• Create ‘new’ ways of sports • Reach new target groups• Fight obesity• Fight neighbourhood problems• Focus on social values of sports• Improve image of sports• Improve infrastructure

THANK YOU FOR YOUR ATTENTION!

If you would like more information, please contact:Esther Wender

Programmamanager Basketball Unites!esther.wender@nbb.basketball.nl

Tel: ++ 31 6 2060 1948