Basics of Small Business Websites in 2010
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The Basics of Creating a Great Business Website
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In 2010,
Your Website Should be the Hub of all of Your
Marketing Efforts
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The Internet Levels the Playing Field
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Where Do I Begin?
Domain Name
Your unique address on the web that you type in a web browser address bar to go visit a Web Site..
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How to Choose a Domain Name
• Choose a name easy to write and remember.
• Don’t use hyphens or underscores.
• Don’t use unusual spellings.
• Keep them short as possible.
• Choose name the same or similar to your business.
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How to Choose a Domain Name
Which to choose .com, .org, .biz, .info, .me?
Just because you have the .com doesn’t mean someone else can’t take the .net or other extensions.
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Where Do I Begin?
Domain Name
You are not buying the domain name you are purchasing the right to register it and use it for as long as you continue to pay for it. Auto-billing is your friend.
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Domain Name Registration
• You can register a domain name with any domain registration company.
• BlueHost.com will give you a free domain name when you buy web hosting for as long as you have hosting with them.
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Finding a Home for Your Site
• Your site ( a group of files) needs to have a home ( web-server).
• This home base is called a web-host.
• A Web Host is a Business or Individual that has a server that rents space to you to house your web files and serve them up on the Internet when someonetypes your address.
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Web-hosting 101
• What will I need to get hosting?
• What will it cost?
• How do I choose a webhost?
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Web-hosting 101
• http://bluehost.com
• http://hostgator.com
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3 Major Types of Websites
•Brochure Style Sites
• Flash Animation Sites
•Content Management Sites
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You are in Luck!
13www.newtricks.me
Out with the Old
Brochure and Flash Style Websites• Must mock up completely before beginning to code in html and css.
• Once coded they hard to change the style.
• The content remains, once someone visits they don’t come back.
• And search engines do see or come back.
• There are templates out there easy to set up – They look like it.
• Even web designers don’t go back to their static sites to update.
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In with the New……
14www.newtricks.me
We WordPress!
Content Management Style Websites• Built on a Data Base.
• Iterative Design Process.
• Once completed easy to change.
• The content changes, people come back and even subscribe.
• Search engines love the visits and linking.
• There are templates out there, easy to set up – They look like it.
• You need a professional to set it up then YOU maintain it.
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Content Management Websites
– Static vs Dynamic
– Web 2.0
– Built on a database
– Text & images are filed
– Archives older content
– Interactive –Allows 2 way
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Static Brochure Style Websites
16www.newtricks.me
Header
Text goes here
More Text goes here
Footer
Themes
Categorized for the Archive
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Static Brochure Websites
17www.newtricks.me
Header
Text goes here
More Text goes here
Footer
NO ARCHIVE
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Content Management Sites
SEO
Easy to
update
Easy to
build
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Content Management WordPress Site
19www.newtricks.me
Header
Text goes here
More Text goes here
Footer
Themes
Categorized for the Archive
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Content Management Websites
Hybrid
Front Page
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Content Management Websites
-Social Media
-Catalog content
-Search content
-Subscribe to site
-Comments
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Content Management Websites
Static Front Pages or …
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Content Management Websites
Blog Front Page
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Content Management Websites
Front Page: sticky above the fold/blog below
http:www.standupguys.biz
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Five Elements of a Great Website
1.Design
2.Structure
3.Content
4.Optimization
5.Maintenance
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Five Elements of a Great Website
1.Design
Looks matter. First impressions. The halo effect. If it looks good we broaden the scope to other characteristics deciding it is good.
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Five Elements of a Great Website
2. Structure
Don’t make them think.
Too many choices stop action.
Guide them to take action.
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Five Elements of a Great Website
3. Content is King
• Educate prospects and builds expertise.
• Blogs/Articles, Videos, Podcasts
• Lifeblood of search engines
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Five Elements of a Great Website
3. Optimization
• Internally with valid code.
• Making sure search engines read your site and read it right for the results you want.
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Five Elements of a Great Website
3. Maintenance
• You can’t just let it sit there.
• Like having a store you never update or freshen up.
• You must add content.
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ACT Method for On-line Marketing
1. Attract
2. Convert,
3. Transform
4. Measure
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ACT Method: A is Attraction
To attract means to
get attention or stand
out. Practically, this
means attracting
traffic to your
website—your main
online marketing tool.
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ACT Method: C is Convert
Conversion happens when you turn a
stranger into a consumer or
customer. And there is a difference
between the two! A consumer may
take in your information or even
sample your product, but he or she
may not always buy.
Over time, that consumer may
become a customer.
Consumption of Valuable Content
+ Time = Client
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ACT Method: T is Transform
1. Do a great job,
2. Use your Success to
attract more success.
•Testimonials
•Case studies
•Audio Interviews
•Pictures
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ACT Method: M is Measure
Google Analytics
HubSpot
WP Stats
Mailing List Conversions
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WordPress Websites
Business should have full
self- hosted version.
- your own domain
- customizable,
- full functionality
- all plugins
- all themes
- e-commerce
WordPress.com
•Site up in ten minutes
•Free
•Limited themes
•Limited plugins
•Limited Customizabiltiy