CONTENTS: 1.0 Company Overview

Services and Capabilities

2.0 Meet the Team

3.0 Relevant Experience

4.0 Experiential Offerings

APPENDIX

SECTION 1.1 Company Overview

Founded in 2001, Orange Photography is a leading full-service photography agency with a

diverse range of clients, including Bank of America, Yahoo!, Google, Genentech, Pixar and

Virgin America. Through our attention to consistent quality and client feedback, we have

built an impressive brand rooted in the principles of creative innovation and diversity. We are

the recipient of the coveted Davey award, sponsored by ADWEEK, Fortune Small Business,

and the International Academy of the Visual Arts. We are also the first and currently only

photography business to complete the comprehensive audit and receive the green business

certification from the City and County of San Francisco’s Dept. of the Environment. In

addition, we are a preferred vendor for SFMOMA, the Fine Art Museums of San Francisco

(including the de Young and Legion of Honor,) AT&T Park and many other world-class

venues.

As the premier photography agency based in San Francisco, we specialize in corporate

events and offer other services such as video production, in-studio and on-location

headshots and professional portraits. Our breadth of services also includes

interior/environmental photography, experiential photography, such as standard and green

screen photo stations, and photo booths as well as professional portfolio design.

Orange Photography Highlights: ■ A Certified Green Business – San Francisco Dept. of Environment

■ Consistent quality and fast delivery

■ Experienced, with impressive and friendly photographers available nationwide

■ Helpful, providing fully-supportive team

■ Multifaceted, providing video and other options to push marketing beyond event.

SECTION 1.2 Services and Capabilities:

When your Image matters....

Orange Photography is committed to being an industry leader in social responsibility and

photography services. As a team of photographers, offering a diverse breadth of services

and products, and having a core of individuals dedicated to each client's needs and

education, you'll soon realize that the we working as a whole are truly greater than the sum

of our parts. We invite you to get to know more about our values and services.

Each photographer who works with Orange is equipped with a full-sensor, professional

digital SLR camera, plus one additional backup camera body, as well as access to our fully

equipped studio. Additional gear includes:

Camera Bodies: Lens:

(2) Canon 5D Mark II - With HD Video (2) 16-35mm 2.8

Canon 1D Mark III 17-40mm 4.0

Canon 7D 24 mm 1.4

Canon 5D (2) 24-70mm 2.8

24-105mm 4L

Specialty Lens: 35mm 1.4

Fisheye; 15mm 2.8 (2) 50 mm 1.4

Tilt Shift: 24mm 3.5, 90mm 2.8 (2) 70 - 200mm 2.8

Macro: 50 mm 2.5, 100mm 2.8, 85mm 1.2

Additional Equipment/Amenities:

(3) Portable studio lighting kits for professional On Location Studio set ups

Fully Equipped, 1000 Sq Ft Studio

Battery Pack - for power in remote locations Commercial Product Rigging Equipment for catalog shoots

(10+) Pocket Wizards for untethered strobe shooting

In House Production staff

Orange Photography Services include, but are not limited to:

Event: Award Ceremonies, Incentive

Programs,

Corporate Holiday, Society,

Galas, Milestones, Graduations,

Commencements, Conferences

Headshots: Custom Look and Feel or

match existing brand, Full

Service, On Location studio

set ups, including professional

studio lighting, Make up

/Stylist options

Environmental: Brand Extension and Awareness,

Event Design Set Up,

Promotional.PR coverage,

Design Industry Specialities,

Press and Publicity, 24 hour

delivery options

Creative Portraiture: Award Portraits, Editorial

Portraiture, Recognition

Ceremonies, Annual Reports,

Book Covers, Intranet Profiles,

Marcom

Commercial: Product/Catalog, Custom Stock,

Fashion, Fitness, Magazine,

Advertising Campaigns

Experiential: Open Air Photo Booth with

unlimited 4x6 prints,

smashBooth with Full Service

On Location studio set up

including professional studio

lighting,

Photo Station: Step and Repeat, Full Service

On Location Studio Set-up

including professional studio

lighting, Custom Backdrop

Options, Customizable props,

and design integration

Event Management: Full Service support staff,

reliable production workflow,

integrated design industry

partnerships, nationwide

network of affiliate

photographers

Additional Options:

● Transcription/Captioning ● High Resolution Downloads

● On-Site Services, including printing and proofing

● Branding and Full Service graphic design capabilities

● Real-Time Projection ● Full-Service Product Fulfillment

● Asset Archival, 4 years of image protection

● 24 hour turnaround by in house production staff

SECTION 2.1 Meet the Team:

Rebecca Hinsdale | Main Contact/Account Manager

Rebecca is a customer service master, with over 15 years of

experience in pleasing both clients and employers. She comes to

Orange photography with extensive knowledge of photography, both

behind the lens and behind the scenes, demonstrating through

knowledge in technical lab fulfillment, file preparation, color correction

and printing protocols. She is also extremely detail-oriented and works

comfortably in a fast-paced, high-expectations work environment.

Rebecca@orangephotography.com

p: 888.892.9574 x708

m: 269.267.4982

Jack Huynh | Lead Photographer/Cofounder Jack is the visionary and technical guru behind Orange's success as a full service agency. With a degree in Economics from UC Berkeley and past experience as Technical Lead for brands such as GM and Levi's, he is highly versatile as both a photographer and leader. Jack's considerable background enables him to set the standards for all of Orange's disciplines. It has also prepared him to run a business for 10 years while playing the Lead role on large projects with clients such as Bank of America, Salesforce.com and Genentech.

Gene X Hwang | Lead photographer/Cofounder Recognized as a premier event photographer known for his unique style and talent for capturing events, Gene is one of the most sought after photographers in San Francisco. He has shot over 2000 events and has been the trusted portrait photographer for the City and County of San Francisco's Mayor's office. Gene has been entrusted by CEOs, mayors, celebrities and other international figures for his adaptive style. His expertise and endless energy provide an invaluable life-force for Orange Photography to thrive upon.

SECTION 3.1 Relevant Experience:

Comprehensive Coverage: After establishing our quality and creative consistency in

sponsoring MPI’s Northern California Chapter events for the past 5 years, we were

approached to capture MPI’s World Education Conference. We recently delivered all

elements for this international, four-day educational event jam-packed with knowledge

sessions, keynote speakers, elaborate receptions and company sponsorships. Totalling

over 68 hours of comprehensive photography coverage, each element was carefully

organized and scheduled by Orange Photography’s on-site digital technician, who also

edited 1000’s of assets on-site, made available immediately for MPI’s on-site meeting

publication, One+. We were able to provide a continuous stream of imagery for One+ editors

to download to meet tight press deadlines each day utilizing the latest in image asset

software, as well as instantaneous wireless transmission of images to our on-site editor.

Budget: $20,000

Service: Comprehensive Conference Coverage with on-site editing and 3 hour asset turnaround Project: MPI’s World Education Conference 2011 Client: Meeting Professionals International

See full gallery here: http://store.orangephotography.com/23d6b3ec

Professional Representation: We called upon our established nation-wide network of associate photographers when asked to capture Bank of America’s nine-city incentive and awards programs. Quality and creative consistency were crucial when delivering a seamless representation of the variety of program elements including awards ceremonies and intimate team-building activities. These events included same-day turnaround of event images and onsite printing. In the end, we were able to produce an event portfolio book and slideshow representing a cohesive depiction of our coordinated national effort.

Budget: $100K+

Service: Multi-state Coverage and Event Portfolio Design Project: Annual Sales Incentive Program & Awards Events Client: Bank of America

See full gallery here: http://store.orangephotography.com/p865683190/slideshow

Seamless Integration: Part of Orange Photography's overall mission includes making a positive impact within our community. We're proud to have been brought in by Novartis Diagnostics for the past 2 years to coordinate photography assets and produce a fast-paced multi-media video across the 19 different Bay Area locations. Our experienced pre-planning team of account managers and lead photographers ensured seamless integration with 2 of our staff photographers, 4 digital technicians and 1 video editor. All elements came together to creatively capture one-of-a-kind moments, print 85 - 8x10 onsite prints for a photo contest and deliver a highlight video presentation illustrating Novartis’ community goodwill all in a single day.

Budget: $7000

Service: Coordinated Digital Asset Collection, Photo and Video Production Project: People for People - Community Partnership Day 2011 Client: Novartis Diagnostics

See full gallery here: http://store.orangephotography.com/f249662077

Multi-Faceted Coverage: Offering the most comprehensive coverage available, Orange’s

expertise also includes seamless photo and video coverage with unmatched quality and

service. Tasked with offering complete video and photography coverage for the Berkeley

Research Group’s Launch Party, Orange delivered a variety of event images showcasing

the design and atmosphere of the event, as well as complete video coverage, both delivered

with Orange’s attention to detail and style.

Budget: $3000

Service: Coordinated Digital Asset Collection, Photo and Video Production Project: Berkeley Research Group Launch Party Client: Berkeley Research Group

See full photo gallery here: http://store.orangephotography.com/p117569917

See video of this event: http://vimeo.com/17166362

Additional video sample resources: http://www.orangephotography.com/video/event

SECTION 4.1 Experiential Options: First, here is a sample gallery with booth/station elements in action. The captions reveal

which element you are viewing:

http://store.orangephotography.com/p1060950850

Photo Booth:

This element consists of a free-standing, all inclusive user operated unit, complete with an

on-site technician, lighting and camera functionality. Advantages of the photo both is that

you get unlimited prints (takes 4 pictures per use) for the duration of your event, plus free

branding on the images and web gallery delivery. It is user operated, with guests simply

starting the booth with the press of a button, with the choice of black and white images or

color images.

http://store.orangephotography.com/p359198697: Samples of a individual finished photo

booth images

http://store.orangephotography.com/32b18fb5: Full Event with standard delivery, includng

gallery delivery of photo booth image strips per use, along with individual images.

Photo Station:

This element is more elaborate that the photo booth. Set up consists of a fully portable

studio set up, complete with professional lighting, backdrop and 1 photographer, who will be

photographing each user as they enter the station. The photo station as a wider range of

options, including a green screen option and alternative delivery options, like on-site printing

or digital download.

http://store.orangephotography.com/p56914102: Samples of finished Green Screen images

for different events

http://store.orangephotography.com/p950752782: Full event with 4 green screen backrop

options. This event was for a video game company designed to allow users to be inside the

games they created.

http://store.orangephotography.com/p863867147: Another full event with standard photo

station. It was at a winery so no backdrop was used, but rather the station was staged by

the client with winery items.

SmashBooth:

This element is a hybrid of the photo booth and photo stations, taking the best of each of

those elements and combining them into one! With the smash booth you get a the full

portable studio set up with professional lighting, but function of the booth is still user

operated, with unlimited prints for the duration of coverage. Printing is similar to photo booth,

but includes add on green screen option:

http://store.orangephotography.com/49a14060: Full event with Candids, and Smashbooth

set up, complete with elaborate "sideways set" for booth.

APPENDIX

A. References

B. Testimonials

C. Client Shortlist

APPENDIX A: References:

Jody Brandes, CMP

Sr. Meeting Partner, LUCENTIS

Genentech, Inc.

1 DNA Way So. San Francisco, CA 94080

P: 650.225.7205

jodyb@gene.com

Selection of Previous Events:

June 2010: Group Shoot near GG Bridge:

http://store.orangephotography.com/p438665503

April 2011: Multi-Day Meetings/Seminar:

http://store.orangephotography.com/p996064995

Chad Ammon Director,

Global Meetings & Events

Results Delivered, LLC

Immediate Past President - MPI Northern California Chapter

P: 415.706.4005

chad@resultsdelivered.com

Selection of Previous Events:

August 2010:Multi-Day Team Building/Meetings in Monterey:

http://store.orangephotography.com/f188954403

January 2011: ACE Awards Photo station:

http://store.orangephotography.com/f858153948

Future event: July 2011: Team Building Meeting in Sonoma

Stacey Thornberry

Senior Meeting and Event Coordinator

SmartMeetings, Bright Business Media, LLC

475 Gate 5 Road, Suite 235 Sausalito, CA 94965

P: 415.339.9355

stacy@smartmeetings.com

Selection of Previous Event:

April 2011: Multi-Day Meeting/Conference in Laguna Nigel

http://store.orangephotography.com/9703a4

* Other references available upon request.

APPENDIX B: Testimonials:

"I was quite happy when I realized how easy it was to book, relay

information, and pay Orange Photography online! I didn't have to wait for

any call backs and I knew that my photographer would be first class.

Gene was as professional as could be and the photos were quite

impressive. She was really able to capture the essence of the event! I'm

looking forward to working with Orange Photography again soon!"

- Jenna Bent | Special Events Manager, University of San Francisco

“Hi Kevin, please let Myleen know that her photography work is

outstanding. She really did a great job with staging, positioning and her

focus on setting the scene and flow of the evening for the dinner. Also,

our Business meeting photos was more proof of her understanding the

necessity to get good staged photos in addition to candids that kind of tell

a story and you feel as if you were actually at the event. Looking forward

to working with you in the future. Thanks much."

- Patricia Allen | Administrative Assistant/Meeting Coordinator, Senior

Lawyers Division, American Bar Association

"We REALLY enjoyed having you guys at our holiday party - it was the

most talked-about activity by far. Thanks again :)"

- Anna Wolf | iShares Sales Strategy, BlackRock

"Absolutely Amazing, Stunning, Magnificent, Story Telling- Oriented

photos. I am absolutely amazed at how you all not only captured the

speakers and attendees, but the conference elements – badges, florals,

gift bags, food, gobos, staging, staff, etc. Wow…Thank you so very much

for making this conference photographically sexy and luscious – words

that the CMO used often during the preparation for this conference."

- Bridget B. Sullivan | Event Producer for Webtrends

APPENDIX C: Client Shortlist: Orange is a well- established studio that has years of experience in the event/hospitality industry and has worked with the following clients:

■Apple ■AT&T Park ■Bank of America ■Carnegie Mellon University ■Cathay Pacific Airways ■Classic Party Rentals ■Conde Nast Publications ■Deloitte Services LP ■Facebook ■Fine Arts Museums of San Francisco ■Google ■Hartmann Industries ■InVision Communications ■Kaiser Permanente ■Key Events | USA Hosts ■Levi Strauss & Co. ■Macy's ■Microsoft ■Nordstrom ■Novartis Vaccines & Diagnostics ■Oracle

■Paula LeDuc Fine Catering

■San Francisco Convention & Visitors Bureau ■SFMOMA ■Silver Oak Cellars ■Kuoni/TBA Global ■The David and Lucile Packard Foundation ■Thomas Weisel Partners LLC ■Wells Fargo