Basic Of Digital Marketing(PDF) | English| Lokman Hossain
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Transcript of Basic Of Digital Marketing(PDF) | English| Lokman Hossain
BASIC OF DIGITAL MARKETING
IntroductionWhat is Digital Marketing?Why use Digital Marketing?Digital Marketing Strategies?Opportunities In Digital Marketing?Digital Marketing In Bangladesh
Digital Marketing is a promotion of products or brands via
electronic media.
OR
Any marketing, if you want to promote any product/services
using internet it is Digital Marketing.
FINALLY,
If you want to doing your promotion of your business either on
mobile, either on search engine, either on website, any device
which is on internet, that’s concept is called by Digital
Marketing.
DIGITAL MARKETING
SEARCH ENGINES
WEBSITESSOCIAL MEDIA
MOBILE APPS
E-MAIL ANALYTICS
Search Engines: To target those audience/users who r using search engine to visit our website.
Websites: To give some ideas/information to your product who r actually using third party websites. Website marketing is a part of digital marketing.
SOCIAL MEDIA: The people who are using social media like facebook,youtube anywhere, Digital Marketing are target them to in social media.
MOBILE APPS: Digital marketing also target the mobile applications. Assume that your are playing a game, or watching movie by using mobile apps. Suddenly an ad pop up in your screen that’s call
Mobile apps
marketing.
E-mail: Like, I will send you an e-mail to register with proper website and video information with subscription link & you will register yourself that’s call e-mail ad marketing.
Analytics: Analytical data or measuring the data in the Google analytics.
Digital Startup Forum
Traditional Marketing: Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.
Traditional Vs Digital Marketing
Digital Marketing Statistics?
Digital Marketing Statistics
85% People Search Before they purchase
Google Search Queries
1998-10000 per day
2016-800 core per day
89801 YouTube videos viewed in 1
second
78% Active on Social Media
89% Users purchased based on reviews (USA)
If you are in digital media you are survive. If you r not in digital you
are not survive. Because people are more intelligent day by day.
As for example;
MOBILE
Social media(ask his fnf about this
phone)
FEEDBACK & REVIEWS
BUY THE PRODUCT
Search to website
Digital Marketing Branches?
Digital Marketing Branches
DIGITAL MARKETING
WEBSITE
SEO
PAID MARKETING
PPC
DISPLAY ADS
VIDEO ADS
SOCIAL MEDIA
NON PAID
PAID
DIGITAL ANALYTICS
E-MAIL MARKETING
ONLINE REPUTATION
MANAGEMENT
Digital Marketing BranchesWEBSITE: We must have a website. Without website digital marketing does
not work out. Because I don’t have a presence, I don’t have a website thenwhat I will market ? Example: The movie advertisement.
SEO(search engine optimization):
SEO is a process to achieve top ranks on organic search results(freeresults) Exp: Birthday Organizer.
Search Engines ranks a website based on 200+ factors.
Keep that in your mind:
In SEO No grantee for number 1 ranking
It takes time. Not instant.
Site Analysis > Key word research > competitor analysis > on site changes
>link building > reporting
Digital Marketing Branches
Paid Marketing: • In paid marketing we use various channels like websites & search engines
to promote our services.
• Display advertising on External sites.
• Ads in Mobile apps
• Video ads in YouTube
• Remarketing strategies.
SOCIAL MEDIA MARKETING:
Facebook,Pinterest,Google+,You tube, Twitter, LinkedIn.
• Generating the visitors & increasing the brand awareness using socialnetworks.
• We target both paid & free marketing strategies in social.
Digital Marketing Branches
E-mail Marketing: • To generate the business & leads using existing & new clients via e-mail.
• We study about e-mail marketing strategies, news letter design & practicalexamples of e-mail marketing.
• E-mail marketing is very easy method of working out.
DIGITAL ANALYTICS:Digital Analytics is about analytics of the website reports to make decisions based on Data.
We work with Google analytics for analyzing the website traffic.
ONLINE REPUTATION MANAGEMENT: The ORM means how you manage your reputation in Online besides from your
competitor. How you manage your reputation/standard in Online.
CAREER OPPORTUNITY
CAREER OPPORTUNITY
DIGITAL MARKETER
ENTREPRENEURSTART YOUR OWN
BUSINESS
WORK ON INDIVIDUAL PROJECTS
FREELENCER
ONLINE EARNEREARN FROM
ADSENSE/AFFILIATE
PROFESSIONAL JOBWORK FOR A
COMPANY