Basic Market Survey on Denim Jeans

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Survey of Apparel Design - Market Survey on Denim Submitted to : Dr. Aditi Mertia Submitted by : Bittu Kumar Krishna Chandra Radhe Kumar Rahul Ranjan Shubham Singh

Transcript of Basic Market Survey on Denim Jeans

Page 1: Basic Market Survey on Denim Jeans

Survey of Apparel Design - Market Survey on Denim Submitted to : Dr. Aditi Mertia Submitted by : Bittu Kumar Krishna Chandra Radhe Kumar Rahul Ranjan Shubham Singh

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Introduction

Denim – durable twill woven fabric - coloured (usually Blue) warp threads - white weft filling threads – gives depth to the fabric - origin of word from French serge de Nimes - yarn dyed and mill finished - primarily made of Cotton, but also Cotton mixed with other fibres

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Different Aspects of Denim Jeans…

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Single and Double stitch lines

Single stitch lines on both the sides of the garment

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Placket with no front stitch line

Rugged look of lower part of Denim jeans

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Tack buttons - Plastic

Donut button - Plastic

Tack button - Metal

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Tack buttons - Plastic

Denim Shirts

Side Seam having four stitch lines

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Stretchable lower part

Atari WashAcid Wash

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New Designs in pockets

Contrast in stitch threads; Plain seam with zig-zag line

Double stitch on top of pocket

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Darts

Stone Wash effect

New Designs

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Horizontal stitch line along side seam

Double and Vertical stitch line

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Horizontal stitch line

Atari Wash effect

Vertical stitch line

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Extra stitch lines added on the lower part of jeans to hold the fabric onto knees and avoid slipping

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Difference between Raw and Washed denim

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References Slide No. 2 – (2014, September 12). Denim. Retrieved from : http://

www.britannica.com/topic/denim

Kiron, M. I. Different types of Denim. Retrieved from : http://textilelearner.blogspot.in/2013/11/what-is-denim-different-types-of-denim.html

(2010, August 7). Denim Washing Processes. Retrieved from : https://pautextile.wordpress.com/2010/08/07/denim-washing-process/

(2015, July 3). Top 10 Jeans brand of India. Retrieved from : http://indiafreestuff.in/top-10-jeans-brand-of-india/