January 2016

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Basic Elements January 2016

January 2016

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Table of Contents

Branding Guidelines ................................................................................ 3

About MIFARE ...................................................................................... 4

Logo Versions ....................................................................................... 5

Logo Usage ........................................................................................... 6

Logo Colors ........................................................................................... 8

Trademark Guidelines ............................................................................. 9

MIFARE Brands ................................................................................... 10

Trademark Usage ............................................................................... 10

Contact Details ...................................................................................... 10

January 2016

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Branding

Guidelines

January 2016

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About MIFARE®

MIFARE is NXP´s

well –known brand for a

wide range of

contactless IC products

used in more

than 40 different

applications worldwide.

This huge installed base

of MIFARE products

enables service providers

to expand their offer while

reducing the total cost

and increasing the users`

convenience.

With 150 million reader

and 10 billion card

components sold,

MIFARE products are

proven and reliable

more than any others in

the market.

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NXP created different versions of the MIFARE logo:

1. Full-color logo: This default logo should be used on virtually all materials

2. Black and white (grayscale) logo: For use in newsprint or on a fax sheet

3. Product family specific logos for: MIFARE Ultralight, MIFARE Classic,

MIFARE Plus and MIFARE DESFire

4. MIFARE Partner Program Logos: Registered Partner and Premium

Partner

Logo Examples:

®

Product family specific logo MIFARE partner logo

Logo Versions

®

® ®

®

®

®

® ®

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Specific use of the MIFARE Logo

Third parties who accepted the MIFARE Partner Agreement on MIFARE.net and who have a written approval by the branding department of NXP are allowed to use the MIFARE Logo for confirmed advertisement purposes.

Logo usage in text

Never use the logo in running text. e.g. “We are partner.”

If the word MIFARE needs to be used in text, use the same typeface, style

and color as the rest of the text. Always use upper case characters – never

“mifare” or “Mifare” for example, unless you are referring to it in a URL (e.g.

www.mifare.net)

Specific use of the MIFARE Partner Program Logos

Usage in the context of a valid MIFARE Partner Program membership

and in conjunction with the sale and support of genuine MIFARE products

Members of the MIFARE Partner Program can display the MIFARE

Partner Logo on their website without prior approval by NXP. On

websites, the MIFARE Partner Logo should always link to

www.MIFARE.net

The respective partner category dependent MIFARE Partner Logos may

be used by valid members of the MIFARE Partner Program on printed

matter such as business cards or communication materials such as

brochures, posters etc. without prior approval by NXP.

For more details on the MIFARE Partner Program and branding

guidelines in different languages please visit www.MIFARE.net.

Logo Usage

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Logo clear space

Our logo must be shown in a clear and legible form. To help ensure this,

please maintain a white ‘clear space’ around the logo – where no text,

images or symbols may appear.

The minimum clear space around the MIFARE logo is defined by the half of

the size from the orange bubble.

Logo minimum size Minimum size for print: Minimum size for screen use

Min. clear space: 50% of orange

bubble size

Minimum size

20mm

Minimum size 55 pixels with 72dbi

®

®

January 2016

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The correct colors of the MIFARE Logo are specified below for use in pixel

and print

• CMYK (full-color for print)

• RGB (for digital)

• Pantone (for pure solid color in print)

Logo Colors

®

January 2016

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Trademark

Guidelines

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This short summary of the Trademark Guidelines consists of the most

important rules of the trademark usage and apply to the following

trademarks:

MIFARE

MIFARE Classic „MF1 ICS20‟, „MF1 ICS50‟, „MF1 ICS70‟ or equivalent

MIFARE DESFire „MF3 ICD40‟ or equivalent

MIFARE DESFire EV1 „MF3 ICD21‟, „MF3 ICD41‟, „MF3 ICD81‟ or equivalent

MIFARE DESFire EV2 „MF3D(H)22“, „MF3D(H)42“, „MF3D(H)82“ or equivalent

MIFARE Plus

„MF1 PLUS60‟, „MF1 PLUS80‟,

„MF1SPLUS60‟, „MF1SPLUS80‟

or equivalent

MIFARE Ultralight „MF0 ICU10‟ or equivalent

MIFARE Ultralight C „MF0 ICU20‟ or equivalent

MIFARE Ultralight EV1

„MF0UL1101DUD‟ or equivalent

MIFARE FleX

MIFARE4Mobile

MIFARE

Brands

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Point the following facts out – at least once in the document or website:

MIFARE is a registered Trademark of NXP B. V. or

MIFARE + “product name” is a registered Trademark of NXP

B.V. f.e. MIFARE Plus® is a registered trademark of NXP B.V.

„®‟ symbol: Put it at the first or most prominent appearance of the

Mark in any text, document, webpage or products the like as follows:

MIFARE®

MIFARE Classic®

MIFARE® DESFire®

MIFARE Plus®

MIFARE Ultralight®

MIFARE FleX®

MIFARE4Mobile®

Trademark

Usage

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Trademark Usage in the most specific way as possible!

• No solely MIFARE Trademark usage, if MIFARE DESFire, MIFARE

Plus, MIFARE Ultralight, MIFARE Classic or MIFARE4Mobile is

applicable.

• When e.g. the MIFARE® DESFire® technology is implemented in a

product, say it exactly in that way.

Only these additions to the Marks are allowed:

“EV 1, 2...“

for MIFARE DESFire EV1

“C“

for MIFARE Ultralight C

“MIFARE4Mobile API“ “MIFARE4Mobile Wallet API” “MIFARE4Mobile TSM API” “MIFARE4Mobile Remote

Management API“

for MIFARE4Mobile

Product description including a licensed technology: “<your

company name> <your product name> IC with / including e.g. MIFARE Plus®

product technology”

Never use MIFARE Compatible, Standard (1K/4K), MIFARE S50 / MIFARE

S70, MIFARE Cash (II), MIFARE Pro(X), MIFARE emulation.

To read the complete and comprehensive Trademark Guidelines

follow this link

January 2016

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For further information about the use of the MIFARE Trademarks or

MIFARE logos, please contact:

NXP Semiconductors

Ulrike Hauer

Mikron-Weg 1

8101 Gratkorn

Austria

E-mail: ulrike.hauer@nxp.com

Tel: +43 3 124 299 ext. 8499

www.MIFARE.net

Contact Details