Basic concepts Value Creation Roskilde
description
Transcript of Basic concepts Value Creation Roskilde
NEW FORMS OF VALUE CREATIONECONOMY OF EXPERIENCES
maandag 6 mei 13
I. Introduction by Albert Boswijk
II. Towards new value networks by Ed Peelen
III. the Business canvas for SME by Rob de With
IV. New business reality by Desirée Struijk
V. Integration by Ed Peelen & Albert Boswijk
AGENDA
maandag 6 mei 13
TITELDEMATERIALISATION
commoditieseconomic goods services new offeringscommoditieseconomic goods services new offerings
materialisation
dematerialisation
maandag 6 mei 13
DRIVERS 4 CHANGE
heterogenious marketsglobal supply chainupcoming regionscultural diversity
globalisationquest for global leadership
Sustainability
Changing roles Supplier- consumer powershift
Nodal networksChanging character of
organisationsCo creation crowsourcing
New business models
innovative technologies digitisation-singularity-
robotisationbig data- the nexus of forces
dematerialisation
total connectivity-p2p networksempowerment- social media-
transparencyself direction
‘customer’
maandag 6 mei 13
LAYERS OF STABILITY
meaning &insights
competences &social function
security &protection
the creative human
the obedient human
the hidden human
communicativeself direction
social regulatory system
naturalsystem
maandag 6 mei 13
How do we create meaning
emotion meaning(erfahrung)
experience(erlebnis)
sensoryperception
maandag 6 mei 13
Two functions in the brain
The experiencing self The memorising self
maandag 6 mei 13
Three types of experiences
Personal Social Economical
maandag 6 mei 13
PRIMARY EXPERIENCE
maandag 6 mei 13
JOEP
maandag 6 mei 13
SECONDARY EXPERIENCEBOILER ROOM
maandag 6 mei 13
Generations
0% 100%
100%
individual creation of experience environment
com
pany
cre
atio
n
staging
co-creation
self direction
maandag 6 mei 13
CHANGING THE ROLE OF ORGANISATIONS
maandag 6 mei 13
The 5 stages of value creation
ini#a#ves ((
goals(standards(
systems ((
values(
empowerment( crea#vity(
vision(
Internal( External(
Flexibility(
Control(Source R.E.Quinn UMICH(
!
((
THE 5 STAGES OF EXPERIENCE CO-CREATION(
1 Innovation and learning
Where(do(we(need(to(be(crea#ve,(Think(outside(the(box,(to(create(new(
environments(and(pla@orms(and(which(networks(are(relevant?(
5.how is money being earned?
Manage XP scorecard(
2 Experience (co-) creation Which(experience(environments?(Physical,(virtual,(opportuni#es(of(
coDcrea#on(and(self(direc#on,(Check(loca#on(hierarchy.(
Principles(of(design.((
3 Which internal processes create experience value? Which(experience(coDcrea#on(architecture?(Which(core(competences(are(required?((
4 People & Culture How(do(we(develop(and(train(the(people(who(have(to(support(the(experience(strategy.Which(skills((need(to(be(trained(and(what(is(the(desired(culture?((
maandag 6 mei 13
Statements
• The real meaning and impact of the experience economy still needs to start.
• Companies are not yet ready to implement a co creative eco system
• Customer experiences is being used as ‘window dressing’ to pretend you have customer driven
• Customer service centres serve as a firewall to keep customers out of the company to stay firm centric
maandag 6 mei 13
TITLETEXTNEW FORMS OF VALUE CREATIONECONOMY OF EXPERIENCES
maandag 6 mei 13
I. Introduction by Albert Boswijk
II. Towards new value networks by Ed Peelen
III. the Business canvas for SME by Rob de With
IV. New economic reality by Desirée Struijk
V. integration by Ed Peelen & Albert Boswijk
Next on the agenda
maandag 6 mei 13