Basic Blogging Clinic - lawlytics.com€¦ · Anatomy of a Blog Post Features of a good blog: Easy...
Transcript of Basic Blogging Clinic - lawlytics.com€¦ · Anatomy of a Blog Post Features of a good blog: Easy...
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Basic Blogging Clinic
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Today’s Format
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1. Substantive Blogging
2. Blog Game & Demo
3. Q & A
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Setting Up The Game
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1. Pick an event.2. Pick a legal topic.3. Pick a pop-culture reference
(not Justin Bieber).
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Presented by:
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Community Manager
Victoria Blute
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About This Webinar
● Why blog?● Publishing blogs● What makes a good post● Blogs that get attention● Anatomy of a blog post● The Content 401k● Blogging with LawLytics
What I’ll cover:
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Thinking about blogging?
Here’s why you should:
● If you’re not blogging already● If you are and you’re not publishing frequently● If you’re publishing regularly but the content is thin● If you’re writing quality content and publishing
regularly
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Why You Should Blog
If you’re not blogging already:
Start today.
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Why You Should Blog
If you’re already blogging, but not publishing frequently...
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Why You Should Blog
If you’re publishing regularly, but the content is thin...
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Why You Should Blog
“Blog early, blog often”:
High-quality content published on a consistent basis.
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How Often Should I Publish?
● Study evidence● Anecdotal evidence
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Game Break
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1. Catchy post title.2. Opening paragraph.3. Related headlines.4. Related sub-topics.
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What Makes A Good Blog Post?
Features of a good blog:
● Quality content ● Easy to read and understand● Easy to engage with ● Generates discussion● Highly shareable
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Blog Topics That Fall Flat
Things you’ll want to avoid:
● Thin, unfocused content● Anything hard to read● Anything hard to understand● Unstructured writing
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Attention-Grabbing Posts
● Famous/Relatable Cases● Debunking Myths● “Listicles”
(AKA, “5 Reasons Why…”)● Multimedia
(Video, Infographics, Podcasts)
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Anatomy of a Blog Post
“It’s not just what you say, but how you say it.”
In this case, the how is how you structure your blogs.
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Anatomy of a Blog Post
Features of a good blog:
● Quality content ● Easy to read and understand● Easy to engage with ● Generates discussion● Highly shareable
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Anatomy of a Blog Post
Features of a good blog:
● Easy to read and understand
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Anatomy of a Blog Post
The 4 U’s Of Blog Titles:
● Unique● Urgent● Useful● Ultra-specific
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Anatomy of a Blog Post
H1: The most important idea.
H2: The next most important concept.
H3: And so forth.
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Anatomy of a Blog Post
● Introduction: Hook your reader.“Barney Kilgore was tired of today. He was sick of yesterday. And in 1941, he had the power to do something about it.”
● Main BodyShort, easy-to-digest paragraphs.Reasonable length.
● Linking to other assets
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Anatomy of a Blog Post
Wrapping up your blog post: Summaries and CTAs
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Anatomy of a Blog Post
● When to use a blog post?● When to use evergreen content?
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Turning Your Blog Into An Asset
Got 15 minutes?
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Let’s Make A Blog Post
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Q & A
Submit questions via the GoToWebinar Control Panel