CONCEPT CARsuccessful collaboration with BASF

HYUNDAIkey facts

key facts

Hyundai Motor Company founded in 1967

6.6 million units sold in 2011

5th biggest car manufacturer

fastest-growing OEM

Hyundai Design Europe

key facts

key facts

Hyundai Design Europe

Beijing

Namyang

Yokohama

Hyderabad

Frankfurt

Irvine

successful collaboration with BASF

material and design go hand in hand

Hyundai Design Europe

successful collaboration with BASF

Hyundai Design Europe

successful collaboration with BASF

novel approach for energy efficiency

new materials pave way for „less is more“

“Fluidic Sculpture” brought to life

COATING ENGINE SEAT

HED-7

3 examples out of 25 innovations

Car seat designEngine encapsulationLiquid metal coating

Hyundai Design Europe

successful collaboration with BASF

conventionalmetallic paint formulation

liquid metalmetallic paint formulation

‘Fluidic Sculpture’ brought to life

Hyundai Design Europe

successful collaboration with BASF

Hyundai Design Europe

CONCEPT CAR: successful collaboration with BASF

challenge: ensure warm start to save fuel, reduce CO2 emissions - and reduce noise solution: devise 360 degree encapsulation based on tailored polyurethane foam

novel approach for energy management

Hyundai Design Europe

CONCEPT CAR: successful collaboration with BASF

challenge: creating bionic design language, optimize functionality and reduce weightsolution: BASF’s ULTRASIMTM computer modelling optimizes seat structure & function

Hyundai Design Europe

CONCEPT CAR: successful collaboration with BASF

an all-BASF

new materials pave way for “Less is more”

.

from sketches to prototype – inspired by BASF innovations

Hyundai Design Europe

CONCEPT CAR: successful collaboration with BASF

Sketches and details

Hyundai Design Europe

CONCEPT CAR: successful collaboration with BASF

HED-7

meets

Hyundai Design Europe

CONCEPT CAR: successful collaboration with BASF

HED-7 is yielding concrete results: more than 10 commercial projects for near- and mid-term realization

winning combination of two big-company technology platforms with start-up mindset

realized ground-breaking design/functionality visions via new materials & solutions

joint approach generated new level of sustainable, innovative car concepts

Hyundai Design Europe

CONCEPT CAR: successful collaboration with BASF

Fluidic sculpture video clip

Film