Bases of the design for advertising and promotion

Visual CommunicationFACET MODEL OF EFFECTS:

1. GRAB ATTENTION (you remember more the messages than words)

2. STICK IN THE MEMORY (people remember them as visual fragments)

3. CEMENT BELIEF (visual add credibility to a message)

4. TELL INTERESTING STORIES (It’s engaging and maintain interest)

5. COMMUNICATE QUICKLY.

6. ANCHOR ASSOCIATIONS (advertisers often use visual associations representing lifestyles)

Andy Warhol’s animation

Andy Warhol´s work

Visual ImpactTO GET ATTENTION LIES WITH THE VISUAL

ETHICAL ISSUES:

ANOREXIA

BENETTON

L’OREAL

PHOTOSHOP REGULATION

BANNED PHOTOGRAPHS FOR LÓREAL

VISUAL STORYTELLINGIS USED TO:

EMPOWER

INSPIRE

AND BE INVENTIVE

CREATING LOGO IN ILLUSTRATOR

http://www.youtube.com/watch?v=6k3wOXUUVZs

ENVIROMENTAL DESIGN OF THE STORE

ALTERNATIVE CAFÉ IN BRISBANE, AUSTRALIA

ART DIRECTION

WHO IS THE PERSON RESPONSIBLE FOR CREATING ART DIRECTION?

WHAT IS VISUALIZATION?

WHAT DO YOU THINK ABOUT COLOR IN PHOTOGRAPHY?

HOW DOES COLOR REFLECT IN BRANDING OF YOUR PROJECT?

USE OF COLORBLACK AND WHITE

SEPIA – OLD PRINTS

USE OF COLOR IN PHOTOSHOP

http://photography.tutsplus.com/articles/7-ways-to-create-powerful-photos-with-colour--photo-1090

TYPOGRAPHYSELECTION OF FONT (TYPE OF LETTER)

THE WAY YOU HANDLE THE CAPITALIZATION

SIZE

LEGIBILITY

SPACES

PRINT LAYOUTIT IS A PLAN THAT IMPOSES ORDER AND AT THE SAME TIME CREATES ARRANGEMENT.

COMPOSITION

IT REFERS TO THE WAY THE ELEMENTS IN A PICTURE ARE ARRANGED.

http://www.cgadvertising.com/pages/cg/rules-in-design/composition-rules.php

EXAMPLE OF COMPOSITION

TIPS FOR AD VISUALS MAKE THE ILLUSTRATION AN EYE STOPPER

SIZE – IMAGES IN BILLBOARDS ARE HUGE (25 FOOT LONG PENCIL)

COLORS – USE BOLD, BRIGHT COLORS. USE CONTRAST BETWEEN TWO COLORS.

FIGURE/GROUND – MAKE THE RELATIONSHIP BETWEEN FOREGROUND AND BACKGROUND AS OBVIOUS AS POSSIBLE.

TYPOGRAPHY – USE SIMPLE AND CLEAN FONTS TO BE READ AT A DISTANCE.

TIPS FOR AD VISUALSPRODUCT IDENTIFICATION - FOCUS ATTENTION ON THE PRODUCT

EXTENSIONS – EXTENT THE FRAME OF THE BILLBOARD

SHAPE - USE 3D, PLAY WITH HORIZONS, VANISHING LINES, DIMENSIONAL BOXES.

ADD A MOTION IN YOUR PICURE – DISK LIKE WHEELS

MOTION IN PHOTOGRAPHY

ROLES OF CREW IN FILMING

WHAT DO THEY DO?

COPYWRITER

ART DIRECTOR

PRODUCER

DIRECTOR

COMPOSER

ARRANGER

EDITOR

TECHNIQUES FOR VIDEO

ANIMATION

3-D FILMING

STOP MOTION

MUSIC AND ACTION

STOP MOTION