Prepared by:Ameet WadhwaniFounder, Baseline MarketingMay 21st 2010

SPORTS CONNECT T.O.An event review from Baseline Marketing’s perspective

BEST PRACTICES IN ACTIONTake a page from this playbook

• Within an hour of game time, the XConnectTO Twitter feed provided some simple yet valuable information

• They used the Twitter feed to share user generated content, provide useful information to attendees, and give fans a voice and a channel to communicate on

• By maintaining a profile, they actively moderated the conversation and provided a way for attendees, organizers and guests to interact

BASIC SNAPSHOT OF TWITTER REACH*And some quick stats on the event

• Total Number of Organizers: 8• Total reach of organizers’ personal Twitter feeds:~10,000• Reach addressable and in Toronto during event: no idea.

If you can crunch that number, I have a job for you.• Total reach of key event participants (not counting over-

laps, ‘bots’ or multiple feeds from one organization): ~33,000

• Percent of registrations collected through Guest List App: 100%

• Percent of registrants who provided a Twitter ID through Guest List App: 69.5%

• Total number of registrants: 276* Followers of key participants as at May 21st, 2010

PANELISTS CAN HELP EXPAND REACHAnd can help keep momentum going after the event

• Social media gives participants an opportunity to continue their enjoyment of an event

• Sponsors and panelists are able to maximize their exposure

• Fans who couldn’t attend are able to participate, learn from and enjoy an event without being there

OPPORTUNITIESSimple ways to use social media to enhance an event

• Ride the trending wave and capture metrics, sentiment, and feedback to help enhance future events

• Develop follow-on opportunities for personal or business relationships

• Collect links and additional value-added information that surrounds the event

• Encourage attendees to generate their own content and help them to distribute it

Opportunity for sponsorships?

What does TwitterVille think?

 

 

MOBILE & INTERNET TECHNOLOGY RULED THE DAYSome interesting tools for event planners to consider

Guestlist was used to register attendees. Handy little app!

Justin.tv was used to broadcast live from the event and now houses the replay.

Crowdreel was used to share photos on the fly.

MORE TOOLS & APPS USED AT #SCTOSimple, FREE apps enhanced the experience

During the event, an LCD was displaying the Seesmic Look desktop app in Playback mode showing the #SCTO search tag. Very cool.

Trendsmap was used to show how much buzz there was around #scto during the event. Trendsmap can be used find out what keywords are trending in a specific location, but doesn’t have the drill down power of commercial applications.

Other Blog Posts:• Baseline Marketing’s Lessons Learned• Karim Kanji’s Post• Erin Bury’s Blog TO Post• Blackberry Winter’s Blog

PARTICIPATE & ENGAGEOrganizers, sponsors, guests and friends can participate at their leisure and on their platform of choice

It doesn’t take much to join the conversation and participate in an event without being a panelist, sponsor or organizer. Attendees can blog, post photos, broadcast video, Tweet, or find other ways of sharing their experience at events.

Organizers and event planners should have a social media strategy in place and publish guidelines for attendees in advance of the event.

http://www.flickr.com/photos/tsarkasim/sets/72157624104584746/

http://www.flickr.com/photos/scolirk

OTHER OBSERVATIONS Control the things you can

http://twitter.com/SCTO

http://twitpic.com/1pk0lg

If you’re hosting the event, beware the photo-bugs. This tweet was sent with best intentions, but with the wrong ID. In this case, @SCTO, a natural fit for the ID for this event, was taken by someone in Vermont, so the message may never have been received.

1) Consider how you can use social media in your next event

2) Tune in to XConnectTO for more social media driven events in

Toronto

3) Think about how you’d like to engage or be engaged at events

and share your thoughts on the Baseline Blog

YOU MADE IT TO THE END!I hope you enjoyed the preso

NEXT STEPS: