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Based on Broadband Beyond Telecom · 2014-12-09 · Open business & competition Open brings...
Transcript of Based on Broadband Beyond Telecom · 2014-12-09 · Open business & competition Open brings...
HUAWEI TECHNOLOGIES CO., LTD.
www.huawei.com
Based on Broadband
Beyond Telecom - Huawei FBB Strategy
2011 Huawei Global Analyst Summit
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2
The New Forces of Broadband: Society, Government, Openness
Open
Broadband
National Broadband
Social Broadband
《Broadband Declaration of U.N.》 --” Broadband Everyone, Broadband Everywhere ”
Policy changed: competition
encouragement to network
construction encouragement
Global NBN: 50+ countries,
100+ billion
Open Internet and broadband access
Open content and communication
Open business & competition
environment
Open brings tremendous opportunities
Broadband networks will be as critical
to social and economic prosperity as
networks like transport, water and
power”, bandwidth becomes a new
era of "black gold “
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3
Telecom Transformation: Back to Pipe, but a Golden Pipe
Broadband revenue can fetch up the loss of voice
Why build
100M ?
How to deliver
100M quickly ?
Drive
(society &
government)
Request
(cloud
& terminal)
Threat
(OTT
competition)
Golden Pipe
Unified
service
platform
All-IP
Infrastructure
No Pipe, Failure Now. Golden Pipe, Win Future
Revenue from pipe
almost makes up
the shrinking voice
revenue
“carriers must position themselves
as service providers who handle
sourcing and delivery of content to
consumers…
Open ecosystems and
government policies towards
content rights will be key elements
in telco’s future success”
---- Didier Lombard, Chairman 54.2 65.7 79
102.9
111.6 96.3 78.4 62.5
0
50
100
150
200
2007 2008 2009 2010
Wireline Data
Wireline Voice
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4
A New 10-Year Wave of Ultra Broadband
App on Cloud
Video, Gaming, Music, Enterprise App…
Single & Smart Network
Ultra Broadband, All-IP based FMC
Simple
Life
Smart fixed
device
Internet on TV
Plug and Play
Personal Industry
Family
App App App
Data Center
App Platform
IP + Optical
Efficient
Work
Mobile
Enterprise
One-stop GW
Managed
Service for SME
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5
Pipe Home Enterprise Cloud Service
Single + Smart: Infrastructure for Ultra Broadband
Scale merit
Purchase & training
cost reduction
On-demand
deployment
Separated platforms
Traffic localization
Storage for bandwidth
xDSL
PON
NG PON
ATM/TDM
IP/MPLS
VPLS
ATM/TDM
BRAS
DPI
SR
GGSN
FW Single Chassis
Access Metro Core
IP & Storage Synergy IP & Optic Synergy
Traffic optical
layer bypass
iODN
planning and
deployment
DPI
CDN
Cache
BNG
Clustering System
SingleFAN SingleMetro SingleBackbone
xDSL
PON
NG PON
IP/MPLS
VPLS
BRAS
SR
GGSN
DPI
FW
OLT
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 6
Single: 3T Enable Ultra Broadband
Pipe Home Enterprise Cloud Service
SingleFAN SingleMetro SingleBackbone
Terabit-Class OLT
Fiber Copper
All in One
Gigabit-Class
Microwave
CDE enabled
10T-Class Metro Core
400G / 30T
Multi-Service Single-
Gateway
500,000 Subs. Mgmt
100T Capability
Clustered to 200T
100T OTN/WDM
IP & Optics Synergy
Multi Network Single Network
Supporting bandwidth demands and emerging
technologies for next 10 years
No Generation
All-IP enabled platforms,
emerging technologies as “plug and play”
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 7
SingleOSS to Reduce the Increasing OPEX of All-IP
Pipe Home Enterprise Cloud Service
E2E Fast Provisioning IP Visualization
Service Topology
Tunnel Topology
Physical Topology
Multi-layer IP Visualization
95%
IP Troubleshooting Time
Shorten
Traditional: Point by Point
Now: Segment by Segment
U2000: E2E Provision
E2E service provisioning
time Saving
Zero-Touch Site Solution
Site Roll-Out Cost Saving
x1 x10 x100 x1000
CO FTTC FTTB FTTH
Zero-Touch, Plug & Play
Remote Batch
Deployment/Upgrade
50% 60%
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 8
Smart: IP&Cache Synergy for Storage/Bandwidth
Trade-off
Pipe Home Enterprise Cloud Service
50%
Video Traffic Saving
Sources:
Peak Time Bandwidth Share, 2009 Global Broadband Phenomena
Web Internet
15% traffic in YouTube homepage
60% video clip viewed in past 24
hours
Traffic
Time
Video
Video -- Continuous traffic 2:1
Web – Intermittent traffic 16:1
20% Hot content
Caching moving
down
IPTV 80% Time-shift TV time <0.5 hour
Video brings great pressure on metro
End User OLT
Single Metro Backbone
BRAS
UPE
S-POP
CR CR NPE
Caching 20%
Content (Hot)
Caching 80%
Content (Cold)
CDN
Saving 50% traffic
1Mb
8Mb
BRAS
IP&CDN Synergy
Predictable Video Traffic
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 9
Simple Life, Enriched Experience
Pipe Home Enterprise Cloud Service
Any Media @ Any-Screen
FTTH
Internet
Basic TV Service
Voice
Service Home Networking
To
day
Futu
re
PSTN Phone
Broadcast TV
Various Cable
Manual Configuration
Change
Tablet
Hybrid TV
FTTH + WIFI
Plug and Play
√
√
√
Х
Х
Х
WIFI
Х
√
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 10
Hybrid TV for Family
Pipe Home Enterprise Cloud Service
Video: 130% CAGR
Rich Comm.
SD+HD IPTV
VoD
Games
Accessory
Advertising
VAS
Widget
Rich services and features
Traditional TV
Hybrid TV
Internet TV
…
…
Extended eco-system
Multi screen(Home NAS)
Good user interface
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 11
Efficient Work, Easy Deployment & Maintenance
Pipe Home Enterprise Cloud Service
Internet
Basic IT Service
Voice
Service Deployment & Maintenance
To
day
Futu
re
Fixed PC
Complex Network
Professional IT team
Local Application
Change
Mobile Enterprise
One-stop Service GW
Managed Services by
Operator
Application on Cloud
Professional
IT team
Complex
Network
Mobility
Application
on Cloud
One-stop
Service GW
Virtual
Team
√
√
√
Х
Х
Х
Х
√
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 12
Computing & Storage Provider, Beyond Pipe
Pipe Home Enterprise Cloud Service
Pipe
Pipe2.0
Enterprise data in 5
years: 650% growth,
Storage cost in the
last10 years: have
declined 99%
Cloud Computing + Big Data=Opportunity Strategy: Pipe 2.0( Computing + Storage)
Product
search
indexes
Analytics
from user
sessions
Research
for Ad
systems
and web
search
Clusters
of
commodi
-ty Intel
machines
Log
analysis for
reporting/
analytics/
machine
Learning
Global Cloud Revenue(B$)
Pipe
Device Device
Services
Cloud
Computing
+storage
Pipe
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 13
Delivering “ABC” Values
Pipe Home Enterprise Cloud Service
Customer
request
Transfe
r ABC
ABC: Building a lower cost, higher bandwidth and
profitable golden pipe
Ultra broadband:All-IP, Video Broadband: Web Voice
ARPU
Bandwidth
Managed Life
IP + Cache SingleMetro
SingleOSS
Managed work
Digital WALMART
Smart ODN IP+OTN synergy
SingleFAN
A
B C
Cost
D: Delivering ABC value by EOT model
New Delivering Model
100G WDM/Ethernet
200T Cluster Router
400G Metro Platform
Super MIMO、NG PON
T-10T-100T UBB network
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 14
Based on Broadband, Beyond Telecom
App on Cloud
IaaS/Hybrid TV/DSM/SDP…
Single & Smart Network
SingleFAN, SingleMetro, SingleBackbone
iODN/CDN/DPI/IP & Optical Synergy
Simple
Life
Android based
STB
Android based
Tablet
Home presence
Personal Industry
Family
App App App
Data Center
App Platform
IP + Optical
Efficient
Work
Mobile Enterprise
Service GW (AR)
Telepresence
Thank you www.huawei.com
Copyright© 2011 Huawei Technologies Co., Ltd. All Rights Reserved.
The information contained in this document is for reference purpose only, and is subject to
change or withdrawal according to specific customer requirements and conditions.