Base Camp LinkedIn Aug2015

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Base Camp – LinkedIn Profile Presented by Michael T. Breslin Lally Office of Career Management and Professional Development August 21, 2015

Transcript of Base Camp LinkedIn Aug2015

Page 1: Base Camp LinkedIn Aug2015

Base Camp – LinkedIn ProfilePresented by Michael T. Breslin

Lally Office of Career Management and Professional DevelopmentAugust 21, 2015

Page 2: Base Camp LinkedIn Aug2015

• Name• Headline• Summary• Experience• Anything else we can get to

Agenda

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What we see first

Name Geographic AreaHeadline Industry

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• Should match all other appearances of your name/brand– Resume– Cover Letter– Google+– Facebook– E-mail signature

Name

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• Establish and reinforce your brand

• Use them EVERYWHERE

• Find them:– Relevant job postings– Other LinkedIn profiles– Industry articles– Coursework

Keywords

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• If you don’t know what you want to do– MS candidate in Business Analytics | SQL | Data

Mining | ETL• If you know what you want to do– MBA candidate and aspiring Mergers and

Acquisitions Analyst | Corporate Finance

Headline – load keywords

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• There are 147 choices

• Do not choose “Education Management”

• Choose based on what you know right now– You can always change your mind

Industry = another keyword

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• Tell your story– Motivations

• “I love using my portfolio analysis skills to solve complicated asset allocation issues”

– Skills• “Through my MS in Quantitative Finance, I’ve developed the ability to…”

– Aspirations• “I’m looking to begin my career (with a type of company/in a specific

industry)”– “When I’m not elbow deep in VBA macros, I run obstacle races

and…”– List your keywords and skills

Summary

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• Present Job Title– MS in Supply Chain candidate • Do not use this as your default Headline

• Keywords in Job Titles – SEO looks for them– Supply Chain Intern– Operations Project Assistant– New Product Development Associate

Experience

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• Tell your story– Humans are hardwired to respond to stories• Why did you do this job?• What did you learn?• What types of people did you work with?• How are you better now because of it?• Use keywords throughout

More Experience

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• Many opportunities for keywords• Supports your story and your brand

Still More Experience

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• Volunteer Experience• Honors and Awards• Certifications• Organizations / Clubs• Projects• Tell these stories using keywords

Other Sections that work like “Experience”

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• Rensselaer Polytechnic Institute - The Lally School of Management and Technology

• Use the correct name for your degree– “Master of Science in…”– “Master of Business Administration”

• Describe your degree– Using keywords, of course!

• Add a description of The Lally School and RPI• List your coursework (in the “Coursework” section)

Education

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• These should be relevant and descriptive– Pictures– Presentations– Portfolios– Video

• LinkedIn =/= Facebook

Add Media

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• Used in LinkedIn’s education page search

• Two kinds of skills:– The tool (Microsoft

Excel)– What you do with the

tool (Cash Flow Analysis)

Skills

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• Never use any default message

• Always customize and include:– Your name– How you know the person / learned of the person

• Or what you have in common– Your reason for reaching out

• Practice on me https://www.linkedin.com/in/michaeltbreslin

Connecting

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• Easy connections to make– Classmates– Professors– Staff– Advisory Board members

• A bit more difficult– A presenter– An author of an article

• Eventually– Recruiters– Hiring managers– Employees of desirable employers

Who else?

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• Who you know

• Strong ties

• Weak ties

The best way to grow your relationships

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• Choose an upcoming experience– Circle all areas on your profile you want this

experience to impact• And in what ways; be specific

• Choose your dream 1st job– Compare the requirements / preferreds to your

profile• Circle what areas need to be improved

Planning your career

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• Always be updating your LinkedIn profile– But we don’t all need to know everything

• Updates engage your audience more than most other LinkedIn actions

• Next steps– Building a relationship strategy– Targeting employers / contacts

(Never) The End