BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator
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Transcript of BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator
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About BASCAP
• Better intelligence• Improving transparency• Connecting sectors• Sharing strategies
• Standards for Govt performance• Pushing for allocation of resources• Improving awareness
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Improving Awareness
• Multiple audiences & multiple mediums
• Much focus on governments
The project
• Now recognize an important need to educate consumers:
Risk of harm to them when they buy and/or consume fakes
Their contribution to the problem every time they buy a fake
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Improving Awareness
Symbolism
Messaging
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Improving Awareness
global collective action
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What we are doing now
• Collecting example messages from around the world• Industry associations for software, watches and music; regional
anti-counterfeiting groups from the UK to Japan to the Gulf region; and governments from Canada to Hong Kong.
• Standardizing key messages• Health & safety• Links to organized crime• Effects on economy, employment & growth
• Expert advice• Corporate advertising experts• Global ad agencies• National anti-counterfeiting associations
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Outputs
• Outputs• Standardized, key messages • Identifiable logo and/or slogan • Media kit of products
• Outlets• National anti-counterfeiting associations: new & small• Companies: SMEs• Value-added outlets (e.g., in-flight entertainment
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Empowering business groups world wide
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Contact and Contribute
For further information
Emily O’Connor, [email protected]
- or -
Tracy Faustin, [email protected]