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2012 Media Kit

The Biblical Archaeology Society (BAS) was founded by Hershel Shanksin 1974 as a nonprofit, nondenominational educational organization.

Our mission is to disseminate information about archaeology in Biblelands. Since then, BAS has educated the general public on the latestarchaeological discoveries from the Biblical world and the ancient NearEast through magazines, books and a variety of multimedia products(books, CD-ROMs and DVDs) that are suitable for individual and classroom use.

History buffs, professors, clergy and other people who are interested in the ancient world have found BAS materials valuable. Librarians have repeatedly selected our reference volumes for their collections. BAS titles have been chosen as required texts at major American universities such as Harvard, Brown and Johns Hopkins. The Society also organizes tours and seminars all over the world, arranging for prominent scholars to address our audiences.

About The Biblical Archaeology SocietyBAS is the only nondenominational organization dedicated to educating a broad audience about

Biblical archaeology. The public relies on BAS to present the latest that scholarship has to offer in a fair and accessible manner. The Biblical Archaeology Society serves as an important authority andan invaluable source of reliable information. BAS also undertakes timely special projects, such as its

partnership with the Smithsonian Institution that brought remarkableobjects from Israel to the United States for exhibit.

The society, its magazine and its founder and editor-in-chief, HershelShanks, were instrumental in the publication of the Dead Sea Scrolls. They have been the subject of widespread acclaim and media attention in publications as diverse as Time, People, Civilization, U.S. News and WorldReport, The New York Times, The Washington Post and The Jerusalem Post.They have also been featured on CNN, PBS and the Discovery Channel.

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Mission Statement for the Biblical Archaeology Society

Biblical Archaeology Review (BAR) is a one-of-a-kind magazine that acts as a bridge between the academic study of archaeology and a broad general

audience eager to better understand the world of the Bible. Covering both theHebrew Bible and the New Testament since 1975, BAR is the leading nonsectarianforum for the discussion of Biblical archaeology. BAR presents the latest discov-eries and controversies in a fresh, intelligent way that everyone can understand and appreciate.

The BAR Editorial FocusArticles follow the major issues in the field—from the

historical reliability of the Bible to the significance ofthe Dead Sea Scrolls—and are written by the world’sgreatest archaeologists, most distinguished scholars,leading researchers and world-renowned experts.Each story is supplemented with stunning color pho-tographs, informative maps, and diagrams. BAR’sunique departments provide even greaterdepth and variety to its fascinating cov-erage of the Biblical world. BAR featuresan annual dig guide of archaeologicalexcavations to help match volunteerswith digs in Israel and Jordan. With acommitment to accuracy, independenceand openness, BAR welcomes the contri-butions of its readers and strives to makethe current insights of professional archae-ology and Biblical scholarship available andunderstandable to the general public.

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Biblical Archaeology Review

Departments of the MagazineFIRST PERSON Hershel Shanks’ editorialpage where he gives his own uniquetake on current events in the worldof archaeology and Biblical studies.

QUERIES & COMMENTS Letters to the edi-tor. Readers respond with questions,as well as what they do and don’t likeabout BAR.

STRATA A collection of short piecescovering news, art, trivia and humaninterest stories related to the Bibleand archaeology.

BIBLICAL VIEWS One of three Biblicalscholars (Ronald Hendel, Mary JoanWinn Leith and Ben WitheringtonIII) writes a column on a Biblicaltopic for each issue with occasionalguest columnists.

ARCHAEOLOGICAL VIEWS A differentarchaeologist or scholar writes aguest column on an archaeologicaltopic for each issue.

ANOTHER VIEW Scholars get an oppor-tunity to debate points presented in a previous issue with in-depthresponses to earlier BAR articles.

REVIEWS Scholars and experts reviewthe latest books about the Bible andarchaeology.

PAST PERFECT Early adventures inancient culture. This most oftenincludes travelogues from the HolyLand, as well as more recent takes on ancient art and architecture.

WORLDWIDE A close-up look at a beautiful piece of art from areas ofthe ancient Mediterranean worldthat aren’t usually covered in BAR.

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In each issue of Biblical Archaeology Review we strive to bring the fascinatingworld that connects archaeology with the Bible to our hundreds of thousands

of readers in language meant to be understood. BAR, as we are universallyknown, must also be beautiful, so we festoon our pages with breathtaking color pictures.

FREQUENTLY ASKED QUESTIONS

Who writes for Biblical Archaeology Review?The world’s most renowned Biblical scholars and archaeologists. But we work

closely with them to produce articles that represent the finest, most enticing and understandable journalism.

Is it all serious?No, we believe learning should be fun, as well as mind-expanding. In each issue

of BAR, we have a Biblical archaeology cartoon contest, a cocked-eye look at theBible in the news, a column of breaking news in the Biblical and archaeologicalworlds (especially from the time of David and Solomon and the life of Jesus andthe Dead Sea Scrolls), a short trek with travelers in the Holy Land hundreds andsometimes thousands of years ago (we call it “Past Perfect”), and a one-page lookat what’s especially beautiful beyond the Biblical world in places like Timbuktuand China.

Does BAR have a particular theological orientation?No, BAR is non-sectarian. BAR appeals to people of all religions and of no

religion. Our readers—and writers—include Christians and Jews, people of deep faith and people who are skeptics, Catholics and Protestants, evangelicalsand mainliners, and sprinklings of people who are of many other religious orientations. The most important thing is to be respectful of differences.

The aim of Biblical Archaeology Review is tomake available in understandable language thelatest insights of professional archaeologists asthey relate to the Bible.

Our readers vary. A few are professionalarchaeologists themselves. Far more are readersfascinated by the Bible or by ancient history,with almost no background in archaeology.

Our readers differ in other ways. Not only arethey of different religions (or of no religion),they also have different kinds of commitmentsto the Bible. For some, the Bible is the sacredword of God against which all truth is to bemeasured. For others, the Bible is the literaryremains of an ancient civilization that may bedissected and analyzed just like any otherancient literary document. All readers can findsomething of interest in each issue.

We also have a commitment to be interesting.That means we focus primarily on the new, theunusual and the controversial. And there ismuch in archaeology that is all three.

And we have a commitment to independence.We call the shots as we see them.

Finally, we have a commitment to openness.

I hope all these qualities will be apparent toyou as you read through an issue. You'll find thatthe intellectual ferment in our pages is matchedby the strong commitment by our readers to con-stantly learn more about this fascinating subject.We're confident that your advertisement in BARwill reach a highly responsive audience.

—Hershel Shanks, Editor

Hershel Shanks

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First Person

Who is the BAR Reader?

The readers of Biblical Archaeology Review offer a mature, well-educated audience for our advertisers. Our subscribersare mostly college-educated professionals, many with graduatedegrees. They are financially secure, with better than average net worthand income. Almost all of them own their own homes.

BAR readers are active purchasers viadirect mail, by telephone and throughthe Internet. Almost all of our readershave bought books in the last year, andmore than half bought DVDs, CDs,clothing, jewelry, artwork, or otherproducts from these sources, a signifi-cant percentage also report.

BAR readers are religiously oriented,with only a small fraction declining tostate a religious faith. Of these, ourreaders tend to be self-described Chris-tians or Protestants, with more thanthree-quarters of the file declaring for

these denomina-tions. See reader-ship profile.

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Subscriber Snapshot

BAR Reader comments

I am interested in a broad spectrum ofarchaeological and Biblical research, in order tokeep abreast of what ideas are being promotedamongst both scholars and lay persons. Howelse does one learn to “counter the opposition?”

Over the several years that I have subscribedto BAR, I have enjoyed the balanced editorialstance that has been maintained. This readerwill continue to subscribe!

Daniel G. StaynerYoungstown, New York

It was with great pleasure that my mind waschanged completely after reading the last twoissues of “the new, enlarged, enriched BAR.”You have a continuing subscriber who will beproud to read and pass along your issues tofriends and students.

Reverend David W. BeachChatham, New Jersey

Thanks for informing me of something Iknew nothing whatsoever of before. But then,this is what you do!

Bonita LongPhoenix, Arizona

"Love at First Site" (Jan/Feb 2007) proddedme to share the memory of meeting my wife onthe Temple Mount Dig in 1970. I have jokedwith audiences that she was "my greatest find!"Jerusalem will always hold a cherished memo-ry in our hearts.

Neil EarleDuarte, California

Proverbs 27:17 says “as iron sharpens iron, soone man sharpens another,” this is how I viewyour fantastic publication.

Wes MasonGlen Allen, Virginia

I commend you. In attempting to be fair to all,you seem to always make someone unhappy.Keep up the good work.

C.H. McClainMcCaulley, Texas

A magazine that is Biblical archaeology’smost important outlet!

Helmut KoesterFormer President, Society of Biblical Literature

Professor EmeritusHarvard Divinity School

Cambridge, Massachusetts

BAR is one of my most important “friends,”[though] there are often articles with which I disagree.

Pastor Joseph E. Mason, Jr.Yacolt, Washington

BAR is like going on a dig—a lot of hardwork, albeit joyful digging.

Florence G. GreilichClovis, California

Please keep on “inveighing”! All scholars andexperts need that little needling voice to keepthem humble.

Phyllis AndersonMadison, Wisconsin

This survey was recently sent to a sample group of BAR readers. More than 39% of the 20,000 whoopened the survey participated. Summarized below are their responses.

EDITORIALBAR readers are loyal.1. How long have you been a subscriber to Biblical Archaeology Review?

I am not now a subscriber 14.0%Less than 1 year 15.8%

1-2 years 14.5%3-4 years 11.5%

More than 4 years 44.2%

BAR readers read thoroughly.2. How do you read Biblical Archaeology Review?

Every page/every article 46.8%Articles of interest only 44.5%

Skim 3.6%Read occasionally 3.5%

Don't read 1.6%

BAR readers spend substantial amount of time on each issue.3. Approximately how much time do you spend reading each issue of BAR?

under 1 hour 13.5%1–3 hours 49.2%3-4 hours 21.8%

4–6 hours 10.3%6–10 hours 3.9%

More than 10 hours 1.3%

BAR readers keep their back issues.4. Do you save each issue of BAR?

Yes 73.8%No 26.2%

5. Do you pass BAR on to others?Yes 44.3%No 55.7%

BAR readers rate articles highly.6. How do you rate the stories in BAR?

Too technical 2.0%Too scholarly 5.2%

Too popular 5.4%Too simple 2.4%

Just right 85.0%

HOBBIES AND INTERESTSBAR readers are collectors.7. Which of the following do you collect? (Select all that apply)

Stamps 18.6%Coins 36.2%

Jewelry 9.8%Other 64.1%

TOURISM8. Did you travel overseas in the last 12 months?

Yes 34.2%No 65.8%

BAR readers plan to travel within the next year.9. Do you plan to travel overseas in the next 12 months?

Yes 48.1%No 51.9%

10. Do you usually travel outside the United States every year?Yes 23.9%No 67.2%

Other 8.9%

11. How many trips outside the United States do you take every year?0 54.7%1 20.1%

2-3 10.9%3-5 1.7%5-7 0.7%

7-10 0.3%10+ 0.3%

Other 11.3%

BAR readers visit Europe and Mediterranean countries.12. What countries have you visited in the last 12 months and/or do

you plan to visit in the next 12 months? (Select all that apply)Egypt 10.5%

England 25.0%France 13.1%Greece 12.6%

Israel 28.0%Italy 18.7%

Cyprus 2.2%Turkey 11.0%

Other 66.6%

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2011 Reader Profile and Survey Results

DIRECT MAIL PURCHASESBAR readers are direct mail buyers.13. In total, how much have you spent on mail, telephone or

Internet purchases in the past 12 months?Less than $100 11.1%

$100-$500 30.2%$500-$750 14.6%

$750-$1,000 13.7%$1,000-$2,000 13.4%

$2,000 + 17.0%

BAR readers buy books and DVDs.14. What items have you purchased via mail, telephone or the

Internet in the past 12 months? (Select all that apply)Books 90.3%DVDs 61.0%

Clothing 43.2%Computer software 47.7%

Health/pharmaceuticals 27.0%Collectibles 20.2%

Cameras 12.9%Jewelry 8.9%

Other 21.6%

Most BAR readers spend $100-500 on direct mail purchases.15. Approximately what amount have you spent purchasing books

in the past 12 months?Less than $100 17.6%

$100-$500 52.0%$500-$750 13.5%

$750-$1,000 7.5%$1,000-$2,000 5.8%

$2,000 + 3.6%

DEMOGRAPHICSBAR readers are predominantly male.16. Are you male or female?

Male 73.1%Female 26.9%

BAR readers have an average age of 56.17. What is your age range?

15-25 1.6%26-35 5.7%36-45 11.1%46-55 24.5%56-65 29.0%

66+ 28.1%

BAR readers are well educated.18. What is the highest level of education you have achieved?

High School 6.9%Junior College 6.2%

College 28.2%Graduate School 48.8%

Other 9.9%

BAR readers are professionals.19. Which best describes your professional affiliation?

Professional/Managerial 38.0%Educational/Academic 16.4%

Retired 27.9%Student 3.0%

Other 14.7%

BAR readers own their own homes.20. Do you own a home?

Yes 79.2%No 20.8%

BAR readers have an average home value of $200+.21. What is the approximate value of your home?

I am not a homeowner. 20.1%Less than $200,000 28.4%$200,000-$500,000 34.4%$500,000-$750,000 9.7%

$750,000-$1,000,000 4.5%$1,000,000 + 2.9%

BAR readers have an annual HHI of $75 K.22. What is your approximate annual household income?

Less than $30,000 13.1%$30,000-$50,000 20.3%$50,000-$75,000 22.6%

$75,000-$100,000 19.1%$100,000-$200,000 19.1%$200,000-$300,000 3.5%$300,000-$400,000 1.0%$400,000-$500,000 0.3%

$500,000 + 1.0%

BAR readers have a net worth of $100-$300 K.23. What is your approximate net worth?

Less than $50,000 19.0%$50,000-$100,000 12.1%

$100,000-$300,000 21.0%$300,000-$500,000 14.7%$500,000-$750,000 10.3%$750,000-$999,000 7.1%

$1,000,000-$2,000,000 10.3%$2,000,000 + 5.5%

BAR readers are predominantly Christian.24. Do you consider yourself

Evangelical Christian 31.6%Mainline Christian 26.1%

Catholic 10.6%Jewish 9.6%

No Religion 6.0%Other 16.1%

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2011 Reader Profile and Survey Results (continued)

Copy Requirements

For full-page bleed ad, keep live matter 1/4” inside trim.

AcceptAble finAl Ad file formAt: At minimum a press-optimized PDF with all fonts and images embedded.

other AcceptAble finAl Ad file(s): Native InDesign or Quark files with image/font support files included.

Contact Information

For all orders and inquiries:Charles A. Roth, Jr.Spire AdvertisingP.O. Box 635Yarmouth, ME 04096-0635email: charlie@spireads.comphone: 516-729-3509fax: 914-470-0483

Send advertising materials to:Ellyn MitowskiBiblical Archaeology Society4710 41st NWWashington, DC 20016-1705email: emitowski@bib-arch.orgphone: 202-364-3300 x. 216 fax: 202-364-2636

Rates, Production Schedule, and Contact

Production Schedule Space Art MailIssue Close Due Date

January/February 10/25/11 11/1/11 12/22/11

March/April 12/22/11 1/9/12 2/23/12

May/June 2/24/12 3/7/12 4/19/12

July/August 4/25/12 5/1/12 6/1/12

September/October 6/6/12 6/15/12 7/27/12

November/December 8/6/12 8/15/12 9/28/12

Print 1x 3x 4x 6x

Cover 4 $3390 $3220 $3150 $3050

Cover 2 $3335 $3165 $3100 $3000

Cover 3 $3275 $3110 $3045 $2945

Full Page $2950 $2800 $2750 $2650

2/3 Page $2360 $2240 $2190 $2125

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1/6 Page $740 $700 $685 $660

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WebHomepage Email Spotlight300 x 100 box Sent weekly to 80K+ registered BAR recipients $400 per month Each Spotlight is exclusive for one advertiser $2250Bible History Daily728 x 90 banner$675 per month

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Contact Information

For all orders and inquiries:Charles A. Roth, Jr.Spire AdvertisingP.O. Box 635Yarmouth, ME 04096-0635email: charlie@spireads.comphone: 516-729-3509fax: 914-470-0483

Send advertising materials to:Ellyn MitowskiBiblical Archaeology Society4710 41st NWWashington, DC 20016-1705email: emitowski@bib-arch.orgphone: 202-364-3300 x. 216 fax: 202-364-2636