Baruch College April 1, 2008 Peter O’Toole Director Public Relations
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Transcript of Baruch College April 1, 2008 Peter O’Toole Director Public Relations
Baruch CollegeApril 1, 2008
Peter O’TooleDirectorPublic Relations
ecomagination
1.Grow revenues to $20B
2.Double clean R&D to $1.5B
3.Reduce GHG, energy use
4.Inform the public
Revenues ($B)
Orders and Commits ($B)
9
17
20
‘04 ‘05 ’06 ’07
24
17
23
911
21
14
'05 '06 '07 '08 '09 '10
+20% C
AGR
Energy
Aviation
Transportation
WaterOil & Gas
C & I
Financial Services
Revenue…$20B by 2010
Products in every business
$70B Orders $20B Rev by ’09
$25B
R&D … $1.5B by ’10
'05 '06 '07 '08 '09 '10
0.7
0.9
1.11.2
1.41.5
R&D Investment ($B)• >$1B “clean tech” fund
• Product portfolio
–’05-’07 17 60
• Future Technologies
–CO2 capture
–Zero liquid discharge
–Alternative fuels
–Waste to Energy
–Demand Side Mgt.
Lower emissions
• Beating all emissions& energy targets
• 200 kT CO2 reduced
• $100 MM ’07 energy savings
• Engaged teams
• Lean, “Treasure Hunts”& GE solutions
C&I Biomass Waste Heat Recovery
Hungary
Jenbacher Gas Engine
Gas engine waste heat
Biomass heat
Compressor waste heat
Out of service blds.
Public PolicyOutreach
Public Relations
Zeng Schwarzenegger
EU Korea Middle East
Advocacy
Thought-Leadership
Legislation
172 Avnet 14,254
173 ConAgra Foods 14,172
174 Fluor 14,079
176 Chubb 14,003
177 Enterprise GP Holdings 13,991
178 Qwest Communications 13,923
Leveraging ecomagination’s …
Rank CompanyRevenue($millions)
Brand Reputation Scale
2007 Dow Jones Sustainability Index
2008 America’s and World’s Most
Admired Companies (Top 5)
Fortune
2008 Most Innovative Companies (#4)
Fast Company
GE’s reputation
The GE Brand
2nd Most Valuable Brand
$62B brand value
Millward Brown/FT, 2007
Overall impact for GE and the brandCustomers New
collaborations
Products Technical and commercial
innovation
Policy A seat at the table
Employees Grass roots support, best talent
Public opinion Message resonating