BARTERA Brand and Product Introduction
Transcript of BARTERA Brand and Product Introduction
I define who I am BARTERA is a cosmetics brand specialized in shave therapy, aiming to create men’s classy style and healthy lifestyle.
BARTERA Brand and Product Introduction
1. Brand Name
BARTERA (BARTERA From SCOTLAND Edinburgh)
= BARBA+ THERAPY = BARTERA (BARBA / beard, barber.)+ (THERAPY)
2. Brand Story
BARTERA is Scotland’s eco-friendly shaving brand specialized in men’s shave therapy cosmetics, aiming to
create a classy, healthy lifestyle for men. BARTERA’s professional shave therapy products help with the optimal
shaving and recovery of men’s irritated skin.
In collaboration with The Secrets of Caledonia of the United Kingdom, the process ranging from selecting
ingredients to cosmetic development has been completed.
3. Brand Slogan
Everything is Awesome!!!
Our main ingredients consist of herbs cultivated in the well-preserved Scottish highlands and the pure
high hills of the Pennines in England along with plant-derived ingredients (ECO SBAC) and essential oil.
BARTERA’s special healing regimen is created to provide shaving products made of eco-friendly
ingredients to men with irritated and sensitive skin.
BARTERA’s products are made with select ingredients and do not contain any harmful ingredients such
as parabens, tar pigments, and animal-derived ingredients.
4. Main Ingredients
5. Product Concept
Using herbs and plant-based ingredients as the main ingredient, BARTERA’s products supply nourishment to
enhance the softness of men’s sensitive skin. By simply performing regular basic care, many skin problems
such as dryness, blemishes, and clogged pores can be resolved. In addition, our products help with
comfortable shaving by minimizing the irritation caused by razor blades while recovering skin damaged by
shaving. Our cleaning foam takes away excess sebum and dead skin cells on the skin surface, and our
shaving foaming oil and cream protect the skin and enable a smoother shave. With the all-in-one after-shave
product which soothes and moisturises the skin, the result is clear skin for men.
[dermatologist tested]
[ Clinical Studies : After 1 hour, Fine Scratch Recovery rate 119% [Fine Scratch Recovery rate]
* Results of consumer assessment for 20 men, Evaluation agency : Ellead]
6. BARTERA’S Knowhow
- Scotland’s eco-friendly
* Herb Therapy
- Plant-derived ingredients
* Not contain any harmful
ingredients
- The patented oil to foam formula (Patent No. 1011332540000)
- Citrus Aromatic * Top Note : Lime Essential Oil
- Line-Up : Five for Three Step Grooming
- Fine Scratch Recovery rate 119%
7. Line-Up : Five for Three Step Grooming
GROOMING ADVICE FOR YOU
Five for Three Step Grooming
Cleansing Foam Multi-Action Shaving
Foaming Oil
Comfort Shaving
Cream
All-In-One Gel
Moisturiser Creamy Balm
1) BARTERA Cleansing Foam 150ml
Take an adequate amount onto wet palms
and lather well, then massage gently on the
whole face (excluding the eye area). Rinse
well with lukewarm water.
The rich, fine foam removes the waste on the skin
surface as well as dead skin cells and excess sebum
around the beard, leaving a fresh, sophisticated lime
scent. After using this cleanser, shaving becomes more
comfortable.
ECO SBAC Ingredients : Quinoa Seed Extract, Malt
Extract, Sea Salt Extract
[23% plant-derived ingredients; dermatologist tested]
DIRECTIONS
A 3-in-1 foaming oil, performing the roles of cleansing, pre-
shaving oil, and shaving gel. The patented oil to foam formula
(Patent No. 1011332540000) softens your beard, preventing
razor burns or cuts by protecting the skin before shaving.
After shaving, it keeps your skin hydrated without any feeling
of dryness.
This product is perfectly compatible with young adults who
are shaving for the first time. It can also be used by females
as a waxing product.
ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract,
Sea Salt Extract
[48% plant-derived ingredients; dermatologist tested]
After cleansing your face, apply to the facial
area which needs shaving. As soon as the
oil’s soft texture comes into contact with
water, it turns into a fine foam, allowing you
to shave smoothly—without skin irritation—
according to the direction in which your beard
grows.
2) BARTERA Multi-Action Shaving Foaming Oil 145ml
DIRECTIONS
3) BARTERA Comfort Shaving Cream 120ml
A moisturising shaving cream with a soft, lightweight feel
A perfectly clean shave is possible as this cream softens your
beard and enables ultra-close shaving without skin irritation as
well as helps prevent burns or cuts. With organically certified
shea butter (7%), your skin will stay hydrated even after
shaving.
ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract,
Sea Salt Extract
[27% plant-derived ingredients; dermatologist tested]
Especially recommended for:
Thick and rough beards, long beards with thick hair, beards
growing inwards, and also for females for waxing purposes. For
all men who want a soft and clean shave, moisturisation, and
even after- shave all at once.
DIRECTIONS
Apply the cream thinly to the facial area to be shaved. Let it
soak for 2–3 minutes, then shave softly according to the
direction in which your beard grows. Wash thoroughly and you
will find only softness and moisture left. Finish with BARTERA
All-In-One Gel Moisturiser or BARTERA Creamy Balm. (If your
skin does not feel dry, you can skip this step.)
4) BARTERA All-In-One Gel Moisturiser 100ml
A brand new, gel-type all-in-one item (toner, essence, and lotion),
providing deep moisture to the skin Improves dullness, controls
sebum, hydrates skin, and functions as an after-shave.
Your skin becomes fresh immediately after applying the gel which
calms the skin burned and reddened by shaving, absorbing quickly
and leaving a refreshing finish. Containing an herb complex with
superb moisture holding capacity, the gel maintains the skin
hydrated for a sustained time. The gel also forms a moisturising
barrier on the skin, preventing the feeling of dryness after shaving.
ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract, Sea
Salt Extract
[8% plant-derived ingredients; dermatologist tested]
[For Wrinkle-care & Brightening]
DIRECTIONS
After facial cleansing or shaving, take an
adequate amount and spread evenly on your
face and neck.
[ Clinical Studies : After 1 hour, Fine
Scratch Recovery rate 119% / *
Results of consumer assessment for
20 men, Evaluation agency : Ellead]
5) BARTERA Creamy Balm 100ml
DIRECTIONS
After facial cleansing or shaving, take an
adequate amount and spread evenly on your
face and neck.
An all-in-one after-shave balm supplying nourishment and
moisturisation at the same time. (Improves dullness, moisturises,
helps with burns, and functions as an after-shave)
Containing madecassoside (500 ppm) and asiaticoside (100 ppm),
the balm soothes and protects skin damaged and burned by
shaving, while shea butter keeps skin hydrated and soft,
preventing the feeling of dryness and lessening the appearance
of fine lines. As it is a hydrating cream formula, it absorbs into the
skin without a sticky feel.
ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract, Sea
Salt Extract
[17% plant-derived ingredients; dermatologist tested]
[For Wrinkle-care & Brightening]
6) BARTERA Travel Kit