BARTERA Brand and Product Introduction

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I define who I am BARTERA is a cosmetics brand specialized in shave therapy, aiming to create men’s classy style and healthy lifestyle. BARTERA Brand and Product Introduction

Transcript of BARTERA Brand and Product Introduction

Page 1: BARTERA Brand and Product Introduction

I define who I am BARTERA is a cosmetics brand specialized in shave therapy, aiming to create men’s classy style and healthy lifestyle.

BARTERA Brand and Product Introduction

Page 2: BARTERA Brand and Product Introduction

1. Brand Name

BARTERA (BARTERA From SCOTLAND Edinburgh)

= BARBA+ THERAPY = BARTERA (BARBA / beard, barber.)+ (THERAPY)

2. Brand Story

BARTERA is Scotland’s eco-friendly shaving brand specialized in men’s shave therapy cosmetics, aiming to

create a classy, healthy lifestyle for men. BARTERA’s professional shave therapy products help with the optimal

shaving and recovery of men’s irritated skin.

In collaboration with The Secrets of Caledonia of the United Kingdom, the process ranging from selecting

ingredients to cosmetic development has been completed.

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3. Brand Slogan

Everything is Awesome!!!

Our main ingredients consist of herbs cultivated in the well-preserved Scottish highlands and the pure

high hills of the Pennines in England along with plant-derived ingredients (ECO SBAC) and essential oil.

BARTERA’s special healing regimen is created to provide shaving products made of eco-friendly

ingredients to men with irritated and sensitive skin.

BARTERA’s products are made with select ingredients and do not contain any harmful ingredients such

as parabens, tar pigments, and animal-derived ingredients.

4. Main Ingredients

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5. Product Concept

Using herbs and plant-based ingredients as the main ingredient, BARTERA’s products supply nourishment to

enhance the softness of men’s sensitive skin. By simply performing regular basic care, many skin problems

such as dryness, blemishes, and clogged pores can be resolved. In addition, our products help with

comfortable shaving by minimizing the irritation caused by razor blades while recovering skin damaged by

shaving. Our cleaning foam takes away excess sebum and dead skin cells on the skin surface, and our

shaving foaming oil and cream protect the skin and enable a smoother shave. With the all-in-one after-shave

product which soothes and moisturises the skin, the result is clear skin for men.

[dermatologist tested]

[ Clinical Studies : After 1 hour, Fine Scratch Recovery rate 119% [Fine Scratch Recovery rate]

* Results of consumer assessment for 20 men, Evaluation agency : Ellead]

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6. BARTERA’S Knowhow

- Scotland’s eco-friendly

* Herb Therapy

- Plant-derived ingredients

* Not contain any harmful

ingredients

- The patented oil to foam formula (Patent No. 1011332540000)

- Citrus Aromatic * Top Note : Lime Essential Oil

- Line-Up : Five for Three Step Grooming

- Fine Scratch Recovery rate 119%

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7. Line-Up : Five for Three Step Grooming

GROOMING ADVICE FOR YOU

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Five for Three Step Grooming

Cleansing Foam Multi-Action Shaving

Foaming Oil

Comfort Shaving

Cream

All-In-One Gel

Moisturiser Creamy Balm

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1) BARTERA Cleansing Foam 150ml

Take an adequate amount onto wet palms

and lather well, then massage gently on the

whole face (excluding the eye area). Rinse

well with lukewarm water.

The rich, fine foam removes the waste on the skin

surface as well as dead skin cells and excess sebum

around the beard, leaving a fresh, sophisticated lime

scent. After using this cleanser, shaving becomes more

comfortable.

ECO SBAC Ingredients : Quinoa Seed Extract, Malt

Extract, Sea Salt Extract

[23% plant-derived ingredients; dermatologist tested]

DIRECTIONS

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A 3-in-1 foaming oil, performing the roles of cleansing, pre-

shaving oil, and shaving gel. The patented oil to foam formula

(Patent No. 1011332540000) softens your beard, preventing

razor burns or cuts by protecting the skin before shaving.

After shaving, it keeps your skin hydrated without any feeling

of dryness.

This product is perfectly compatible with young adults who

are shaving for the first time. It can also be used by females

as a waxing product.

ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract,

Sea Salt Extract

[48% plant-derived ingredients; dermatologist tested]

After cleansing your face, apply to the facial

area which needs shaving. As soon as the

oil’s soft texture comes into contact with

water, it turns into a fine foam, allowing you

to shave smoothly—without skin irritation—

according to the direction in which your beard

grows.

2) BARTERA Multi-Action Shaving Foaming Oil 145ml

DIRECTIONS

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3) BARTERA Comfort Shaving Cream 120ml

A moisturising shaving cream with a soft, lightweight feel

A perfectly clean shave is possible as this cream softens your

beard and enables ultra-close shaving without skin irritation as

well as helps prevent burns or cuts. With organically certified

shea butter (7%), your skin will stay hydrated even after

shaving.

ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract,

Sea Salt Extract

[27% plant-derived ingredients; dermatologist tested]

Especially recommended for:

Thick and rough beards, long beards with thick hair, beards

growing inwards, and also for females for waxing purposes. For

all men who want a soft and clean shave, moisturisation, and

even after- shave all at once.

DIRECTIONS

Apply the cream thinly to the facial area to be shaved. Let it

soak for 2–3 minutes, then shave softly according to the

direction in which your beard grows. Wash thoroughly and you

will find only softness and moisture left. Finish with BARTERA

All-In-One Gel Moisturiser or BARTERA Creamy Balm. (If your

skin does not feel dry, you can skip this step.)

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4) BARTERA All-In-One Gel Moisturiser 100ml

A brand new, gel-type all-in-one item (toner, essence, and lotion),

providing deep moisture to the skin Improves dullness, controls

sebum, hydrates skin, and functions as an after-shave.

Your skin becomes fresh immediately after applying the gel which

calms the skin burned and reddened by shaving, absorbing quickly

and leaving a refreshing finish. Containing an herb complex with

superb moisture holding capacity, the gel maintains the skin

hydrated for a sustained time. The gel also forms a moisturising

barrier on the skin, preventing the feeling of dryness after shaving.

ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract, Sea

Salt Extract

[8% plant-derived ingredients; dermatologist tested]

[For Wrinkle-care & Brightening]

DIRECTIONS

After facial cleansing or shaving, take an

adequate amount and spread evenly on your

face and neck.

[ Clinical Studies : After 1 hour, Fine

Scratch Recovery rate 119% / *

Results of consumer assessment for

20 men, Evaluation agency : Ellead]

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5) BARTERA Creamy Balm 100ml

DIRECTIONS

After facial cleansing or shaving, take an

adequate amount and spread evenly on your

face and neck.

An all-in-one after-shave balm supplying nourishment and

moisturisation at the same time. (Improves dullness, moisturises,

helps with burns, and functions as an after-shave)

Containing madecassoside (500 ppm) and asiaticoside (100 ppm),

the balm soothes and protects skin damaged and burned by

shaving, while shea butter keeps skin hydrated and soft,

preventing the feeling of dryness and lessening the appearance

of fine lines. As it is a hydrating cream formula, it absorbs into the

skin without a sticky feel.

ECO SBAC Ingredients: Quinoa Seed Extract, Malt Extract, Sea

Salt Extract

[17% plant-derived ingredients; dermatologist tested]

[For Wrinkle-care & Brightening]

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6) BARTERA Travel Kit

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